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North America Residential Carpet Roll Market - By Product Type (Loop, Cut & Loop, Cut Pile, Twist Frieze), By Material (Nylon, Wool, Silk, Polyester, Acrylic and, Others), By Pile Height (Low, Medium, High), By Thickness, By Design, By Price Range, By Application, By Distribution Channel, Forecast 2024 – 2032

  • Report ID: GMI10067
  • Published Date: Jul 2024
  • Report Format: PDF

North America residential carpet roll Market Size

North America residential carpet roll market size was valued at USD 6.48 billion in 2023 and is anticipated to register a CAGR of 4.3% between 2024 & 2032, driven by shifts in consumer preferences, technological advancements, and economic factors. One prominent trend is the growing demand for eco-friendly & sustainable carpet solutions.

North America residential carpet roll market

As environmental consciousness rises among consumers, manufacturers are increasingly focusing on producing carpets made from recycled materials and employing eco-friendly manufacturing processes. Another key trend is the increasing adoption of innovative technologies in carpet production. Technological advancements, such as digital printing and 3D tufting, have enabled manufacturers to offer a wider variety of designs and patterns, catering to the aesthetic preferences of modern homeowners.  

Home carpets are becoming increasingly popular, with buyers looking for materials such as plush fibers (polyester & nylon) that provide an opulent underfoot feeling. Health-conscious consumers are drawn to carpets with qualities, such as stain resistance, antimicrobial treatments, and hypoallergenic qualities, promoting healthier indoor environments. Innovations in colors, patterns, and textures are driven by the demand for carpets that suit a range of interior design styles, from traditional & rustic to modern & minimalist.

Additionally, customers are increasingly choosing carpets made of natural materials (wool) or eco-friendly materials including recycled fibers due to the growing environmental awareness. Additionally, carpets that offer insulation and reduce heating expenses are preferred in environmentally conscious homes. Customers prefer carpets that are simple to install, such as modular carpet tiles and click-together systems, to avoid hiring professionals for the installation and incurring extra charges.

North America Residential Carpet Roll Market Trends

Consumers are increasingly preferring functionality with sustainable options. Modern households often have both adults working full-time jobs, leaving limited time for extensive home maintenance. Consequently, homeowners seek flooring solutions that require minimal upkeep and can be cleaned quickly and efficiently. Carpets with features, such as stain resistance and easy-clean technology, appeal to these consumers, offering a practical solution that aligns with their busy schedules. Manufacturers have introduced carpets, which are stain resistant.

For instance, Shaw Floors introduced their "LifeGuard" stain protection technology, which allows for easy removal of spills and dirt. It incorporates multiple layers of protection within the carpet's construction to provide comprehensive defense against spills, dirt, and pet accidents. It has barriers, such as StainGuard Protection, which resist stains from common household substances such as coffee, juice, and pet accidents.

North America Residential Carpet Roll Market Analysis

North America Residential Carpet Roll Market Size, By Type, 2021 – 2032, (USD Billion)

Based on product type, the market is segmented into loop, cut & loop, cut pile (texture), and twist frieze. The loop segment dominated the market in 2023, generating a revenue exceeding USD 2.98 billion, and is expected to reach more than USD 4.52 billion by 2032. This dominance can be attributed to durability, stain resistance, and easy maintenance of loop residential carpet rolls. Loop pile carpets lack the cut fibers found in plush carpets. This seemingly simple design translates to exceptional strength. Loop pile carpets can withstand heavy foot traffic and daily wear and tear much better.

According to the Carpet and Rug Institute (CRI), loop pile carpets exhibit minimal wear and tear compared to cut pile carpets, which experienced significant flattening and loss of fiber definition. Also, according to the National Cleaning Association (NCA), in 2023, it was found that the average American spends six hours a week on cleaning tasks. Loop pile carpets, by simplifying vacuuming, can contribute to a reduction in cleaning time, allowing homeowners to spend more time on other activities. This popularity is driven by their ability to withstand high traffic and resist crushing. In residential settings, loop carpets are often preferred for family rooms and home offices. A survey by the National Flooring Association found that 45% of homeowners with children or pets chose loop carpets for their main living areas due to their resilience.

North America Residential Carpet Roll Market Revenue Share, By Application, (2023)

Based on application, the North America residential carpet roll market is categorized into indoor, (living room, bedroom, stairs, dining room, others (kitchen, basement, home theatre, etc.) and outdoor (garden, pool, others) In 2023, the indoor segment emerged dominant, accounting for a substantial revenue of USD 5.67 billion, and is expected to reach USD 8.32 billion by 2032. This dominance can be attributed to several factors including a preference for comfort and sound reduction. Carpets provide a soft and warm surface underfoot, making them particularly inviting in bedrooms and living rooms. They excel at absorbing sound, and dampening noise transmission within a room and between floors in multi-story homes, creating a quieter and more peaceful living environment.

According to a report by the Carpet and Rug Institute, living rooms represent about 35% of indoor carpet installations, while bedrooms account for 30%. This combined market share has remained relatively stable over the past five years. A consumer survey by Home Innovation Research Labs found that 72% of homeowners prefer carpeting in bedrooms for its comfort and noise-reduction properties. For living rooms, the preference for carpet stands at 58%, driven by its ability to create a cozy atmosphere and its child-friendly nature.  

Based on the distribution channel the North America residential carpet roll market is categorized into online and offline channels. Offline channels dominate this market, accounting for 68.0% of the market share in 2023, and are projected to reach USD 6.18 billion by 2032. This substantial market share is primarily attributed to the tactile nature of carpets, with consumers preferring to feel and see products in person before making a purchase.

