Pet Cosmetics Market

Pet Cosmetics Market Size

The global pet cosmetics market size was valued at USD 2 billion in 2023 and is expected to reach USD 3.2 billion by 2032, growing at a CAGR of 5.7% through 2032. The most crucial growth drives include the increasing phenomenon of the humanization of pets. The spending as a share of disposable income on premium pet care items such as cosmetics has higher revenue in developed countries. Users are increasingly inclined to purchase specialized shampoos, conditioners, and perfumes meant for their pet's skin and fur.

Additionally, increasing concerns about pet hygiene is also one of the crucial factors for market expansion. Owners are more worried than ever about pet skin diseases, allergies, and assorted parasite infections and are looking for safe and effective grooming tools. A shift towards organic and therapeutic pet cosmetics is gaining acceptance. The availability of dermatologically tested, pet-approved products gives consumers more confidence in buying such products.

According to the YouGov U.S. Dog Owners Report, in 2023 pet ownership has seen a remarkable increase in America, with 56% of households owning a dog and 39% of dog owners also having a cat. U.S. dog owners are progressively spending more on their pets as an increase of 17% in a growth trend has been seen for purchasing pet care items from the grocery stores more often.

The increased market reach of pet cosmetics is aided by dermatological innovations and the growing friendliness of pet skin products through direct-to-consumer advertising and endorsement from veterinary practitioners. The introduction of newly formulated cosmetic products for pets is made possible by modern methods. Several companies are making cosmetics for pets including hypoallergenic pet shampoo, non-washable groomers, and cosmetics designed for people of specific breeds. In addition, e-commerce has contributed to increasing sales of pet cosmetics by making them more available to consumers in different regions.

Pet Cosmetics Market Trends

• The global market for pet cosmetics is shifting due to changing tastes and innovations in pet care products. A key trend has been the increased focus on natural and organic-based pet grooming products. Grooming products’ harsh chemicals are a growing concern for pet owners, so they are choosing hypoallergenic, sulfate-free, and plant-based shampoos and conditioners. This trend has led manufacturers to provide eco-friendly products for pets with sensitive skin, all while achieving sustainability goals. 
  
• Premiumization in pet care is another emerging key trend. With pet humanization, there is a demand for top-tier grooming products marketed to Fido and Fluffy, which have equivalent standards to human cosmetics. In developed economies, pet essential creams, shampoos, conditioners, and perfumes containing vitamins and essential oils are becoming popular.
  

Pet Cosmetics Market Analysis

Based on the type of segment, the shampoo & conditioner segment exceeded USD 700 million in 2023 and is projected to reach USD 1.2 billion by 2032.

• The largest market share is held by shampoo and conditioner in the market. This is due to the increased concern over pet hygiene and general well-being. Every pet must undergo grooming for skin and coat health which makes shampoo and conditioner basic needs for a pet owner. There is also a greater demand for skin allergy, parasites, and infection specialty formulations such as medicated or hypoallergenic and organic approaches.
  
• In addition, pet owners are willing to spend more on advanced grooming products formulated for nourishment, deodorization, and lustrous shine. These are being developed by the industries through the incorporation of natural ingredients like aloe vera, oatmeal, and essential oils for various detailed and sensitive breeds of pets.
  

Based on pet type, the dog segment surpassed USD 1 billion in 2023 and is anticipated to grow with a CAGR of 5.8% till 2032.  

• Due to the ongoing tendencies in pet pampering as well as spending on grooming products for pets, dogs as a segment, hold the highest share in the global pet cosmetics. Grooming products for pets are used to maintain coat and skin health and modulate the level of pet odor, which makes shampoos, conditioners, sprays, and other grooming tools very popular.
  
• Additionally, the adoption of premium and organic solutions has also accelerated the growth of the segment. Dog owners are getting more sophisticated with their purchasing decisions as it appears that there is a readiness to spend money on specialty hypoallergenic, medicated, and breed-specific formulations. Moreover, the proliferation of pet spas, mobile grooming, and the ease of the internet have greatly increased accessibility. There is growing concern over pet care and hygiene and thus, the pet cosmetics segment is expected to grow over the forecast period.
  

• The U.S. dominated the North American pet cosmetics market which was valued at USD 580 million in 2023 and is estimated to grow at a CAGR of 5.9% from 2024 to 2032.
  
• The North American market in pet cosmetics is highly dominated by the U.S. due to the high rate of pet ownership and increasing consumer spending on pet care products. The growing trend of pet humanization has driven demand for various organic and specialized grooming such as shampoos, conditioners, sprays, and paw balms. Besides, the presence of established retailers in the market along with their well-developed distribution channels and e-commerce websites has strengthened the accessibility of quality pet cosmetics to consumers.
  
• Germany leads the European pet cosmetics market, owing to a strong pet industry and the increasing tendency of people to treat pets as members of the family. As per the International Trade Administration report, the total revenue of the German pet industry in 2023 was nearly USD 6.81 billion. With increasing concern for the health and hygiene of their pets, the owners’ expenditure on pet grooming cosmetics has increased rapidly. With increased awareness and spending on pets, Germany is expected to strengthen its position in the European pet cosmetics market.
  
