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LTE and 5G Broadcast Market size is projected to witness remarkable growth from 2023 to 2032, driven by the increasing adoption of smartphones, on-demand content, and 5G as well as LTE mobile services. Ongoing 5G-enabled developments in IoT connectivity are likely to further shape the industry scenario, with applications such as smart city projects and connected devices creating a need for better connectivity. Being wireless, the 5G technology is cost-effective and opens up new avenues for remote media production, boosting demand for related broadcasting technology.
Mobile network operators in the market are constantly working on upgrading their technology for customers, and with LTE and 5G they are able to offer better connectivity with high bandwidth and low latency. The prominence of online education, coupled with the growing availability of internet services in rural areas, will lead to a rise in the amount of internet traffic, driving demand for higher bandwidth which LTE and 5G can fulfill.
On the basis of technology, the LTE broadcast segment is anticipated to hold a significant market share, as the technology is widely available in modern devices such as smartphones, tablets, and personal computers. Unlike 5G, which is a new technology that is still being rolled out, LTE commands a more far-reaching market presence. It has helped mobile operators deliver high-quality media and streaming content at faster speeds than its predecessor, 3G technology. LTE is also compatible with current and future LTE mobile networks and is projected to grow at a steady rate owing to the rising popularity of video content for applications such as online classes.
Among the end-users, the video-on-demand segment is expected to account for a substantial market revenue share due to the growing consumption of online video content. Triggered by the COVID-19 pandemic-induced lockdowns, the popularity of video streaming and hosting platforms such as Netflix, Prime Video, Disney+, Hulu, and many more has skyrocketed In recent years. This style of content curation gives creators the ease of pre-recording and pre-uploading content, and consumers the freedom to watch it as per their convenience, turning the traditional TV broadcasting format obsolete.
As per the 2019 Ericsson Mobility Report, global 5G subscriptions are likely to reach 2.6 billion by 2025, with users consuming more than 24GB of data on a monthly basis. Online content consumption is set to be the primary factor behind the projected growth.
With respect to region, the North America LTE and 5G broadcast market will amass considerable revenue share by 2032. Major telecom providers, including Verizon, AT&T, and T-Mobile, have already launched 5G services in select locations across the US. Meanwhile, the technology is also making considerable in-roads across Canada, with Snapchat’s parent firm Snap and telecom firm Bell recently inking a partnership deal to leverage 5G and AR to offer an immersive viewing experience to basketball fans with the Bell 5G Toronto Raptors AR Lens. Such factors are set to drive regional demand in the market and offer new growth opportunities.
Some of the leading players in the LTE and 5G broadcast market include Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), Qualcomm Technologies, Inc. (Qualcomm), Samsung Electronics, Nokia Corporation, AT&T Intellectual Property (AT&T), Cisco Systems, Inc., and Reliance Industries Limited, amongst others. The market is witnessing many instances of industry players collaborating to innovate and develop novel upgraded network technology en-mass across the globe.
For instance, American multinational corporation, Qualcomm, recently teamed up with and Rohde & Schwarz to demonstrate an end-to-end live 5G Broadcast System in India during the IMC 2022, which took place in October 2022. During the demonstration, live content was transmitted via a 5G Broadcast signal over-the-air, giving an example of a live mobile experience.
The Russian-Ukraine conflict has severely hindered the expansion of the LTE and 5G broadcast market, with supply chains severely affected and a resource crunch holding back progress. The conflict saw many leading industry players, such as Nokia and Ericsson, exit Russia and halt operations. Both nations sit on vast reserves of key raw materials used for making semiconductors, which are important components for electronic as well as telecom devices.