North America EV Tire Market

North America EV Tire Market Size

The North America EV tire market size was valued at USD 5.9 billion in 2024. The market is expected to grow from USD 6.3 Billion in 2025 to USD 13.9 billion in 2034, at a CAGR of 9.2%.

• The North America EV tire market is evolving rapidly alongside the growth of electric vehicles (EVs). This transformation is being driven by regulatory pressure, consumer demand for sustainability, and advancement in technologies of electric vehicles. As the adoption of EVs grows across the US and Canada, tire manufacturers are seizing the opportunity to optimize their products specifically for EV performance focusing on lower rolling resistance, noise reduction, and durability under high torque and increased vehicle weight.
  
• For example, in March 2024, Wholesale Tire Distributors (WTD) introduced the Arroyo EV tire line to cater especially to electric vehicles. The tires have higher load ratings and advanced tread compounds, along with Arroyo's proprietary "SBIL" sound-barrier inner lining technology, for noise reduction-all these meet the requirements of the EV driver.
  
• The COVID-19 pandemic disrupted North America tire manufacturing and distribution, due to factory shutdowns and logistics challenges. However, post-COVID, a strong recovery in vehicle demand, particularly for EVs, helped the tire manufacturing sector recover. An increasing awareness of home-made EV brands such as Tesla, Rivian and Lucid grew demand for all types of EV-specific tires, in numerous OEM and aftermarket sectors.
  
• For instance, in May 2023, Bridgestone released the Turanza EV tire, one of the first replacement tires designed for electric vehicles such as Tesla and Mustang Mach-E. The tire includes higher load capacity, less rolling resistance, and less road noise three challenges specific to EVs. Bridgestone's introduction of the Turanza is an example of how tire makers are meeting post-COVID demand with smarter, range-enhancing products.
  
• In the US, EV adoption has increase due to the government’s emissions regulations and have provided the most product incentives for the EV driver. Market demand is demonstrated by the growth in sales of EV-specific tires. Growth is most pronounced in urban markets, as cities have the highest concentrations of EVs. City-dwelling consumers tend to be more receptive to accepting and owning environmentally friendly, intelligent technology.
  
• For example, in March 2024, Kumho Tire introduced its EnnoV brand, a dedicated EV tire line designed for both original equipment and replacement markets. While initially focused on Europe, the launch reflects Kumho’s broader strategy to strengthen its global EV tire presence, including North America. With features tailored to electric vehicles—such as enhanced efficiency and noise reduction—EnnoV positions Kumho to meet rising demand in EV-forward regions like California and New York.
  
• In Canada, the EV tire market is gaining momentum alongside the country’s growing emphasis on sustainable transportation and stricter emissions targets. Canadian consumers, especially in urban centers like Toronto and Vancouver, are increasingly adopting electric vehicles, driving demand for tires specifically engineered to meet the unique performance and efficiency needs of EVs.
  
• Tire manufacturers are responding by introducing products that offer low rolling resistance, enhanced durability, and noise reduction to optimize the EV driving experience in diverse Canadian climates. For example, In May 2024, Goodyear introduced the ElectricDrive 2 tire for popular EV models like Tesla and Ford Mustang Mach-E. It uses sustainable materials, reduces rolling resistance for better range, and offers longer tread life. The tire also features SoundComfort Technology to minimize interior noise.
  

North America EV Tire Market Trends

• In North America, EV adoption is growing faster, driven by rising environmental concerns, stricter emissions laws, financial advantages of electric transportation lower operating costs, quiet running, no tailpipe emissions and compelling incentives, tax credits, and infrastructure investments from Federal and State governments. EV ownership is on the rise in North America, resulting in demand for the specialized EV tires that were engineered for durability, range, and ride comfort.
  
• For instance, in February 2025, Michelin launched the e.Primacy All Season tire in the US and Canada to address the unique tire requirements for electric and hybrid vehicles. The new tire features Michelin's GreenPower Compound, Cushion Guard and Piano Acoustic designs, which offer improved efficiency, increased tire life and quiet running to serve demanding performance and sustainable EV drivers and owners in North America.
  
• The growing connectivity and advancements in smart tire technology, which includes real-time tire pressures, tread wear monitoring, cloud-connected diagnostics technologies that produce real-time alerts for necessary maintenance is one of the impactful trends influencing the tire market. These options are unique and more attractive for urban customers in densely populated locations, such as New York, San Francisco, or Toronto, as tech-savvy EV ownership picks up momentum and consumer interest in smart mobility options increase.
  
• For example, In February 2023 Goodyear unveiled the RangeMax RSD EV, its first "Electric-Drive Ready" tire and marketed toward regional work trucks, including service fleets and delivery vehicles. RangeMax includes ultra-low rolling resistance, TreadLock to address even tread wear, and high load capacity to address heavier EVs. This is in line with Goodyear's commitment to address the efficiency and durability challenges of electric commercial vehicles.
  
• The growth of high-performance and luxury EVs has also impacted on tire design. Tires used for new models like the Lucid Air or Rivian R1T require to be designed to handle torque delivery instantaneously and embrace a unique all-season performance attribute, and tire suppliers quickly introduced low forced rolling resistance, low noise, and durable compound options to address these attributes, using EV's likely to introduce higher claims of power and payload.
  
• For example, In April 2025, Hankook Tire announced that it would furnish their iON evo AS SUV tire as original equipment for the Lucid Gravity electric SUV for North America. This all-season tire is specifically designed for electric vehicles, featuring next-generation compound technology, optimum stiffness to support the heavier battery packs, and a tread design that delivers high grip, low rolling resistance and quiet performance to satisfy the instant torque and all-season needs of luxury electric vehicles.
  

North America EV Tire Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

Based on vehicle, the North America EV tire market is segmented into passenger cars, commercial vehicles, and Two and Three-wheelers. The passenger cars segment dominated the market accounting around 65% share in 2024 and is expected to grow at a CAGR of over 8% through 2025-2034.

• The passenger car segment leads the North America EV tire market. The dominance of the passenger car segment is due to the surge in electric passenger vehicles in the US and Canada, due to consumer demand for cleaner mobility through incentives available at the federal and local levels, and an extensive network of public EV charging stations. To achieve this growth, tire manufacturers, including Goodyear, Continental, and Pirelli, focused their R&D on EV-specific tires for passenger cars that featured lower rolling resistance, better noise-reducing technologies, and tire durability for the heavier load and torque associated with EV vehicles.
  
• In January 2024, Goodyear launched the Electric Drive 2 in North America, an EV tire for electric passenger cars including the Tesla Model 3 and Ford Mustang Mach-E, featuring low rolling resistance, and low noise from Goodyear's SoundComfort Technology. Electric Drive 2 is made with more than 50% sustainable materials.
  
• Commercial vehicles are increasing rapidly in the North America EV tire market. Fleet electrification of any shape and capacity is advancing for logistics companies, last-mile delivery companies, and public transit authorities. This segment demands heavy-duty EV tires, requiring high mileage, durability, and low consumption. There are also tire developments with retreading EV truck tires and initial development of smart tires with wear and pressure monitoring in real time.
  
• For instance, in October 2024 Pirelli introduced North America's Scorpion XTM tire line for trucks and plug-in hybrid SUVs such as Ford F-150 Lightning, Rivian R1T, and Chevy Silverado EV. The Scorpion XTM features Pirelli’s ELECT technology for grip, low rolling resistance, low road noise, and provides rugged performance for on or off road, meant for commercial EV fleets.

Learn more about the key segments shaping this market

Download Free PDF

Based on propulsion, the North America EV tire market is segmented into Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV), Hydrogen Fuel Cell Electric Vehicles (FCEV), and Extended Range Electric Vehicles (EREV). The Battery Electric Vehicles (BEV) segment dominates the market with 70% share in 2024, and the segment is expected to grow at a CAGR of over 10% from 2025 to 2034.

• The BEV segment is also benefitting from increasing public charging infrastructure. Since BEV are heavier and have more torque than gasoline-powered vehicles, BEV put an extremely high strain on tires. As the batteries and motors used in BEV change or advance, tire manufacturers will have to respond by developing advanced compounds and tread patterns that meet the required performance levels for pads. There is a demand for BEV tires to not only maximize the range of batteries but also provide comfort and safety for the driver.
  
