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Lingerie Market Size - By Product (Bras, Panties, Shapewear), By Distribution Channel (Offline, Online), By Material (Cotton, Lace, Silk) & Global Forecast, 2023 – 2032

  • Report ID: GMI7081
  • Published Date: Oct 2023
  • Report Format: PDF

Lingerie Market Size

Lingerie Market size was valued at around USD 6.9 Billion in 2022 and is estimated to reach USD 11.6 Billion by 2032. The demand for lingerie is primarily fuelled by several variables, such as shifting fashion trends, focus on body positivity and self-expression, increased e-commerce, and social media impact.

Lingerie Market

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The market is expanding to appeal to varied tastes and preferences, as customers seek not only comfort but also style and personalisation, with sustainable and inclusive practices gaining relevance, further boosting demand.


A significant factor limiting the revenue progression of the lingerie business is the availability of counterfeit products. Counterfeit items are frequently constructed with inferior materials and craftsmanship, and they may not fit well or provide the same amount of support as genuine items. This can result in a negative customer experience and discourage customers from buying lingerie from authorized merchants. Counterfeit lingerie products can potentially harm legitimate firms' reputations. When customers buy a counterfeit product and have a bad experience, they may associate the negative experience with the authentic brand.

COVID-19 Impact

The COVID-19 pandemic had a huge influence on the lingerie sector, since lockdowns and social distancing measures reduced consumer demand for underwear, especially in the high-end and luxury categories. Many lingerie shops experienced supply chain disruptions, store closures, and decreased foot traffic, resulting in revenue declines.

Lingerie market Trends

The market is witnessing a significant shift towards inclusivity and sustainability, with brands increasingly offering a diverse range of sizes and eco-friendly materials. Additionally, there's a growing emphasis on comfort, with a rise in demand for wire-free and seamless designs. Online sales and direct-to-consumer models are gaining prominence, driven by the convenience of e-commerce and the need for personalized shopping experiences. Furthermore, there's a trend of blurring the lines between innerwear and outerwear, with lingerie pieces being incorporated into everyday fashion, promoting body positivity and self-expression.

Lingerie Market Analysis:  

Lingerie  Market Size, By Product, 2021 - 2032 (USD Million)

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Based on product, the market is segmented as bras, panties, shapewear, and others. Bras held a majority market value of USD 2,966.31 Million in 2022. The demand for bras is primarily fuelled by rising body positivity and comfort awareness, constantly changing fashion trends, and expanding number of women throughout the world who consider bras as a necessary undergarment for support and confidence. Bras can also be used to support the breasts when engaging in physical activity like exercise or sports.

Lingerie Market Revenue Share (%), By Distribution Channel, (2022)

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Based on distribution channel, the lingerie market is segmented as offline and online. Offline held a dominant industry share of around 54.1% in 2022. The demand for lingerie through offline channels remains strong, as many consumers prefer the tactile experience and customized assistance that brick-and-mortar stores provide when shopping for intimate items. Physical retail locations allow customers to try on clothing for size and style, receive expert fitting advice, and have immediately access to products, which drives significant demand for lingerie in offline stores.

Based on material, the lingerie market is segmented as cotton, lace, silk, and others. Cotton segment is anticipated to grow at 5.4% CAGR by 2032. Cotton lingerie has shown consistent development, owing to its breathable and soft qualities, which appeal to consumers seeking everyday wear with an emphasis on comfort and natural fibers. Cotton lingerie is popular among those who value both comfort and health because of its moisture-wicking properties, softness, and hypoallergenic qualities.

 APAC Lingerie Market Revenue, 2021 - 2032 (USD Million)

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Asia Pacific dominated the majority lingerie market share and a revenue of USD 2,810.37 Million in 2022. Lingerie consumption has been gradually expanding in the Asia Pacific region, driven by reasons like urbanization, increased disposable income, and growing fashion-conscious middle-class population. Furthermore, exposure to Western fashion trends, altering cultural norms, and growing awareness of the importance of intimate apparel in self-expression and confidence have all contributed to the Asia Pacific region's growing demand for lingerie across various age groups and segments of the population.

Lingerie Market Share

Major players operating in the lingerie industry include:

  • Jockey International Inc.
  • Victoria’s Secret
  • Zivame
  • Gap, Inc.
  • La Perla
  • Chantelle Group
  • Hanesbrands Inc.

Jockey International Inc. is activewear, underwear, and sleepwear manufacturer and marketer. The company has a strong presence in the Indian lingerie sector, where its products are noted for their comfort and high quality. In India, Jockey sells a comprehensive selection of lingerie items such as panties, bras, nightwear, and shapewear. To appeal to a wide spectrum of consumers, the company's items are offered in several designs and sizes.

  • Lingerie Industry News

  • In November 2022, Playboy launched its first range of underwear in new colors, materials, and designs inspired by the brand's 70-year history.

The lingerie market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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By product, 2018 – 2032

  • Bras
  • Panties
  • Shapewear
  • Others

By distribution channel, 2018 – 2032

  • Offline
  • Online

By material, 2018 – 2032

  • Cotton
  • Lace
  • Silk
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • ANZ
    • Southeast Asia 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • UAE
    • South Africa
    • Saudi Arabia


Authors: Kunal Ahuja, Himanshu Kabra

Frequently Asked Questions (FAQ) :

Global market for lingerie was valued at around USD 6.9 billion in 2022 and is estimated to reach USD 11.6 billion by 2032, backed by shifting fashion trends, and focus on body positivity & self-expression.

Bras held a majority market value of USD 2,966.31 million in 2022 and will have sustained demand fueled by rising body positivity & comfort awareness, constantly changing fashion trends, and expanding women population.

Asia Pacific market was worth USD 2,810.37 million in 2022 and is anticipated to expand at a significant pace from 2023-2032, driven by reasons like urbanization, increased disposable income, and growing fashion-conscious middle-class population.

Jockey International Inc., Victoria’s Secret, Zivame, Gap, Inc., La Perla, Chantelle Group, and Hanesbrands Inc. among others.

Lingerie Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 218
  • Countries covered: 18
  • Pages: 180
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