Premium Bottled Water Market
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The global premium bottled water market was valued at USD 38.6 billion in 2024 and is estimated to grow at a CAGR of over 6.7% from 2025 to 2034, because more customers want healthier drinks. Four different areas that utilize premium bottled water are hospitality, retail, and on-the-go services, with the focus on restaurants, hotels, and spas, where water served is of utmost importance.
In addition, other markets aiming at more health-conscious purchasers are starting to attract customers by having their water’s natural minerals, bottled pH levels and packaging aesthetics focus. In addition, as society trends towards more health-conscious people, the cable of serving water as a status symbol adds to their demand in business functions, social events, and exclusive store retailers.
To get key market trends
Trends of the market growth are preceded by higher affordability index, migration towards cities, and increasing understanding of wellbeing to encompass wholesome hydration. Premium bottled water brands initial focus through aggressive advertising is penetrating niche health markets through adding functional food, vitamins and infused water. Considering that the customers are increasingly conscious of numerous important aspects, it is notable that brands are increasingly replacing plastic with cans and paper in their packaging materials.
Report Attribute | Details |
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Base Year: | 2024 |
Premium Bottled Water Market Size in 2024: | USD 38.6 Billion |
Forecast Period: | 2025 – 2034 |
Forecast Period 2023 - 2032 CAGR: | 6.7 |
2023 Value Projection: | USD 74.4 Billion |
Historical Data for: | 2021 – 2024 |
No of Pages: | 235 |
Tables, Charts & Figures: | 165 |
Segments Covered: | Product Type, Packaging, Distribution Channel |
Growth Drivers: |
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Pitfalls Challenges: |
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Moreover, the ever-growing e-commerce sector conveniently makes premium bottled water products accessible; this increases the demand for these products even more. These trends in health, luxury, and sustainable consumption patterns are what makes the premium bottled water market one of the most advanced and diverse in the beverage industry. For instance, according to Statista, In 2023 travel and tourism directly contributed about USD 9.9 trillion to gross domestic product, which was 9.1 percent of the world’s GDP. This in turn, the demand for premium bottled has increased.
The spring water segment was reached USD 10.2 billion in 2024 and is expected to grow at 6% CAGR during 2025 to 2034.
Th supermarkets and hypermarkets are expected to deliver the highest revenue among all distribution channels, approximately USD 22.9 billion in 2024, with a CAGR of 6.5% from 2025 to 2034.
Top 5 companies include Nestlé, Danone, PepsiCo, Coca-Cola, and FIJI Water. Nestlé and Danone created a mark in the premium segments through controlled acquisitions of brands like Acqua Panna or Evian and their global distribution marketing. Coca Cola and PepsiCo operate and are well known with their Smartwater and LIFE WATER brands in the retail sector, including in advertisements where health and lifestyle consumers are targeted. On the other side, the luxury niche is catered to by FIJI Water and Voss Water by laying claims to the purity of their water sources, pretentious packaging and even pricey commercials from celebrities.
Acqua Panna is capitalizing on its Italian roots and intertwines cooking in its branding allowing for easy attraction from consumers, while Perrier, with its famous sparkling water range, attempts to keep as much brand differentiation as possible. Competition is usually fierce in areas of Sustainability, Innovation, and Consumer Relations Management, which includes green marketing, Digi-comm, Functional foods, and other Integrated Marketing Communications within the changing premium bottled water industry.
These major businesses dominate the market and are greatly recognized by the consumers. Their product portfolio includes spring, mineral, sparkling, flavored, and functional water, all of which target various segments of the industry. The firms competing in the Spain premium bottled water industry have also put considerable emphasis on new product development through innovation and strategic competition, which fulfils the changing demands of the customers.
Some of the eminent participants operating in the premium bottled water industry include:
Multinational firms that capitalize on brand legacy, product quality, and innovative packaging to appeal to high-value customers have positioned themselves in the premium bottled water market. Acqua Panna has managed to capture the taste of smooth, Tuscan water lovers that wish to experience fine dining. Coca-Cola excels in smart water and Glaceau due to their remarkable distribution and marketing prowess. Danone, through Evian, targets eco-friendly consumers by highlighting Alpine water and eco-friendly packaging.
FIJI Water’s artesian water from the Yaqara Valley in Fiji benefits from branding of purity and exoticness. Those who drink health-conscious naturally carbonated water will know Gerolsteiner Brunnen, the brand famous for its carbonated mineral water. Nestlé was able to spear competition with Perrier and San Pellegrino by offering Acqua Panna for flavored water.
PepsiCo benefits from LIFEWTR and premium hydration water because of their established presence globally. Himalayan Water, sourced from the Shivalik ranges, is the entry new players Tata global beverages uses to showcase health and wellness. Voss Water with Norwegian artesian water source is popular among urban mainstream consumers, especially because of its minimalistic design. Through lobbies of innovation in branding, eco-friendly material usage, and in strategic business relations with hospitality provided, the brands competitiveness is preserved in the face of the changing customers’ needs towards more natural, alkaline and ecologically responsible products.
Market, By Product Type
Market, By Packaging
Market, By Distribution Channel
The above information is provided for the following regions and countries:
The supermarkets and hypermarkets segment recorded USD 22.9 billion in 2024 and is expected to grow at a 6.5% CAGR through 2034, supported by the convenience of one-stop shopping for consumers.
The U.S. premium bottled water market size surpassed USD 7.1 billion in 2024, led by high disposable incomes and growing health and wellness awareness.
Key players in the industry include Nestle, Danone, PepsiCo, Coca-Cola, FIJI Water, Voss Water, Acqua Panna, Perrier, San Pellegrino, Evian, Gerolsteiner Brunnen, and Tata Global Beverages.
The spring water segment reached USD 10.2 billion in 2024 and is expected to grow at over 6% CAGR through 2034, as it is perceived as a healthier alternative to sugary drinks due to its naturally occurring minerals.
The global market for premium bottled water was reached USD 38.6 billion in 2024 and is projected to grow at a 6.7% CAGR from 2025 to 2034, driven by increasing consumer demand for healthier and luxury beverage options.