• China leads the market within the Asia-Pacific region. This is attributed to the rapid urbanization, improved living standards, and the increasing adoption of pets. Pet humanization is shifting spending patterns to premium-grade grooming supplies such as breed-specific shampoos, conditioners, and skincare products. Growth in e-commerce made cosmetic products accessible to pet owners, allowing them to spend more, or providing them with better quality products. At the same time, global and local marketers are developing novel organic and hypoallergenic formulations to appeal to the changing needs of consumers.
  

Pet Cosmetics Market Share

In 2023, Biocrown Biotechnology, Himalaya Drug Company, Petco Animal Supplies, Spectrum Brands, and OM Botanical collectively held a 15% to 20% share of the global pet cosmetics industry. These companies have taken a more proactive approach to strengthening their market positions, which includes focusing on innovations, forming strategic partnerships, and expanding into new developing economies.

Biocrown utilizes its comprehensive research and development efforts in customizing pet cosmetics for its clientele. Biocrown pursues OEM/ODM services, giving clients the option to design specific formulations for specific markets. Biocrown has created innovative ingredients, as well as having stringent quality control, ensuring that its products meet the current consumer and regulatory requirements.

The Himalaya company captures the attention of customers by including natural and herbal components in its pet care product line. Himalaya marketing professionals use their strong brand in the herbal healthcare business to promote pet cosmetics to different categories of people. Himalaya uses herbal and organic materials in these lines which makes the products appealing to health-conscious consumers.

In correlation with its prominence within the pet industry, Petco seeks to expand its market share through partnerships and the enhancement of its product portfolio. The firm also provides a broad range of dog and cat grooming tools manufactured both internally and by third parties. These products are accessible to all consumers. The firm also expands its reach by investing in e-commerce websites, thereby making shopping easier for pet owners.

Spectrum Brands has an extensive distribution network and brand portfolio which allows for a strong foothold in the pet cosmetics market. Continuous product innovation and acquisitions are some of the company's strategies to broaden its offering. Spectrum Brands has a competitive edge in the industry due to quality and consumer trust.

OM Botanical is unique in formulating pet grooming products from organic sourced ingredients. OM’s dedication to sustainability and natural ingredients appeals to eco-friendly consumers. The company focuses on educating customers on the benefits of chemical-free pet scaring for enhanced brand loyalty and increased market penetration.

Pet Cosmetics Market Companies

Major players operating in the pet cosmetics industry are:

• Barklogic
• Biocrown Biotechnology
• Earthwhile Endeavours
• Floof
• General Nutrition Centers
• Himalaya Drug Company
• Innovacyn
• Natural Pet Innovations
• OM Botanical
• Pet ReLeaf
• Petco Animal Supplies
• Petkin
• Spectrum Brands
• Super Soaper
• Wildwash
  

To strengthen the market position and achieve growth, the major players in the global pet cosmetics market are making several investments. One of the strategies is advancement in product formulation by integrating more natural, organic, hypoallergenic ingredients for health-focused pet parents. They are also investing in the expansion of e-commerce to improve accessibility and contact with consumers directly. Manufacturers increased their focus on brand differentiation and premiumization by offering specialty high-end grooming products that provide add-on benefits like nourishing the coat and controlling odor.

In March 2023, Pet ReLeaf introduced new limited-ingredient CBD shampoos & conditioners. For dogs that struggle with hot spots, dryness, and scratching, this plant-based shampoo includes ingredients like organic aloe, organic oatmeal, and organic full-spectrum hemp extract with CBD to promote healthy, itch-free skin.

Pet Cosmetics Industry News

• In July 2023, OM Botanical launched a plant-based dog shampoo that is safe, effective, and gentle on a dog’s skin. OM Botanical Conditioning Dog Shampoo is completely plant-based, just like all its products for humans. It cleans all pets with a proven formula that is gentle enough for the dog’s skin while being effective enough to lift the dirt off his or her coat.
  
• In March 2023, Floof introduced the new dog skincare line. The brand’s Gentle Essentials line is formulated by a veterinary dermatologist using only human-grade ingredients and free of harsh chemicals, to keep dog's skin and fur clean, itch-free, and moisturized.
  
• In February 2023, Super Soaper launched its flagship product, a revolutionary pet shampoo solution designed to make grooming furry pets. With Super Soaper's innovative product, pet owners no longer struggle with messy and time-consuming pet grooming.
  

The pet cosmetics market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032 for the following segments:

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Market, By Product Type

• Shampoo & conditioner
• Skin powder
• Perfume
• Eye care lotion
• Moisturizing balm

Market, By Pet Type

• Dog
• Cat
• Others (horses, etc.)

Market, By Price

• Low
• Medium
• High

Market, By End Users

• Individual pet owner
• Professional pet groomers

Market, By Distribution Channel

• Online
  • Company websites
  • E-commerce websites 
• Offline
  • Supermarket/Hypermarket
  • Pet stores
  • Others (pet clinics, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa