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Potato Protein Market Size By Type (Isolates, Concentrates), By Application {Food & Beverage (Meat Analogue, Dairy-Free, Confectionary, Bakery, Processed Foods, Functional Foods), Feed} Industry Analysis Report, Regional Outlook, Growth Potential, Price Trend, Competitive Market Share & Forecast, 2021 – 2027

  • Report ID: GMI5000
  • Published Date: Mar 2021
  • Report Format: PDF

Potato Protein Market Size

Potato protein market size exceeded USD 110 million in 2020 and is estimated to grow at over 4.5% CAGR from 2021 to 2027. Increasing popularity for potato protein due to its high nutritional benefits should drive product demand.

Potato protein market

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High effectiveness in providing essential amino acids to the body along with superior texturizing and emulsifying properties is propelling the global potato protein industry growth. Potato protein is a plant-based protein obtained from protein rich juice while starch extraction process from potatoes. The potato protein rich juice is heated with acid which coagulates and is filtered to obtain potato protein. The resultant product is subsequently converted into powder form  by drying process and is obtained in isolated and concentrated form. The product is widely used by gym going individuals as post workout meal owing to its ability to strengthen body muscle.

Rising trend for vegan food products accompanied by consumer health consciousness is likely to stimulate the potato protein market demand over the projected timeframe. Ability to provides nutritional benefits equivalent to egg protein is fueling the product penetration in diverse food & beverage applications. Moreover, plant-based protein is easily digestible by human body and promotes weight loss which should augment the business landscape. Increasing consumption of protein rich food products owing to improved consumer knowledge pertaining to health risks of an inactive lifestyle is likely to accelerate the product demand.

Potato Protein Market Analysis

Global Potato Protein Market By Function

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Global potato protein market share from isolated form surpassed USD 34 million in 2020 and should witness substantial gains in the forecast period. The product in isolate form has high commercial value owing to its higher protein content and its increasing application scope as additive in various vegan food products. Isolate form of the product has wide application in bakery industry owing to its ability to provide fine cell distribution in bread crumb, better colour and shape which should propel industry outlook. Moreover, functional usage of the product in gelling, emulsifying, and foaming is likely to enhance consumer preference towards protein isolate.

Concentrate form of Potato protein market should witness high demand owing to its use for muscle growth and preparation for intense workout. Concentrate form is anticipated to witness over 4.5% CAGR up to 2027. The concentrated form of the product is used to feed young horses during training for easy digestion and overcome muscle loss which should raise the demand for the product from animal feed industry. The product also utilised as an analytical reagent for the determination of potassium which should accelerate product penetration.

Global Potato Protein Market From Food Applications

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Global potato protein market from food & beverage applications exceeded USD 50 million in 2020. Dairy-free segment hold a considerable share in the food & beverage applications. Increasing consumer demand for dairy free protein supplements owing to growing health concern among individuals should accelerate product demand. Benefits of potato protein in labelling of end-products such as allergen-free, animal-friendly, and vegan claims is escalating the product penetration. Individuals allergic to dairy products prefer plant-based protein which should propel the market share. Prevalence of health problems such as diarrhoea, lactose-intolerance, and bloating due to dairy proteins and milk products is shifting the consumer preference towards dairy-free ingredients.

Changing consumer preference towards sustainable lifestyle and nutritional diet should stimulate product demand in the forecasted timespan. Rapidly rising trend among youngsters towards consumption of vegan protein supplements should augment product demand. Moreover, consumers are indulging in various fitness activities due to rising health awareness, thus triggering the demand for health supplements and supporting the potato protein industry expansion. Increasing disposable income in Asia Pacific region along with growing concern towards health and wellness should augment market forecast. The global market of vegan protein powder is set to expand at over 7.5% CAGR during the forecast period.

Asia Pacific Potato Protein Market By Country

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Asia Pacific potato protein market is projected to exceed USD 38 million by 2027. The region is witnessing rising demand for plant-based protein as it offers less calorie content and more amount of essential nutrients and fibers, which should increase the product demand. Plant-based protein offers health benefits of tissue repair, balance body enzymes and hormones which represents ample growth opportunities for the product in the forecast time period. New product launches along with superior growth in processed food & beverage industry will support the market expansion in the region.

The product helps develop good quality and texture meat free analogues which should raise the product demand. Growing vegan population is more inclined towards meat free analogue which is likely to propel product demand in the region. Potato protein has observed considerable demand from bakery industry owing to its ability to provide daily protein source and enhances the shelf life of the end-product. Rising consumer demand for healthy and gluten free bakery products should boost the market trends in Asia Pacific region.

Potato Protein Market Share

Potato protein market is competitive with presence of key industry players such as

  • Emsland Group
  • Roquette Freres
  • Avebe
  • PPZ Niechlow
  • Omega Protein Corporation
  • KMC Ingredients
  • AKV Langholt
  • Peppes Group
  • Sudstarke Agrana Beteiliguns AG
  • Bioriginal Food and Science Corp
  • PPZ Niechlow

Companies are primarily engaged in strategic acquisitions to expand production capacity and distribution network.

According to a report Avebe, a leading food company started a potato processing campaign in German in August 2020. Company is focused on processing of stored potatoes and delivered to the customers which is likely to fuel the market growth in the region.  In February 2021, Australian company ATP Science announced to increase production capacity of functional confectionary with the help of government fund which should propel the industry demand in the region.

Global potato protein market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume (Tons) and revenue in USD million from 2016 to 2027 for the following segments:

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By Type

  • Isolate
  • Concentrate

By Application

  • Food & Beverage Industry 
    • Meat Analogue
    • Dairy – free
    • Confectionary
    • Bakery
    • Processed foods
    • Functional foods
    • Others 
  • Feed

 The above information has been provided for the following regions:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Spain
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Thailand
  • Latin America
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

The market for potato protein exceeded USD 110 million in 2020 and will grow at a 4.5% CAGR up to 2027 with increasing consumer awareness towards the nutritional benefits of the ingredients.
The potato protein concentrate industry will record a CAGR of around 4.5% through 2027 with widespread application in animal feed products.
The potato protein isolate industry was valued at USD 34 million in 2020 and will expand as the isolate form has considerable commercial value due with a higher protein content.
Asia Pacific potato protein industry size is slated to reach USD 38 million by 2027 with a strong demand for plant-based protein which pack high amount of essential nutrients and fibers in fewer calories.

Potato Protein Market Scope

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Premium Report Details

  • Base Year: 2020
  • Companies covered: 11
  • Tables & Figures: 129
  • Countries covered: 19
  • Pages: 300
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