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Power Rental Market - By Power Rating, By Fuel (Diesel, Gas), By End Use (Telecom, Data Center, Healthcare, Oil & Gas, Electric Utilities, Offshore, Manufacturing, Construction, Mining, Marine), By Application, Forecast 2024 – 2032

  • Report ID: GMI1321
  • Published Date: Mar 2023
  • Report Format: PDF

Power Rental Market Size

Power Rental Market size surpassed USD 16.9 billion in 2023 and is anticipated to register 4.3% CAGR from 2024 to 2032. Burgeoning development of data centers and rising cost of unplanned outages coupled with heavy dependency on information sharing and constant communication is substantially increasing the rental adoption of gensets.

Power Rental Market

Strengthening consumer awareness and customer requirement for increased reliability and zero downtime will continue to necessitate the deployment of power rental equipment. Increasing population index and high standard of living in line with flourishing real estate sector which in turn will sway positive sway the power rental market outlook. Surging infrastructural investments along with robust development of manufacturing facilities will propel the business outlook. The government schemes & funding toward the development of industrial facilities will foster the deployment of these units.

Power Rental Market Analysis

Power Rental Market Share, By Power Rating

> 75 - 375 kVA power rating sector is projected to observe 4.5% growth during 2023-2032. Resurgent demand from data centers on account of increased data usage through social networking and e-commerce platforms, smartphones, and government projects will significantly favor the deployment of these units. The key government initiatives to excel the digitalization is set to propel the power rental market statistics. Ongoing requirement of innovative models to sustain the growth followed by key operation excellence will favor the business scenario.

Power Rental Market Size, By End Use

The industry size from the data center end-use segment will experience a growth rate of 4% through 2032. Ongoing digitization together with expansion of data center primarily across the developing nations has proliferated the demand for effective power generation sources. In addition, the surging penetration of online services in the remote areas has initiated a favorable business scenario.

The extensive investment by the public and private players to expand the data center infrastructure is driving the demand for rental generator sets. Data center industry has observed a potential growth on account of startup issues, system downtimes, loss of in process information.

Prime/continuous application is estimated to amass USD 9 billion by 2032. Shifting government focus toward increasing electrification rates will drive the use of these units to support the main grid or to even integrate with renewable power sources to reinforce intermittent power supply. Ongoing refurbishment of aging grid infrastructure and the occurrence of frequent weather-related disasters will augment the business landscape. Additionally, rising costs of data center outages & increasing consumer concern toward the deployment reliable power backup power solutions will fuel the power rental market statistics.

The constant need to ramp up generation capacities for catering the growing electricity demand by the different application will propel the diesel power rental industry. Low up-front costs and round-the-clock power availability are the key element escalating the use of these units in different sectors including educational institutions, telecom and other related applications. Surging requirement for power solutions with quick & automatic start-up and optimum reliability will inflate the usage of these units. Increasing utilization of these generators in construction sector to meet high power requirements for the uninterrupted operation of equipment and job site tools will augment the business landscape.

Europe power rental market is set to exceed USD 2 billion by 2032. The proliferation of residential buildings, educational institutions and retail complexes has significantly corresponded to the increasing demand for consistent power supply which in turn will accelerate the product espousal. Surging requirement for power solutions with quick & automatic start-up and optimum reliability will expand the usage of these units.

Power Rental Market Share

Some of the major companies operating in the global industry include

  • Atlas Copco AB
  • Caterpillar
  • Herc Rentals Inc.
  • Aggreko
  • United Rentals, Inc.
  • Shenton Group
  • Cummins Inc.
  • Ashtead Group plc.
  • Wartsila
  • Perfect Hiring Services
  • Generac Power Systems
  • Al Faris Group
  • APR Energy
  • Modern Hiring Service
  • Sudhir Power
  • Brede Noord
  • Perennial Technologies
  • Wagner Equipment Co.
  • Energy's
  • GMMCO Limited
  • Byrne Equipment Rental

These players are forming strategic acquisitions to expand their business operations. The key players in the sector are focusing on partnerships and acquisitions to meet the competition prevailing in the market.

Impact of COVID-19 Pandemic

The global economy has been hit hard by an unforeseen outbreak of the COVID- 19. It has resulted into decline in the overall capital expenditure across upgradation & expansion of construction and power generation activities, which in turn, will affect the business outlook. However, surging demand for emergency power backup owing to rising healthcare infrastructure development along with increasing trend of work from home concept will augment the industry landscape. Furthermore, ongoing immunization process following the successful development of vaccines or booster doses will positively impact the business growth.

This market research report on power rental includes in-depth coverage of the industry with estimates & forecast in terms of USD from 2019 to 2032, for the following segments:

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Market, By Power Rating

  • <75 KVA
  • 75-375 KVA
  • 375-750 KVA
  • >750 KVA

Market, By Fuel

  • Diesel
  • Gas
  • Others

Market, By End Use

  • Telecom
  • Data Center
  • Healthcare
  • Oil & Gas
  • Electric Utilities
  • Offshore
  • Manufacturing
  • Construction
  • Mining
  • Marine
  • Others

 Market, By Application

  • Standby
  • Peak Shaving
  • Prime/Continuous

The above information has been provided for the following regions and country:

  • North America
    • U.S.
    • Canada
  • Europe
    • Russia
    • UK
    • Germany
    • France
    • Spain
    • Austria
    • Italy
  • Asia Pacific
    • China
    • Australia
    • India
    • Japan
    • South Korea
    • Indonesia
    • Malaysia
    • Thailand
    • Vietnam
    • Philippines
  • Middle East
    • Saudi Arabia
    • UAE
    • Qatar
    • Turkey
    • Iran
    • Oman
  • Africa
    • Egypt
    • Nigeria
    • Algeria
    • South Africa
    • Angola
    • Kenya
    • Mozambique
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile


Authors: Ankit Gupta, Shubham Chaudhary

Frequently Asked Questions (FAQ) :

The market size of power rental crossed USD 16.9 billion in 2023 and is expected to depict over 4.3% CAGR between 2024 and 2032, due to growing prevalence of natural disasters.

The data center end use segment is anticipated to register over 4% growth rate through 2032, on account of the rapid expansion of data center infrastructure.

The Europe market is projected to surpass USD 2 billion by 2032, owing to growing digital infrastructure in the region.

Atlas Copco AB, Caterpillar, United Rentals, Inc., Cummins Inc., Aggreko, Generac Power Systems, Inc., and KOHLER-SDMO are some of the companies operating in the industry.

Power Rental Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 23
  • Tables & Figures: 812
  • Countries covered: 36
  • Pages: 520
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