Pea Protein Isolate Market size would gain major impetus through 2027, given the rising concerns toward lactose intolerance among consumers and increasing importance of organic ingredients in the food and beverage sector. According to the National Institute of Diabetes and Digestive and Kidney Diseases estimates, nearly 68% of the globe’s population suffers from lactose malabsorption.
Pea protein isolate or pea protein powder is known to offer brilliant nutritional benefits, high solubility, excellent emulsification, and is considered to be ideal for consumers with various food allergies, intolerances, and sensitivity. Such attributes are expected to stimulate market demand over the span of 2021 to 2027.
The pea protein isolate is a high-quality protein compound rich in arginine, branched-chain amino acids, and iron. It is easily digested and absorbed and works well with a variety of diets. In addition, the growing trend of veganism worldwide would fuel the demand for pea protein isolate market, due to its natural properties.
Rising health consciousness among consumers has stimulated the demand for fitness centers and health clubs, which has further bolstered the demand for sports nutrition products. This will provide immense potential to the global pea protein isolate market. Expanding sports nutrition sector is expected to have a positive influence on pea protein isolate market. These products are largely used in protein shakes and bars owing to their ease of digestion, low levels of saturated fat, and the ability to offer balanced and nutrient rich diet. Moreover, a significant rise in per capita income, aligned with favorable government initiatives towards health promotion would accelerate the pea protein isolate market over the forecast period.
Meat alternatives application segment across the pea protein isolate market is slated to gain proceeds in the years to come. The product contains around 90% protein and is expansively used as meat alternative owing to its similar functional and nutritional attributes and flavor as animal meat. Increasing health concerns related to obesity, cholesterol, high blood pressure, and diabetes have shifted consumer interest towards meat substitutes.
Geographically, pea protein isolate industry is poised to gain huge profits from North America, Asia Pacific, and European countries. North America pea protein isolate market would register notable growth through 2027, with the United States and Canada leading the regional market. This can be ascribed to the thriving sports nutrition industry. Pea protein isolate improves muscle thickness, enhances exercise performance, and balances blood sugar levels. Moreover, rising prevalence of various health disorders, in conjugation with an escalation in number of youth and middle-aged people involved in sports activities would further foster the regional market growth
Asia Pacific pea protein isolate market, led by India, China, and Japan, would observe notable growth over the foreseeable time frame, driven by the rising demand for meat alternatives in the region. Elevating health issues among the geriatric population in these countries due to the increased consumption of meat products has shifted the consumer focus towards plant-based meat substitutes, thus bolstering pea protein isolate market space across the APAC continent.
Key players functioning in the global pea protein isolate industry are Axiom Foods, NOW Foods, Glanbia, Plc., Roquette Freres, and Farbest-Tallman Foods Corporation.
These market vendors are engaged in strategic practices like acquisitions, collaborations, product launches, and more to score an edge in the overall business space.
Rising inclination towards health and well being during the coronavirus pandemic outbreak would potentially trigger the growth of pea protein isolate market through the analysis time frame. However, disruption in supply chain would potentially hinder the market growth during 2020 and today. Significant growth in enrollment in fitness clubs during the pandemic phase would further account for growth in the overall market.