North America Home Standby Gensets Market

North America Home Standby Gensets Market Size

According to a recent study by Global Market Insights Inc., the North America home standby gensets market was estimated at USD 3.5 billion in 2024. The market is expected to grow from USD 3.7 billion in 2025 to USD 7.6 billion by 2034, at a CAGR of 8.2%.

• The industry is poised for growth, driven by insufficient power supply, prolonged power outages, rising consumer spending, and increasingly stringent emissions regulations. Intensifying and severe weather-related blackouts coupled with a growing dependence on backup power to maintain daily operations, will continue to support the adoption of these units.
  
• Home standby gensets are permanently installed backup power systems designed to automatically supply electricity to residential properties during grid outages. These generator sets are fueled by various types of fuels and are connected directly to a home’s electrical system through an automatic transfer switch. They provide uninterrupted power for essential appliances, lighting, and HVAC systems, ensuring safety, comfort, and convenience during power disruptions.
  
• For illustration, in 2023, the U.S. faced 28 weather and climate disasters, each causing over USD 1 billion in damages. The events including Hurricane Idalia, severe flooding in California, and wildfires in Colorado devastated communities, destroyed homes. These disasters exemplify the escalating financial and social impact of extreme weather, emphasizing the need for improved preparedness and resilient infrastructure.
  
• Primarily deployed for emergency power, home standby gensets experience annual fluctuations in consumer demand, driven largely by weather-related outages. Severe storms and grid disruptions trigger spikes in purchases, while periods following widespread acquisitions often see reduced demand. This cyclical pattern reflects households’ efforts to secure reliable backup power, with recent upgrades temporarily moderating the market before the next surge in need arises.
  
• The North America home standby gensets market was valued at USD 2.6 billion in 2021 and grew at a CAGR of approximately 5% through 2024. The residential standby gensets industry has seen gradual technological progress, particularly in emission compliance, engine optimization, and noise reduction. Continuous efforts to meet stringent regulatory standards have shaped current designs.
  
• Moreover, innovations enabling remote operation and compatibility with smart home systems are driving broader adoption. The integration of IoT features and seamless interoperability with residential lighting and HVAC systems is set to positively impact the business landscape.
  
• For instance, aging power infrastructure in the U.S. is increasingly failing, leading to frequent outages. On average, each household experiences 1.3 power interruptions per year, totaling 112 minutes without electricity. The events including transformer failures or storm-related grid damage highlight this vulnerability, driving homeowners to invest in residential backup power solutions to ensure uninterrupted electricity for essential appliances and daily activities.
  

North America Home Standby Gensets Market Trends

• Aging electrical grid infrastructure remains a major concern, as many regions rely on outdated systems prone to failures during peak demand or extreme weather. This instability has driven homeowners toward alternative power solutions, with standby gensets providing reliable support.
  
• Additionally, younger homeowners, particularly Generation X and older millennials are increasingly valuing energy resilience. Remote work, climate awareness, and the need for uninterrupted power for smart home devices are shaping their purchasing decisions, with a strong preference for technologies that enhance home security and comfort, accelerating the business potential.
  
• For instance, in 2023, American households faced an average of 243 minutes of power outages, marking a 35% increase since 2015. Prolonged outages during heatwaves or winter storms left families without heating, cooling, or lighting, disrupting daily routines. This rising trend emphasizes the growing need for reliable home backup power solutions to maintain comfort and safety during interruptions.
  
• Modern generators now feature remote monitoring, quieter operation, and compatibility with renewable energy sources like solar panels. These advancements enhance efficiency and appeal while supporting the shift toward sustainable energy solutions, which in turn will fuel the product penetration.
  
• Rising population along with flourishing real estate sector will energize the industry dynamic. With environmental concerns, technological innovation, and evolving consumer preferences, the market is set for continued growth, as homeowners increasingly prioritize energy security and reliable backup power.
  
• Awareness of generator maintenance and the longer lifespan of diesel engines compared to alternatives is further influencing purchase decisions. Integration with smart home systems and remote monitoring allows users to efficiently manage performance and fuel use, creating opportunities for manufacturers and service providers. Rapid-start capabilities and robust load-handling make these gensets ideal for larger homes or properties with high energy demands.
  
• The market is witnessing innovations in lightweight and modular designs, enabling installation even in compact residential spaces. Rising awareness of energy security and backup preparedness is driving homeowners toward durable & low-maintenance units. Their ease of installation and minimal infrastructure requirements make them an attractive, practical solution for reliable, uninterrupted residential power.
  

North America Home Standby Gensets Market Analysis

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• Based on power rating, the industry is segmented into ≤ 10 kVA, > 10 kVA - 50 kVA, > 50 kVA - 100 kVA and > 100 kVA. The ≤ 10 kVA home standby gensets market holds a share of about 35% in 2024 and is projected to grow at a growth rate of over 8.5% through 2034.
  
• These compact generators are ideal for supplying essential household appliances during outages, particularly in smaller homes and urban settings. The demand is rising due to the increasing frequency of power disruptions from extreme weather events, such as hurricanes and storms, which have amplified awareness of the importance of energy resilience.
  
• For instance, in 2023, housing construction authorizations in the U.S. reached 1.6 million units, a 9% increase from 2022, reflecting robust residential growth. With a homeownership rate of over 65%, there is a significant number of households that could benefit from reliable power solutions. This expanding market presents opportunities for homeowners to invest in backup generators.
  
• The > 10 kVA - 50 kVA home standby gensets industry is set to exceed USD 3.5 billion by 2034. These mid-range capacity generators are well-suited for households with higher energy needs, including multiple HVAC units, home automation systems and numerous electrical appliances. Increasingly frequent power outages driven by extreme weather and aging infrastructure have further boosted demand for these reliable, higher-capacity residential backup solutions.
  
• The > 50 kVA - 100 kVA segment was valued at USD 362.3 million in 2024. Rising occurrences of extreme weather, including hurricanes and severe storms, have caused extended power outages, driving homeowners to adopt reliable backup power solutions. Coupled with aging electrical grid infrastructure in some regions, this has further underscored the importance of dependable energy sources for residential use.
  
• The > 100kVA home standby gensets segment is increasingly fueled by ultra-high-demand residential settings, such as multi-residence estates, private campuses, and homes with integrated commercial operations. Homeowners in this category are less price-sensitive, focusing on uninterrupted power for critical systems comprising of advanced HVAC, home theaters, medical equipment, and EV charging infrastructure, which in turn will favor the business dynamics.
  

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• Based on phase, the industry is divided into single phase and three phase. The single phase home standby gensets market holds a share of 61.5% in 2024 and is set to reach over USD 4.5 billion by 2034.
  
• The market is experiencing steady growth as homeowners place greater emphasis on uninterrupted power for essential appliances. Increasing power outages and the rise of home automation systems are boosting demand for compact, reliable, and easy-to-install units. Manufacturers are enhancing fuel efficiency, reducing noise, and integrating smart monitoring for remote performance tracking.
  
• Three phase home standby gensets industry is set to grow at a rate of 7% from 2025 to 2034. The industry is expanding, driven by affluent households and large residences needing higher power capacity for multiple appliances and HVAC systems. Homeowners are increasingly investing in robust, high-performance units capable of handling heavy loads while ensuring uninterrupted power during outages. Key trends include quieter, fuel-efficient engines, advanced automatic transfer switches, and remote monitoring for enhanced reliability and convenience.
  
• Based on fuel, the industry is bifurcated into diesel, gas and others. The gas fueled home standby gensets industry will witness a CAGR of 8.5% through 2034. Rising electricity costs and the desire for energy self-sufficiency are driving adoption of gas gensets as reliable backup solutions. Compact, modular designs simplify installation in limited spaces, while advanced control panels enable precise load management and optimized fuel use.
  
• The diesel powered home standby gensets market was estimated at USD 327.7 million in 2024. The industry is experiencing steady growth, fueled by rising residential demand for reliable, uninterrupted power amid frequent grid outages. Homeowners, particularly in regions with unstable electricity infrastructure, increasingly prioritize energy security, driving adoption of these units. Advancements in noise reduction, fuel efficiency, and automated operation enhance convenience while lowering operating costs.
  