• In May 2023, Bridgestone Americas launched the Turanza EV grand-touring tire. The Turanza EV is the first tire in North America to feature ENLITEN technology and be marketed specifically for BEV. The Turanza EV will be produced in North America. The Turanza EV will target premium BEV vehicles, and in addition to improved performance, the tire is designed to offer reduced rolling resistance, lower road noise, and longer tread life.
  
• Hydrogen Fuel Cell Electric Vehicles (FCEV) are a fast-growing segment of the North America EV tire market. Unlike a Battery Electric Vehicle (BEV) that simply has electric storage batteries installed in a vehicle, FCEV also contains electric storage by using a Fuel Cell System that converts hydrogen molecules into electricity. Tire companies are now beginning to develop better FCEV applications that will balance durability, low-noise rubber compounding, and wet and dry traction for FCEV to support this restarting technology.
  
• For instance, in July 2024, NEXEN TIRE announced its premium N’FERA Supreme S tire was selected as original equipment (OE) by Hyundai for its new, next-generation NEXO FCEV. This development not only highlights NEXEN's tire capabilities for hydrogen vehicles but serves as a reminder of how quickly the tire industry is developing FCEV tire applications while targeting weight saving, tread life optimization, and sustainability in tire material selection to reflect the overall goals of hydrogen sustainability.
  

Based on applications, the market is segmented into on-road and off-road. The on-road segment dominates the market and was valued at USD 5.3 billion in 2024.

• The on-road segment is the largest in the North American EV tire market because of the volume of electric cars, SUVs and light electric commercial vehicles using highways and city streets. The on-highway product segment includes products typically developed with the performance requirements based on everyday driving in mind, with characteristics specific to the type of low rolling resistance tire necessary for passenger vehicles such as traction and noise levels. The demand for on-highway tires will increase as urbanization occurs and charging points increase.
  
• For instance, In June 2023, Hankook Tire America introduced the iON evo and iON evo SUV members of the performance summer radial tire category for electric vehicles and light commercial electric vehicles. The iON evo and iON evo SUV tires utilize the new Evolution compound, providing longer tread life, an innovative Sound Absorber technology to reduce noise levels, and recently developed EV contour technology to carry and support the heavier loads associated with an electric vehicle. Both the products are on-highway tires specifically designed to produce added comfort and efficiency for the driving conditions for electric vehicles in North America.
  
• Off-road applications are showing steady growth through electrification in industries like construction, agriculture, and mining. Off-road EV tires are built to withstand harsh terrains, heavy loads, rough usage, but importantly durability and energy efficiency. Tire material enhancements and tread design innovations are helping off-road utility tires to achieve unique requirements that meet the changing demands of electrically driven off-road vehicles and equipment.
  
• In May 2025, Michelin launched its X Works Z2 & D2 tire ranges for regional/urban on-road and dedicated off-road EV applications. These tires have advancement in fuel savings, durability, and traction loaded with a high load index for heavy electric vehicles. Furthermore, the tires have sidewall protectors on the tires, retread able tires and 3PMSF certification for snowy/slush conditions making them suited for challenging EV applications.
  

Based on sales channel, the market is segmented into OEM (Original Equipment Manufacturer) and aftermarket. The Aftermarket segment dominates the market and was valued at USD 4.3 billion in 2024.

• The aftermarket segment holds the largest market share in North America EV tire market, as the EV consumer groups grow their ownership experience and, inevitably, tire needs to be replaced in some cases. Consumers are interested in replacement tires that will most likely have become EV-compatible tires where they maximize the range of the EV to minimize road noise providing adequate torque resistance. Consumers want and expect choice and tire retailers, and service/tire centers are reacting with the launch EV options, which have dominated the replacement spend in the market.
  
• In 2024, Continental AG delivered EV-compatible tires to 18 of the top 20 EV makers worldwide and solidified its leadership position in the OEM sector. Continental's EcoContact 7 tires, which are designed to reduce rolling resistance and road noise, are featured in the aftermarket as well. Continental's clear branding for its EV-compatible products addresses growing demand from consumers for their high-performance EV replacement tires.
  
• The OEM segment holds notable North America EV tire market share and is driven by strong partnerships between OEMs and tire manufacturers to equip new EVs with tires that are specifically engineered for performance, efficiency, and safety at the production of the EV. These tires are dedicated to the specific OEM vehicle. The rapid growth in EV production in the US and Canada continues to support demand in this segment
  
• In May 2023, Bridgestone Americas introduced the Turanza EV Grand Touring Tire, Bridgestone's first replacement tire developed specifically for premium electric vehicles (EVs). This tire uses ENLITEN technology that improves all-season performance, extends tread life, and allows for rubber formulated using renewable and recycled materials, which aligns with Bridgestone's global commitment to sustainability.

Looking for region specific data?

Download Free PDF

The US dominates the North America EV tire market with around 88% market share and revenue of USD 5.17 billion in 2024.

• The US EV tire market reflects robust demand driven by a surge in electric vehicle (EV) sales, extensive charging infrastructure development, and substantial federal and state-level incentives. With leading automakers ramping up EV production and consumers showing growing interest in sustainable mobility, the demand for EV-optimized tires characterized by lower rolling resistance, enhanced load-bearing capacity, and reduced road noise is expanding rapidly across both passenger and commercial segments.
  
• For example, in April of 2024 Kumho Tire USA announced the launch of two brand new EV tires, the Majesty 9 Solus TA91 EV and Crugen HP71 EV tires. Both tires have sound absorbing foam to lessen the noise level in the cabin of the vehicle and improve driving comfort and offer up-to 24% less rolling resistance to improve energy efficiency. These are smart tuned specifically for the unique needs of EV vehicles.
  
• The US Tire Manufacturers Association (USTMA) is projecting a record year for tire shipments in 2024, with 338.9 million units expected to be shipped. This would surpass the previous record of 335.2 million units set in 2021. The increase is primarily driven by growth in the replacement tire market, with every segment expected to see an increase.
  
• There has also been significant incremental growth with electric two-wheelers primarily focused on urban markets in the US in the shared mobility element of delivery services. There has been recorded growth in electric mopeds and scooters for the micro-mobility market, and as electric two-wheelers become increasingly commonplace, experiencing see increased demand for appropriate EV tires designed for two-wheelers that are durable, puncture resistant, and appropriate weather.
  

Canada has a 12% share of the North America EV tire market in 2024 and is projected to grow at a CAGR of 11.1%.

• The market demonstrates gradual adoption led by accelerating electric vehicle (EV) adoption and favorable government policy measures associated with reducing greenhouse gas emissions. Although smaller than the United States, with rapid urbanization and rising fuel prices, the development of consumer preferences is accelerating interests in EVs such as electric two-wheelers and passenger cars in Canada. As a result, there is rising demand for tires specifically designed for EVs like tires with low rolling resistance, durable and reduced noise.
  
• For instance, in April 2024 Continental Tire Canada launched the Ultimate Contact tire line tailored to electric vehicles that are sold only through Canadian Tire. This tire is for electric vehicles that provide less rolling resistance with less friction noise. These qualities can promote energy-efficient driving and an environmentally friendly, noise-free driving experience.
  
• The expansion of investments in Canadian charging infrastructure, along with incentives and grants for electric vehicle consumers, will help drive growth in the EV tire market. Provincial programs provide rebates and tax credits to electric vehicle consumers which makes the barrier for EV ownership that much less than a traditional vehicle. With a growing number of electric vehicle consumers, manufacturers can produce tires to accommodate heavy batteries and improve energy efficiency. Tire manufacturers are developing new tire designs, materials, and manufacturing processes just for the Canadian market.
  
• In April 2023, Nexen Tire presented a demonstration EV tire that contained 52% sustainable materials. The demonstration tire comprised 44% renewable materials, including natural rubber and rice-husk silica and then 8% recycled materials, including polyester made from PET bottles and recycled steel cord. The company views this demonstration tire as a representation of their commitment to sustainability and to the Canadian environmental footprint. As a result, the tire provides important EV user needs that include sound quietness, durability, and superior energy efficiency.
  

