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Probiotics Market Size - By Ingredients (Lactobacilli, Bifidobacterium, Streptococcus, Bacillus), By End-Use (Human, Animal), By Application (Food and Beverages, Dietary Supplements, Animal Feed) & Forecast, 2024 – 2032

  • Report ID: GMI418
  • Published Date: Jun 2024
  • Report Format: PDF

Probiotics Market size

Probiotics Market size was valued at USD 5.56 billion in 2023 and is projected to register 6.9% CAGR from 2024 to 2032, driven by increasing awareness and research on their health benefits for medical conditions. Probiotics are beneficial bacteria that support gut health, improve digestive health, help combat autoimmune conditions, irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD), and are also strongly associated with preventing anxiety and depression.

Probiotics Market

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For instance, in May 2024, according to systematic reviews and meta-analyses, probiotics showed benefits for patients with ulcerative colitis, including reversal of hepatic encephalopathy (HE), improvement of liver function measures, and monitoring of gut modifications in addition to better protection against allergies. The study authors said probiotics have shown potential as a promising treatment for the condition.

This increase in scientific evidence increased consumer confidence in probiotics, leading to increased demand. Consumers are seeking natural and preventative health solutions and see probiotics as a crucial component of overall health. The food and beverage and the nutritional supplement industry have responded by introducing a range of probiotic-rich products, from yogurt and kefir to capsule gummies. This expansion in the supply chain has led to probiotics being widely available, allowing market growth to be achieved.

The probiotics market is facing several restraints despite its rapid growth. Regulatory challenges are considerable, as probiotic products must meet stringent safety and efficacy standards set by health authorities, which can delay product approvals and increase costs. Additionally, consumer uncertainty regarding health claims by probiotic manufacturers may restrict market expansion.

The lack of standardized guidelines for probiotic strains and dosages further complicates consumer confidence and product development. Furthermore, the stability of probiotics during processing and storage poses challenges, as the amount of bacteria that can be retained until consumption is critical to its effectiveness. All these factors hinder the overall potential of the market.

Probiotics Market Trends

The probiotics industry is witnessing a remarkable trend driven by increasing research on their use in animals and pets. Studies suggest that probiotics can significantly enhance pet health and well-being, resulting in better digestive health, immune function, and overall energy. This has propelled the demand for probiotic supplements designed specifically for animals such as dogs, cats, and livestock. Pet owners are increasingly looking for natural preventive health solutions and are looking at probiotics as a critical component of their pet’s diet.

This trend is reflected in the livestock industry, where probiotics are being introduced into animal feed to promote gut health, increase growth, and reduce the need for antibiotics. Transition to sedentary farming practices and health care further supports this trend. Innovations in the manufacturing and distribution of probiotics, such as capsules, powders, and liquids, have made these products more accessible and attractive. As a result, the probiotics market for animals is poised for growth, reflecting broader consumer trends toward comprehensive preventive health care.

Citing an instance, in January 2024, researchers identified two types of probiotic strains that can help obese dogs lose weight. The study, published in the American Society for Microbiology journal Microbiology Spectrum, aimed to prevent metabolic diseases in companion animals and identify probiotics suitable for long-term safe use.

Probiotics Market Analysis

Probiotics Market Size, By Product, 2021 - 2032 (USD Billion)

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Based on product, the market from the lactobacilli segment is poised to expand at 6.8% CAGR through 2032. Lactobacilli, a special group of beneficial bacteria, are known for their positive effects on digestive health, supporting the immune system, and their ability to prevent conditions such as irritable bowel syndrome (IBS) and lactose intolerance.

Also, the increasing focus on health and wellness, in favor of natural health preventive solutions, has further popularized lactobacilli probiotics. The food and beverage industry capitalizes on this demand through food supplements, yogurt, kefir, and capsules containing large amounts of lactobacilli are dispensed. Furthermore, lactobacilli-based probiotics also enhance accessibility, driving market growth.

Probiotics Market Revenue Share, By Applications, (2023)

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Based on end-use, the probiotics market from the human probiotics segment is slated to observe around 6.9% CAGR till 2032. Probiotics that specifically target the human diet positively impact gut health, activate the immune system, and combat issues such as irritable bowel syndrome (IBS), constipation inflammatory bowel disease (IBD), and constipation management. Users are increasingly incorporating probiotics into their daily routines through supplements, fortified foods, and beverages.

Innovations in formulations such as capsules, powders, and ready-to-drink formulations have made probiotics more accessible and attractive. Consequently, the market for probiotics continues to grow as more and more individuals seek to improve their health and well-being with these beneficial microorganisms.

North America Probiotics Market Size, 2021 - 2032 (USD Million)

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North America probiotics market generated a revenue of USD 571.3 million in 2023, and the growth forecast for 2032 is USD 1.01 billion. Probiotics are recognized to improve digestive health, boost the immune system, and address conditions such as irritable bowel syndrome (IBS) and allergies. The sector's strong focus on preventive healthcare and wellness has further fueled demand in the region.

Growing demand for functional foods and supplements also supports the market expansion. In addition to consumers opting for probiotic-rich products such as yogurt, kefir, and nutritional supplements in the form of capsules and gummies, a favorable regulatory environment and huge investments in research and development have bolstered the market. As a result, North America is the leading region in the market, reflecting its commitment to health and wellness.

Probiotics Market Share

Probiotics Market Company Market Share, (2023)

The market demand for probiotics is heavily influenced by the efforts of companies dedicated to this field. Companies invest heavily in research and development to develop new and effective probiotic products. These efforts include the identification and development of specific probiotic strains targeting a variety of health issues, such as digestive disease, immunity, and metabolic conditions.

Companies are increasing the availability and attractiveness of products through various products such as yogurt, drinks, capsules, and gummies. Marketing strategies that emphasize the science-backed benefits of probiotics also appeal to consumers. Collaborations with healthcare providers further increase trust and demand. This joint effort by the companies is critical in expanding the market and meeting the growing consumer demand for health and wellness solutions.

Probiotics Market Companies

Major companies operating in the probiotics industry competitive landscape include:

  • Bright Dairy
  • Wecare Probiotics Co., Ltd. 
  • Mother Dairy Fruit & Vegetable Private Limited
  • UAS Laboratories
  • Nestle S.A.
  • Probi AB
  • Yakult Honsha Co., Ltd.
  • Kerry Group
  • Morinaga Milk Industry Co. Ltd.
  • Kemin Industries
  • BioGaia AB
  • Beijing Smile Feed Sci. & Tech. Co., Ltd.
  • Shandong Baolai-Leelai Bio-Industrial Group
  • Cangzhou Tianrunwanwu Biotechnology Co., Ltd.
  • Arla Foods, Inc
  • Shanghai Novanat Co., Ltd.
  • Chr. Hansen Holding A/S
  • Danone
  • DuPont Danisco
  • General Mills Inc.
  • I-Health Inc.
  • Lallemand Inc.
  • Lifeway Foods, Inc.
  • Xingtai Sinobest Biotech Co.,Ltd 
  • Adisseo

Probiotics Industry News

  • In June 2024, Omni-Biotic US introduced Omni-Biotic Power, a new active probiotic designed to meet the specific needs of high-performing individuals. All-natural energy supports oxidative stress levels and boosts immune function, thus increasing energy to support intense athletic training and other physically demanding activities.
  • In March 2024, Entode introduced probiotics aimed at dealing with nasal congestion. The company asserted that through its R&D efforts, it has developed a unique combination of clinically tested probiotic strains.
  • In October 2023, Novozymes unveiled ProSilience HU58, a cost-effective and potent probiotic designed to be used beyond dairy products. This probiotic was designed to withstand harsh processing conditions, allowing it to be incorporated into a variety of foods.

The probiotics market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Million) (Tons) from 2021 to 2032, for the following segments:

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Market, By Product

  • Lactobacilli
  • Bifidobacterium
  • Streptococcus
  • Bacillus
  • Others

Market, By End-user

  • Human probiotics
  • Animal probiotic

Market, By Application

  • Probiotic food and beverages
  • Probiotic dietary supplements
  • Animal feed probiotics

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of probiotics crossed USD 5.56 billion in 2023 and is set to witness 6.9% CAGR from 2024 to 2032, owing to the increasing awareness and research on their health benefits for medical conditions worldwide.
Probiotics industry from the lactobacilli segment is expected to grow at 6.8% CAGR till 2032, due to their positive effects on digestive health, supporting the immune system, and their ability to prevent conditions such as irritable bowel syndrome (IBS) and lactose intolerance.
North America market is poised to reach USD 1.01 billion by 2032, attributed to the growing demand for functional foods and supplements and rising health awareness in the region.
Arla Foods, Inc, Shanghai Novanat Co., Ltd., Chr. Hansen Holding A/S, Danone, DuPont Danisco, General Mills Inc., I-Health Inc., Lallemand Inc., Lifeway Foods, Inc, Xingtai Sinobest Biotech Co.,Ltd, BIOGROWING CO.,LTD., and Adisseo, are some of the major probiotics companies worldwide.

Probiotics Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 27
  • Tables & Figures: 418
  • Countries covered: 22
  • Pages: 328
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