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Oat Milk Market Size – By Source (Organic, Conventional), Type (Flavored, Unflavored), Packaging Form (Carton, Bottle) and Sales Channel (Mainstream Stores, Specialty Stores), Regional Outlook, Covid-19 Impact Analysis, Competitive Market Share & Forecast, 2023-2032

  • Report ID: GMI4600
  • Published Date: Nov 2023
  • Report Format: PDF

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Oat Milk Market Size

Oat Milk Market is set to grow at a CAGR of over 10.2% during 2023 to 2032. The shift toward plant-based and dairy-free diets has catapulted oat milk into the spotlight. Consumers are increasingly opting for non-dairy alternatives due to health concerns and lactose intolerance. As per a study published by the National Institute of Diabetes & Digestive & Kidney Diseases, an estimated 68% of the global population suffers from lactose malabsorption. Moreover, the product’s creamy texture and neutral taste make it versatile dairy substitute that has gained immense popularity among those seeking a milk alternative.
 

Oat Milk Market

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The product also benefits from its sustainable and eco-friendly image. Oats are a low-impact crop, requiring less water and land compared to dairy production or other milk alternatives like almond or soy milk. This sustainability aspect aligns with the growing concern for the environment, drawing environmentally conscious consumers to choose oat milk. According to an article published by the World Economic Forum, almost 65% of consumers prefer to make ethical spending choices in order to live a healthy and sustainable life. The food industry's commitment to reducing its carbon footprint has further resulted in an increasing number of oat milk products and brands, making it a favored milk alternative and strengthening the market outlook.

 

The growth of the oat milk market is hampered by the increasing competition within the plant-based milk sector. Oat milk competes with various alternatives such as almond, soy, and coconut milk, leaving little space for individual growth. Moreover, fluctuations in oat supply can impact production and pricing. Regulatory challenges in labeling and health claims can be a hurdle, and while oat milk is sustainable, its environmental impact may still pose concerns as the industry expands, leading to a need for responsible sourcing and production practices.
 

COVID-19 Impact

The global oat milk industry saw both challenges and opportunities during the COVID-19 pandemic. While the initial disruptions in supply chains affected oat milk production and distribution, the market demonstrated resilience. The pandemic reinforced consumer health consciousness, boosting demand for plant-based milk, including oat milk. Its long shelf life and availability through e-commerce platforms helped it thrive as consumers embraced online grocery shopping. As people sought health-focused and sustainable choices, there was increased product consumption, further establishing oat milk as a leading dairy alternative in the post-pandemic world.
 

Oat Milk Market Trends

An increasing emphasis on sustainability and environmental responsibility has been a major trend in the oat milk industry. The product is perceived as an eco-friendly alternative to traditional dairy, as oats require less water and land for cultivation. According to a study published by Our World in Data in 2022, the environmental footprint of dairy milk is the highest with the product ranking first in the maximum usage of resources (land use, freshwater use),GHG emission and eutrophication. Oat milk aligns with the sustainability preferences of consumers and the corporate commitments to reduce environmental footprints.
 

Further, the product has become a canvas for experimentation, with companies introducing an array of flavors, such as vanilla, chocolate, and barista blends, catering to diverse consumer preferences. It is being incorporated into various food products beyond beverages, including yogurt, ice cream, and creamers. The versatility of oat milk as a base ingredient is opening up new opportunities for product development and diversification in the plant-based milk sector.
 

Oat Milk Market Analysis

The organic source segment is projected to witness around 10.5% growth rate through 2032, owing to the catching trend of healthy consumption and sustainability alongside increasing innovations.
 

  • Organic oat milk is made from oats grown without synthetic pesticides, herbicides, or genetically modified organisms (GMOs), aligning with consumers' preference for clean, natural, and minimally processed foods.
     
  • Customers are becoming curious regarding the origin of their food and beverages. The product often comes with certifications that guarantee compliance with strict organic standards, providing peace of mind regarding its authenticity.
     

The carton segment of the oat milk market will record over 10% CAGR through 2032, owing to its renewability and ease of storage and transport.
 

  • Cartons are typically made from renewable and sustainable materials, which align with the growing environmental consciousness. This eco-friendly packaging choice resonates with individuals looking to reduce their ecological footprint and opt for products with minimal environmental impact.
     
  • They provide a practical and convenient packaging solution for oat milk with ease of storage, transport, and recycle, making cartons a preferred choice for both consumers and manufacturers.
     

North America oat milk market is poised to attain gains at nearly 9.5% up to 2032. The growth is primarily driven by the shift toward plant-based diets and the popularity of dairy alternatives. The consumers in United States and Canada are increasingly opting for oat milk due to its health-conscious and environmentally sustainable profile. The presence of major manufacturers and a robust distribution network has further created a conducive outlook. The regional population’s inclination toward eco-friendly and health-oriented choices is expected to sustain the regional growth.
 

Oat Milk Market Share

Danone, a significant player in the oat milk industry, has implemented growth strategies to strengthen its position. Their focus on product diversification and innovation has been instrumental, introducing a variety of flavored and barista-focused options. Strategic partnerships and collaborations have also played a role, enabling Danone to tap into new markets and distribution channels. Additionally, the company emphasizes its commitment to sustainability and responsible sourcing, aligning with consumer preferences for eco-conscious brands.
 

Some other prominent industry players include:

  • Oatly
  • Califia Farms
  • Silk
  • Happy Planet
  • Chobani
  • So Delicious Dairy Free
  • Planet oat
     

Oat Milk Industry News

  • In April 2023, So Delicious Dairy Free, a subsidiary of Danone, North America, announced the launch of its new Organic Oatmilk – the brand’s first step into the oat milk niche.
     
  • In February 2023, Balzac's Coffee Roasters revealed a fresh collaboration with Califia Farms, a dairy-free beverage brand. The oat milk producer will be the exclusive oat and almond milk supplier for Balzac's 16 coffee shops across Ontario.
     

This oat milk market research report include in-depth coverage of the industry with estimates & forecast in terms of volume in million kilo tons & revenue in USD billion from 2022 to 2032 for the following segments:

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By Source

  • Organic
  • Conventional

By Type

  • Flavored
  • Unflavored

By Packaging Form

  • Carton
  • Bottle

By Sales Channel

  • Mainstream Store
  • Specialty Store

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

 

Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The market size of oat milk is estimated to record a CAGR of over 10.2% through 2032, favored by the shift toward plant-based and dairy-free diets.
The organic source segment is projected to witness gains over 10.5% through 2032, owing to the catching trend of healthy consumption and sustainability alongside increasing innovations.
North America holds a prominent position in the global oat milk market and is poised to record 9.5% CAGR through 2032, primarily driven by the shift toward plant-based diets and the popularity of dairy alternatives.
Danone, Oatly, Califia Farms, Silk, Happy Planet, Chobani, So Delicious Dairy Free, and Planet oat among others.

Oat Milk Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 9
  • Tables & Figures: 292
  • Countries covered: 20
  • Pages: 175
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