Pedometer Market size is projected to experience significant growth from 2022 to 2028, on account of the high product effectiveness in providing an accurate reading of steps and calorie intake, thus aiding in healthy lifestyle maintenance. Likewise, the rapid advancement and adoption of wearable technology for varied health benefits, such as improved heart rate, oxygen intake, and quality of sleep will further boost the popularity of step counter devices in the coming years. A pedometer refers to an instrument used to record the distance a person travels on foot, by recording the body motion or the number of steps taken. These devices are often small, easy to use, unobtrusive, and cost-effective in nature. Certain pedometers offer online connectivity with other apps and web software to help users make healthy food choices and control their calorie intake.
Rising acceptance of sedentary lifestyles and the surging prevalence of chronic conditions like obesity and heart diseases are some of the key factors proliferating the pedometer market trends through 2028. As per the CDC, 6 in 10 Americans are diagnosed with a chronic disease, which could promote the use of pedometer devices to develop a healthy, active life. In addition, the growing burden of lifestyle-related diseases like diabetes in developed countries like the U.S. will further augment the deployment of pedometers among the patients to fuel physical activity and maintain blood sugar levels.
Considering distribution channel, the pedometer market from the retail stores segment is slated to depict a high growth rate through 2028, driven by the escalating number of electronics stores in the U.S. Despite the robust presence of retail stores, the shifting preference towards online sales channels during the ongoing COVID-19 pandemic may hinder segment expansion over the coming years.
The Asia Pacific pedometer market is expected to register an appreciable revenue by 2028, as a result of the high emphasis on physical activity. The WHO, for example, has called upon countries across the Southeast Asia region to address insufficient physical activity that is as high as 74% in adolescents, to promote physical and mental wellbeing. Moreover, the mounting adoption of inactive lifestyles, the increasing incidence of non-communicable diseases, and the growing health awareness will further stimulate the need for devices like pedometer watches across the region.
Prominent companies functioning in the industry include Jawbone (Aliph), Fitbit, LifeSense Group, iWOWNfit, Xiaomi, WeLoop, Huawei Technologies, Omron Corporation, Nike, Garmin, and Samsung. These leaders are implementing varied strategies such as new product launches, business expansions, collaborations, and acquisitions to gain a competitive advantage over rivals in the global market.
The ongoing coronavirus pandemic has adversely impacted various aspects of life, including physical activity. In several countries, governments implemented restrictive measures like social distancing, quarantine, and the suspension of social events at the peak of the crisis, thereby reducing public access to physical activity opportunities. These situations may have asserted a negative influence on the industry in the initial months of the pandemic.
However, the industry may regain traction over the foreseeable future, owing to the mounting risks of heart diseases among COVID-19 patients. During the pandemic, blood tests have shown that some patients have elevated levels of troponin in their blood, along with chest pain and EKG changes. These increased troponin levels with the abnormal EKG could increase the mortality rate of the infected patients. Factors such as these could propel the demand for pedometer devices, given the rising importance of physical activity in strengthening heart muscles and managing cholesterol levels and blood pressure of heart disease patients.
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