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• The U.S. dominated the home standby gensets market in North America with around 85% share in 2024 and generated USD 2.9 billion in revenue. Increasing electricity outages, aging grid infrastructure, and rising consumer awareness of energy resilience. Homeowners are prioritizing reliable backup power to maintain daily operations, protect appliances, and support smart home systems. Extreme weather events, including hurricanes and storms, are further intensifying the demand for dependable residential power solutions.
  
• Integration with smart home systems and IoT-enabled features allows homeowners to manage performance, optimize energy consumption, and enhance convenience. Manufacturers are focusing on modular, compact designs suitable for urban homes and large estates alike, expanding adoption across diverse residential segments.
  
• Rising environmental awareness and sustainability concerns are pushing adoption of cleaner and quieter gensets, with gas-powered units and hybrid solutions to gain attention. Extended warranties, service packages, and financing options are becoming key decision factors.
  
• For illustration, the average single-family home in the U.S. consumes around 10,715 kWh annually, with emergency peak power demand ranging between 15 and 25 kW. Households relying on appliances like HVAC systems, water heaters, and refrigeration during outages require reliable backup power.
  
• The Canada home standby gensets market is set to surpass USD 1 billion by 2034. Urban expansion and rising residential construction across the nation are creating strong demand for these units. New housing developments, particularly in suburban areas with limited grid stability, require reliable backup solutions. Additionally, increasing adoption of high-energy appliances, home offices, and electric vehicle charging infrastructure is encouraging homeowners to invest in uninterrupted power systems.
  
• Government incentives and regulations promoting energy resilience and environmental responsibility are shaping the market. Rebates on energy-efficient generators, grants for sustainable home solutions, and stricter building codes emphasizing backup power integration are encouraging adoption. Homeowners are increasingly aware of the need for compliant, eco-friendly backup systems, further accelerating market growth.
  
• For citation, in 2024, in Canada, weather-related power outages affect customers for an average of 6.9 hours annually. Rural communities face longer restoration times due to challenging terrain and limited infrastructure. Events like ice storms or heavy snowfall can isolate these areas, highlighting the need for reliable residential backup power solutions to maintain electricity during prolonged outages.
  
• Climate change and extreme weather events, such as floods, ice storms, and windstorms are raising awareness of power vulnerability. Rising insurance and property protection concerns are motivating homeowners to secure energy resilience. Combined with increasing disposable incomes and a growing focus on home automation, these factors are driving adoption of durable, low-maintenance, and high-capacity systems.
  

North America Home Standby Gensets Market Share

• The top 5 players in North America home standby gensets industry are Generac Power Systems, Rehlko, Cummins, Kirloskar, and Briggs and Stratton contribute around 90% of the market share in 2024.
  
• The industry is characterized by a steady demand driven primarily by homeowners’ increasing focus on uninterrupted power supply. Frequent weather-related outages, aging electrical infrastructure, and heightened awareness of energy security have made reliable backup power solutions essential. The market reflects a preference for technologically advanced, durable, and fuel-efficient units, with consumers valuing ease of installation, low maintenance, and long-term reliability.
  
• Generac Power Systems stands as a dominant force in the market, renowned for its comprehensive range of residential backup power solutions. With over six decades of experience, the company pioneered the development of affordable and reliable home standby generators, establishing itself as a trusted brand among homeowners seeking uninterrupted power during outages. Its widespread dealer network and 24/7 customer support ensure that homeowners have access to reliable service and maintenance
  
• Rehlko offers a range of residential backup power solutions designed to provide homeowners with reliable electricity during outages. Rehlko's generators are equipped with commercial-grade engines tested for 2,000 hours of continuous operation, ensuring durability and performance in extreme conditions. Their enclosures are engineered to withstand harsh weather, withstanding winds up to 181 mph, making them suitable for various climates.
  
• Cummins is one of the prominent manufacturers of generators in North America, offering a diverse range of products designed to provide reliable backup power for residential applications. Their QuietConnect series, including models like the RS13A and RS17AE, are engineered for quiet operation, with noise levels as low as 65 decibels, making them suitable for residential areas.
  
