Home > Consumer Goods & Services > Baby Care > Baby Clothing > Pet Educational Toys Market

Pet Educational Toys Market - By Type (Plush Toys, Rope and Tug Toys, Balls, Chew Toys, Squeaky Toys, Interactive Toys, Others), By Material (Rubber, Cotton, Nylon, Plastic, Others), By Pet Type, By Price Range, By Distribution Channel, Forecast 2024 - 2032

  • Report ID: GMI9918
  • Published Date: Jun 2024
  • Report Format: PDF

Pet Educational Toys Market Size

Pet Educational Toys Market size was valued at USD 7.9 Billion in 2023 and is estimated to grow at a CAGR of 8.4% from 2024 and 2032. The growing number of pet owners, particularly in urban areas, drives demand for pet toys. Educational toys help stimulate pets mentally and physically, contributing to their overall well-being.

Pet Educational Toys Market

Pets are increasingly treated as family members, leading to higher spending on their enrichment and educational needs. Educational toys provide mental stimulation and prevent boredom, enhancing the quality of life for pets. Educational toys are designed to engage pets mentally and physically, which is essential for their mental health and overall well-being. These toys can help reduce stress and anxiety in pets by keeping them mentally active. Educational toys often serve dual purposes by helping in behavioral training. Toys that encourage problem-solving or interactive play can reinforce positive behaviors and improve obedience in pets.

The pet toys market is highly fragmented with a wide variety of products available from numerous manufacturers. This can lead to intense competition and make it challenging for newer or smaller companies to establish a foothold. Ensuring the quality and safety of educational toys is critical. There have been instances of toys breaking apart or posing choking hazards to pets. Maintaining high standards for materials and design is essential to building trust with consumers.

Pet Educational Toys Market Trends

There is a growing trend towards interactive and smart toys that engage pets through sound, motion, or lights. These toys often incorporate sensors, timers, or remote control features that allow owners to interact with their pets even when away from home. Toys that challenge pets mentally by requiring problem-solving skills are increasingly popular. Puzzle toys and treat-dispensing toys encourage pets to work for rewards, providing both mental stimulation and physical activity.

There is a rising demand for pet toys made from natural, non-toxic, and eco-friendly materials. Consumers are increasingly conscious of the environmental impact of products they purchase, driving the popularity of sustainable pet toys. Toys that serve multiple purposes, such as combining play with grooming or feeding, are gaining traction. Multi-functional toys offer convenience and value while enriching the pet's overall experience.

Pet Educational Toys Market Analysis

Pet Educational Toys Market Size, By Product Type, 2021 - 2032 (USD Billion)

Based on type, the market is divided into plush toys, rope and tug toys, balls, chew toys, squeaky toys, interactive toys and others. In 2023, balls held the dominant market of USD 1.6 billion and is expected to reach USD 3.4 billion by 2032. Balls are versatile toys that appeal to pets for active play and retrieval games. Balls encourage pets to run, fetch, and retrieve, promoting cardiovascular health and agility. Retrieval games with balls stimulate mental alertness and problem-solving skills, enhancing cognitive development. Chewing helps reduce plaque and tartar buildup, maintaining dental hygiene and preventing gum disease. Chew toys alleviate boredom and anxiety, redirecting chewing behaviors from destructive habits to safe, approved outlets.

Pet Educational Toys Market Revenue Share, By Material, (2023)

Based on material, the pet educational toys market is categorized into rubber, cotton, nylon, plastic and others. In 2023, rubber toys held the dominant market share of 41% and is anticipated to grow through the years. Rubber toys are highly durable and resistant to chewing, making them ideal for pets that are aggressive chewers. Rubber toys withstand prolonged use and rough play, offering lasting value for pet owners.

Some rubber toys are designed to promote dental hygiene by massaging gums and cleaning teeth during chewing. Nylon toys are known for their strength and resilience, appealing to owners looking for durable toys. Nylon toys withstand vigorous chewing and play, making them suitable for larger or stronger breeds. Some nylon toys are water-resistant, making them suitable for outdoor play and water activities.

U.S. Pet Educational Toys Market Size, 2021 - 2032 (USD Billion)

North America held a pet educational toys market of around USD 2.4 billion in 2023 and is expected to reach USD 5.4 billion by 2032. Pet owners in North America prioritize their pets' health and wellness. Educational toys that provide physical exercise, mental stimulation, and promote dental health are sought after to support pets' overall health. There is a steady increase in pet ownership across North America, including dogs, cats, and other companion animals. This growing pet population fuels the demand for a variety of toys, including educational toys that cater to different species and age groups.

The market in U.S. is set to grow through a CAGR of 9.3% through the forecast time period. There is a steady increase in pet ownership across the U.S., encompassing dogs, cats, and other companion animals. This expanding pet population drives the demand for a variety of toys, including educational toys that cater to different species and age groups. Pet owners in the U.S. are well-informed about the benefits of mental stimulation and enrichment for pets. They actively seek toys that provide educational value, encourage problem-solving skills, and alleviate boredom.

The German Pet Educational Toys market maintained a considerable position in Europe. Germany has a significant number of pet owners, including dogs, cats, and small animals. This large pet population fuels demand for a variety of toys, including educational toys tailored to different species and age groups. German consumers appreciate technological innovations in pet toys. Toys with interactive features, smart capabilities (such as programmable actions or remote control), or advanced designs that challenge pets mentally and physically are particularly popular.

China is supposed to grow at the highest rate of 9.1% in the region. China's rapid urbanization has led to an expanding middle class with increased disposable income. As more urban households welcome pets into their homes, there is a rising demand for high-quality pet products, including educational toys that promote pet health and well-being.

Pet Educational Toys Market Share

Global Pet Educational Toys Market Share Analysis, 2023

Pet educational toys industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as KONG Company, Nina Ottosson, PetSafe, Trixie Pet Products, West Paw Design, ZippyPaws, Outward Hound, OurPets Company collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Pet Educational Toys Market Companies

Major players operating in the pet educational toys industry are:

  • BarkBox
  • KONG Company
  • Kyjen Company, Inc.
  • Nina Ottosson
  • OurPets Company
  • Outward Hound
  • Pet Qwerks
  • PetSafe
  • Petstages
  • Planet Dog
  • SmartPetLove
  • Starmark Pet Products
  • Trixie Pet Products
  • West Paw Design
  • ZippyPaws

Pet Educational Toys Market Industry News

  • In November 2023, BARK, a global omnichannel dog brand, partnered with Dunkin’ Joy in Childhood Foundation on a collection of dog toys. Under this partnership, guests visiting Dunkin’ restaurants can take home a Dunkin’ Iced Coffee Combo Dog Toy for a $15donation or a Dunkin’ Sausage, Egg and Cheese Dog Toy for a $13 donation.
  • In November 2022, Nylabone, a popular brand of Central Garden & Pet Company, announced the launch of its new range of play toysfor creative fun activities.

The pet educational toys market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) (Thousand Units) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Product Type

  • Plush Toys
  • Rope and Tug Toys
  • Balls
  • Chew Toys
  • Squeaky Toys
  • Interactive Toys
  • Others

Market, By Material

  • Rubber
  • Cotton
  • Nylon
  • Plastic
  • Others

Market, By Pet Type

  • Dogs
  • Cats
  • Birds
  • Others

Market, By Price Range

  • Low (upto 10$)
  • Mid (10$-30$)
  • High (Above 30$)

Market, By Distribution Channel

  • Online
    • Company owned websites
    • E-commerce
  • Offline
    • Supermarkets
    • Departmental stores
    • Others (Individual stores, etc.)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America 
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The pet educational toys market was valued at USD 7.9 billion in 2023 and is estimated to grow at 8.4% CAGR during 2024-2032 due to growing number of pet owners, particularly in urban areas.

The balls segment in the market generated USD 1.6 billion and is expected to reach USD 3.4 billion by 2032 as balls appeal to pets for active play and retrieval games.

North America pet educational toys market generated USD 2.4 billion in 2023 and is expected to reach USD 5.4 billion by 2032 attributed to the pet’s health and wellness.

BarkBox, KONG Company, Kyjen Company, Inc., Nina Ottosson, OurPets Company, Outward Hound, Pet Qwerks, PetSafe, Petstages, Planet Dog, SmartPetLove, and Starmark Pet Products among others.

Pet Educational Toys Market Scope

Buy Now

Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 428
  • Countries covered: 22
  • Pages: 487
 Download Free Sample