Online Laundry Service Market Size & Share 2023 to 2032
Market Size by Service Type (Laundry Care, Dry Clean, Duvet Clean), by End Use (Residential, Commercial) & Forecast.
Report ID: GMI6220
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Published Date: July 2023
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Report Format: PDF
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Authors:
Avinash Singh, Sunita Singh
Online Laundry Service Market Size
Online Laundry Service Market size was valued at USD 23.2 billion in 2022 and is estimated to register at a CAGR of over 18.5% between 2023 and 2032. The increasing demand for technological innovations is propelling the market demand. Customers are seeking convenient & efficient laundry solutions enabled by digital platforms, mobile apps, and automation. The incorporation of technology improves service accessibility and enhances customer experience, driving the market growth.
Online Laundry Service Market Key Takeaways
Market Size & Growth
Key Market Drivers
Challenges
The online laundry service market offers laundry services to customers through digital platforms including websites or mobile applications. These services provide convenience & time-saving benefits by letting customers arrange laundry pick-up and delivery online. Online laundry services enable digital booking, quality cleaning, tracking & notifications, customizations, online payments, and eco-friendly practices. These features jointly improve the convenience, reliability, and general customer experience in the market.
The major drawback of online laundry services is establishing trust and overcoming customer concerns regarding the handling of personal belongings is likely to restrain the market growth. Laundry involves the handling of clothing and other personal items, which can be perceived as private and sensitive by customers. Some individuals may have reservations about entrusting their belongings to an online laundry service, especially if they have concerns about the security and care of their items.
Building trust and assuring customers of safety, confidentiality, and proper handling of their belongings is crucial for online laundry service providers to overcome this restraint and gain widespread acceptance in the market. Implementing robust security measures, transparent processes, and reliable customer support can help address customer concerns and establish trust in the online laundry service industry.
COVID-19 Impact
The COVID-19 pandemic has positively impacted the online laundry services market in several ways. With hygiene & safety concerns, customers have started using contactless & convenient laundry solutions. Online laundry services have adapted by implementing rigorous sanitization protocols, no-contact pick-up & delivery, and enhanced customer communication. This increased focus on hygiene & convenience has driven the adoption of online laundry services, expanded the market and provided customers with safe & efficient laundry care options during the pandemic.
Online Laundry Service Market Trends
Consumers are increasingly adopting mobile applications recently. This trend has transformed the way customers engage with online laundry services, offering a host of benefits and features. Mobile apps provide a user-friendly interface that allows customers to access laundry services anytime & anywhere. With a few taps on their mobile devices, customers can schedule pick-up and delivery, track their laundry orders, make payments, and communicate with the service provider. This convenience and accessibility are especially appealing to customers seeking on-the-go solutions and those who prefer managing their laundry tasks through their mobile devices.
Contactless and hygiene-focused solutions in the online laundry service market aim to prioritize the safety & well-being of both customers and service providers. By implementing these measures, online laundry service providers create a safer & more hygienic environment, thereby reassuring customers and instilling confidence in utilizing their services. Service providers offer no-contact pick-up & delivery options to minimize physical interactions between customers and delivery personnel. Customers can leave their laundry items outside their doors or in designated areas for pick-up, and the delivery personnel can drop off clean laundry in a contactless manner.
Online Laundry Market Analysis
The residential segment held around 64% of the online laundry service market share in 2022. The residential segment is experiencing growth as more individuals & households are seeking convenient and time-saving solutions for their laundry needs. The residential segment benefits from features such as door-to-door pick-up & delivery, customized care options, and flexible scheduling. Online laundry services cater to the specific requirements of residential customers, providing hassle-free laundry services that save time & effort, leading to segment expansion in the coming years.
The laundry care segment accounted for 50% of the online laundry services market share in 2022. Factors including comprehensive solutions, expertise, eco-friendly practices, high volume, and bulk services collectively contribute to the online laundry service segment growth. Customers can personalize their laundry care preferences through online platforms. They can specify temperature settings, detergent choices, fabric care instructions, and any other special requirements. This level of customization ensures that customers' laundry care preferences are met, contributing to customer satisfaction and loyalty.
Customers are increasingly recognizing the benefits of outsourcing their laundry care needs to professional providers, who offer specialized care, convenience, customization, and quality assurance. As a result, the laundry care service type segment continues to expand and evolve to meet the changing needs & preferences of customers.
North America online laundry service market with a share of over 34% in 2022, due to several factors such as a high level of technological adoption, a busy urban population, and a preference for convenient & time-saving services. Online laundry service providers in North America offer innovative solutions such as mobile apps, comprehensive service options, and efficient logistics. Additionally, the impacts of the COVID-19 pandemic have accelerated the demand for contactless & hygienic laundry services, further driving the North America market growth.
Online Laundry Service Market Share
Key companies of online laundry service market include
These companies majorly focus on strategic partnerships & collaborations to expand their market presence.
Online Laundry Service Industry News
In January 2023, dobiQueen, Malaysia launched its new six-hour laundry service. Customers who use this service can have their laundry picked up, cleaned, and delivered in as little as six hours.
The online laundry service market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:
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Market, By Services Type
Market, By End Use
The above information has been provided for the following regions and countries:
Research methodology, data sources & validation process
This report draws on a structured research process built around direct industry conversations, proprietary modelling, and rigorous cross-validation and not just desk research.
Our 6-step research process
1. Research design & analyst oversight
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2. Primary research
Primary research forms the backbone of our methodology, contributing nearly 80% to overall insights. It involves direct engagement with industry participants to ensure accuracy and depth in analysis. Our structured interview program covers regional and global markets, with inputs from C-suite executives, directors, and subject matter experts. These interactions provide strategic, operational, and technical perspectives, enabling well-rounded insights and reliable market forecasts.
3. Data mining & market analysis
Data mining is a key part of our research process, contributing nearly 20% to the overall methodology. It involves analysing market structure, identifying industry trends, and assessing macroeconomic factors through revenue share analysis of major players. Relevant data is collected from both paid and unpaid sources to build a reliable database. This information is then integrated to support primary research and market sizing, with validation from key stakeholders such as distributors, manufacturers, and associations.
4. Market sizing
Our market sizing is built on a bottom-up approach, starting with company revenue data gathered directly through primary interviews, alongside production volume figures from manufacturers and installation or deployment statistics. These inputs are then pieced together across regional markets to arrive at a global estimate that stays grounded in actual industry activity.
5. Forecast model & key assumptions
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✓ Key growth drivers and their assumed impact
✓ Restraining factors and mitigation scenarios
✓ Regulatory assumptions and policy change risk
✓ Technology adoption curve parameter
✓ Macroeconomic assumptions (GDP growth, inflation, currency)
✓ Competitive dynamics and market entry/exit expectations
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Our triple-layer validation process ensures maximum data reliability:
✓ Statistical Validation
✓ Expert Validation
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Verified data sources
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GMI archive
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Parameters studied & evaluated
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