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Rowing Machine Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2023-2032

  • Report ID: GMI4894

Rowing Machine Market size will experience high growth during 2023-2032, with the rising focus of consumers in developing economies towards health and well-being.

The growing prevalence of heart diseases and obesity across the globe has resulted in an increased demand for cardiovascular and strength endurance equipment. These machines provide a stellar upper-body workout that helps in improving posture and reducing back pain. 

The penetration of IoT is anticipated to revolutionize the fitness equipment industry scope. Moreover, companies are effortlessly working toward developing novel IoT-enabled wearables, such as fitness trackers and connected fitness equipment & rowing machines that can track the health vitals of fitness enthusiasts. The COVID-19 pandemic had raised potential awareness around physical health and fitness. It had encouraged consumers to spend on purchasing home gym equipment and gym memberships to remain healthy and fit.

An increase in the geriatric population globally has positively impacted the rowing machine market growth over the past years. This age group places a high emphasis on exercises for lowering cholesterol levels, alleviating joint pain, and growing bone density. The population has a completely different requirement compared to the younger population, leading fitness equipment providers to develop machines especially for senior citizens to perform safe and low impact workouts.

Based on product, hydraulic rowing machine market share is projected to witness substantial rise during 2023 to 2032. The equipment offers notable benefits, including low-cost, quiet operation, less space and portability as compared to air, magnetic & water rowers. The machines also offer a wide range of resistance to support all workout levels.

The industry value from home end-users in will showcase huge spike in demand during the forecast timespan. In-house gyms reduce distractions, increase privacy and provide freedom to consumers to use the equipment of their choice. The use of home fitness equipment is not bound by time restrictions and allows fitness enthusiasts to use the equipment conveniently. Increased awareness of healthy lifestyle and rising disposable incomes could result in the high adoption of rowing machines in residential establishments.

Considering the distribution channels, the online segment is likely to capture a sizeable share of the global rowing machine market. The benefits of easy price comparison & reviews, accessibility, versatility, low-cost, convenience, less time and flexibility in selecting equipment have encouraged consumers to purchase from e-commerce websites. These websites offer a wide range of rowing machines of several leading brands, such as Concept2, LifeCore Fitness and Aerofit, enhancing customer’s customized requirements. In addition, an increase in smartphone adoption, internet penetration and a rise in disposable income have resulted in the high popularity of online shopping globally.

Europe rowing machine market will observe considerable growth by 2032 on account of the rising health consciousness and growing gym membership in the region. The increasing prevalence of heart diseases and obesity in several European countries is also contributing to the high demand for these machines. For instance, the Spanish Society of Obesity had reported in 2022 that more than 50% of the surveyed people admitted to being overweight. To prevent the occurrence of such diseases, people are opting for the use of rowing machines for maintaining their overall health and fitness.

Major companies operating in the global rowing machine market are LifeCore Fitness, WaterRower, Concept2, York, Kettler, First Degree Fitness, BodyCraft, Inifiniti, Sunny Health & Fitness, aBlaze and Proform. These players are focusing on several marketing strategies including mergers and acquisitions, partnerships, and collaborations to increase their brand awareness among consumers. For example, in December 2022, WaterRower partner Ergatta confirmed its expansion into the Germany market to offer its connected rowing machines in the region.

The market research report on rowing machine includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2017 to 2027 for the following segments:

Market, By Type

  • Hydraulic
  • Air
  • Water
  • Others

Market, By End-user

  • Home
  • Health Clubs
  • Office
  • Hotel

Market, By Distribution Channel

  • Offline
  • Online

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • GCC
    • South Africa


What Information does this report contain?

Historical data coverage: 2018 to 2022; Growth Projections: 2023 to 2032.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.
Authors: Preeti Wadhwani

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Access to a company wide audience; includes subsidiary companies or other companies within a group of companies