Hair Mask Market - By Type, By Nature, By Price Range, By Application, By End Use, By Distribution Channel, Forecast 2024 to 2032

Hair Mask Market Size

The global hair mask market size was valued at USD 2.2 billion in 2023 and is estimated to grow at a CAGR of 5.1% from 2024 to 2032. The importance of hair masks is becoming well known. The various health benefits, including damage prevention and strengthening shine, has garnered attention for itself.
 

Alongside this, the role of beauty vloggers, blogs and social media has been educational for the general public regarding the various advantages that hair masks provide in their routines. With the rising concern for personal health, a shift is occurring for a demand towards organic products instead of chemically enhanced ones.
 

There is a growing demand for hair mask products that include ingredient elements like argan oil, shea butter and coconut oils. What’s more, there is an increasing trend of seeking out sustainable and eco-friendly products which has propelled brands to start making hair masks from responsibly and organically sourced ingredients. There is a trend of developing products with specific purposes in mind such as keratin, hyaluronic acid and peptides for hydration or frizz control. In addition to this, there has been a trend of personalisation for a lot of beauty products, which is now fueling the hair mask around specific hair types, concerns, and overall, the market.

The growth in e-commerce has made it easy for customers to order hair masks online from home. Online marketplaces offer a diversity of hair masks which in turn increase the overall growth of the market. Businesses utilize digital marketing strategies such as influencer marketing and targeted ads to boost their online sales.
 

Hair Mask Market Trends

Such brands now have access to millions of customers due to E-commerce platforms – something physical stores might find challenging. For customers, the prospect of buying masks from their houses rather than visiting a store adds a lot of ease to the process – weakening the importance of having physical stores. This ease results in high sales and growth of the market. Several niche brands and even some luxury hair mask products are available on e-commerce platforms which would otherwise not be available at local stores, and so the consumer base is enhanced and growth is stimulated.
 

Hair Mask Market Analysis

Based on type the market is segmented into thermal steam mask and steam-free mask. The steam-free mask segment holds the maximum share in the market and dominates the market with a revenue of around 1.5 billion in 2023 and is anticipated to grow with a CAGR of 5.3% in the coming years. The steam-free mask market globally operates as a niche in the mask industry. These masks work best without steam, which makes them much easier and more useful. Due to the nature of today’s fast paced world, clients tend to look for skincare routines which consume less of their time and fit into their schedules seamlessly. Today, there are many steam-free formulations available which assure high efficacy and patented skincare technology.
 

Such masks also provide newer and effective methods in their formulations and reduce the number of steps that are required to reap the intended results. The rapidly increasing craze of social media and beauty influencers has educated consumers about the skincare industry which has incentivized them to use steam-free masks. The rise in the trend of taking care of oneself coupled with the urge to feel more efficient in everyday tasks has further promoted the skincare industry, especially steam-free masks. Along with this, the spread of COVID-19 has strengthened the self-care trend where, beauty treatments can be done at home without special equipment or being at a salon.
 

Based on the nature of the hair mask market is divided into natural, organic and synthetic. The synthetic segment holds the maximum share in the market with around 44.4% of the total market share and is anticipated to grow at a CAGR of 4.8% in the forecast timeframe. Synthetic hair masks are usually cheaper than traditional hair masks. This financial benefit attracts cost-sensitive consumers, for instance in French market.
 

The innovations made in synthetic chemistry have created new efficient hair masks that can solve more than one problem, such as damaged, frizzy or dry hair. There are new combinations which have better performance such as better texture, ease in using the product and longer lasting, which increases the attractiveness of the synthetic masks more. Suppliers of vegan hair masks consist of important global brands and regional manufactures; hence the products are available in diverse geographies and market segments.
 

On the contrary, but not surprisingly, consumers are becoming more unsatisfied with synthetic chemicals, and instead, many are looking for hair care products which use natural ingredients and are thought to be lower risk respectively healthier. Such a high trend on sustainable consumption for personal care products has caused an increasing need for vegan hair masks for environmentalists and alike. There has been a great improvement in understanding the use and benefits of natural hair ingredients which has paved way for strong natural hair masks. Hair care items made with argan oil, aloe vera, and coconut oil are well-established with experts.
 

North America: In 2023, North America occupied a hair mask market share of around 34.8% and is likely to increase at a CAGR of 5.4% in the given duration. The trend of North American customers towards health and wellness has contributed towards the increase in demand for effective and high end hair care products especially hair masks.

Self informed decisions enabling consumers to seek interest in advanced hair care solutions, has been facilitated through the easy availability of information such as beauty blogs, social media and expert reviews. North American brands are known for quality innovations and are leading the development of new hair mask ingredients formulation to make use of new technology. The demand for high-quality and effective solutions along with an investment in complete hair care which includes hair masks, is on the rise which bodes well with the premium and luxury hair care market.

Asia Pacific: As per the estimates, Asia Pacific hair mask market is expected to exceed a CAGR of around 6.5% in the period. The increase in disposable incomes and the rapid economic growth of India, China and several Southeast Asian countries are propelling the sales of high profile hair care products including a number of hair masks. Culturally and traditionally significant ingredients such as rice water, ginseng and herbal extracts are favored by consumers from these regions in their hair masks.

Strengthening the beauty standards and the media gives impetus to the growth of the hair mask's popularity.
 

Hair Mask Market Share

The market size of hair mask is competitive in nature while being fragmented with regional players who are operating globally and these companies combined. Such companies have been able to capture approximately 45%-50% of the total market share. The market is moving towards organic hair masks hence this providers are heavily investing in research and development. These firms are also trying to grow their market share by growing their distribution network online and offline.
 

Hair Mask Market Companies

Major players operating in the hair mask industry are:

• Arvazallia
• Aveda Corp.
• Coty Inc.
• EVA NYC
• Henkel AG & Co. KGaA
• Kao Corporation
• leonorgreylusa
• L'Oréal Paris
• MIELLE
• OLAPLEX
• Procter & Gamble
• Revlon, Inc.
• Shiseido Co., Ltd.
• Unilever
• Wella International Operations Switzerland Sàrl. 
   

Hair Mask Industry News

• Uniliver took over K18 and debuted bond repair product hair mask. Users are searching for solutions that help in the recovery of hair and restoring its healthy appearance and touch on February 2nd, 2024. 14 years ago, Unilever R&D international bond repair was initiated with the dove intensive repair campaign. 
   
• In January 2023, Proctor & gamble paid $640 million buying the textured hair care brand Mielle Organics. Set up in 2014 by married couple Monique and Melvin Rodriguez, Mielle Organics serves Blck women with hair and skin care products made from natural contents.
   

The hair mask market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion), (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Thermal steam mask
• Steam-free mask

Market, By Nature

• Natural
• Organic
• Synthetic

Market, By Price Range

• Low
• Medium
• High

Market, By Application

• Moisturizing masks
• Color-depositing masks
• Scalp treatments
• Anti-aging masks
• Others (anti-frizz masks, protein masks, etc.)

Market, By End Use

• Individual
• Commercial

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA