Home > Consumer Goods & Services > Personal Care > Services > Online Laundry Service Market

Online Laundry Service Market Size, By Service Type (Laundry Care, Dry Clean, Duvet Clean), By End Use (Residential, Commercial) & Forecast, 2023 – 2032

  • Report ID: GMI6220
  • Published Date: Jul 2023
  • Report Format: PDF

Online Laundry Service Market Size

Online Laundry Service Market size was valued at USD 23.2 billion in 2022 and is estimated to register at a CAGR of over 18.5% between 2023 and 2032. The increasing demand for technological innovations is propelling the market demand. Customers are seeking convenient & efficient laundry solutions enabled by digital platforms, mobile apps, and automation. The incorporation of technology improves service accessibility and enhances customer experience, driving the market growth.

Online Laundry Service Market

The online laundry service market offers laundry services to customers through digital platforms including websites or mobile applications. These services provide convenience & time-saving benefits by letting customers arrange laundry pick-up and delivery online. Online laundry services enable digital booking, quality cleaning, tracking & notifications, customizations, online payments, and eco-friendly practices. These features jointly improve the convenience, reliability, and general customer experience in the market.

The major drawback of online laundry services is establishing trust and overcoming customer concerns regarding the handling of personal belongings is likely to restrain the market growth. Laundry involves the handling of clothing and other personal items, which can be perceived as private and sensitive by customers. Some individuals may have reservations about entrusting their belongings to an online laundry service, especially if they have concerns about the security and care of their items.

Building trust and assuring customers of safety, confidentiality, and proper handling of their belongings is crucial for online laundry service providers to overcome this restraint and gain widespread acceptance in the market. Implementing robust security measures, transparent processes, and reliable customer support can help address customer concerns and establish trust in the online laundry service industry.

COVID-19 Impact

The COVID-19 pandemic has positively impacted the online laundry services market in several ways. With hygiene & safety concerns, customers have started using contactless & convenient laundry solutions. Online laundry services have adapted by implementing rigorous sanitization protocols, no-contact pick-up & delivery, and enhanced customer communication. This increased focus on hygiene & convenience has driven the adoption of online laundry services, expanded the market and provided customers with safe & efficient laundry care options during the pandemic.

Online Laundry Service Market Trends

Consumers are increasingly adopting mobile applications recently. This trend has transformed the way customers engage with online laundry services, offering a host of benefits and features. Mobile apps provide a user-friendly interface that allows customers to access laundry services anytime & anywhere. With a few taps on their mobile devices, customers can schedule pick-up and delivery, track their laundry orders, make payments, and communicate with the service provider. This convenience and accessibility are especially appealing to customers seeking on-the-go solutions and those who prefer managing their laundry tasks through their mobile devices.

Contactless and hygiene-focused solutions in the online laundry service market aim to prioritize the safety & well-being of both customers and service providers. By implementing these measures, online laundry service providers create a safer & more hygienic environment, thereby reassuring customers and instilling confidence in utilizing their services. Service providers offer no-contact pick-up & delivery options to minimize physical interactions between customers and delivery personnel. Customers can leave their laundry items outside their doors or in designated areas for pick-up, and the delivery personnel can drop off clean laundry in a contactless manner.

Online Laundry Market Analysis

Online Laundry Service Market Size, By End-Use,

The residential segment held around 64% of the online laundry service market share in 2022. The residential segment is experiencing growth as more individuals & households are seeking convenient and time-saving solutions for their laundry needs. The residential segment benefits from features such as door-to-door pick-up & delivery, customized care options, and flexible scheduling. Online laundry services cater to the specific requirements of residential customers, providing hassle-free laundry services that save time & effort, leading to segment expansion in the coming years.

Online Laundry Service Market, By Service Type,

The laundry care segment accounted for 50% of the online laundry services market share in 2022. Factors including comprehensive solutions, expertise, eco-friendly practices, high volume, and bulk services collectively contribute to the online laundry service segment growth. Customers can personalize their laundry care preferences through online platforms. They can specify temperature settings, detergent choices, fabric care instructions, and any other special requirements. This level of customization ensures that customers' laundry care preferences are met, contributing to customer satisfaction and loyalty.

Customers are increasingly recognizing the benefits of outsourcing their laundry care needs to professional providers, who offer specialized care, convenience, customization, and quality assurance. As a result, the laundry care service type segment continues to expand and evolve to meet the changing needs & preferences of customers.

U.S. Online Laundry Service Market Size

North America online laundry service market with a share of over 34% in 2022, due to several factors such as a high level of technological adoption, a busy urban population, and a preference for convenient & time-saving services. Online laundry service providers in North America offer innovative solutions such as mobile apps, comprehensive service options, and efficient logistics. Additionally, the impacts of the COVID-19 pandemic have accelerated the demand for contactless & hygienic laundry services, further driving the North America market growth.

Online Laundry Service Market Share

Key companies of online laundry service market include

  • Rinse Inc.
  • Laundryheap Ltd.
  • Press Technologies, Inc.
  • DhobiLite
  • Lapels Cleaners
  • Mulberrys Garment Care

These companies majorly focus on strategic partnerships & collaborations to expand their market presence.

Online Laundry Service Industry News

  • In January 2023, dobiQueen, Malaysia launched its new six-hour laundry service. Customers who use this service can have their laundry picked up, cleaned, and delivered in as little as six hours.

The online laundry service market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Services Type

  • Laundry care
  • Dry clean
  • Duvet clean

Market, By End Use

  • Residential
  • Commercial

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Singapore 
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • South Africa
    • UAE
    • Saudi Arabia


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of online laundry service was reached USD 23.2 billion in 2022 and is estimated to record over 18.5% CAGR from 2023 to 2032, due to the increasing demand for technological innovations.

The laundry care service type segment held over 50% of the market share in 2022, owing to comprehensive solutions, expertise, eco-friendly practices, high volume, and bulk services.

The residential end use segment recorded 64% of the market share in 2022, attributed to benefits, such as door-to-door pick-up & delivery, customized care options, and flexible scheduling.

North America market accounted for 34% of the revenue share in 2022, driven by the high level of technological adoption, busy urban population, and growing preference for convenient & time-saving services.

Online Laundry Service Market Scope

Buy Now

Premium Report Details

  • Base Year: 2022
  • Companies covered: 1
  • Tables & Figures: 197
  • Countries covered: 18
  • Pages: 300
 Download Free Sample