The ovulation testing kits industry is fragmented, with key players including Swiss Precision Diagnostics GmbH, Wondfo, iProven and others dominating the market. These companies focus on ongoing product innovation, geographical expansion, and partnerships to secure substantial market shares. For instance, in September 2023, Prega News, a leading pregnancy detection card brand in India, expanded its product line to include the Ova News Ovulation Detection Kit. This new addition aimed at expanding the product portfolio and enhance the company's revenue.
Some of the eminent market participants operating in the ovulation testing kits industry include: