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Mezcal Market Size - By Product Type (Joven, Reposado, Anejo, Tobala), Concentration (100% Tequila, Mixed Tequila), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Specialty Stores), Packaging Type & Forecast, 2023 – 2032

  • Report ID: GMI7259
  • Published Date: Nov 2023
  • Report Format: PDF

Mezcal Market Size

Mezcal Market size was valued at USD 432.6 million in 2022 and is estimated to expand at 14.5% CAGR from 2023 to 2032. A significant demand driver in the market is the expanding worldwide demand for premium and artisanal spirits, driven by a growing consumer respect for authenticity, distinctive flavor sensations, and cultural heritage. Consumers are looking for high-quality, handmade products with specific regional characteristics, and mezcal's reputation as a traditional, small-batch spirit with a rich cultural legacy fits these criteria, fuelling its appeal and market expansion.
 

Mezcal Market

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Furthermore, the premiumization trend in the spirits industry has contributed to the increased demand for mezcal. Customers are willing to pay a higher price for high-quality, one-of-a-kind, and well-aged spirits. Mezcal, particularly aged and extra-aged variants, is ideal for this market. Its complex tastes and artisanal production processes make it appealing to people looking for a more refined and premium drinking experience.
 

The limited supply of agave is a key barrier to the mezcal market's revenue growth. Agave, the major raw material used in mezcal manufacturing, is becoming scarce owing to reasons such as rising demand, climate change, and extended cultivation durations. As a result, agave prices have risen, affecting production costs and mezcal pricing. The limited quantity of agave might hinder mezcal production and potentially lead to lower profit margins, restricting the market's revenue growth potential. To minimize this limitation and preserve the long-term viability of the mezcal sector, producers are forced to discover sustainable agave sourcing alternatives and new agricultural techniques.
 

COVID-19 Impact

The COVID-19 pandemic initially presented significant challenges to the mezcal market as it disrupted global supply chains, limited on-premises consumption at bars and restaurants, and impacted international trade. However, as the pandemic evolved, the market demonstrated resilience, with an increasing focus on e-commerce sales, at-home consumption, and premium offerings. Mezcal producers adapted to changing consumer behaviors, and the market continued to grow, especially as consumers sought authentic, high-quality spirits and products with unique cultural connections.
 

Mezcal Market Trends

The ongoing development in demand for artisanal and premium mezcal variations is a key trend in the mezcal industry, driven by consumers' rising respect for authenticity, distinct taste profiles, and traditional manufacturing processes. Furthermore, the sustainability and cultural appeal of mezcal, as well as its adaptability in cocktails and culinary applications, are contributing to its growing recognition as a distinct and sought-after spirit in the worldwide alcoholic beverage industry.
 

Mezcal Market Analysis

Mezcal Market Size, By Product Type, 2021 - 2032 (USD Million)

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Based on product type, the Joven segment held over USD 253.3 million revenue in 2022. Mezcal Joven (young mezcal) is becoming increasingly popular because to its accessibility and adaptability, which appeals to a larger and younger customer base. Its lighter and more accessible taste profile, frequently with traces of agave and fresh botanical notes, makes it a perfect choice for people new to mezcal or searching for a pleasant and mixable spirit in cocktails, which contributes to its appeal in bars and mixology scenes. Mezcal Joven's lower price point compared to matured variants, without sacrificing quality, increases its popularity, offering it an entrance to the world of mezcal for a younger and more diversified audience.
 

Mezcal Market Revenue Share, By Concentration, (2022)

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Based on concentration, the 100% Tequila segment accounted for 54.5% of the mezcal market share in 2022. The demand for purity and authenticity in the world of agave beverages drives the demand for mezcal with 100% Tequila concentration. Consumers desire the authentic essence of Tequila, devoid of additions or fillers, and appreciate goods that adhere to traditional and exacting Tequila manufacturing standards. Premium and artisanal spirits are becoming increasingly popular among consumers. 100% tequila concentration is a premium spirit made by hand using traditional techniques. This makes it desirable to customers searching for distinctive and high-quality spirits.
 

Based on packaging type, the mezcal market from glass bottles packaging segment dominated around USD 303.2 million revenue in 2022. The growing demand for Mezcal packaged in glass bottles is driven by consumer preferences for sustainability and premium presentation. Glass bottles are not only aesthetically pleasing, reflecting the premium image of mezcal, but they are also recyclable and often associated with environmentally conscious choices.
 

Based on distribution channel, the supermarkets and hypermarkets segment reached USD 174.1 million in 2022. The rising availability of mezcal in supermarkets and hypermarkets is a big demand driver, giving customers easy access to a varied selection of mezcal brands and types in one area. Consumers may explore and evaluate numerous possibilities in these retail settings, making informed decisions based on flavor preferences and price ranges.
 

North America Mezcal Market Revenue, 2021 - 2032 (USD Million)

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North America mezcal market size surpassed USD 240.2 million in 2022, driven by a growing trend toward handmade and artisanal spirits. Consumers are increasingly looking for one-of-a-kind, handcrafted items that have a strong link to history and legacy, and mezcal, with its traditional production processes and deep cultural origins, perfectly exemplifies this attraction. As consumers seek for fresh and genuine taste experiences, mezcal has caught the minds of discriminating drinkers and mixologists with its various flavor profiles and link to Mexico's agave-growing areas, leading to its expanding appeal in North America.
 

Mezcal Market Share

Major companies operating in the mezcal industry include:

  • Bacardi Limited 
  • Craft Distillers
  • MADRE MEZCAL
  • Familia Camarena
  • Brown-Forman
  • Diageo
  • Pernod Ricard
  • WILLIAM GRANT & SONS LTD
  • Rey Campero
  • Tequila & Mezcal Private Brands S.A. de C.V.
  • Destileria Tlacolula
  • El Silencio Holdings, INC
  • Mezcalerbro LLC
  • Montelobos Mezcal
  • Mezcal Sombra

Bacardi has a global presence, with operations in over 170 countries. The company's portfolio includes some of the world's most popular spirits brands, including Bacardi Gold, Bacardi Superior, Grey Goose vodka, Bacardi Black, tequila, Patrón and Bombay Sapphire gin. Bacardi is investing in high-quality production methods for its mezcal brands. This includes using traditional methods and sourcing high-quality agave.
 

Mezcal Industry News

  • In July 2023, Mala Mia Mezcal entered the spirits sector with the launch of four expressions: Espadn, Ensamble, Cuishe, and Tepeztate, each named for the type of agave used to make the mezcal. The decision of Mala Mia to employ distinct agave plants for each expression allows for a well-rounded variety with dramatically diverse sensations from mouthfeel to finish.
     

The mezcal market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Thousand Liters from 2018 to 2032, for the following segments:

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Market, By Product Type

  • Joven
  • Reposado
  • Anejo
  • Tobala
  • Others

Market, By Concentration

  • 100% Tequila
  • Mixed Tequila

Market, By Packaging Type

  • Glass Bottles
  • Ceramic Bottles
  • Boxed Mezcal
  • Others

Market, By Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Southeast Asia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • UAE
    • South Africa
    • Saudi Arabia

 

Authors: Kiran Pulidindi , Manish Mohanan

Frequently Asked Questions (FAQ) :

The market size of mezcal reached USD 432.6 million in 2022 and is set to cross USD 1.67 billion by the end of 2032, says this GMI report.
The joven segment accounted for USD 253.3 million in 2022, as it is becoming increasingly popular due to its accessibility and adaptability, which appeals to a larger and younger customer base.
North America market share was worth USD 240.2 million in 2022, driven by a growing trend toward handmade and artisanal spirits.
Bacardi Limited, Craft Distillers, MADRE MEZCAL, Familia Camarena, Brown-Forman, Diageo, Pernod Ricard, WILLIAM GRANT & SONS LTD, Rey Campero, Tequila & Mezcal Private Brands S.A. de C.V., Destilería Tlacolula, El Silencio Holdings, INC, Mezcalerbro LLC, Montelobos Mezcal, and Mezcal Sombra.

Mezcal Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 283
  • Countries covered: 21
  • Pages: 180
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