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Industry Statistics
Hand Sanitizer Market size was worth more than USD 3.5 billion in 2022 and is estimated to grow at over 7% CAGR from 2023 to 2032 driven by the rising prevalence of infectious diseases worldwide.
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The transmission of infectious illnesses, including respiratory infections and other communicable diseases, is significantly reduced by the use of hand sanitizers. Increased incidences of TB, influenza, severe acute respiratory syndrome (SARS), and pneumonia, among other diseases, are anticipated to create massive growth potential. The surging focus on following hygiene practices, such as hand washing and no-touch hand sanitizing on account of increasing health awareness, is expected to support industry development through 2032.
| Report Coverage | Details |
|---|---|
| Base Year: | 2022 |
| Market Size in 2022: | USD 3.5 Billion |
| Forecast Period: | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR: | 7% |
| 2032 Value Projection: | USD 6.3 Billion |
| Historical Data for: | 2018 to 2022 |
| No. of Pages: | 205 |
| Tables, Charts & Figures: | 371 |
| Segments covered: | Type, Composition, Distribution Channel, and Region |
| Growth Drivers: | |
| Pitfalls & Challenges: |
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Ineffectiveness of alcohol-free hand sanitizer to restrict product adoption
To cater to the mounting product demand, some firms are boosting hand sanitizer manufacturing capacity, including alcohol-free hand sanitizer. However, certain governments and healthcare organizations do not recommend using alcohol-free sanitizers, which has hindered hand sanitizer market expansion. For instance, the Australian government discourages its residents from using alcohol-free disinfectants since they are less efficient as compared to alcohol-based disinfectants at preventing the spread of infections. Nevertheless, growing awareness about the benefits of alcohol-based sanitizers may help overcome this restraint in the future.
High antimicrobial effectiveness to fuel alcohol-based sanitizer uptake
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Based on composition, the hand sanitizer market is classified into alcohol-based sanitizer and alcohol-free sanitizer. The alcohol-based sanitizer segment accounted for over USD 3 billion in revenue in 2022, the report claims. The CDC advises using an alcohol-based hand sanitizer that contains at least 60% alcohol, which is foreseen to support segment growth. Additionally, the supply of alcohol-based hand sanitizer from traditional manufacturers, (i.e., companies other than those that started producing over-the-counter (OTC) drugs) has increased, which has been favorable for the segment.
Extensive availability of cost-effective hand sanitizer gels to aid segment expansion
| Segment | Global market share, 2022 (%) |
|---|---|
| Gel | 45.5% |
| Liquid | 30.8% |
| Foam | 15.5% |
| Others | 8.2% |
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Hand sanitizer market from gel type segment was worth over USD 1.5 billion in 2022. The convenience and cost-effectiveness of gel-based hand sanitizers and the inclusion of various aromas and moisturizers are speculated to promote segment progress. Furthermore, mounting efforts by firms to enhance their market standing are anticipated to support segment development. For instance, in November 2022, global hygiene leaders Reckitt and Essity launched a range of co-branded disinfection products, including antimicrobial foam soap and hand sanitizer gel for use in Tork dispensers across four European countries.
Easy access to hand sanitizers at retail stores to foster market outlook
As per distribution channels, the hand sanitizer market share from the retail segment is anticipated to grow at a 7% CAGR between 2023 and 2032. The segment is further classified into retail pharmaceutical stores, supermarkets, convenience stores, and others. Retail stores offer quick and easy availability of consumer goods, including hand sanitizer. The increased convenience of buying hand sanitizers for both the public and medical professionals is speculated to bolster product adoption through retail distribution channels.
Favorable initiatives by regulatory authorities to support Europe industry growth
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Europe hand sanitizer market is expected to reach over USD 2 billion by 2032. Favorable initiatives and funds provided by the domestic regulatory bodies for supporting local hand sanitizer manufacturers to meet the growing consumer demand, coupled with the increasing prevalence of infectious diseases in the region, are estimated to complement industry revenue. For instance, to eliminate possible production hurdles and assist suppliers in fulfilling emerging requirements during the COVID-19 pandemic, the UK Government’s HMRC greenlit the use of denatured alcohol for making hand sanitizers.
Launch of novel moisturizing sanitizers to define the competitive landscape
Some of the prominent participants in the hand sanitizer market are 3M, Ecolab Inc., Vi-Jon, Bath & Body Works, Inc., Godrej Consumer Products Limited, GOJO Industries, Inc., ITC Limited, PZ Cussons, Kutol, The Himalaya Drug Company, and Unilever, among others. Surging investment toward technological advancement and product range expansion by industry players are projected in the market.
Impact of COVID-19 on the hand sanitizer market trends
The COVID-19 outbreak contributed to the growing use of hand sanitizers as a personal preventive measure against the virus. This favorably impacted the industry's growth as the demand for hand sanitizers skyrocketed, which prompted pharma companies and other manufacturers to scale up production. This unexpected increase in demand led to high raw materials costs and a shortage of inventory. However, the hand sanitizer business witnessed numerous innovations by manufacturers, which amplified product sales during the pandemic.
The hand sanitizer market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032, for the following segments:
By Type
- Gel
- Liquid
- Foam
- Others
By Composition
- Alcohol-based sanitizer
- Alcohol-free sanitizer
By Distribution Channel
- Retail
- Pharmaceutical stores
- Supermarkets
- Convenience stores
- Others
- Online platform
The above information is provided for the following geographies:
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Austria
- Sweden
- Norway
- Denmark
- Poland
- Switzerland
- Netherlands
- Turkey
- Russia
- Asia Pacific
- Japan
- China
- India
- Australia
- Malaysia
- Thailand
- Singapore
- South Korea
- Latin America
- Mexico
- Chile
- Brazil
- Argentina
- Middle East
- South Africa
- Saudi Arabia
- UAE
- Iran
- Israel
- Qatar
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