Gummy Market
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The global gummy market size was valued at USD 23 billion in 2024 and is projected to expand to over 10.4% CAGR from 2025 to 2034. The market continues to expand, with the FDA reporting that 80% of U.S. adults consumed dietary supplements in 2021. According to the CDC's National Health and Nutrition Examination Survey (2021), 65.7% of adults preferred gummy formats for vitamin supplementation, with women accounting for 72.3% of consumption.
The NIH data shows children's gummy vitamin consumption reached 45% of total supplement intake in 2021, while adolescent consumption stood at 37%. The U.S. Department of Agriculture reported that organic gummy product sales increased by 37% in 2021, with natural fruit-flavored variants representing 58% of total sales. The Bureau of Labor Statistics noted a 28% increase in employment within gummy manufacturing facilities, indicating significant market expansion and production capacity growth.
Report Attribute | Details |
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Base Year: | 2024 |
Gummy Market Size in 2024: | USD 23 Billion |
Forecast Period: | 2025 – 2034 |
Forecast Period 2023 - 2032 CAGR: | 10.4 |
2023 Value Projection: | USD 54 Billion |
Historical Data for: | 2021 – 2024 |
No of Pages: | 235 |
Tables, Charts & Figures: | 165 |
Segments Covered: | Type, demography, distribution channel |
Growth Drivers: |
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Pitfalls Challenges: |
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The gummy industry transformation is evident in FDA data from 2021, which showed that 79% of U.S. adults consumed dietary supplements, with gummy formats accounting for 23% of all supplement consumption. According to the USDA's National Organic Program, organic gummy product certifications increased by 34% in 2021 compared to the previous year. The CDC's National Health and Nutrition Examination Survey reported that 65% of adults preferred gummy supplements over traditional pill formats.
NIH data indicated that 45% of supplement users chose gummies specifically for vitamin D supplementation, while 38% selected them for vitamin C intake. The U.S. Bureau of Labor Statistics reported a 28% increase in consumer spending on gummy supplements in 2021, with adults aged 25-54 representing the largest consumer segment at 56%. The EPA documented that plant-based gummy manufacturing processes reduced water usage by 42% compared to traditional gelatin-based production methods.
The gummy industry is experiencing rapid growth, driven by increased demand for functional and nutritional gummies across various consumer segments. This market is segmented into categories like gummy candies and gummy supplements, with the latter seeing significant expansion due to rising health awareness. Key drivers include consumer preference for convenient, chewable supplements, clean-label and vegan products, and innovations in ingredient fortification like vitamins, probiotics, and CBD. North America and Europe dominate the market, while Asia-Pacific shows high growth potential. Challenges include regulatory concerns regarding health claims and the need for healthier, low-sugar formulations to cater to health-conscious consumers.
The gummy market from fruit-feed gummies segment held over USD 12.3 billion in 2024, growing at a CAGR of over 10.2% during the forecast period, driven by consumer demand for healthier and natural alternatives. These gummies, often made with real fruit extracts and free from artificial additives, appeal to health-conscious consumers, particularly in the functional and nutritional supplement sectors.
They provide a convenient, tasty way to consume vitamins, antioxidants, and other nutrients found in fruits, making them popular among both children and adults. The rise of plant-based and clean-label trends further boosts the potential of fruit-fed gummies, as they align with growing preferences for organic, vegan, and allergen-free products in global markets.
Learn more about the key segments shaping this market
The adults segment from gummy market was valued at USD 15.3 billion in 2024 and garner a 10.6% CAGR through 2034. The scope of adults in the market is expanding rapidly as gummies evolve from a children-centric product to a popular supplement format for adults. Adults are increasingly turning to gummies for health and wellness supplements, including vitamins, minerals, probiotics, collagen, and CBD. The convenience, taste, and ease of consumption make gummies a preferred alternative to traditional pills or capsules.
Popular segments include beauty supplements (e.g., hair, skin, and nails), immunity boosters, and stress relief products. As health-conscious adults seek enjoyable ways to meet nutritional needs, the adult market presents significant growth opportunities for manufacturers.
The gummy market size from the hypermarkets/supermarkets segment is anticipated to experience around 10.5% CAGR during 2025 to 2034 with a market size of USD 7.9 billion in 2024. Hypermarkets and supermarkets play a crucial role in the distribution of gummies, offering a wide range of products, from candy to functional supplements. These retail outlets provide high visibility and access to a large consumer base, making them essential for gummy brands seeking to scale and penetrate new markets.
The scope of this channel is expanding as consumers prefer the convenience of one-stop shopping, especially for health and wellness products. Hypermarkets and supermarkets also enable promotional strategies like discounts and bundling, enhancing product reach. As health trends grow, this channel will continue to drive sales for both traditional and functional gummies.
The U.S. gummy market size dominated around USD 3.2 billion in 2024 and expected to grow at a 10.3% CAGR till 2034, driven by increasing consumer demand for both gummy candies and functional gummies, such as vitamins and dietary supplements. Health-conscious consumers are opting for convenient, enjoyable formats, particularly in wellness areas like immunity, digestion, and beauty.
The market is benefiting from innovations in organic, plant-based, and sugar-free gummies, catering to rising preferences for clean-label and vegan products. The adult demographic is a key growth driver, with gummies emerging as a popular alternative to traditional pills. Expanding retail channels, including e-commerce and supermarkets, further support market growth, while regulatory considerations influence product development.
The gummy industry is adopting several strategies to drive growth and differentiation. Key strategies include product innovation, with brands expanding into functional gummies like vitamins, CBD, and probiotics, catering to health-conscious consumers. Many companies focus on clean-label formulations, offering organic, vegan, and sugar-free options to meet the demand for healthier alternatives. Strategic partnerships with retailers, including supermarkets and e-commerce platforms, are enhancing product availability. Marketing campaigns emphasizing convenience, taste, and health benefits are attracting a broader consumer base, especially adults. Brands are also leveraging packaging innovations and sustainability efforts to appeal to environmentally conscious consumers and boost brand loyalty.
Major players operating in the gummy industry are:
Market, By Type
Market, By Demography
Market, By Distribution Channel
The above information is provided for the following regions and countries:
The key players in the industry include Amway Corp., Bayer AG, Catalent, Inc., Church & Dwight Co. Inc., GSK Plc, H&H Group, Haleon Group of Companies, Nestle SA, Otsuka Holdings Co., Ltd., Procter & Gamble, Procaps Group, and Unilever PLC (OLLY).
The U.S. market was valued at USD 3.2 billion in 2024 and is anticipated to grow at a 10.3% CAGR through 2034, fueled by rising demand for functional gummies in wellness areas like immunity, digestion, and beauty.
The adult gummy segment was valued at USD 15.3 billion in 2024 and is expected to grow at a 10.6% CAGR through 2034, as adults increasingly prefer gummies for vitamins, probiotics, and other supplements due to their taste and ease of consumption.
The market size of gummy reached USD 23 billion in 2024 and is set to grow at a 10.4% CAGR from 2025 to 2034, driven by health and wellness trends and increasing demand for convenient supplement formats.