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Poultry Diagnostics Market Size is likely to expand at a rapid pace from 2022 to 2028, considering the growing awareness about the importance of diagnostic tests for poultry producers to ensure confidence in vaccine uptake and demonstrate disease-free health status. Moreover, the availability of stringent food standard regulations will further boost the growth of poultry diagnostic and research centers to reduce pathogen circulation and potential disease pressures. Poultry diagnostics refers to the technique used to determine the cause of various problems in poultry flocks, including poor growth. Poultry veterinarians generally deploy the available diagnostic tools to conduct definite and presumptive diagnoses of diseases, including avian influenza and Newcastle disease, at a reasonable time.
Rising consumption of poultry meat as a source of protein and the growing prevalence of zoonotic diseases such as salmonellosis will foster market trends through 2028. Based on estimates from the CDC, Salmonella bacteria causes over 26,500 hospitalizations and 420 deaths in the U.S. every year, which will proliferate the need for poultry diagnostic labs in the coming years. To that end, Alberta’s poultry producer boards, including Alberta Chicken Producers, entered a partnership deal with the faculty of Veterinary Medicine at the University of Calgary in 2021. This initiative has been taken to address the needs of the poultry industry in the province through the provision of poultry diagnostic services and expertise, thereby contributing to the overall industry forecast.
With regards to disease, the poultry diagnostics market from the parasitic diseases segment will depict a high growth rate through 2028. Growth from the segment is driven by the increased incidences of Trichuriasis, a disease caused by nematode parasites, predominantly in the United States. The rise of backyard chicken production amid the coronavirus pandemic and the implementation of preventive measures to safeguard poultry against parasites will also drive the segmental expansion over the coming years.
The Europe poultry diagnostics market is set to register significant revenue by 2028. This is a result of the strong demand for low-cost animal protein and the accelerating chicken meat consumption as compared to beef and pork in the EU. Furthermore, the rising interest in chicken welfare practices to fuel the availability of higher welfare birds on the retail shelves will also augment the regional outlook in the upcoming years. However, the declining chicken meat production due to the COVID-19 setbacks may hamper the industry share to some extent.
The competitive landscape of the poultry diagnostics market comprises companies such as Megacor Diagnostik GmbH, Boehringer Ingelheim, Bionote, BioChek, AgroBioTek Internacional, GD Animal Health, Thermo Fisher Scientific, Zoetis, and Idexx Laboratories, among others. These firms are focusing on strategies such as mergers, acquisitions, and new product launches to strengthen their footprint across the competitive market. For instance, in April 2020, BioChek announced the acquisition of BIOTECON, with an objective to provide diagnostic management solutions for the safety of poultry eggs, milk, and other products from farm to fork for customers.
The poultry industry has witnessed unprecedented impacts of the ongoing coronavirus pandemic, particularly due to a decline in demand and profitability. Apart from such disruptions, the spread of misinformation regarding the spread of the virus through poultry products has heavily impacted consumption. In developing countries, the sales of poultry meat dramatically reduced, while a vast number of small poultry farmers became unemployed. These severe disturbances in the poultry business landscape have hindered the industry over the recent months. However, the gradual supply-chain recovery and the increase in infrastructure funds to assist private companies in setting up poultry, dairy, and meat processing units may create an impact on industry recovery in the coming years.
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