Nonwoven baby diaper market is expected to witness gains in the predicted timeframe due to increasing awareness regarding health & hygiene, fast liquid-absorbing property and less damage to skin. The product softness against the skin which help to reduce rashes on babies’ skin. The product is widely for infants which will foster overall industry growth.
Nonwoven fabrics used in diapers stands out in their manufacturing process. Traditionally fabrics were made by twisting cotton, polyester, silk, wool together and creating a network of fibre which leads to low hygiene level and rashes. Nonwovens are made from plastic resins, such as polyester, nylon, polypropylene or polyethylene; giving them stretchable, high absorbent and breathability properties.
Nonwoven diapers demand is increasing owing to its high eco-friendly nature, absorbent property and increasing number of parents looking for diapers. The product doesn’t provide a good absorbent structure; the introduction of textile-like back-sheets, in the form of a layer of nonwoven fabric is laminated to the film back-sheet of the diaper gives the diaper a more garment-like appearance. This makes the product breathable and gives additional integrity which will increase the demand for the Nonwoven Diapers.
Nonwoven diapers have hygienic and lightweight properties, which leads to its popularity in baby care products. The product gives better skin care and better performance than any other material due to its properties of cleaning. Also reduces environmental impact as it is eco-friendly in nature at a low price makes which its demand high. Increasing demand for children products owing to the reasons like increasing population, more working parents, delayed toilet training of children in developed countries, increase in buying power of a consumer and increase of R & D in paediatric health care industry will stimulate nonwoven baby diaper market growth.
Researchers conducting activities to test the product for baby skin, has shown positive results in case of infants. To avoid rashes on the skin manufacturers are introducing diapers with an inner layer containing vitamin E, aloe vera gel and other skin-friendly components found in diaper-rash creams. Also, rising online sales along with increase in awareness regarding health and hygiene are some of the contributing factors that may help in nonwoven baby diaper market expansion.
North America driven by Canada, Mexico, and U.S. due to declining fertility rates and a good percentage share of the elderly in the overall population, demand of nonwoven adult diaper/incontinence products will rise over the predicted period, thereby catalysing the growth of the nonwoven diapers market.
Asia-Pacific driven by developing countries like India, China and East-Asian countries; witnessing high birth rates (in China alone approximately 18 million babies are born every year) is projected to uplift the demand for the product in this region. Other Emerging economies like Vietnam, the Philippines, and Indonesia, having low penetration of disposable diapers in comparison to high birth rates, are predicted to be the fastest-growing nonwoven baby diaper market in this region.
Indian Diaper market pegged at about 4.6 billion units in 2019, will witness a significant growth in the Nonwoven Baby Diaper market. Other driving factors like increasing awareness of personal hygiene, changing lifestyle and a continuous rise in the purchasing power of the consumers in India will lead to market growth. China is also one of the largest consumer market of baby hygiene products and is expected to grow in the forecasted period.
Nonwoven Baby Diaper market share is moderately fragmented with major companies including Procter & Gamble Co. (P&G), Johnson & Johnson Pvt Ltd, Hengan International Group Company Ltd.; Unicharm Corp. Kimberly-Clark Corp. KAO Corp.,Drylock Technologies NV, Phillips Healthcare, First Quality Enterprises, Inc.; The Honest Co.; Cotton Babies, The Hain, KCWW, and Svenska Cellulosa Aktiebolaget SCA, Cotton Babies Inc, Pampers, among others.
By Raw Material, 2020-2026 (Tons) (USD Million)
By Age Group, 2020-2026 (Tons) (USD Million)
By Distribution Channel, 2020-2026 (Tons) (USD Million)
The above information is provided on a regional and country basis for the following: