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Nonwoven Baby Diaper Market Size, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trends, Competitive Market Share & Forecast, 2023 – 2032

  • Report ID: GMI4716

Nonwoven Baby Diaper Market size is poised to register lucrative growth up to 2032 owing to the growing awareness regarding the health and hygiene of infants across the world. Technological advancements in manufacturing technologies and raw materials have enabled the development of fast liquid-absorbing products. Nonwovens have garnered significant demand for their softness to prevent the chances of skin irritation in babies.  

Unlike traditional fabrics, such as polyester, wool, cotton, and silk, nonwoven fabrics ensure higher levels of hygiene and a low risk of rashes. Young parents are rapidly replacing traditional diaper products with nonwovens as they provide breathability, high absorption, and stretchability in baby diapers. The rising interest in eco-friendly alternatives is also expected to open multiple growth avenues for manufacturers.

With the constantly expanding global population and increasing birth rate, the demand for baby products is poised to escalate in the near future. The emergence of the COVID-19 pandemic also had a notable impact on the nonwoven baby diaper market. In 2021, CDC reported more than 3.5 million births in the U.S., greatly influencing the product demand in the region.

The pandemic also spurred substantial strides in the e-commerce sector, with an increasing interest of consumers toward online shopping. The rising inclination to online platforms for daily necessities, including baby products and the surging consumption of personal care hygiene commodities to limit the spread of infection in the post pandemic era will influence market growth. For instance, Procter & Gamble (P&G) reported a 6% growth in the fiscal year 2022, with net sales worth USD 21 billion. It also witnessed a sharp rise in the sales of baby care organic commodities due to its comprehensive portfolio consisting of premium taped and pant-style diapers.

However, the outbreak of the Russia-Ukraine war could potentially hinder the growth of the nonwoven baby diaper market. The geopolitical crisis is expected to introduce several short-term and long-term challenges for the manufacturers, such as supply chain disruptions, leading to escalated commodity prices, and shortage of raw materials.

Based on age group, infants are expected to account for a notable share in the nonwoven baby diaper industry by 2032. The rising prevalence of diaper dermatitis in infants between the age group of 0-6 months will propel the demand for nonwoven baby diapers. Moreover, the increasing R&D activities in the space of pediatric health care and the higher instances of innovations led by prominent manufacturers will pave the way for product adoption.

On the regional front, the Asia Pacific nonwoven baby diaper market is anticipated to depict remarkable growth between 2023-2032, driven by the presence of robust population specifically in China and India. The higher awareness regarding personal hygiene has led to the continuously rising consumer purchasing power in India. The fast-growing infant population will also offer lucrative scope for regional as well as foreign manufacturers to expand their business.

Leading players in the nonwoven baby diaper market include Procter & Gamble Co. (P&G), Hengan International Group Company Ltd., Johnson & Johnson Pvt Ltd, Unicharm Corp. KAO Corp., Phillips Healthcare, Kimberly-Clark Corp., Drylock Technologies NV, First Quality Enterprises, Inc., the Honest Co., Cotton Babies, The Hain, KCWW, Svenska Cellulosa Aktiebolaget SCA, and Cotton Babies Inc among others.

These companies are launching innovative products and foraying into strategic collaborations and agreements to strengthen their industry presence. For instance, in October 2022, Unicharm Corporation launched MamyPoko Pants and PETPET Pants product suite with COC Certification from the PEFC Forest Certification.

In the years ahead, extensive R&D and the growing popularity of plant-based ingredients as well as vegan hygiene products will boost innovations in the field of nonwoven baby diapers. Advancements in manufacturing technologies and the rapid penetration of 3D printing are expected to foster product development efforts in the upcoming period.

What Information does this report contain?

Historical data coverage: 2018 to 2022; Growth Projections: 2023 to 2032.
Expert analysis: industry, governing, innovation and technological trends; factors impacting development; drawbacks, SWOT.
6-7 year performance forecasts: major segments covering applications, top products and geographies.
Competitive landscape reporting: market leaders and important players, competencies and capacities of these companies in terms of production as well as sustainability and prospects.

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Our Market Research Reports Include:

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