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Hair Removal Wax Market - By Product (Soft Wax, Hard Wax), By Ingredient (Organic, Synthetic), By Skin Type (Dry Skin, Oily Skin, Normal Skin, Sensitive Skin), By Application (Face, Body, Bikini), By Price (Low, Medium, High), By End-Use (Men, Women), By Distribution Channel, Forecast 2024 – 2032

  • Report ID: GMI9177
  • Published Date: Apr 2024
  • Report Format: PDF

Hair Removal Wax Market Size

Hair Removal Wax Market size was valued at over USD 10.8 billion in 2023 and is anticipated to register a CAGR of 6.9% between 2024 and 2032. The market continues to witness robust growth driven by a confluence of factors including evolving beauty standards, increasing disposable income, and advancements in waxing technologies. As consumers seek long-lasting and efficient hair removal solutions, the demand for waxing products remains steady.

Hair Removal Wax Market

From traditional hot wax to newer formulations such as cold wax strips and sugar wax, the market offers a diverse range of options catering to various preferences and skin types. Moreover, the rise of home-based waxing kits has further fueled market expansion, providing convenience and affordability to users.

Firstly, there's a notable surge in the emphasis on personal grooming, spurred by social media influence and evolving beauty standards, which has led individuals to seek effective hair removal solutions. Additionally, the trend towards at-home waxing for both hair removal and exfoliation has gained momentum, driven by convenience and cost-effectiveness, fueling the demand for waxing products and kits.

Furthermore, the proliferation of salon and spa culture worldwide contributes significantly to the market growth, as consumers increasingly opt for professional waxing services for superior results and indulgent experiences. Moreover, the expanding disposable income and shifting lifestyles of consumers play a pivotal role, enabling them to allocate more resources towards grooming routines and invest in premium waxing products or salon treatments.

The fierce competition posed by alternative hair removal methods such as shaving, depilatory creams, and laser treatments poses as a significant challenge for this market. These alternatives offer varying degrees of convenience, effectiveness, and pain reduction, posing a constant threat to the waxing industry's market share. Additionally, pain, discomfort, and skin irritation associated with waxing remain significant concerns for many consumers. Despite advancements in wax formulations and application techniques aimed at minimizing discomfort, some individuals still find the process unpleasant or experience adverse reactions, which can deter them from using waxing products altogether.  

Hair Removal Wax Market Trends

The increase in home waxing and DIY convenience has led consumers to use at-home waxing methods. Busy lifestyles and a growing comfort level with at-home beauty routines are driving the demand for user-friendly waxing products. For instance, companies like GiGi and Sally Hansen offer a variety of at-home waxing kits that include pre-portioned wax, applicators, and soothing wipes for a complete waxing experience at home. Additionally, consumers are increasingly opting for natural and organic ingredients in wax. Brands like Honey Pot Co. and Tree Hut offer waxing products formulated with beeswax, coconut oil, and other natural ingredients, catering to those seeking a more natural approach to hair removal.

Hair Removal Wax Market Analysis

Global Hair Removal Wax Market Size, By Product, 2021 – 2032, (USD Billion)

Based on the product, the market is segmented into soft wax which includes variants such as warm soft wax, cold soft wax, pre-made wax strips, chocolate wax, as well as hard wax variations like warm hard wax, fruit wax, sugar wax, and chocolate wax. In 2023, the soft wax segment emerged as the dominant force, generating a substantial revenue of USD 5.6 billion. This segment's supremacy is attributed to several factors, including its versatility, ease of use, and widespread availability across both professional salons and retail outlets.

Furthermore, the affordability and convenience offered by soft wax products, particularly pre-made wax strips, have contributed significantly to their popularity among consumers. As a result, the soft wax segment is projected to continue its robust growth trajectory, with revenue expected to reach USD 10.1 billion by 2032, driven by sustained consumer demand and ongoing product innovations aimed at enhancing efficacy and user experience.

Global Hair Removal Wax Market Revenue Share, By Ingredient, (2023)

Based on ingredient, the hair removal wax market is divided into organic and synthetic. Among these, the synthetic segment emerges as the dominant player, capturing a substantial market share of 84.2%. This segment is projected to maintain its lead, anticipated to reach a value of USD 16.1 billion by 2032. Synthetic waxes often boast longer shelf lives and greater stability compared to organic counterparts, appealing to manufacturers seeking products with extended usability and reduced spoilage risks.

Additionally, synthetic waxes can be formulated to offer enhanced adhesion properties and smoother application experiences, contributing to their popularity among consumers seeking efficient and comfortable hair removal solutions. Moreover, the relatively lower production costs associated with synthetic ingredients make them economically favorable for both manufacturers and consumers, further driving their widespread adoption within the market.

Based on end use, the hair removal wax market is segmented into men and women. However, the women's segment notably dominates, generating a substantial revenue of USD 8.2 billion. This segment is poised for further expansion, expected to reach USD 15 billion by 2032. Several factors contribute to the women's segment's prominent position in the market. Traditionally, women have been more inclined towards grooming practices, including hair removal, as a societal norm and personal preference.

Moreover, evolving beauty standards and increased media influence continue to drive women's demand for hair removal wax products and services. Additionally, the availability of a wide range of waxing options tailored to women's specific needs and preferences further solidifies their dominance in the market.

Asia Pacific Hair Removal Wax Market Size, 2021 – 2032, (USD Million)

The Asia Pacific hair removal wax market is expected to reach USD 7.9 billion by 2032. The region's vast population, particularly in countries like China and India, presents a substantial consumer base with diverse grooming needs. This populous demographic, coupled with rising disposable incomes and evolving beauty standards, drives significant demand for hair removal products and services. Additionally, cultural factors play a crucial role, with grooming practices deeply ingrained in many Asian societies, leading to a higher adoption of hair removal rituals.

Furthermore, the growing influence of Western beauty standards and the proliferation of social media contribute to increased awareness and demand for waxing products among consumers in the region. Moreover, the presence of a thriving beauty and salon industry in countries like South Korea and Japan further fuels market growth, with a plethora of waxing services catering to diverse preferences.

Hair Removal Wax Market Share

Hair Removal Wax Company Market Share (2023)

The key players operating in the market are Church & Dwight Co., Reckitt Benckiser Group PLC, Sally Hansen Inc., Gigi all together comprises a market share of 25 - 30% in 2023. Numerous players exist across various product categories: waxing, shaving, creams, laser hair removal devices/clinics. Within each category, there's a mix of large multinational corporations, established regional brands, and niche players targeting specific consumer segments.

Hair Removal Wax Market Companies

Major players operating in the hair removal wax industry include:

  • Church & Dwight Co.
  • Coloris Sp.z.o.o.
  • Darent Wax
  • FILO BIANCO S.r.l.
  • GiGi
  • Harley Waxing UK
  • Jax Wax Australia
  • Karaver
  • LOreal International
  • Marzena BodyCare Products
  • Parissa Laboratories Inc.
  • Perron Rigot
  • Reckitt Benckiser Group PLC
  • RICA
  • Sally Hansen Inc.
  • Starpil Wax Co.
  • Sue Ismiel and Daughters
  • The Darent Wax Co., Ltd.
  • Veet
  • Xanitalia Srl

Hair Removal Wax Industry News

  • In September 2023, European Wax Center, Inc. appointed David Willis as the new CEO, effective September 30, 2023, succeeding David Berg. Willis, currently President and COO, who also joined the Board of Directors. Berg transitioned to the role of Executive Chairman of the Board on the same date.
  • In February 2023, DELEXI launched their at-home range of hair removal products featuring natural and sustainable ingredients. DELEXI's hard waxing kits are formulated with natural ingredients that adhere to the hair, not the skin, making them gentle and suitable for even the most sensitive skin types. This ensures that the hard waxing kit delivers professional-quality results at home, removing hair without residue or irritation and leaving customers with smooth and hair-free skin.
  • In March 2021, American International Industries launched its latest innovation, the "Italwax Solo Glowax Kit," targeting facial hair removal for both home and professional use. Engineered with sensitive skin in mind, this product features a specialized hot film wax formula allowing for multidirectional application and ensuring hygienic hair removal. With plans to broaden its product range, American International Industries aims to enhance its global customer outreach significantly.

The Hair Removal Wax market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Thousand units) from 2021 to 2032, for the following segments:

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Market, by Product

  • Soft Wax
    • Warm soft wax
    • Cold soft wax
    • Pre-made wax strips
    • Chocolate wax
  • Hard Wax
    • Warm hard wax
    • Fruit wax
    • Sugar wax
    • Chocolate wax        

Market, by Ingredient

  • Organic
  • Synthetic

Market, by Skin Type

  • Dry skin
  • Oily skin
  • Normal skin
  • Sensitive skin

Market, by Application

  • Face
  • Body
  • Bikini

Market, by Price

  • Low
  • Medium
  • High

Market, by End User

  • Men
  • Women

Market, by Distribution channel

  • Online channels
    • E-commerce Website
    • Company-owned website
  • Offline channels
    • Hypermarket/Supermarket
    • Specialty Stores
    • Others (Fashion Store, etc.)

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific 
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America 
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The hair removal wax industry crossed USD 10.8 billion in 2023 and is set to grow at 6.9% CAGR till 2032, driven by evolving beauty standards and increasing disposable income.

Soft wax segment size was valued at USD 5.6 billion in 2023 and is set to gain traction by 2032, owing to its versatility, ease of use, and widespread availability.

Asia Pacific hair removal wax market captured a revenue share of 39% in 2023 and is set to reach USD 7.9 billion by 2032, driven by evolving beauty standards.

Church & Dwight Co., Coloris Sp.z.o.o., Darent Wax, FILO BIANCO S.r.l., GiGi, Harley Waxing UK, Jax Wax Australia and Karaver among others.

Hair Removal Wax Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 20
  • Tables & Figures: 299
  • Countries covered: 23
  • Pages: 370
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