North America EV Tire Market Share

The top 7 companies in the North America EV tire industry are Michelin, Bridgestone, Goodyear Tire & Rubber Company, Continental, Pirelli, Sumitomo Rubber Industries, and Cooper Tire. These companies collectively hold around 62% of the market share in 2024.

• Michelin has a strong position in the EV tire space in North America because of its focus on providing energy-efficient, long-lasting, and quiet tires. Its EV-focused solutions, including the Pilot Sport EV, are widely accepted among consumers and fleet operators. Michelin has a credible and well-established position as a leader in the premium EV tire segment.
  
• Bridgestone is a major player in the general North American EV tire segment. They have a history of commitment to sustainability and innovation highlighted in their Enliten Technology. Bridgestone is in a good position when it comes to EV automakers looking for high-performance, low rolling resistance tires. The company already has a considerable premium foothold, and is expanding in high-volume, electric vehicle sub-segments.
  
• Goodyear Tire and Rubber Company has an established footprint within the EV tire space due to its significant North American manufacturing and distribution presence. Goodyear´s Electric Drive GT platform is popular with electric sedans and crossover vehicles specifically in the United States; it is also one of the most accessible brands within the region.
  
• Continental is making headway in the EV tire category with its dedicated electric vehicle tire products, including the Eco Contact and Premium Contact tires. Continental has established reputation in both the fleet and retail/electric vehicle markets focused on increasing efficiency and safety and offers competitive option at various price points.
  
• Pirelli is developing a presence in the premium and performance segment of the EV market in North America. Their Elect series, targeted at luxury electric vehicles and sports utility vehicles, has been bolstered by an increasing number of OEM supply agreements with companies like Tesla and Lucid. Pirelli is viewed as a performance leader in the upper segment of electric vehicle tires.
  
• Sumitomo, with their Falken and Dunlop brands, is opening ground in the mid-range and budget EV tire segments. Sumitomo has been expanding steadily in North America by offering reasonable price points and systems access. Their efficiency and value offer options for EV drivers with a tight price point.
  

North America EV Tire Market Companies

Major players operating in the North America EV tire industry include:

• BFGoodrich Tires
• Bridgestone
• Continental
• Cooper Tire
• Hankook
• Michelin
• Pirelli
• Sumitomo
• The Goodyear Tire & Rubber Company
• Yokohama
  
• Goodyear Tire & Rubber Company is an innovation-driven player. Their innovation-first strategy includes airless, self-healing, and better aerodynamic quality EV tires. They are well-positioned in North America using the strength of their automaker partnerships alongside real-time-tire monitoring to transition toward rapidly evolving electric vehicle driving mechanics.
  
• Continental manufactures and designs a variety of EV-compatible tires that promote safety, efficiency, and sustainability. It incorporates innovative tire technologies and compounds such as advanced tread compounds and smart tires featuring predictive maintenance systems. Continental is well-positioned in the premium and mainstream electric vehicle markets.
  
• Pirelli is focused on premium electric vehicles and uses expertise in developing performance tires to develop tires for EVs that are high-grip, aerodynamic and high-performance. The company is addressing sustainability by employing sustainable materials, it addresses comfort & performance, which will likely appeal to luxury EV manufacturers and luxury consumers looking for performance and refinement.
  
• Hankook Tire & Technology is increasing its presence in the North American EV tire market, with its new iON tire line, that focuses on the weight, torque and quieter performance - while concentrating on developing added value of the tires. As it keeps growing OEM relationships and its commitment to focus on smart tire solutions, it should enhance its presence in the electric vehicle space.
  
• Sumitomo Rubber Industries, through its Falken and Dunlop brands, competes in the mid-range EV tire market, with affordable, efficient, and reliable tires. The focus is on reduced rolling resistance and tread life, while the company builds and develops its distribution platform across North America to meet the increasing demand and adoption of EVs.
  

North America EV Tire Industry News

• In January 2025, Goodyear finalized the sale of its Dunlop tire brand in North America and Europe for USD 701 million to Sumitomo Rubber Industries. Goodyear's plan is to allocate the freed-up capacity for Goodyear's core business, including growth opportunities such as the North American EV tire market.
  
• In October 2024, Toyo Tires and the Eco-Cycle Project launched the Open Country A/T III EV, the first all-terrain tire designed specifically for electric trucks and SUVs. The A/T III EV has new AeroWing technology in the tread area's design to reduce rolling resistance and drag to maximize tire service life and minimize energy efficiency.
  
• In June 2024, the UK-based Enso announced a commitment to construct a USD 500 million carbon-neutral tire manufacturing facility in the U.S. with the goal of producing 5 million EV tires a year by 2027. Enso is currently investigating locations in Colorado, Nevada, Texas and Georgia. The facility is designed to improve EV range and to lower emissions while using sustainable materials and renewable energy sources. This announcement illustrates the increasing investment of clean, EV tire production across North America.
  
• In February 2024, Titan International bought Carlstar Group for USD 296 million of cash and stock. Carlstar makes specialty tires and wheels for outdoor power equipment, trailers, and powersport markets. The acquisition promotes Titan's manufacturing footprint and product diversification which will enhance Titan's position in some of the niche and off-highway tires.
  
• In August 2024, Goodyear announced a USD 418 million investment to expand and modernize its Napanee, Ontario facility. Two conditions, provincial funding and federal funding are agreed upon through letters of intent with project construction to start in September 2024. This planned modernization and expansion will create more capacity for Goodyear to make off-road tires and electric vehicle tires, incorporate energy-efficient technology, and create 200 new jobs by mid-2027. The Net-zero emissions operational commitment was also acknowledged for Goodyear's Napanee facility to be achieved by 2040 and aligns directly with this project.
  
• In June 2025, Pirelli announced a major expansion to strengthen its premium and EV tire segment in North America. The plan includes new EV OE fitments, increased production capacity at its U.S. and Mexico plants, and a new R&D center in Mexico. This supports the region’s fast-growing EV market by enabling faster development and supply of high-performance, EV-optimized tires. The move reflects Pirelli’s commitment to localized sustainable tire solutions tailored for US and Canadian electric vehicles.
  

The North America EV tire market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue & volume ($Bn & Units) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Vehicle

• Passenger Cars
  • Hatchbacks
  • Sedans
  • SUV & Crossovers 
• Commercial Vehicles
  • Light commercial vehicles (LCV)
  • Medium commercial vehicles (MCV)
  • Heavy commercial vehicles (HCV)
• Two and Three-Wheeler

Market, By Tire

• Summer
• Winter
• All-season

Market, By Propulsion

• Battery Electric Vehicles (BEV)
• Plug-in Hybrid Electric Vehicles (PHEV)
• Hydrogen Fuel Cell Electric Vehicles (FCEV)
• Extended Range Electric Vehicles (EREV)

Market, By Rim Size

• 13-15"
• 16-18"
• 19-21"
• above 21"

Market, By Load Index

• 70 - 100
• 101-120
• 121 - 140
• more than 140

Market, By Application

• On-Road
• Off-Road

Market, By Sales Channel

• OEM
• Aftersales

The above information is provided for the following regions and countries:

• US 
  • Northeast US
    • Connecticut
    • Maine
    • Massachusetts
    • New Hampshire
    • New Jersey
    • New York
    • Pennsylvania
    • Rhode Island
    • Vermont
  • Midwest US
    • Illinois
    • Indiana
    • Iowa
    • Kansas
    • Michigan
    • Minnesota
    • Missouri
    • Nebraska
    • North Dakota
    • Ohio
    • South Dakota
    • Wisconsin
  • South US
    • Alabama
    • Arkansas
    • Delaware
    • Florida
    • Georgia
    • Kentucky
    • Louisiana
    • Maryland
    • Mississippi
    • North Carolina
    • Oklahoma
    • South Carolina
    • Tennessee
    • Texas
    • Virginia
    • West Virginia
    • Washington D.C.
  • West US
    • Alaska
    • Arizona
    • California
    • Colorado
    • Hawaii
    • Idaho
    • Montana
    • Nevada
    • New Mexico
    • Oregon
    • Utah
    • Washington
    • Wyoming 
• Canada
  • Alberta
  • British Columbia
  • Manitoba
  • New Brunswick
  • Newfoundland and Labrador
  • Nova Scotia
  • Ontario
  • Prince Edward Island
  • Quebec
  • Saskatchewan