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Nonwoven Baby Diaper Market size is poised to register lucrative growth rate up to 2032 owing to the growing awareness regarding the health and hygiene of infants across the world. Rising technological advancements in manufacturing technologies and raw materials are enabling the development of fast liquid-absorbing products.
Nonwovens have garnered significant demand for their softness to prevent the chances of skin irritation in babies. Unlike traditional fabrics like polyester, wool, cotton, and silk, nonwoven fabrics ensure higher levels of hygiene and low risk of rashes, contributing to their increasing acceptance. Additionally, the emergence of the COVID-19 pandemic had a notable impact on the industry.
With the constantly expanding global population and increasing birth rate, the demand for baby products is poised to escalate. Young parents are rapidly replacing traditional diaper products with nonwovens as they provide breathability, high absorption, and stretchability in baby diapers. The rising interest in eco-friendly alternatives is also expected to open multiple growth avenues for manufacturers. For instance, in May 2023, Naturopera and Andritz collaborated to create diapers manufactured from 90% bio-based raw materials, replacing standard spunbond and meltblown nonwoven layers with spunlace nonwovens composed mostly of natural fibers.
Furthermore, the extensive R&D and the growing popularity of plant-based ingredients as well as vegan hygiene products will boost innovations in the field of nonwoven baby diapers. Advancements in manufacturing technologies and the rapid penetration of 3D printing are also expected to foster the product development efforts through 2032. However, the industry progression may be restricted owing to the rising environmental concerns over disposable diapers, the increasing popularity of cloth diapers, and pricing pressures affecting consumer purchasing decisions.
The rising inclination to online platforms for daily necessities, including baby products and the surging consumption of personal care hygiene commodities to limit the spread of infection in the post-pandemic era. The pandemic spurred substantial strides in the e-commerce sector, with an increasing interest of consumers in online shopping. For instance, Procter & Gamble (P&G) reported a 6% growth in the fiscal year 2022, with net sales worth USD 21 billion. It also witnessed a sharp rise in the sales of baby care organic commodities due to its comprehensive portfolio consisting of premium taped and pant-style diapers.
In terms of product type, the disposable industry is projected to witness high demand from 2024-2032 due to the growing preference for hygienic and convenient baby care products. Disposable diapers offer convenience, ease of use, and superior absorbency, making them popular among parents. Additionally, the growing advancements in nonwoven materials technology, such as superabsorbent polymers and breathable layers to enhance the performance of disposable diapers.
Based on age group, the nonwoven baby diaper industry from the infant segment is anticipated to generate substantial revenue between 2024 and 2032. This is driven by the rising prevalence of diaper dermatitis in infants between the age group of 0-6 months. Moreover, the increasing R&D activities in the space of pediatric health care and the higher instances of innovations led by prominent manufacturers will pave the way for increased product adoption.
The Asia Pacific nonwoven baby diaper market is anticipated to depict remarkable growth during 2024-2032, driven by the presence of robust population specifically in China and India. The higher awareness regarding personal hygiene has led to the continuously rising consumer purchasing power in India. The fast-growing infant population will also offer lucrative scope for regional as well as foreign manufacturers to expand their business.
Leading players in the nonwoven baby diaper industry include-
Key players in the nonwoven baby diaper market are making several efforts to boost the industry expansion with innovations in materials, designs, and sustainability. To illustrate, Procter & Gamble Co. plays a significant role in the industry by offering a wide range of innovative and high-quality diaper products under brands like Pampers.