Motorsport Market Size - By Racing Series, By Ownership, By Revenue Source, Analysis, Share, Growth Forecast, 2025 - 2034

Motorsport Market Size

The global motorsport market was valued at USD 9.5 billion in 2024 and is estimated to register a CAGR of 8.1% between 2025 and 2034. The emergence of sustainable motorsports, such as Formula E and hybrid-powered racing, is propelling the market growth.
 

In December 2023, the ABB FIA Formula E World Championship was the first global sport to achieve a net zero carbon footprint certification–signifying no net carbon emissions–in 2020, having invested in certified climate-protecting projects in all race markets to offset emissions from all seasons of electric racing. Since its initial season, Formula E has partnered with carbon footprint specialists Quantis for life cycle assessment tracking, which serves to quantify and monitor the carbon emissions of the championship.
 

Automotive manufacturers and racing organizations are heavily investing in electric drivetrains, alternative fuels, and renewable materials to achieve pre-defined goals towards sustainability. With mounting scrutiny from regulators and green activists, motorsports teams are adopting more environmentally friendly innovations in order to remain relevant and gain sponsorships from brands that promote environmental conservatism. Moreover, eco-friendly sustainable technologies in racing widen the scope of new fans, thus increasing retention in the long run. An increase in emission legislations will prompt investment to new technologies in the ecosystem, thus movements towards sustainable motorsports will become a fundamental driving force for the sector. 
 

The growth of sim racing and esports is changing the face of motorsport, broadening the range of participation for youth audience. Platforms like iRacing, Gran Turismo, and F1 Esports offer immersive virtual experiences that intertwine traditional motorsports with the world of digital entertainment. These platforms are being used by racing teams and automobile manufacturers to identify new talent, creating new pathways for driver development.
 

Furthermore, esports competitions brand motorsport with new sponsorship opportunities, increasing revenue streams for the discipline. With further technological progress, the use of AR and VR in racing simulations will increase the racing fanbase around the world and promote greater global interest in motorsports.
 

Emerging markets such as India, China, and MEA are experiencing growth in the motorsports sector, propelled by increasing automobile enthusiasts, infrastructure investment, and growing per capita income. Purpose-built international racing circuits are being constructed by private and public sponsors to host international competitions and attract manufacturers.
 

Furthermore, the sharp increase in motorsport viewership among the youth of the region is boosting sales of tickets, merchandise, and promotional contracts. These markets are valued by vehicle manufacturers as important platforms for marketing highly specialized and powerful cars to a new clientele. These emerging markets, by conducting international racing competitions and developing homegrown talents, will significantly shape the future of global motorsports.
 

Motorsport Market Trends

• Motorsport racing has become more popular during the last decade with the advent of electric motorsport like Formula E which are examples of eco-friendly motorsports. Likewise, hydrogen-fuel cell racing is another noteworthy example. Teams and manufacturers are pouring tremendous funds into developing green technologies, alternative fuels, and energy-efficient motors to comply with strict environmental policies. Such changes have not only changed the landscape of the motorsport industry, but also captured the interest of green investors, environmentally conscious sponsors, and fans.
   
• With the global emphasis on motorsports eco-sustainability becomes a top priority, the innovation that has and continues to be made in motorsports is remarkable, especially transitioning from high-performance racing to eco-friendly motors in order to ensure growth and evolution of the industry.
   
• The global audience has now more than ever enhanced access to racing industries, as motorsports organizations enhance AR and VR into their engagements. The introduction of these technologies gives the audience firsthand race experiences, allowing them a chance to experience trackside views like live pit stops and in-car views.
   
• Audience retention as a concept has evolved into something deeper with the real-time race insights offered by AR and VR. They deepen the relationship between fans and their favorite racing teams. At the same time, these changes have opened the doors to increased sponsorship and monetization opportunities. According to the recent report released by Formula E, its global cumulative television viewership has increased by 35 percent reaching 491 million worldwide, with the Formula E Monaco race achieving Formula E's Monaco race audience record of 40 million.
   
• Aside from Formula E, other endurance racing, touring cars, and rally competitions are adopting electric and hybrid racing formats, integrating eco-friendly powertrains. Through these competitions, automobile industries are developing and showcasing new sustainable green performance technologies.
   
• Besides changing public perception, these changes will accelerate the adoption of sustainable mobility vehicles. With the introduction of electrification from main racing leagues, the motorsports industry is undergoing changes—fostering innovation, while still maintaining high-performance racing thrills.
   
