Rowing Machine Market Size - Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend & Forecast, 2025-2034

Rowing Machine Market Size

The global rowing machine market size is anticipated to witness strong growth between 2025 and 2034, driven by growing consumer interest in holistic health, digital fitness integration, and multi-purpose home workout solutions. As awareness of preventative healthcare grows, consumers in emerging markets are looking for space-efficient, interactive, and effective fitness equipment, leading to the demand for rowing machines in residential and commercial fitness facilities.
 

A rise in lifestyle disorders, such as cardiovascular disease, obesity, and musculoskeletal disorders, has made proper home fitness equipment a necessity. According to WHO, cardiovascular diseases (CVDs) are the number one cause of death globally. In 2019 alone, they claimed about 17.9 million lives, or 32% of all global deaths. Remarkably, heart attacks and strokes accounted for 85% of these deaths. Rowing machines provide complete body exercise that enhances cardiovascular fitness, posture, muscle tone, and metabolic function. They are increasingly being favored as strength and cardio solutions by people of all fitness levels. Additionally, the increasing trend of sedentary lifestyles caused by hybrid work patterns is pushing health-oriented individuals to spend on space-saving, multi-purpose fitness equipment such as rowing machines.
 

Rowing Machine Market Trends

Fitness personalization is proving to be an important trend, particularly among Gen Z and Millennials users. They are more and more adopting fitness environments with data-driven performance tracking, real-time feedback, and adaptive workouts. Rowing equipment with personalized fitness analytics, such as stroke rate, calorie burn, and heart rate zones, are popular in global markets.
 

The expansion of IoT and AI-based technologies is revolutionizing the rowing machine market. Smart rowing machines equipped with sensors, Bluetooth, Wi-Fi, and app control are enhancing user experience and engagement. Consumers today expect real-time analysis of performance data, virtual coaching, and synchronized workouts simulating on-water rowing sessions.
 

Ergatta, Hydrow, and NordicTrack are breaking the confines of innovation through the offering of gamified rowing experiences and networked exercise, keeping in sync with the wave of immersive fitness. Further, wearable tech integrated into rowing equipment such as smartwatches, fitness bands, and mobile health platforms is creating an synergistic system of exercise, pushing and motivating extended retention of exercising habits.
 

The post-pandemic effects of the COVID-19 pandemic have irreversibly altered consumer fitness habits. With health being top priority, the demand for home fitness equipment continues to grow. Consumers are actively investing in home gyms, compact machines, and equipment that delivers gym-quality performance without occupying much space.
 

Rowing machines are among the most popular home gym equipment due to their ergonomic design, low impact movement, and overall calorie burning effectiveness. Growing awareness related to mental health, immunity, and fitness recovery is helpful for market development as well. Additionally, rising healthcare spending and a shift from reactive to proactive care models have led to use of fitness equipment for wellness management.
 

Growing old populations worldwide are mainly driving the trajectory of the rowing machine market. The growing old population more and more seeks low-impact cardiovascular activities to preserve bone density, mobility of joints, and muscle mass. Rowing machines offer low-stress whole-body exercises ideally suited for aged populations with osteoporosis, arthritis, or recovering from surgery.
 

The worldwide geriatric community, especially in developed economies such as Japan, Germany, and the U.S., are looking for rowing machines that are safe, easy to use and offer reconfigurable features to accommodate their needs. Manufacturers are responding by developing elderly-friendly rowing machines that have ergonomic handles, adjustable levels of resistance, and onboard medical monitoring devices to facilitate personalized rehabilitation and fitness.
 

Rowing Machine Market Analysis

According to product type, the hydraulic rowing machines market is anticipated to experience significant growth from 2025 to 2034. Hydraulic rowers are cost-effective, space-efficient, quieter, and require less maintenance compared to magnetic or air rowers, which makes them suitable for new users and compact home installations. Hydraulic rowers are the only type that gives user-adjustable resistance, offering greater flexibility to accommodate individual exercise requirements.
 

Hydrobikes are usually used in recovery centers, health clinics, and smaller residences where space is limited. Progress made in piston technology coupled with the addition of digital monitors in these devices are making them more praised by non-commercial users wanting efficient and quieter exercise options.
 

The in-home fitness equipment market is poised to grab a huge percentage of the worldwide rowing machine market during the forecast period. A remarkable change in the consumer preference toward in-home convenience, along with growing disposable income and heightened fitness awareness, is prompting households to spend on high-quality, smart-enabled rowers.
 

Buyers are attracted to home exercise by their privacy, convenience, and time-saving advantages. More and more rowing machines featuring collapsible frames, transport wheels, interactive displays, and mobile fitness app compatibility are gaining popularity. There is also an increase in demand by female consumers and working professionals who value effective workout sessions that can easily be incorporated into hectic lifestyles.
 

The digital distribution segment is expected to gain significant momentum because of escalating smartphone penetration, rising internet access, and growing digital-first consumer behavior. E-commerce websites provide consumers with the benefit of comparing brands, expert reviews, browsing extensive product specifications, and availing personalized suggestions.
 

Promotions and discounts from leading online retailers such as Amazon and Decathlon, as well as brand-owned DTC websites and subscription or financing options for their fitness equipment also creates further opportunity for the online sale of the rowing machine. Growth in influencer, as well as the accessibility of fitness vlogs, through vlogging, is contributing to further web-based stimulus for smart rowing equipment.
 

Europe is likely to record significant growth in the rowing machine market due to increased health consciousness, robust wellness infrastructure, and increased membership in boutique fitness clubs and gyms. Germany, France, and the U.K. are among the top adopters of connected fitness technologies. The popularity of virtual fitness programs, rowing studios, and hybrid workout apps is also boosting rowing machine adoption in Europe. Moreover, increasing involvement in water sports and rowing competitions has increased consumer demand for indoor rowers that simulate actual rowing experiences.
 

Rowing Machine Market Share

Key rowing machine players are emphasizing strategic alliances, technology development, and geographies to broaden their global reach. Market leaders such as Concept2, Hydrow, WaterRower, First Degree Fitness, LifeCore Fitness, Kettler, ProForm, Sunny Health & Fitness, and Ergatta are emphasizing product differentiation and digital ecosystem creation.
 

Rowing Machine Industry News

In November 2023, Hydrow, known for its smart rowing machines, unveiled the Core—a new model that eliminates the need for monthly subscription fees. The Hydrow Core Rower maintains the same design as the original Pro Rower.
 

In April 2025, Ergatta introduced the Ergatta Lite, a connected rowing machine designed with a more affordable entry price. Priced at $1,499 at launch, the new model retains the brand’s signature game-based digital workout platform.