Pet Dental Health Market

Pet Dental Health Market Size

The global pet dental health market was valued at USD 10.8 billion in 2024. The market is anticipated to grow from USD 11.4 billion in 2025 to USD 20.2 billion in 2034, growing at a CAGR of 6.6% during the forecast period, according to the latest report published by Global Market Insights Inc.

The pet dental health market is poised for substantial growth, fueled by increasing pet owner's awareness around preventive care and overall pet health and wellness. This trend, coupled with rising disposable incomes and the growing trend of pet humanization, is encouraging regular oral hygiene practices such as dental checkups and the adoption of dental care products, such as dental chews, diets, and rinses, particularly in urban and developed regions, fostering the market growth.

Pet dental health spans a range of veterinary and consumer solutions aimed at enhancing oral hygiene and preventing dental issues like plaque, tartar buildup, gum disease, and bad breath, promoting oral care. The product range encompasses dental chews and treats, toothbrushes and toothpaste, oral care solutions including oral mix, dental sprays, and other dental products.

In addition, services such as dental cleanings, surgery, root canal therapy, and orthodontic corrections also contribute to differentiation among providers. Leading companies in the industry include Colgate-Palmolive Company (Hills Pet Nutrition), Dechra Pharmaceuticals, Purina PetCare (Nestle), Virbac and Mars (GREENIES), with competition focused on innovation in dental chews, enzymatic toothpaste, and microbiome-friendly solutions.

The rising incidence of periodontal diseases in pets is driving the demand for preventive care solutions, including surging adoption of products and regular dental check-ups. Innovations such as microbiome-friendly formulations and natural ingredient-based products are appealing to health-conscious pet owners. Additionally, the growth of veterinary services and online retail channels is enhancing product accessibility. These factors collectively foster a robust growth environment, making pet dental health a key segment in the broader pet care industry.

Technological innovation is transforming pet dental care by introducing smart devices like oral health trackers and interactive dental tools. These innovations complement traditional products such as enzymatic toothpaste and dental chews, offering a more proactive approach to oral hygiene. For example, smart water additives and Bluetooth-enabled dental monitors help detect early signs of gum disease and encourage consistent care routines. This shift empowers pet owners to manage dental health more effectively, improving long-term outcomes and overall wellness.

The growth of the pet dental health market is driven by the availability of specialized dental diets, dental cleaning services, and educational campaigns led by pet health organizations. These efforts are encouraging pet owners to prioritize oral care. This professional push, combined with rising companion animal healthcare spending, is expected to significantly boost the demand for dental health solutions across both developed and emerging markets.

Pet Dental Health Market Trends

• As the pet ownership rate continues to rise, pet hygiene and oral health become a central focus for their pet wellness, upsurging the priority for dental care measures.
  
• This shift has led to growing attention to natural and organic oral care products, flavored dental solutions for better pet compliance, and subscription-based dental kits for convenience.
  
• In addition, veterinary-endorsed preventive care routines are becoming mainstream, supported by growing pet insurance coverage that includes dental services.
  
• Besides, digital health tracking and smart devices for monitoring oral hygiene are gaining popularity.
  
• For instance, in May 2025, Mars Incorporated launched AI-powered tools to support pet parents in monitoring their pet health, starting with GREENIES Canine Dental Check. Part of a USD 1 billion investment in pet nutrition, this innovation enhances digital care through smartphone-based dental assessments. This launch marked a significant move in transforming pet tech through accessible, tech-driven solutions.
  
• The rise of e-commerce platforms and a premium product range is further enhancing consumer engagement. Collectively, these trends signal a shift toward holistic, tech-enabled, and preventive dental care, positioning the segment for sustained growth.
  

Pet Dental Health Market Analysis

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Based on the type, the pet dental health market is segmented into service and product. The service segment accounted for the largest revenue of USD 6.7 billion in 2024. The segment is expected to exceed USD 12.9 billion by 2034, growing at a CAGR of 6.9% during the forecast period due to rising awareness of oral hygiene and the increasing demand for professional veterinary care.

• Growing awareness among pet owners about the risks of dental issues, such as periodontal disease, tooth loss, and systemic infections, is increasing the veterinary clinic visits for regular dental checkups, cleanings, and advanced treatments, strengthening the demand for services.
  
• The advanced treatments include oral exams, cleanings, polishing, extractions, and radiography, which are essential for diagnosing and managing conditions beyond the scope of at-home care.
  
• Additionally, veterinary endorsements and expanding pet insurance coverage are further encouraging pet owners to seek routine dental services.
  
• On the other hand, the product segment is poised to grow at a CAGR of 6% during the forecast period, fueled by rising demand for convenient and non-invasive dental care products. This shift toward natural and organic formulations is also spurring innovation, accelerating product adoption.
  

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Based on animal type, the pet dental health market is segmented into dogs, cats, and other animal types. The dog segment accounted for the highest market share of 61.5% in 2024 due to a high dog ownership rate and awareness of their oral hygiene.