• The transformation of social media alongside OTT platforms has made it possible for motorsports to be viewed as an interactive activity. Fans are now able to receive real-time race analytics, insights, and select different camera angles through the use of AI technological systems. This evolution further drives engagement and retention with audiences on an individual patron basis.
   
• The advancement of interactivity within streaming permits monitoring of driver performances, and the current weather conditions, and lets fans of motorsports participate in real-time dialogues, enhancing the excitement of the sport more than ever before. These new developments are creating numerous opportunities and collaborations within the field.
   
• Microsoft, Intel, and NVIDIA are some of the leading technology companies advancing the work of motorsports teams to transform racing through real-time data analysis, cloud computing, voicing, and AI. These partnerships enhance the building of race strategies, optimizing vehicle aerodynamics, and refining predictive performance modeling alongside AI simulations and machine learning.
   
• These innovations enable teams to make the best use of available datasets to enhance decision making in regard to tire management, fuel strategy, and race tactics. Furthermore, increased collaboration promotes the evolution of technology in autonomous driving vehicles, AI-assisted engineering, and networked vehicle environments alongside consumer vehicle tech and motorsports.
   

Motorsport Market Analysis

Based on ownership, the motorsports market is segmented into privately-owned, corporate & sponsored, and manufacturer supported. In 2024, the manufacturer-supported segment generated a revenue of over USD 4 billion and is expected to grow significantly over the forecast time frame.
 

• Manufacturers use motorsport events as a highly competitive performance benchmark to test and improve new automotive technologies in the field of racing. Extreme conditions of racing serve to stretch new developments in aerodynamics, hybrid powertrains, and lightweight materials to their breaking points, and these improvements augment the efficiency, power, and durability of commercial vehicles.
   
• Motorsports also advertise a brand’s reputation for superb engineering sophistication and sustainable automobile technologies, which shape public perception and mark the brand as a leader in the future of green automotive industry.
   
• Winning events shaped in an automotive novelty serves as a powerful advertising tool for sustaining and enhancing trust toward automotive manufacturers; making helps marketers ensure modern and eager demographics to their brands. Brand loyalty is earned when customers gain value in set performance benchmarks.
   
• Winning with ultra-modern vehicles on the tracks also makes consumers have greater expectations on the mark. Vehicles may now be marketed as high-end cars with roots in ultra-modern sports car engineering, rendering motorsports imperative for elite consumer and performance-centered automobile manufacturers.
   
• Synergetic ventures with premium sponsors ensure financial security that allows them to sustain competitive racing infrastructures while ramping up their foothold and brand impact across numerous sectors. These sponsors and manufacturers develop long-term relationships that funded enhance brand perception and business acquisitions, benefiting from the global reach and dedicated motorsports audience while securing their market position alongside other industry leaders.
   
• Motorsport Commercials captures the attention of valuable sponsors in technology, finance, and luxury, alongside pricey marketing business units. These collaborations fund important racing programs and boost commercial opportunities, while augmenting visibility alongside brand recognition which is greatly needed in the world of motorsports.

Based on the revenue source, the motorsports market is divided into broadcasting ticket sales, sponsorship, and merchandising. The sponsorship segment held 43% of the market share in 2024. 

• With the emerging digital platforms, brands can showcase themselves through numerous interfaces which boost their sponsorship visibility. Formula 1, Le Mans, and NASCAR events draw in a large variety of onwards advertising clients due to the viewership they have, spanning millions. It becomes highly lucrative for companies to sponsor drivers as they get immense advertising spaces on racing cars, team merchandise, and even advertisement on the tracks.
   
• The digital advertising systems also allow sponsors to recoup their investment multiple times thereby raising the efficacy of motorsports. These businesses are able to establish themselves in primary am markets and regions using motorsports advertisement, and in turn aid the business to recession which aid them purpose their brand in.
   
• Motorsports on the other hand has a more precise target audience which consists of choices knew for spending. Including business magnates, luxury car purchasers, and other affluent grappling with advanced motors vehicles makes it one of the most lucrative vehicles around. These emerging industries pair well with high end fashion apparel, financial services, and even technology services.
   
• Motorsport, having such an extravagant touch with aid garner purchasing potential through paying advertisers, gives them clocks in targeted advertising. These brands utilize marketing through luxury motorsports as they are able to help them build initiatives in public relations and voluntary brand engagement in high demand markets.
   
• Motor sports sponsorships are moving past mere branding to creating deep technological alliances with diverse sectors such as energy, software, and consumer electronics. Businesses partner with the teams to implement technologically sophisticated solutions, such as novel fuels, AI-driven analytics, high-performance computing, and telemetry Ao?C.
   