However, the offline channel has experienced a gradual decline in market share. Traditional brick-and-mortar stores, including specialty flooring retailers and home improvement centres, remain the primary offline distribution points. A survey by the National Flooring Association found that 68% of consumers still prefer to purchase carpets from physical stores, citing the ability to consult with sales representatives and see large samples as key factors in their decision-making process.

U.S. Residential Carpet Roll Market Size, 2021 – 2032, (USD Billion)

The U.S. dominated the North America residential carpet roll market with a revenue of around USD 5.06 billion in 2023 and is expected to reach around USD 7.47 billion by 2032. The carpets are a widely accepted and preferred flooring option in most U.S. homes. Factors, such as comfort, sound insulation, and affordability, contribute to this preference. The U.S. has a higher proportion of single-family homes compared to Canada and Mexico.

Carpets are more commonly used in single-family homes for comfort and sound insulation between floors. The U.S. is the largest contributor in this region, representing about 78% of North American sales. This growth is driven by a strong housing market and consumer preference for carpets in bedrooms and living areas. A survey by the National Association of Home Builders found that 55% of new homes in the U.S. feature carpet in at least one room.

North America Residential Carpet Roll Market Share

North America Residential Carpet Roll Market  Company Share Analysis (2023)

The North America residential carpet roll industry is highly fragmented, with the presence of prominent players such as Beaulieu Canada, Interface Inc., Masland Carpets, IKEA, Mohawk Industries Inc., and Tarkett. These players hold a market share of 20 – 25% collectively. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaboration, to meet the growing consumer demand and consolidate their position in the market.

For instance, in September 2023, Shaw Industries Group, Inc. partnered with the Classen Group, an innovative hard surface flooring manufacturer based in Germany that offers PVC-free solutions for commercial and residential environments. Through this partnership, Shaw became the sole distributor of the company's new commercial flooring products in North America.

North America Residential Carpet Roll Market Companies

Major players operating in the North America residential carpet roll industry include:

  • Amer Rugs
  • Beaulieu Canada
  • Brumark
  • Dream Weaver
  • DH Floors
  • Home Depot
  • Interface, Inc.
  • Inter IKEA Systems B.V.
  • Kane Carpet
  • Lowe’s
  • Masland Carpets
  • Milliken & Company
  • Mohawk Industries, Inc.
  • Shaw Industries Group Inc.
  • Tarket

North America Residential Carpet Roll Industry News

  • In May 2024, Beaulieu International Group unveiled their brand-new experience center at Flanders Flooring Days. Everyone was invited to discover the wide range of solutions offered by Beaulieu, all under one roof. Whether it’s cushion vinyl, hard flooring, event carpets, or artificial grass, each option can be explored in a unique way. 
  • In August 2023, Tarkett launched innovative new carpet fiber, Cloud 9. Products featuring Cloud 9 deliver the ultimate soft surface solution providing luxurious comfort and durability at an exceptional value. Cloud 9 is dramatically softer than other polyester broadloom carpets while also offering superior performance at that same value associated with the current PET carpet market. Cloud 9 is a Solution Dyed Polyester yarn that has a natural resistance to staining and fading.
  • In August 2023, Home Depot subsidiary HD Supply acquired Houston, Texas-based flooring supplier Redi Carpet, a next-day flooring installer for the multifamily industry. It operates 34 branches across the country.
  • In February 2023, Dixie Home became DH Floors. The official launch of DH Floors was unveiled at Surfaces 2023 in conjunction with celebrating the 20th anniversary of the launch of Dixie Home. Moving forward, all new branding and merchandising held the DH Floors name.

The North America residential carpet roll market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Square Feet) from 2021 to 2032, for the following segments:

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Market, By Product Type

  • Loop
  • Cut & loop
  • Cut pile (texture)
  • Twist frieze

Market, By Material

  • Nylon
  • Wool
  • Silk
  • Polyester
  • Acrylic
  • Others (jute, polypropylene, etc.)

Market, By Pile Height

  • Low (less than 1/4")
  • Medium (1/4" - 1/2")
  • High (1/2" and above)

Market, By Thickness

  • Less than 6 mm
  • 6mm -10mm
  • 10mm - 15mm
  • Above 15mm

Market, By Design

  • Solid
  • Printed

Market, By Price

  • Low
  • Medium
  • High

Market, By Application

  • Indoor
    • Living room
    • Bedroom
    • Stairs
    • Dining room
    • Others (kitchen, basement, home theater, etc.)
  • Outdoor
    • Garden
    • Pool
    • Others

Market, By Distribution channel

  • Online
  • Offline

The above information is provided for the following countries:

  • U.S.
  • Canada


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

North America residential carpet roll industry size was valued at USD 6.48 billion in 2023 and is anticipated to register 4.3% CAGR between 2024 to 2032, owing to changing consumer preferences and lifestyle trends along with growing housing market and construction activities.

North America residential carpet roll industry from the loop segment will record USD 4.52 billion by 2032, attributed to their durability, stain resistance, and easy maintenance.

U.S. residential carpet roll industry size may reach USD 7.47 billion by 2032, due to rising preference for carpets in single-family homes and strong housing market.

Amer Rugs, Beaulieu Canada, Brumark, Dream Weaver, DH Floors, Home Depot, Interface, Inc., Inter IKEA Systems B.V., Kane Carpet, Lowe’s, and Masland Carpets, among others.

North America Residential Carpet Roll Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 119
  • Countries covered: 2
  • Pages: 210
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