• Dogs are highly susceptible to dental issues such as plaque buildup, gingivitis, and periodontal disease, which can lead to pain, tooth loss, and systemic health complications if left untreated.
  
• Recent studies reveal that one in every eight dogs (12.5%) is diagnosed with dental disease annually, and over 80% of dogs aged three and older suffer from active dental disease. These figures highlight the necessity for preventive care and the increasing demand for both professional veterinary services and at-home dental products.
  
• Moreover, the rising preference among younger generations like Millennials and Gen Z for breed-specific and age-appropriate dental care is fueling demand for natural, vet-recommended, and user-friendly products, enhancing the market prominence of this segment.
  
• On the other hand, the cats segment is poised to grow at a significant rate of 7%, driven by increasing pet ownership, rising awareness of feline dental health, and the availability of specialized products and treatments tailored to cats’ unique oral care needs.

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North America Pet Dental Health Market

North America dominated the market with the highest market share of 44.9% in 2024.

• North America remains the leader in the market, supported by a high pet ownership rate, strong pet owners' spending on their pets, and a well-established animal healthcare infrastructure.
  
• Pet ownership continues to rise in North American countries, with approximately 68 million U.S. households owning dogs while 49 million owned cats, highlighting a vast consumer base for dental health products.
  
• Similarly, in Canada, pet care spending continues to grow steadily, with dental cleaning ranking among the top three expenses for dog owners. The annual cost of caring for a dog is approximately CAD 3,999, with CAD 743 spent on professional dental cleaning following food and pet insurance. This underscores the growing importance of dental care in responsible pet ownership.
  
• Furthermore, North America’s mature e-commerce ecosystem and widespread access to veterinary services support market expansion.
  

In 2024, the U.S. pet dental health market accounted for USD 4.4 billion in revenue, up from USD 4.2 billion in 2023, and is anticipated to grow at a CAGR of 6% between 2025 and 2034.

• The U.S. leadership is attributed to its high pet ownership rate and spending on pets, well-established animal healthcare infrastructure, and greater awareness towards pet health preventive measures.
  
• For instance, according to the American Pet Products Association (APPA), U.S. pet spending reached USD 151.9 billion in 2024, including USD 39.8 billion on pet care products, a 5.4% increase from 2022. This reflects a rising commitment to preventive care, including dental health solutions such as enzymatic toothpaste, dental chews, and professional cleaning, fueling the market expansion.
  
• Additionally, rising disposable incomes, increasing pet insurance coverage, and continued innovation in dental health products have been witnessed; the U.S. leadership in the North American market is setting benchmarks for quality, accessibility, and consumer engagement.
  

Europe Pet Dental Health Market

Germany is poised to achieve significant growth in the European market.

• Germany is poised to achieve significant growth driven by rising pet ownership, increased awareness of oral hygiene, and a strong veterinary infrastructure.
  
• German consumers are increasingly opting for premium, vet-recommended dental products and services, specially for dogs and cats.
  
• The country’s emphasis on preventive care and innovation in pet healthcare also encourages regular dental checkups and advanced treatments.
  
• Additionally, the growing influence of younger pet owners seeking natural and easy-to-use solutions is further boosting market demand, positioning Germany as a key player in the region’s pet dental health landscape.
  

Asia Pacific Pet Dental health Market

Asia Pacific is poised to grow at a significant growth rate in the market over the next few years.

• Asia Pacific is expected to witness substantial growth driven by rising pet ownership, increasing awareness of animal health, and expanding middle-class populations.
  
• Countries like China, India, and Japan are seeing a surge in demand for preventive veterinary care and pet hygiene products.
  
• Additionally, the influence of modernized pet care trends, growing e-commerce penetration, and the availability of affordable, natural dental solutions are contributing to market expansion.
  
• As pet humanization continues to rise, the Asia Pacific is emerging as a key region for future growth and innovation in pet dental health.
  

China is anticipated to grow significantly within the Asia Pacific pet dental health market.

• China is anticipated to register significant growth driven by rising pet ownership, increasing disposable income, and growing awareness of pet wellness.
  
• Urbanization and the humanization of pets are encouraging Chinese consumers to invest in preventive healthcare, including dental hygiene.
  
• The expanding availability of veterinary services and premium dental products, particularly through e-commerce platforms, is further fueling market demand.
  
• Additionally, younger pet owners are showing a preference for natural, easy-to-use, and vet-recommended solutions, positioning China as a key contributor to regional market expansion in the coming years.
  

Latin America Pet Dental health Market

Brazil is projected to witness significant growth in the Latin American market in the coming years.

• Brazil’s growth is driven by rising pet ownership, increasing awareness of oral hygiene, and expanding access to veterinary care.
  
• The country’s large pet population, coupled with growing disposable incomes and urbanization, is driving demand for both preventive dental products and professional services.
  
• Additionally, the rise of e-commerce and pet insurance coverage is improving accessibility and affordability, making Brazil a key market for innovation and investment in pet dental health solutions.
  