•  These alliances serve as marketing stunts for invention as much as they improve racing services. Brands, in turn, use the extreme racing conditions to demonstrate unparalleled product credibility and commercial adoption.
   
• The rise of sustainability-focused brands sponsoring electric and hybrid racing series like Formula E and Extreme E signals a new era. Renewable energy, electric vehicle technology, and carbon neutral companies regard motor racing as an exciting new venue for promoting eco-friendly innovation. Supporting sustainable motorsports exploits the responsibility window while putting their brand in front of an eco-conscious audience. For racing corporations, this shift fosters sustainable emissions compliance to build lasting relations with fans and industry relevance.
   

Based on racing series, the motorsports market is categorized into one-make series, touring car racing, stock car racing, GT racing, endurance racing, rally and off-road racing, formula racing, and motorbike racing. The formula racing segment is expected to rise significantly over forecast time frame.
 

• With the incorporation of electric and hybrid powertrains, biofuels, and advanced energy recovery systems, formula racing is now adopting sustainable practices. Newer formats of racing such as Formula E as well as the push towards carbon-neutral fuels in Formula 1 exemplify the sector’s devotion to environmentally sustainable practices.
   
• These changes help businesses meet global emission standards, gain new sponsors from the green movements, and improve the overall public relations of the company. Through racing, manufacturers are able to showcase their sustainable automotive technologies, supporting the shift towards greener transportation while retaining high-performance standards within competitive motorsports. 
   
• The outreach of formula racing is now reaching new heights due to digital broadcasting, interactive digital platforms, and social media. Features such as real-time telemetry, varied camera angles, and AI race summaries enable fans to view the races from different perspectives which improve their viewing experience.
   
• Fans have become more engaged than ever thanks to AR and VR which gives them a new level of interaction during race simulations. These changes improve the retention of fans and develop new sources of income for the teams and sponsors through digital content and interactive experiences.
   
• To improve their corporate image, distinguished companies are pouring more funds into Formula racing. It is viewed as one of the best motorized sports in the world. Companies such as Mercedes, Ferrari and Porsche use the sport to “test” their latest innovations in aerodynamics, power plant hybrid technology, and AI driven analytic technologies because the competition is so intense in the racing ecosystem.
   
• Strong and meaningful synergies with commercial sponsors are so prevalent that there is non-Junior Formula racing which has its own sponsors distinct from the Junior formula series. The sponsors get good returns on their sponsorship because the formula racing is booming along with economy and the manufacturers get strong brand impression, which allows long-term growth motorsports.

Europe dominated the global motorsports market with a major share of over 40% and Germany leads the market in the region generating revenue of USD 1.1 billion in 2024.
 

• Pioneering automobile companies, such as Mercedes-Benz, Porsche, Audi, and BMW, put Germany at the forefront of international motorsport. They participate in Formula 1, endurance racing, and touring car championships, leveraging motorsport for the advanced technology vehicle testing. German circuits like Hockenheimring or Nürburgring integrate Germany into the map as a motorsport’s superpower. This profound infrastructure brings investment, talent, and sponsorship which further propels motorsport development within the country.
   
• With racing and electric vehicle technology booming, Germany is at the front of the line when it comes to sustainability in motorsports. Companies are always looking for ways to develop electric and hybrid racing technologies. Audi and Porsche have a strong presence in Formula E, as well as BMW and Mercedes, who are working on hydrogen and carbon-neutral fuels.
   
• Government policies on mobility also encourage investment into green solutions in motorsport. Germany’s highly advanced technology for cars with lower emissions strengthens their race towards the title of the world’s leading sustainable motorsport.
   
• Virtual motorsports are becoming popular in Germany, with esports league events such as the ADAC SimRacing Expo garnering international attention. German corporations have also taken to using VR for fan engagement and driver training. The application of AI analytics alongside other VR filters and interactive broadcasting creates a more immersive motorsports experience. All these changes widen the revenue streams while increasing the viewership and younger audience in the German motorsports industry.
   
• Germany is maintaining its investments for the development of the motorsport infrastructure alongside the advanced technological racing facilities. While the Nürburgring and other circuits are undergoing international racing standard upgrades, new talent is provided from driving academies.
   
• Both the government and private sectors are funding the motorsport engineering and R&D in Germany which aids in sustaining the advancement of Germany’s racing technology innovation. With these improvements, Germany not only gains international attention for hosting racing events, but the country further enhances their recognition as a leading location for motor development and competition.
   

The motorsport market in North America is expected to experience significant and promising growth from 2025 to 2034.
 

• The region is seeing marked development in electric and hybrid motorsports, with the introduction of Formula E, Extreme E, and IMSA’s hybrid endurance division. Companies such as Tesla, Ford, and GM are proactively advancing sustainable racing technologies corresponding with the region’s focus on electrification.
   
• Additionally, regulations and ecological incentives accelerate the shift toward green motorsports. With increasing consumer adoption of electric vehicles, auto manufacturers are using racing as an arena to demonstrate innovations and improvements in performance.
   
• With the introduction of virtual competitions under NASCAR and IndyCar, North America has emerged as a frontrunner in esports and sim racing. Incidents like iRacing and Gran Turismo are already integrating motorsports with traditional gaming. Virtually all racing teams and automakers are now using esports for fan engagement and talent scouting.
   
• Motorsport broadcasters have also started including virtual races into their coverage. This new shift is changing the lifestyle of younger audiences and providing additional options to monetize for the industry.
   
• Motorsports in North America has the advantage of receiving big name sponsors from luxurious consumer goods, energy, technology and even finances. Monster Energy, Verizon, and Coca Cola are known to spend large amounts on NASCAR, IndyCar, and Formula 1. This is because of the increased audience and brand loyalty these motorsports command. These sponsorships are also crucial for the region's motorsports market because they fund the teams, develop new technologies, and facilitate advertising. As these motorsports develop, they will continue to need brand partnerships to maintain growth while driving innovation.
   

The motorsports market in Asia Pacific is anticipated to witness lucrative growth between 2025 – 2034.
 

• The expansion of esports and sim racing in the Asia Pacific Region is creating new opportunities to engage with motorsports. Regions like Japan, South Korea, and China are known to have a developed gaming culture which gives rise to virtual racing tournaments.
   
• Automakers and racing teams are now incorporating esports into their talent identification programs, looking for driver prospects in the world of digital racing. The lowering prices of gaming computers and racing video game consoles is further popularizing motorsports among the youth and broadening the scope of fan engagement. 
   
• Key automotive brands, energy providers, and tech companies are increasing their spending on motorsport sponsorship in the Asia Pacific region. Companies such as Honda, Toyota, and Hyundai invest in motorsport at all levels, from Formula 1 to rally racing. Non-automotive brands including consumer electronics and financial services also sponsored motorsports for brand promotion. Such sponsorships help generate income, improve technological advancement, and add value to the motorsport industry in the region.
   

Motorsport Market Share

• Top 7 companies of the motorsports industry are Ferrari, Red Bull, Mercedes-Benz Grand Prix, Formula One Group, Team Penske, Hendrick Motorsports, and Chip Ganassi Racing, collectively holding a market share of around 60% in 2024.
   
• Ferrari’s edge in innovation, dedicated sponsorships, and a devoted fanbase allows them to sustain a competitive advantage in motorsports. The corporation’s focus on hybrid powertrains and eco-friendly racing technologies helps strengthen its market position. Ferrari's presence in Formula 1 as a heritage team guarantees sustained commercial growth. Also, collaborations with luxury brand and investments in premium automotive technology further ensure Ferrari's dominance in the racing ecosystem. 
   
• Aggressive driver recruitment, aerodynamic development, and strategic partnerships help Red Bull Racing stay competitive. The team allocates massive resources toward data analytics, wind tunnel testing, and powertrain optimization. Performance-driven branding coupled with generous corporate sponsorship provides strong commercial representation for the team. Red Bull also uses fan participation through digital media and esports to strengthen and broaden their global foothold. 
   
• By integrating cutting-edge hybrid engines and focusing on data into everything, Mercedes-Benz maintains their leadership in motorsports. The team has their strategic edge with high-tech AI, telemetry, and simulation tool partners. Further, their EV technology adaptation expands sustainability impact. Strong sponsorship agreements along with increasing focus on driver development enable them to sustain dominance.
   

Motorsport Market Companies

Major players operating in the motorsports industry include:

• Ferrari
• Red Bull Racing
• Mercedes-Benz Grand Prix
• Formula One Group
• Team Penske
• Hendrick Motorsports
• Chip Ganassi Racing
• McLaren Racing
• Aston Martin Aramco Cognizant F1 Team
• Williams Racing
   

Every major racing discipline from Formula 1 and NASCAR to IndyCar and endurance racing is fiercely contested by OEMs and racing teams trying to claw their way to the top. Dominating Formula 1 are Red Bull Racing, Ferrari and Mercedes Benz Grand Prix, who have heavily invested in the latest technologies like hybrid-electric powertrains, advanced aerodynamics, real-time analytics, and wearables.
 

NASCAR’s most popular teams are Hendrick Motorsports, Team Penske, and Joe Gibbs Racing. Endurance racing see the most success from Toyota Gazoo Racing and Porsche Motorsport. The spending one the endurance racing simulators and strategies like AI race simulations make it to the technological arms race fiercer and push the limit on what’s possible.
 

From a financial standpoint, motorsport is no different regarding competition, as sponsorship and commercial partnerships influence their bottom line. Leading teams win lucrative multi-million-dollar contracts from luxury and technology sponsors alongside financial institutions, with Oracle, Petronas, and even Monster Energy holding on to the sponsorship.
 

Exclusive broadcasting and promotion rights of F1 belonged to the Formula One Group and paid hundreds of millions for it. They profit from global television and streaming deals. Revenue is also brought in through new competitions in electric racing along with esports, where brands reinvent motorsports from the real world to virtual reality to capture the attention of younger audiences, making them willing to sponsor for sustainable growth.
 

Motorsports Industry News

• In February 2025, Chip Ganassi revealed an OpenAI collaboration project focused on research and development. It is noteworthy that no artificial intelligence company has entered the motorsports industry until now. With this collaboration, CGR intends to capitalize on OpenAI's remarkable software engineering and research resources, driven towards unlocking new levels of process optimization in efficiency and automation of previously arduous knowledge work. This initiative is predicted to pioneer the use of more sophisticated technology in motorsports. 
   
• In February 2025, Williams Racing confirmed a multi-year title sponsorship deal with Australian software company Atlassian. Atlanta has now become the team’s title partner, technology partner, and collaboration software partner. The name of the team will now officially be ‘Atlassian Williams Racing’.
   
• In January 2025, PHINIA, announced two strategic partnerships with the renowned sports car and motorsport company, Alpine. PHINIA is also supporting Alpine to develop an Alpenglow hydrogen-powered prototype while also extending the multi-year collaboration with the BWT Alpine Formula 1 Team. In this framework, PHINIA is donating its advanced Direct Injected Charged Hydrogen (DI-CHG) driver to the team, which is set to power these vehicles, thus supporting Alpine towards their goal of achieving net-zero emissions. 
   
• In January 2025, Williams Racing will finalize a strategic title sponsorship with Australian software company Atlassian. As per the contract, Atlassian will continue as the team’s official title partner, technology partner, collaboration software partner, and will rebrand the team to ‘Atlassian Williams Racing.’ Focus of the partnership will include improving pit stop performance with the development of intelligent wheel guns, automated jacks, release light systems, and other advanced technologies. Both parties will additionally work to optimize Aston Martin's new wind tunnel model and apply novel approaches to strengthen performance improvements.
   

The motorsport market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn/Bn) and number of visitors from 2021 to 2034, for the following segments:

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Market, By Racing Series

• One-Make Series
  • Porsche Supercup
  • Ferrari Challenge
  • Lamborghini Super Trofeo
• Touring Car Racing
  • World Touring Car Championship
  • BTCC (British Touring Car Championship)
  • DTM (Deutsche Tourenwagen Masters)
• Stock Car Racing
  • NASCAR (National Association for Stock Car Auto Racing)
  • ARCA Menards Series
• GT Racing
  • GT Series World Challenge (Blacpain GT Series)
  • Super GT
  • Intercontinental GT Challenge
• Endurance Racing
  • World Endurance Championship (WEC)
  • IMSA WeatherTech SportsCar Championship
  • 24H Series
• Rally and Off-Road Racing
  • World Rally Championship (WRC)
  • European Rally Championship (ERC)
  • Dakar Rally
  • SCORE International Off-Road Racing
  • Extreme E
  • NHRA Drag Racing Series
• Formula Racing
  • Formula 1
  • Formula 2
  • Formula E
  • IndyCar
• Motorbike Racing
  • MotoGP
  • WorldSBK (World Superbike Championship)
  • FIM EWC (Fédération Internationale de Motocyclisme Endurance World Championship)
  • SuperMotoCross Championship (MX)
  • British SuperBikes (BSB)
  • MotoCross World Championship (MXGP)
  • MotoAmerica Superbike Championship

Market, By Revenue Source

• Broadcasting
• Ticket sales
• Sponsorship
• Merchandising

Market, By Ownership

• Privately-owned
• Manufacturer-supported
• Corporate & sponsored

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia
• Latin America
  • Brazil
  • Argentina
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa