Rowing Machine Market size will experience high growth during the forecast timespan owing to the rising focus of consumers on their health and well-being. The growing prevalence of heart diseases and obesity across the globe has resulted in an increased demand for cardiovascular and strength endurance equipment. These machines provide a stellar upper-body workout that helps in improving posture and reducing back pain.
The penetration of IoT is anticipated to revolutionize the market. Wearable IoT devices including smartwatches and fitness trackers have enabled the tracking of sleep patterns and vital data statistics of users. IoT-enabled wearables, such as fitness trackers and connected fitness equipment, that can track the health vitals of fitness enthusiasts are being developed by several companies. Rowing machines that are compatible with smartwatches enable users to track heart rate, stroke count, distance, and time.
The ongoing coronavirus (COVID-19) pandemic has forced several countries to announce a temporary or partial closure of health & fitness chains to maintain social distancing. This has encouraged consumers to spend on purchasing home gym equipment to remain healthy and fit. According to Adobe Analytics, e-commerce sales of fitness equipment grew by 55% in a five-day period that ended on 15th March 2020 compared to sales in February. Fitness equipment, such as exercise bikes, treadmills, and rowing machines, have witnessed a high demand in March & April 2020 compared with the same period in the previous year.
An increase in the geriatric population globally has positively impacted the rowing machine market growth over the past years. The geriatric population places a high emphasis on lowering cholesterol levels, alleviating joint pain, and growing bone density. The population has a completely different requirement compared to the younger population, leading fitness equipment providers to develop machines especially for seniors to perform safe and low impact workouts.
Hydraulic rowing machines are projected to witness exponential growth during the forecast period led by their benefits including low-cost, quiet operation, less space, and portability compared to air, magnetic & water rowers. These machines also offer a wide range of resistance to support all workout levels. For instance, Kettler offers Favorit Rower, a low-cost rower, with 50 levels of resistance for intense workouts. The machine features a small LCD that displays important exercise information and an ear clip infrared heart rate pulse sensor, allowing users to monitor heart rate wirelessly.
The home end-use segment in the rowing machine market will showcase huge spike in demand over the forecast timespan. Home gyms reduce distractions, increase privacy, and provide freedom to consumers to use the equipment of their choice. The home fitness equipment is not bound by time restrictions and allows fitness enthusiasts to use the equipment conveniently. Increased awareness of healthy lifestyle and rising people disposable income have resulted in the high adoption of rowing machines among consumers. The COVID-19 pandemic has resulted in an increased demand for fitness equipment from the home segment due to the closure of fitness facilities and gyms globally.
The online distribution channel will dominate the rowing machine market share. The benefits of easy price comparison & reviews, accessibility, versatility, low-cost, convenience, less time, and flexibility in selecting equipment have encouraged consumers to purchase from e-commerce websites. The e-commerce websites offer a wide range of rowing machines of several leading brands, such as Concept2, LifeCore Fitness, and Aerofit, enhancing customer’s customized requirements. In addition, an increase in smartphone adoption, internet penetration, and a rise in disposable income have resulted in the high popularity of online shopping across the globe.
The Europe rowing machine market will observe substantial growth from 2021 to 2027. on account of the rising health consciousness in the region. According to EuropActive, European Health and Fitness Association, 21.6% of the total population in Sweden had gym memberships, followed by 21.3% in Norway, and 18.5% in Denmark in 2019. The increasing prevalence of heart diseases and obesity in several countries in Europe is also contributing to the high demand for rowing machines. According to the WHO, around 3.9 million people die each year from Cardiovascular Disease (CVD), representing around 45% of all deaths in Europe. To prevent the occurrence of such diseases, people are highly opting for rowing machines for maintaining their overall health and fitness.
Major companies operating in the market are LifeCore Fitness, WaterRower, Concept2, York, Kettler, First Degree Fitness, BodyCraft, Inifiniti, Sunny Health & Fitness, aBlaze and Proform. These players are focusing on several marketing strategies to increase their brand awareness among consumers. For instance, In February 2020, Concept2 announced that it will sponsor the World Rowing Indoor Championship (WRICH) from 2021 to 2024. The company will supply equipment and technical & operational support for the event. It will enable the company to create an awareness of its products to the people present at the event.
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