• Kirloskar is one of well-established brands in the market, offering a range of portable generators suitable for residential backup power. Their product lineup caters to various power needs and preferences. Its generators are known for their reliability, smooth operation, fuel efficiency, and quiet performance.
  
• Briggs & Stratton is one of the leading manufacturers in the market, offering a diverse range of products designed to provide reliable backup power for residential applications. Their PowerProtect series includes models catering to various household power needs. These generators are engineered with NGMax technology, delivering up to 13% more power on natural gas compared to competitors.
  

North America Home Standby Gensets Market Companies

• In 2024, Cummins recorded net sales of USD 34.1 billion, investing USD 1.5 billion in research and development. Focused on innovation, efficiency, and sustainability, the company provides versatile power solutions and residential sectors. Its commitment to advanced technologies enables it to meet diverse energy requirements while maintaining competitiveness and supporting global energy transition initiatives.
  
• Generac Power Systems remains a leading provider in the portable generator market, renowned for reliable power solutions across multiple industries. In 2024, the company is expected to achieve USD 4.3 billion in revenue, with a gross profit of USD 1.7 billion. Its strong market presence underscores continued demand for dependable, versatile energy solutions in residential and commercial applications.
  
• Atlas Copco achieved revenue of USD 18.2 billion in 2024, supported by consistent demand in its equipment and services segments. The company secured USD 17.6 billion in order intake, while operating profit rose to USD 3.9 billion, resulting in a record operating margin of 21.6%. These results reflect strong operational efficiency and sustained market confidence in its offerings.
  

Major players operating in the North America home standby gensets market are:

• Atlas Copco
• Caterpillar
• Cummins
• Generac Power Systems
• HIMOINSA
• Kirloskar
• Honeywell International
• Eaton
• Champion Power Equipment
• Rehlko
• Aurora Generators
• Briggs and Stratton
• Sommers Generator Systems
• KUBOTA Corporation
• Xylem
• Honda Motor
• HIPOWER SYSTEMS
• WINCO
• Blue Star Power Systems
• Total Power
  

North America Home Standby Gensets Industry News

• In August 2025, Caterpillar introduced a new Cat D1500 DG set, an efficient and compact 32.1-liter Cat C32B engine. The D1500 sets a new benchmark in power density, offering a high-output solution in a smaller and lighter footprint. The Cat D1500 occupies up to 13% less floor space and is up to 32% lighter, making it an ideal choice for installations where space and structural load capacity are limited. These designs are made into lower shipping and installation costs, as well as reduced setting up and support requirements.
  
• In April 2025, Generac Power Systems has announced a price increase of 7% to 8% on its home standby generators, attributing to rising costs driven by recent tariff policies. Company executives estimate that tariffs could add approximately USD 125 million in expenses during the second half of 2025. To offset this financial pressure, Generac is implementing strategic pricing adjustments and exploring cost mitigation efforts. Despite the challenges, it remains focused on delivering reliable energy solutions while navigating a shifting economic landscape.
  
• In March 2024, HIMOINSA acquired Powersil, Portuguese company dealing in generator sets and manufacture, maintenance, and installation of automated electrical panels systems. This acquisition is part of the company’s inorganic growth strategy. Moreover, Powersil operates as a mechanical, electrical, and acoustic engineering contractor in power generation providing comprehensive client service for key facilities including hospitals, data centers, and large shopping districts.
  
• In May 2024, Blue Star Power Systems got acquired by DEUTZ. This strategic move positioned Blue Star as a key player in decentralized power generation under the DEUTZ umbrella. With a strong track record in delivering reliable power solutions, Blue Star enhanced DEUTZ’s capabilities in offering integrated systems for distributed energy, reinforcing both companies’ commitment to innovation and energy resilience.
  

The North America home standby gensets market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (‘000 Units) from 2021 to 2034, for the following segments:

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Market, By Power Rating

• ≤ 10 kVA
• > 10 kVA - 50 kVA
• > 50 kVA - 100 kVA
• > 100 kVA

Market, By Fuel

• Diesel
• Gas
• Others

Market, By Phase

• Single phase
• Three phase

Market, By Product

• Air cooled
• Liquid cooled

The above information has been provided for the following countries:

• U.S.
• Canada