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Hot Tub Market Size - By Type (Above-Ground Hot Tubs, Portable Hot Tubs, In-ground Hot Tubs), By Price Range (Low, Medium, High), By Application (Household, Commercial), By Distribution Channel (Offline, Online) & Forecast, 2024 – 2032

  • Report ID: GMI8620
  • Published Date: Mar 2024
  • Report Format: PDF

Hot Tub Market Size

Hot Tub Market size was valued at USD 4.3 billion in 2023 and is anticipated to register a CAGR of 4% between 2024 and 2032. With an increasing focus on health, wellness, and home leisure activities, there has been a growing demand for home relaxation spaces, including hot tubs. Consumers are investing more in creating personal spa-like environments within their homes, which has boosted the demand for hot tubs. There is a growing emphasis on wellness and self-care, and hot tubs are seen to promote relaxation, stress relief, and overall well-being.

Hot Tub Market

As people prioritize self-care and seek ways to unwind at home, they may invest in hot tubs as part of their wellness routines, driving the demand for home improvement projects. Hot tubs are often associated with luxury and upscale living. As disposable incomes rise and homeowners seek to enhance their lifestyles, they may be more inclined to invest in high-end home improvements, including the installation of hot tubs. This can drive growth in the home improvement market, particularly in the segment catering to luxury upgrades.

Additionally, hot tubs are often incorporated into outdoor living spaces, contributing to the trend of creating inviting and comfortable outdoor environments. Homeowners are investing in their outdoor areas for relaxation and entertainment, leading to increased demand for outdoor furniture, landscaping, and other home improvement products and services. Adding amenities like hot tubs can increase the resale value of a home.

Homeowners looking to boost the value of their properties may invest in home improvement projects such as installing hot tubs, which can attract potential buyers and lead to higher selling prices. This can incentivize homeowners to undertake renovation projects, further contributing to hot tub market growth.

While hot tubs offer relaxation and therapeutic benefits, they also require ongoing maintenance and may incur additional costs for installation, water treatment chemicals, and electricity usage. High installation and maintenance costs can deter some consumers from purchasing hot tubs or lead them to opt for alternative relaxation solutions. Furthermore, demand for hot tubs tends to be seasonal, with peak sales occurring during the spring and summer months when homeowners are more likely to invest in outdoor leisure products.

Manufacturers and retailers may need to manage inventory levels and implement effective marketing strategies to capitalize on seasonal fluctuations in demand. Economic downturns can affect consumer spending, including purchases of luxury items like hot tubs. During times of economic uncertainty, consumers may postpone or cancel discretionary purchases, which can slow down the growth of the market.

Hot Tub Market Trends

The increasing awareness of the health and wellness benefits associated with hot tubs, such as stress relief, muscle relaxation, improved sleep quality, and pain management, is driving demand among consumers looking to enhance their overall well-being. There is a growing trend towards creating outdoor living spaces that extend the usable square footage of a home.

Hot tubs are often incorporated into these spaces as a focal point, creating a resort-like atmosphere in the backyard. As homeowners invest in landscaping, outdoor kitchens, and patio furniture to enhance their outdoor living experience, hot tubs become a natural addition, boosting the demand for home improvement products and services.

Additionally, the trend towards outdoor living spaces and backyard renovations has contributed to the growing popularity of hot tubs as a focal point for outdoor entertainment and relaxation. Consumers are investing in outdoor hot tub installations to create inviting and functional outdoor environments for socializing and recreation. There is a trend towards premiumization in the hot tub market, with manufacturers introducing luxury features such as built-in speakers, waterfalls, LED lighting systems, aromatherapy options, and high-end materials to enhance the overall spa experience and appeal to affluent consumers.

Hot Tub Market Analysis

Hot Tub Market Size, By Type, 2021 - 2032 (USD Billion)

Based on type, the market is divided into above-ground hot tubs, portable hot tubs, and in-ground hot tubs. Above-ground hot tubs segment dominated around USD 2.2 billion in 2023 and set to reach USD 3.3 billion by 2032. Above-ground hot tubs are generally more affordable than in-ground models. The cost of installation for an in-ground hot tub can be significantly higher due to excavation, plumbing, and landscaping expenses. This makes above-ground options more accessible to a wider range of consumers.

Additionally, installing an above-ground hot tub typically requires minimal construction work compared to in-ground models. Many above-ground hot tubs can be set up quickly and easily with minimal professional assistance, reducing both time and labor costs.

