North America Robotic Lawn Mower Market Size – By Cutting Height, By Lawn Size, By Price Range, By Application, By Distribution Channel, Forecast, 2025 – 2034

North America Robotic Lawn Mower Market Size

The North America robotic lawn mower market was estimated at USD 1.21 billion in 2024. The market is expected to grow from USD 1.28 billion in 2025 to USD 2.02 billion in 2034, at a CAGR of 5.2%.
 

The market is witnessing significant growth, driven by increasing consumer demand for sustainable and automated lawn care solutions. As concerns over environmental pollution and carbon emissions rise, homeowners and businesses are shifting toward eco-friendly alternatives to traditional gas-powered mowers.
 

As per the data reported by University of Bridgeport, every weekend, approximately 54 million Americans mow their lawns, consuming around 800 million gallons of gasoline annually. This widespread activity contributes significantly to air pollution, as traditional gas-powered lawn mowers emit large amounts of carbon monoxide, volatile organic compounds (VOCs), and nitrogen oxides. Before the late 1990s, garden equipment engines operated without emissions regulations, leading to high levels of pollutants. Today, these engines still account for up to 5% of air pollution in the U.S., with an even greater impact in metropolitan areas.
 

According to the U.S. Environmental Protection Agency (EPA), a new gas-powered lawn mower can generate as much VOC and nitrogen oxide emissions in a single hour of operation as 11 new cars running for the same duration.  To address this environmental concern, a solar-powered, fully autonomous lawn-mowing robot has been developed. This innovative solution is designed to independently cut grass using a 12-volt battery that powers both the robot and its sensors.
 

The movement and cutting mechanisms are controlled by an Arduino microcontroller, which processes data from ultrasonic sensors for object detection and humidity sensors to differentiate grassy areas from non-grassy ones. The robot's 12-volt battery is continuously charged by a solar panel mounted on top of the unit. This solar panel not only provides sustainable energy but also serves as a protective cover to weatherproof the sensors beneath it. Unlike conventional robotic lawn mowers that can cost upwards of USD 2,000 and require technical installation, this solar-powered mower offers a cost-effective and user-friendly alternative.
 

North America Robotic Lawn Mower Market Trends

• Consumers are increasingly adopting automated gardening tools, integrating smart technologies into lawn maintenance practices. This trend is particularly pronounced in regions with high awareness and acceptance of tech-enabled products, such as North America. A key trend in the market is the shift toward wire-free, AI-powered mowing technology, eliminating cumbersome installation processes.
   
• For example, in January 2025, Positec Group invested USD 250 million investment in autonomous mowing solutions. Their Worx Landroid Vision, which uses machine vision and neural networks, has already sold over a million units in Europe. This innovation aligns with growing consumer demand for smart, sustainable, and hassle-free lawn care solutions.
   
• Moreover, another trend shaping the North America robotic lawn mower market is the advancement of positioning technologies to improve precision, efficiency, and ease of use. Segway’s latest Navimow H series demonstrates this shift, integrating RTK (Real-Time Kinematic) positioning and VisionFence sensors to eliminate the need for traditional boundary wires. This innovation reduces installation complexity while ensuring accurate navigation, even in GPS-limited areas.
   
• The Navimow H series includes models designed for lawns up to 0.74 acres, boasting a long runtime of 180-240 minutes. With quiet operation and customizable cutting schedules, these mowers appeal to consumers looking for low-maintenance, high-tech lawn care solutions. As smart home integration expands, demand for such wire-free, AI-driven mowers is expected to grow, accelerating the market’s transformation.
   

North America Robotic Lawn Mower Market Analysis

• The North America robotic lawn mower market by cutting height is segmented into low (0.5 inch to 1 inch), medium (1 inch to 1.5 inch), and high (1.5 inches to 2 inches).
   
• In 2024, the medium (1 inch to 1.5 inch) segment dominated the market, generating a revenue of USD 722.6 million. This segment is projected to reach USD 1.23 billion by 2034.
   
• The growth of this segment is attributed to several factors such as versatility, increased efficiency, and suitability. The medium height range effectively cuts a variety of common North American lawn grasses such as Kentucky Bluegrass, Fescue, and Bermuda grass. It allows homeowners to maintain a healthy balance between keeping the grass looking neat and allowing it to retain moisture and nutrients for optimal growth.
   
• Medium-height mowers offer better clearance compared to low-cut mowers, preventing scalping or damaging the grass on uneven ground. They also handle obstacles, such as small rocks or sticks, better than low-cut mowers, implying less time spent mowing and potentially less wear and tear on the mower itself.
   

• Based on the lawn size the North America robotic lawn mower market is categorized into small lawns (up to 0.25 acres), medium lawns (0.25 - 0.5 acres), and large lawns (0.5 acres and above).
   
• Medium lawns (0.25 - 0.5 acres) dominate this market, accounting for 58.4% of the market share in 2024, and are projected to reach USD 1.2 billion by 2034.
   
• A well-maintained medium-sized lawn offers a balance between aesthetics and functionality. It provides a visually appealing green space for homeowners to enjoy, while still being manageable to maintain.
   