Middle East and Africa Pet Dental health Market

Saudi Arabia is anticipated to grow in the Middle East and African market.

• Saudi Arabia is anticipated to register notable growth driven by rising pet ownership, increasing awareness of oral hygiene, and expanding access to veterinary services.
  
• The market is benefiting from a surge in demand for both preventive products and professional dental care, supported by growing e-commerce channels and pet insurance coverage.
  
• With a focus on gum disease and endodontic treatments, Saudi Arabia is emerging as a key regional player in pet wellness and dental innovation.
  

Pet Dental Health Market Share

The market is highly competitive and fragmented, with a mix of established players and emerging brands offering a wide range of products and services. Key companies include Colgate-Palmolive Company (Hill’s Pet Nutrition), Dechra Pharmaceuticals, Purina PetCare (Nestle), Virbac, and Mars (GREENIES), which comprise strong portfolios in dental chews, oral care solutions, and veterinary dental treatments. For instance, Virbac leads in enzymatic toothpaste and dental rinses, while Greenies dominates the dental chew segment with clinically proven efficacy. These players collectively account for a significant portion of the market share, estimated at around 55%.

Emerging brands are gaining traction by focusing on natural and organic formulations, responding to growing consumer demand for clean-label pet products. Companies are heavily investing in research and development and digital health integration to strengthen their market positioning. Further, strategic partnerships, product diversification, and the direct-to-consumer (DTC) model are shaping the competitive dynamics and driving long-term growth in the pet dental health sector.

Pet Dental Health Market Companies

A few of the prominent players operating in the pet dental health industry include:

• Animal Care Group
• BarkBox
• Bo International
• Boehringer Ingelheim
• Ceva Sante Animale
• Colgate-Palmolive Company (Hill’s Pet Nutrition)
• Dechra Pharmaceuticals
• H. von Gimborn
• imRex
• Ingenious Probiotics
• Mars (GREENIES)
• PetDine
• Petsona
• Petzlife Products
• Purina PetCare (Nestle)
• TropiClean Pet Products
• Vetoquinol
• Virbac

• Colgate-Palmolive Company (Hills Pet Nutrition)

Hill’s Pet Nutrition, a Colgate-Palmolive subsidiary, integrates dental health into its therapeutic pet food lines. Its products are vet-recommended and scientifically formulated to reduce plaque and tartar while supporting overall pet wellness.

• Dechra Pharmaceuticals

Dechra offers a comprehensive range of veterinary dental solutions, including prescription oral hygiene products and dental kits. Its focus on clinical efficacy and veterinary education strengthens its position in professional pet healthcare markets.

• Purina PetCare (Nestle)

Purina leads in consumer-focused dental treats like DentaLife, combining palatability with proven dental benefits. Its strong brand equity, retail presence, and investment in pet wellness research drive its competitive edge.

• Virbac
  
  Virbac specializes in veterinary-exclusive dental care products, offering enzymatic toothpaste, dental chews, and rinses backed by clinical research. Its strong global distribution and vet partnerships make it a trusted brand among professionals and pet owners.
  

Pet Dental Health Industry News:

• In July 2025, Pet Honesty introduced Fresh Breath Dental Bites, a unique solution for cats dental care. These chews are designed with a dual texture, making them more flavorsome and promoting healthier gums, cleaner teeth, and fresher breath without the need for brushing. The launch aimed to expand the offering for feline dental care and oral hygiene.
  
• In May 2025, Woof, a viral pet brand, expanded its pupsicles ecosystem by introducing a new product, Doggy Dental Mix. The formulated mix is a hassle-free, water-activated oral care solution that pairs perfectly with its Pupsicle toy, making dental hygiene engaging and effortless for dogs. This launch represented an innovative approach to simplifying pet wellness through play.
  
• In April 2025, FoodScience acquired Natural Dog Company, expanding its footprint in pet wellness. The respected brand aligns with FoodScience’s values, enhancing its offering to a premium, innovative health solution for pets, including dental treats. These strategic acquisitions strengthen FoodScience’s position in the pet wellness industry.
  
• In February 2025, Fera Pets introduced Dental Support, a scoopable powdered formula combining botanicals, enzymes, and postbiotics to promote oral care and fresh breath, maintain clean teeth, support a healthy inflammation response, and nurture balanced oral microbiome health. This marked a strategic expansion in the pet dental health care industry.
  

The pet dental health market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Billion from 2021 - 2034 for the following segments:

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Market, By Type

• Service
  • By service type
    • Treatment
    • Diagnosis
  • By end use
    • Veterinary clinics
    • Veterinary hospitals 
• Product
  • By product type      
    • Dental chews and treats
    • Oral care solutions
    • Toothpastes and brushes
    • Dental spray
    • Other product types
  • By distribution channel
    • Retail pharmacies
    • Online pharmacies
    • Pet stores
    • Other distribution channels

Market, By Animal Type

• Dogs
• Cats
• Other animal types

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE