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Interactive Display Market - By Display Type (Interactive Kiosk, Interactive Video Wall, Interactive Table, Interactive Monitor), By Application (Retail, Hospitality, Healthcare, Transportation, BFSI, Corporate, Entertainment) & Forecast, 2024 – 2032

  • Report ID: GMI8210
  • Published Date: Feb 2024
  • Report Format: PDF

Interactive Display Market Size

Interactive Display Market was valued at over USD 12.5 billion in 2023 and is estimated to register a CAGR of over 9% between 2024 & 2032. The market is witnessing remarkable growth, propelled by the increasing integration of interactive technologies across diverse sectors.

Interactive Display Market

With rising adoption in education, corporate, healthcare, and retail environments, interactive displays are becoming indispensable tools for facilitating engagement and interaction. This growth is driven by several factors. Furthermore, there is a growing emphasis on interactive and immersive learning experiences, with educational institutions leveraging interactive displays to enhance student engagement and learning outcomes. Secondly, in the corporate sector, there is a rising demand for collaborative work environments, driving the adoption of interactive displays for brainstorming sessions, presentations, and team collaborations. In February 2023, SMART Technologies unveiled its latest interactive displays designed for educational purposes at the TCEA Convention & Exposition held in San Antonio, Texas in 2023. The newest release comprises the SMART Board GX (V2) series and the SMART Board MX (V4) series. With this launch, these new displays are part of the SMART Board 6000S as the first interactive displays that enable multiple users to write, erase, and gesture simultaneously, on any platform and application.

Moreover, in the retail sector, interactive displays are increasingly used for interactive advertising, product demonstrations, and enhancing the overall shopping experience. The convergence of these trends underscores the significant role of interactive displays in fostering engagement, communication, and innovation across various industries, driving the continued growth of the interactive display industry.

The significant pitfall in the interactive display market is the potential for high initial costs and ongoing maintenance expenses. While interactive displays offer numerous benefits in terms of engagement and interactivity, they often come with a substantial upfront investment. This can be a barrier to adoption for some organizations, especially smaller businesses, or educational institutions with limited budgets. Additionally, ongoing maintenance costs, including software updates, repairs, and technical support, can further strain resources over time. Another potential pitfall is the risk of technological obsolescence. As interactive display technologies continue to evolve rapidly, there is a risk that investments made in current solutions may become outdated relatively quickly, necessitating costly upgrades or replacements.

Interactive Display Market Trends

The surge in hybrid and remote learning has propelled the adoption of interactive displays in educational settings. The demand for collaborative tools has led to an increased preference for large-format displays equipped with touch and pen capabilities. These interactive technologies facilitate dynamic and engaging virtual classrooms, allowing educators to deliver interactive content, conduct real-time collaboration, and enhance student participation, creating a more immersive and effective learning experience, irrespective of physical distance. Furthermore, factors such as internet penetration and changing preferences towards technology have positively influenced the adoption of touch display technologies. Additionally, the rising emphasis on gamification in the education system has boosted market growth. Gamification is an influential tool, which improves the medium of delivering lectures by incorporating lessons in the form of games and helps to develop cognitive skills and effective interaction in classrooms. Moreover, it enables the integration of 3D characters and game mechanics into effective courseware to make the learning process more reciprocal for students.

Real-time software updates and remote content management are made possible by cloud-based interactive display technologies. With the ability to view and control material from any location, users can maintain constant updates to displays without the need for physical assistance. This adaptability facilitates seamless cooperation and gives users access to pertinent, up-to-date information, which increases efficiency—particularly in dynamic contexts. An interactive display system that is more agile and responsive is made possible by the cloud-based approach, which also makes maintenance easier and cuts downtime.

Interactive Display Market Analysis

Interactive Display Market Size, By Application, 2021-2032, (USD Billion)

Based on application, the market is divided into retail, hospitality, healthcare, transportation, BFSI, corporate, entertainment. The retail segment dominated the global market with a share of over 22.5% in 2023.

  • The retail segment is expected to offer strong growth opportunities for all market players, supported by an increasing number of commercial spaces, such as shopping complexes and malls, across the globe. At retail stores, interactive video walls allow users to verify the availability of stock at a specific location and browse through the store’s inventory. Other than retail, these walls also offer an improved museum experience by covering numerous walls of a museum room with several video wall screens. This helps the conversion of museum rooms into immersive virtual spaces, thereby enhancing the viewer’s experience.
  • Interactive displays allow retailers to create immersive and engaging experiences for customers. Touchscreens, virtual mirrors, and interactive kiosks can provide shoppers with a more interactive and enjoyable shopping journey, increasing customer engagement and satisfaction.
Interactive Display Market Share, By Technology, 2023 

Based on technology, the market is divided into interactive kiosk, interactive video wall, interactive table, and interactive monitor. The interactive table segment is expected to register a CAGR of over 10.5% during the forecast period.

  • In educational settings, interactive tables facilitate cooperative learning by enabling numerous users to participate at once. Students collaborate on interactive assignments that promote active engagement and teamwork. The whole learning experience is improved by this experiential method, which fosters a more inclusive and engaging learning environment.
  • Interactive tables improve customer engagement in retail and hospitality by providing immersive content experiences, virtual try-on chances, and interactive product details. Through interactive exploration and creative digital engagement, these tables offer a dynamic and personalized environment that improves customer encounters and influences purchase decisions.
U.S. Interactive Display Market Size, 2022-2032, (USD Billion)

North America dominated the global market in 2023, accounting for a share of over 35%. Because of the strong retail industry, growing customer demand for immersive experiences, and increased technology usage, North America's interactive display industry is expected to grow. Interactive displays are being used by businesses for creative marketing tactics, tailored content distribution, and consumer interaction. Furthermore, the North American interactive display market is growing due to the region's strong focus on technical breakthroughs and growing investments in smart infrastructure.

Interactive Display Market Share

Samsung Electronics Co., Ltd. and LG Electronics Inc. hold a significant market share in the market. Samsung Electronics Co. is a global technology leader offering a diverse range of products and services. In the interactive display industry, Samsung provides innovative solutions, including interactive digital signage, touchscreen displays, and interactive whiteboards. Their offerings feature cutting-edge technology, high-quality displays, and user-friendly interfaces, catering to various sectors such as education, corporate, and retail for enhanced engagement and collaboration.

LG Electronics Inc. is a global leader in consumer electronics, appliances, and display technologies. In the market, LG offers a range of innovative solutions, including touchscreen monitors, interactive whiteboards, and digital signage. Their products leverage cutting-edge technology to provide engaging and interactive experiences in various sectors, including education, business, and retail.

Interactive Display Market Companies

Major players operating in the interactive display industry are:

  • BenQ Corporation
  • LG Electronics Inc.
  • NEC Display Solutions
  • Promethean Limited
  • Samsung Electronics Co., Ltd.
  • Sharp Corporation
  • ViewSonic Corporation

Interactive Display Industry News

  • In May 2023, Sharp Corporation, a global leader in the projector and display market, launched a professional display Multisync M751 display that is specifically crafted for high-end conferencing with advanced features designed to achieve clear and bright corporate presentation and large for large-scale applications of digital signage at restaurants, retail, and another commercial sector.
  • In May 2023, LG Electronics announced the LG CreateBoard Interactive whiteboard solution, which is an ideal product for digital classrooms. It is equipped with 40 multi-touch points that provide interactive, smooth writing and drawing experience.

The interactive display market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Display Type

  • Interactive kiosk
  • Interactive video wall
  • Interactive table
  • Interactive monitor

Market, By Application

  • Retail
  • Hospitality
  • Healthcare
  • Transportation
  • BFSI
  • Corporate
  • Entertainment
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA
Authors: Suraj Gujar , Deeksha Vishwakarma

Frequently Asked Questions (FAQ) :

Market size for interactive display surpassed USD 12.5 billion in 2023 and is set to expand at over 9% CAGR between 2024 and 2032 owing to the increasing demand from the education sector as institutions are seeking to modernize classrooms and enhance teaching methods.

Interactive display market from the retail segment accounted for more than 22.5% revenue share in 2023 and is projected to record sustainable growth through 2032 as retailers use interactive displays to create immersive and engaging experiences for customers.

North America industry for interactive display accounted for over 35% revenue share in 2023 and is estimated to expand at a notable CAGR from 2024-2032 owing to the strong retail industry, growing customer demand for immersive experiences, and increased technology usage in the region.

Some of the leading firms engaged in the interactive display market are BenQ Corporation, LG Electronics Inc., NEC Display Solutions, Promethean Limited, Samsung Electronics Co., Ltd., Sharp Corporation, and ViewSonic Corporation.

Interactive Display Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 239
  • Countries covered: 22
  • Pages: 200
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