Pet Wearable Market Size By Technology (RFID Devices, GPS, Sensors, Bluetooth), By Product (Smart Collar, Smart Vest, Smart Harness, Smart Camera), By Application (Medical Diagnosis & Treatment, Identification & Tracking, Fitness Monitoring, Behavior Monitoring & Control), By End-Use (Household, Commercial), Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024

Published Date: Aug 2017  |  Report ID: GMI151  |  Authors: Preeti Wadhwani, Saloni Gankar

Report Format: PDF   |   Pages: 280   |   Base Year: 2016

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Pet Wearable Market size valued at USD 1 billion with shipments exceeding 5 million units in 2016 and is set to attain over 20% CAGR from 2017 to 2024.

Pet Wearable Market

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Growing awareness about the pet’s physical and mental fitness coupled with the rising disposable income in developed countries is expected to drive the pet wearable market growth over the coming years. The Association for Pet Obesity Prevention (APOP) estimated that in the U.S., over 100 million dogs and cats suffer from overweight or obesity issues. Rising concerns for pets’ health are encouraging owners to invest in devices such as GPS trackers, cameras, monitoring devices, smart clothing, and fitness trackers to monitor pet’s nutrition, meals, and behavior. These devices allow owners to monitor heart, respiratory rates, track sleep patterns, and calories burnt, improving the pet safety. This has led players operating in the industry to introduce smart devices for helping pet owners to analyze the health and well-being of pets. In July 2019, Whistle Labs LLC, a subsidiary of Mars Incorporated, launched Go and Explore pet wearable with improved battery life, enabling owners to be connected and to track the location, health, and safety of pets in real-time.

The integration of IoT technology into wearable devices is playing a vital role in transforming the pet wearable market. Manufacturers are integrating wireless sensors, data analytics, smartphone apps, and in-built digital maps to help owners train and monitor the activities of their pets in a better manner. For instance, FitBark is offering a smart collar equipped with various sensors, allowing owners to monitor activity levels, sleep quality, and distance traveled, improving the pets’ behavior. Moreover, wearable device providers are offering cloud-based data analytics services along with their products, providing valuable health information for real-time decision making and helping veterinarians to diagnose & well treat their pets.

Pet Wearable Market Report Coverage
Report Coverage Details
Base Year: 2016 Market Size in 2016: 1 Billion (USD)
Historical Data for: 2013 to 2016 Forecast Period: 2017 to 2024
Forecast Period 2017 to 2024 CAGR: 20% 2024 Value Projection: 8 Billion (USD)
Pages: 280 Tables, Charts & Figures: 210
Geographies covered (12): U.S., Canada, UK, Germany, France, Italy, Spain, China, India, Japan, Australia, Brazil, Mexico
Segments covered: Technology, Product, Application, End-Use and Region
Companies covered (22): Afimilk Ltd. (Silent Herdsman Limited), Dairymaster, DeLaval International AB, DogTelligent, Inc., Fitbark, Inc., Garmin International Inc., GEA Group AG, GoPro, Inc., i4C Innovations LLC, IceRobotics, Ltd., Konectera, Inc., Loc, tor Ltd., Motorola Solutions, Inc., Nedap N.V., Otto Petcare Systems, PetPace LLC, Pet Vu, Inc., Pod Trackers, Ridogulous Labs, Inc., Scollar, Inc., Tractive, Whistle Labs LLC, WUF
Growth Drivers:
  • Rising consciousness regarding medical diagnosis of pets in North America and Europe
  • Need for obligatory RFID tagging for farm animals in Australia
  • Rising disposable income in Asia Pacific countries
  • Urbanization and rise in popularity of pets in China
Pitfalls & Challenges:
  • Power consumption and short battery life of devices
  • Lack of public awareness

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By Product

The smart pet camera market will grow at a CAGR of 26% over the forecast timespan. These devices are integrated with several advanced features such as two-way audio, motion detectors, activity monitors, digital zoom, treat dispenser, and laser games. They are compatible with advanced mobile apps for instant sharing of pictures and video clips of pets with friends, family, and/or social networks. These cameras help pet owners to improve engagement and interactions with their pets, enhancing training and preventing anxious behavior. The integration of software platforms and mobile applications is projected to propel the demand for these devices. Moreover, the increased demand and high adoption of smart cameras can be attributed to their innovative features, which allow owners to watch over their pets on their smartphones while away from home.

By Technology

In 2017, GPS-based wearable products accounted for over 45% of the industry share owing to the growing popularity of devices among pet owners. The technology enables easy tracking of pets through smart devices, helping owners to find their lost or stolen animals. The adoption of GPS collars and monitoring devices keeps pets in safe zones, out of dangerous and off-limits spots. With the increasing adoption of these technologies, players are focusing on providing innovative products for improving pet care. For instance, Tail-it Technologies AS launched a lightweight and smaller size GPS tracker for pets, which weighs around 23 grams and fits on the smallest pets. It includes features of live tracking, waterproofing, and has two weeks of battery life. Such advancements in the technology will have a positive impact on the pet wearable market revenue over the coming years.

By End-Use

North America pet wearable market by end-use

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Household users accounted for the majority of the pet wearable market share. In several households, wearable devices are being used to monitor the health conditions of dogs and cats. Pet owners are adopting smart cameras and collars to track & monitor their pet’s location, activity, and emotional state. These solutions are integrated with GPS trackers connected with smartphones, allowing owners to remotely update and analyze pets’ health. Manufacturers are introducing advanced wearable technologies for household pets. For instance, Loc8tor Ltd. is offering Tabcat tracker, which uses radiofrequency technology to track the location of cat within a range of 122 meters. It also allows owners to send alert to pet wearables, helping them locate lost pets easily. The ongoing technological advancements, such as Amazon’s Alexa, which translate pets sounds into basic statements will attract owners to invest in these technologies.

By Application

The rising concerns of owners toward the safety & security of their pets are driving the adoption of pet wearable market for medical diagnosis & treatment applications. Manufacturers are integrating safety features into their offerings, enabling owners to easily track and identify their pets. For instance, PetSmart is offering LED dog collars for keeping track of pets and improving visibility at night. The development of modern pet safety solutions such as microchipping, GPS tracking, Wi-Fi, and smartphone-based connectivity is enhancing the pets’ safety. Issues such as power consumption and short battery life are being witnessed in these devices. The wearable devices operate on GPS & wireless networks and consume high power, which may challenge the adoption to some extent. However, to curb this issue, manufacturers are developing thin, small, and lightweight pet devices to extend the battery. Conventional batteries, such as lithium-ion (Li-ion) coin cells, are being used in these devices.

By Region

Europe pet wearable industry by country

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The rising adoption of pets in European countries is anticipated to drive industry growth. In the region, over 80 million households have at least one pet. With such rising adoption, pet owners are investing more in wearable devices, which are focused on monitoring their health and fitness.  The presence of various trade associations is supporting players in the pet wearable market. For instance, the People's Dispensary for Sick Animals (PDSA), in the UK, offers reduced cost and free veterinary care for pets. The increasing concerns for safety and health of pets will result in the higher adoption of modern technologies such as the smart cameras, smart harness, and smart vest. The pet humanization trend and continued demand for convenience will drive innovations and the demand for these products in Europe.

Competitive Market Share

Key players operating in the pet wearable market include High Tech Pet Products, Garmin, Dairymaster, DeLaval, Inc., Dropcam (Nest), FitBark, Otto Petcare, i4c Innovations, IceRobotics, Invisible Fence, PetPace, Loc8tor, Motorola, Nedap, Pet Vu Inc., Ridogulous Labs, Silent Herdsman Limited, Tagg, and Whistle Labs Inc. These companies are adopting several strategies and increasingly developing innovative technologies to increase their revenue and sustain in the market. For instance, DogStar Life developed TailTalk wearable that measures emotions in dogs. The device helps owners to understand dog language by monitoring its tail movements. Companies operating in the industry are experiencing high competition and are increasingly investing in partnerships and collaborations for expanding their product reach and attract new customers. For instance, in April 2019, PitPatPet, which offers an activity monitor to track the pet movement announced its partnership with Co-op Pet Insurance, a multinational insurance company. The partnership was aimed at developing a new doggy Fitbit, a wearable activity monitor for dogs

Industry Background

Various hardware manufacturers have long-term tie-ups with their component suppliers for the manufacturing of the technology. The manufacturers in the industry are outsourcing device manufacturing activities to Taiwan and China due to the low cost of manufacturing services in these countries. These manufacturers merge electronics with devices to develop functional as well as fashionable products to meet the demands of customers. Companies are offering innovative products that can measure the breathing level, pulse rate, heart rate, and other physiological activities in the real-time. Moreover, Wireless Local Area Network (WLAN), NFC technology and IoT platforms are witnessing the growing demand. The recent reduction in prices of connected devices is a major driver boosting the pet wearable industry growth.

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