• In North America, many suburban homes feature lawns within the 0.25 to 0.5-acre range. This prevalence creates a substantial customer base seeking efficient lawn maintenance solutions, making robotic mowers tailored for medium-sized lawns particularly appealing.
   

• The U.S. robotic lawn mower market was valued at around USD 1.01 billion in 2024 and is anticipated to register a CAGR of 5.2% between 2025 and 2034.
   
• The U.S. dominates the market, accounting for 83.1% in 2024. A larger part of the population in the U.S. is comfortable with smart technology, driving the adoption of robotic mowers. According to the Consumer Technology Association (CTA), over 80 million homes in the U.S. have at least one smart home device as of 2023, indicating a significantly larger population comfortable with smart technology integration. Additionally, World Bank data for 2023 showed a substantial difference in GDP per capita, U.S. (USD 69,300), Canada (USD 51,133), and Mexico (USD 19,314). The higher disposable income in the U.S. makes the upfront cost of robotic mowers less of a barrier for homeowners
   

North America Robotic Lawn Mower Market Share

• The top 5 companies in the North America robotic lawn mower industry such as Robert Bosch GmbH, John Deere, Honda Motor Company, Worx Landroid, and Husqvarna hold a market share of 15%-20%.
   
• Manufacturers are continually investing in R&D to build advanced robotic lawn mowers with features, such as self-navigation, noise reduction techniques, and energy efficiency, to provide customers with more control and convenience. For example, Honda Motor Company identified a demand for high-performance lawn mowers in North America and Europe and developed the HR21 in January 2025, its first walk-behind mower, which featured a unique Blade Brake Clutch (BBC) mechanism for safety. Honda's research-driven approach and commitment to quality helped establish it as a leader in the lawn mower industry.
   

North America Robotic Lawn Mower Market Companies

Robert Bosch GmbH, a major player in the North America robotic lawn mower industry, reported USD 94.9 billion USD in revenue in 2024. In 2020, Bosch launched Indego M 700 and Indego M+ 700 robotic lawn mowers which introduced advanced automation for medium and large gardens, covering up to 700 square meters. These models utilize LogiCut navigation for systematic mowing, reducing mowing time by 40% compared to random-pattern models.
 

John Deere, another leading player in the North America robotic lawn mower market, reported USD 51.7 billion USD in revenue in 2024. In January 2025, John Deere introduced its new electric, autonomous commercial mower, designed to reduce labor dependency in the landscaping industry. The mower, equipped with eight cameras for 360-degree coverage, enhances safety, quality, and productivity. It uses the same autonomous technology as Deere’s tractors and features an off-board charger with a four-hour battery life. With a targeted commercial release by 2026, the mower aims to optimize fleet management and operational efficiency.
 

Major players operating in the North America robotic lawn mower market are:

• Ambrogio
• Echo Robotics
• Ecoflow
• Gardena
• Greenworks Tools
• Honda Motor Company
• Husqvarna Group
• John Deere
• Kress Robotics
• Mammotion
• Robert Bosch
• Robomow
• Traqnology
• Worx Landroid
• Yarbo
   

North America Robotic Lawn Mower Industry News

• In February 2025, eufy announced the launch of its first two robot lawn mower models in April 2025. The eufy robot lawn mower E15 and E18 integrate Vision Full-Self Driving (V-FSD 1.0) to identify and avoid obstacles efficiently. Unlike traditional models, they require no boundary wires or RTK signals, allowing seamless setup via WiFi. These mowers ensure uniform cutting patterns and feature GPS+4G with an anti-theft system. The E15 covers 800 sq. m (~8,600 sq. ft.), while the E18 extends to 1200 sq. m (~12,900 sq. ft.), tackling slopes up to 40%.
   
• In October 2024, Husqvarna announced 3 new commercial robotic lawn mowers, the Automower 580L EPOS, 580 EPOS, and 560 EPOS. These models use the Exact Positioning Operating System (EPOS), reducing the need for boundary wires. They are designed for large areas and come with app-based controls and AI capabilities. Future accessories will include solar charging and night vision cameras with obstacle avoidance. The launch is expected in March 2025.
   
• In January 2023, John Deere unveiled its first autonomous lawn mower for the residential market in North America. The mower integrated with John Deere's existing lawn care ecosystem and used advanced sensors and AI for navigation and obstacle avoidance.
   

This North America robotic lawn mower market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2034, for the following segments:

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Market, By Cutting Height

• Low (0.5 inch to 1 inch)
• Medium (1 inch to 1.5 inch)
• High (1.5 inches to 2 inches)

 Market, By Lawn Size

• Small Lawns (up to 0.25 acres)
• Medium Lawns (0.25 - 0.5 acres)
• Large Lawns (0.5 acres and above)

Market, By Price Range

• Low
• Mid
• High

Market, By Application

• Residential
• Commercial

Market, By Distribution Channel

• Online
  • E-commerce Website
  • Company Website 
• Offline
  • Specialty stores
  • Home improvement retailers
  • Hypermarkets/Supermarkets

The above information is provided for the following countries:

• U.S.
• Canada