Patient Engagement Solutions Market Size is projected to register significant growth over the forecast period of 2022 to 2028 with the increasing adoption of digital technologies across the healthcare sector. The increasing penetration of smartphones coupled with the adoption of mobile health (mHealth) for facilitating improved inpatient services are the major factors supporting the market growth.
Patient engagement solutions help in improving hospital performance, safety, finances, patient outcomes, etc. Their increasing adoption backed by several favorable government initiatives will open lucrative growth opportunities for the market.
Based on delivery mode, cloud-based segment is estimated to exhibit a notable growth by the end of the analysis timeframe owing to rising demand for cloud-based healthcare technologies among healthcare providers. These technologies help the healthcare professionals in addressing various challenges, maximizing efficiencies, and streamlining operations. This is encouraging the industry players to launch innovative cloud-based solutions for patient engagement which will favor the market growth further. To illustrate, in 2020, Cerner Corporation launched CommunityWorks Foundations, a cloud-based technology solution to help Critical Access Hospitals in the U.S. minimize financial burdens and help small-scale hospitals to effectively serve their patients.
With regards to the application, health management segment is expected to observe substantial growth over the forthcoming years with increasing demand among healthcare providers. These applications enable them to gather, store, exchange, and retrieve patient healthcare information with greater efficiency and facilitate enhanced patient care. In addition, the rising prevalence of various chronic disorders such as diabetes is further impelling the demand for these applications. According to the National Diabetes Statistics Report by the Centers for Disease Control and Prevention (CDC), around 34.2 million people in the U.S. have diabetes.
In terms of regional outlook, patient engagement solutions market is anticipated to witness a considerable expansion in Europe through 2028. This can be largely credited to the increasing adoption of digital technologies across the healthcare domain. Besides, the favorable government initiatives towards digitization of healthcare services is further contributing to the business growth. Citing an instance, the German government introduced the Hospital Future Act (KHZG) under which the public hospitals can receive a share of USD 4.84 billion for digital health innovation.
The major market players operating in patient engagement solutions market include Athenahealth, Allscripts, Axial Exchange, Emmi Solutions, Cerner Group, GetWellNetwork, Medicision, McKesson, Orion Health, and Phytel.
They are largely focusing on the development of innovative solutions that can effectively meet consumer demands and enable them to gain a competitive edge in the market. For instance, in 2020, health IT solutions provider Cerner Corporation introduced a new patient communication system with an aim to enhance and streamline consumer experience using automated and bidirectional messaging.
The COVID-19 crisis has made a positive influence on patient engagement solutions market as the pandemic created a dynamic demand for virtual care and digital techniques. The pandemic re-shaped the way patients interacted with their healthcare services for appointments and routine care. There has been a notable rise in the demand for telemedicine due to the safety concerns and adoption of social distancing norms during the pandemic which potentially drove the market growth during the pandemic and post-pandemic times.
Market, By Component
Market, By Delivery Mode
Market, By Application
Market, By Therapeutic Area
Market, By End-user
The above information is provided for the following regions and countries: