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Nootropic Supplements Market - By Type (Capsules & Tablets, Powder, Liquid), By Ingredient Type (Natural, Synthetic), By Function (Memory Enhancement, Mood and Stress Management, Attention and Focus), By Distribution Chaneel & Forecast, 2023 – 2032

  • Report ID: GMI7264
  • Published Date: Nov 2023
  • Report Format: PDF

Nootropic Supplements Market Size

Nootropic Supplements Market size was valued at around USD 2 billion in 2022 and is estimated to reach USD 4.7 billion by 2032, driven by increasing consumer awareness of cognitive health and performance enhancement.

Nootropic Supplements Market

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Nootropics, also known as cognitive enhancers or smart drugs, are substances that are purported to improve cognitive functions such as memory, creativity, and motivation. This market encompasses a wide array of products, including herbal supplements, vitamins, minerals, amino acids, and synthetic compounds, catering to diverse consumer needs. These supplements are often marketed as aids for boosting focus, concentration, mental clarity, and overall brain health. The industry's growth can be attributed to factors such as rising stress levels, increasing competition in academia and the workplace, and a growing aging population concerned about age-related cognitive decline.

One significant challenge is the regulatory landscape, as ensuring the safety, quality, and effectiveness of these supplements remains a critical concern. Stringent regulations and varying regulatory frameworks across different regions often pose obstacles for manufacturers and marketers, leading to compliance issues and market entry barriers.

Additionally, concerns about potential side effects, long-term impacts, and the lack of standardized dosages for many of these supplements can undermine consumer confidence and hamper growth. Moreover, the presence of counterfeit products and misleading marketing claims further erode consumer trust and pose challenges to the credibility of the industry.

COVID-19 Impact

The increased focus on health and wellness during the pandemic led to increased consumer interest in products that support cognitive function, stress management, and overall mental well-being. As individuals faced prolonged periods of remote work, academic challenges, and heightened stress levels, the demand for nootropic supplementss surged, as people sought to enhance their focus, concentration, and mood while coping with the pandemic's uncertainties. This led to a notable spike in online purchases of these supplements as consumers increasingly turned to e-commerce platforms for their health and wellness needs.

Nootropic Supplements Market Trends

The integration of nootropics into functional foods and beverages is gaining traction, as consumers seek convenient and accessible ways to incorporate cognitive support into their daily routines. This trend has led to the introduction of a diverse range of nootropic-infused products, including energy drinks, nutritional bars, and coffee blends, catering to consumers looking for cognitive enhancement without the need for traditional supplement ingestion.

Additionally, the rise of nootropic stacks, which combine various ingredients known to complement each other's cognitive effects, is gaining popularity. Companies are increasingly formulating comprehensive nootropic stacks designed to optimize brain function, memory, and overall mental performance, further diversifying the product offerings in the market. As the industry continues to evolve, these trends highlight the growing importance of consumer-centric approaches and product diversification in meeting the dynamic demands of the market.

Nootropic Supplements Market Analysis

Nootropic Supplements Market Size, By Type, 2021 - 2032 (USD Million)

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Based on type, the market is segmented as capsules & tablets, powder & liquid. Capsules & Tablets held a majority market value of USD 1024.3 million in 2022. Capsules & Tablets are known primarily due to their convenience, ease of use, and precise dosage administration. These traditional forms of Nootropic Supplementss are widely preferred by consumers for their simplicity and portability, facilitating on-the-go consumption and consistent dosing. Furthermore, the familiarity and trust associated with capsule and tablet formulations contribute to their sustained dominance in the market, especially among consumers seeking standardized and easily manageable dosages for cognitive enhancement.

Nootropic Supplements Market Revenue Share (%), By Ingredient Type, (2022)

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Based on ingredient type, the nootropic supplements market is segmented as natural & synthetic. Plain flavored held a dominant market share of around 66.24% in 2022 and is expected to grow at a lucrative pace by 2032. Natural ingredients market is driven by growing consumer preference for products derived from botanical sources and traditional herbal remedies. Natural ingredients such as herbal extracts, plant-based compounds, and adaptogens are perceived as safer and more sustainable, appealing to health-conscious consumers seeking holistic wellness solutions. The market share of natural nootropic supplementss is further bolstered by the increasing emphasis on clean label and transparency in product formulations, as consumers actively seek products with recognizable and naturally sourced ingredients."

Based on function the market is segmented as memory enhancement, mood and stress management, attention and focus, sleep enhancement, Anti-Aging and Others. Memory enhancement held a dominant market share in 2022 and is anticipated to grow at 8,7% CAGR by 2032. Memory enhancement segment is driven by the growing demand for products targeting cognitive performance and memory retention among students, professionals, and older adults. This segment focuses on improving memory recall, cognitive processing, and overall brain health, catering to consumers seeking to enhance their learning and cognitive abilities.


Based on distribution channel, the nootropic supplements market is segmented as hypermarkets/supermarkets, specialty stores, pharmacies and other. Pharmacies held the dominant market in 2022 and is anticipated to grow through the years. Consumers often trust these channels for their stringent quality control measures, professional guidance, and assurance of product safety and efficacy. The accessibility of pharmacies in both urban and rural areas contributes to their prominence in the distribution of Nootropic Supplementss, particularly among consumers prioritizing product reliability and professional recommendations.

North America Nootropic Supplements Market Size, 2021 - 2032 (USD Million)

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North American nootropic supplements market exceeded USD 690.5 million in 2022 and is anticipated to expand at a significant pace from 2023-2032. North American market is driven by the increasing consumer awareness of cognitive health, a thriving wellness culture, and the presence of prominent market players actively promoting and distributing Nootropic Supplementss. The region's robust healthcare infrastructure, technological advancements, and strong consumer purchasing power contribute to the sustained growth of the market in North America.

Nootropic Supplements Market Share

Some of the major market players operating in the nootropic supplements industry are:

  • Double Wood Supplements
  • Onnit Labs
  • Mental Mojo
  • Life Extension
  • Thorne Research
  • Mind Lab Pro
  • Gaia Herbs
  • TruBrain
  • Solaray
  • HVMN (Nootrobox Inc)
  • Zhou Nutrition
  • Kimera Koffee

These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.

Double Wood Supplements, Onnit Labs & Mental Mojo are the major players in the Market. These companies offer a wide range of products, including racetams, adaptogens, vitamins, minerals, and amino acids. Their products are designed to support cognitive function, energy, mood, and memory.

Nootropic Supplements Industry News

  • During April 2021, Unilever reached an agreement to purchase the US-based supplements brand and lifestyle firm, Onnit, as part of its ongoing initiative to broaden its consumer health portfolio. Headquartered in Austin, Texas, Onnit concentrates primarily on developing supplements that target the enhancement of cognitive function, mood and relaxation, gut health, and immunity support. Additionally, its product range encompasses protein powders, protein snacks, fats, oils, and coffee. This acquisition represents Unilever's most recent endeavor to amplify its presence within the holistic health sector.
  • In May 2023, Nature's Way unveiled its latest nootropic gummy, designed to fuel the brain, entering the rapidly expanding brain health market. The product aims to aid adults in enhancing their short-term memory, focus, and concentration. It is currently available at Kroger, Meijer, Giant Company, and natural food stores.

Nootropic Supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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By Type, 2018 - 2032

  • Capsules & Tablets
  • Powder
  • Liquid

By Ingredient type, 2018 - 2032

  • Natural
  • Synthetic

By Function, 2018 - 2032

  • Memory Enhancement
  • Mood and Stress Management
  • Attention and Focus
  • Sleep Enhancement
  • Anti-Aging
  • Othe

By Distribution Channel, 2018 - 2032

  • Hypermarkets/supermarkets
  • Specialty Stores
  • Pharmacies
  • Other

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Indonesia
    • Malaysia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Egypt


Authors: Kiran Pulidindi, Manish Mohanan

Frequently Asked Questions (FAQ) :

Nootropic Supplements industry was valued at around USD 2,000 million in 2022 and is estimated to reach USD 4,796 million by the end of 2032, driven by increasing consumer awareness of cognitive health and performance enhancement.

Memory enhancement segment is anticipated to grow at 8.7% CAGR through 2032, attributed to the growing demand for products targeting cognitive performance and memory retention among students, professionals, and older adults.

North America market was worth USD 690.5 million in 2022 and is anticipated to expand at a significant pace from 2023-2032, driven by the increasing consumer awareness of cognitive health, a thriving wellness culture, and the presence of prominent players in the region.

Double Wood Supplements, Onnit Labs, Mental Mojo, Life Extension, Thorne Research, Mind Lab Pro, Gaia Herbs, TruBrain , Solaray, HVMN (Nootrobox Inc), Zhou Nutrition, and Kimera Koffee.

Nootropic Supplements Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 12
  • Tables & Figures: 246
  • Countries covered: 21
  • Pages: 210
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