Hot Tub Market Revenue Share, By Price Range, (2023)

Based on price range, the hot tub market is categorized into low, medium, and high. The medium segment accounted for a revenue share of about 55% in 2023 and is poised to gain market share of 59% by 2032. Mid-price hot tubs offer a balance between quality and affordability. They provide a range of features and functionalities without being overly expensive, making them attractive to a wide range of consumers who seek good value for their investment. Additionally, many mid-price hot tubs come equipped with a variety of features such as adjustable jets, LED lighting, ergonomic seating, and energy-efficient components.

North America Hot Tub Market Size, 2021 - 2032 (USD Billion)

North America hot tub market size recorded USD 1.4 billion in 2023, due to various factors such as the desire for relaxation, wellness, and lifestyle enhancement. The culture of leisure and outdoor living prevalent in North America encourages the adoption of hot tubs as part of home entertainment and relaxation. In addition, North America experiences diverse climates, ranging from cold winters in the northern regions to warm summers in the south. Hot tubs are popular in both scenarios, providing warmth during the colder months and serving as refreshing amenities during hot summers. This versatility in usage makes hot tubs attractive to a broader consumer base.

Hot Tub Market Share

Company Market Share Analysis, 2023

These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five mentioned companies collectively possess a market share ranging between 5% to 10%. They consistently allocate resources to research & development, enhancing their products and integrating innovative technologies to maintain a competitive edge.

Hot Tub Market Companies

Major companies operating in the hot tub industry include:

  • American Standard
  • Bella Group
  • Bullfrog Spas
  • Canadian Spa UK
  • CERA Sanitaryware Limited.
  • Freuer Faucets
  • Jaquar
  • Kerovit
  • Kohler Co.
  • LIXIL Corporation
  • Masco Corporation
  • Moen Incorporated
  • Roca Sanitario S.A
  • Villeroy & Boch AG
  • Wenzhou Liangsha Sanitary Ware Co.Ltd.
  • Zurn Industries LLC

Hot Tub Industry News

  • In March 2024, The Pool & Hot Tub Alliance (PHTA), a trade association dedicated to representing the swimming pool, hot tub, and spa industry, introduced Biolab as its latest strategic partner. Through the PHTA Strategic Partnership Program, companies like Biolab gain access to unique avenues that support the association's core objectives, such as education, advocacy, and market outreach.
  • In May 2020, Bullfrog Spas unveiled an artificial reality feature that allows prospective buyers to visualize a 3D hot tub model in their own backyard prior to making a purchase.
  • In February 2020, Jacuzzi Brands LLC successfully concluded the acquisition of both LMI FLA Holdings Inc. and Leisure Manufacturing Inc., the parent companies of Dream Maker and Sunrise Spas. These acquisitions solidify Jacuzzi Brands LLC's position in the global market for budget-friendly hot tubs.
  • In May 2019, Lidi announced the introduction of whirlpool hot tubs featuring 118 dynamic air jets designed to massage the body and generate 360-degree bubbles.

The hot tub market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Type 

  • Above-Ground Hot Tubs
  • Portable Hot Tubs
  • In-ground Hot Tubs

Market, By Price Range

  • Low
  • Medium
  • High

Market, By Application

  • Household
  • Commercial

Market, By Distribution Channel

  • Offline
  • Online

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia    
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of hot tub reached USD 4.3 billion in 2023 and is set to witness 4% CAGR from 2024 to 2032, owing to the increasing focus on health, wellness, and home leisure activities, leading to growing demand for home relaxation spaces, including hot tubs worldwide.

The above-ground hot tub segment recorded USD 2.2 billion in 2023, due to being more affordable than in-ground models.

North America market reached USD 1.4 billion in 2023, attributed to the desire for relaxation, wellness, and lifestyle enhancement among consumers in the region.

Bullfrog Spas, Canadian Spa UK, CERA Sanitaryware Limited., Freuer Faucets, Jaquar, Kerovit, Kohler Co., LIXIL Corporation, Masco Corporation, Moen Incorporated, Roca Sanitario S.A, Villeroy & Boch AG, and VITRA INTERNATIONAL AG., are some of the major hot tub companies worldwide.

Hot Tub Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 18
  • Tables & Figures: 212
  • Countries covered: 24
  • Pages: 204
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