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Gummy Market Size - By Ingredients (Fruit-Based Gummies, Gelatin-Free Gummies, CBD/THC Gummies, Probiotic Gummies, Vitamin/Supplement, Collagen Gummies), End Use (Children, Adults, Seniors), Distribution, Regional Outlook & Global Forecast, 2024-2032

  • Report ID: GMI6969
  • Published Date: Oct 2023
  • Report Format: PDF

Gummy Market Size

Gummy Market size was valued at USD 20.9 billion in 2023 and is anticipated to register a CAGR of over 10.4% between 2024 and 2032.

Gummy Market

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Consumers are increasingly looking for healthier snack options, and gummy products that are low in sugar, organic, and fortified with vitamins and minerals align with this trend. Gummy vitamin and supplements are gaining popularity as people seek convenient ways to improve their health.

Gummies can be marketed as a healthier alternative, they can still contain high levels of sugar, artificial additives, and preservatives. Concerns about excessive sugar consumption and additives can restrain the growth of the gummy industry, especially for parents and health-conscious consumers.

COVID-19 Impact

As people became more health-conscious during the pandemic, there was a heightened interest in products that support immune health. Gummy supplements containing vitamins like Vitamin C and D, as well as zinc and elderberry, saw increased demand, as consumers sought ways to bolster their immune systems. In addition, with lockdowns and social distancing measures in place, there was a surge in online shopping. This benefited the market, as consumers turned to e-commerce platforms to purchase snacks, supplements, and other products, making it easier for them to access gummy product.

Gummy Market Trends

There's a growing demand for gummy products made with clean, natural, and organic ingredients. Consumers are paying more attention to ingredient lists and avoiding artificial additives and preservatives. Clean labeling, including claims like "no artificial colors" and "non-GMO," is becoming a key selling point for gummy brands.

Gummy Market Analysis

Gummy Market Size, By Ingredients, 2021 - 2032 (USD Billion)

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Based on ingredients, the fruit-based gummies segment held over USD 6.5 billion revenue in the year 2022. They provide a portable and mess-free way to enjoy fruit flavors on the go, making them popular among busy individuals and families. Parents are also more inclined to choose fruit gummies for their children as a way to incorporate fruit into their diets in a fun and appealing manner. The fruit gummies segment is also benefiting from innovation in terms of flavors and shapes. Manufacturers are continually introducing new and exotic fruit flavors, as well as fun and eye-catching shapes, which add to their appeal, especially among children and younger consumers.

Gummy Market Revenue Share, By End use, (2022)

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Based on end use, the adult segment accounted for 66.4% of the gummy market share in 2022. The rise of e-commerce and DTC brands has made it easier for adults to access a wide range of gummy supplements, often with detailed product information and customer reviews, contributing to the segment's growth.

Based on distribution channel, the hypermarket and supermarket segment recorded more than 34.5% of the gummy market share in 2022. Hypermarkets and supermarkets offer one-stop shopping experiences for consumers. They provide a wide range of products, including gummies, under a single roof. Shoppers can conveniently find various gummy products, compare brands, and make their purchases in one place.

North America Gummy Market Revenue, 2021 - 2032 (USD Billion)

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The North America gummy market size dominated around USD 7.2 billion in 2022, driven by their popularity as a convenient and enjoyable snack or confectionery. Gummies appeal to a wide range of age groups, from children to adults, contributing to market growth. In addition, the region has witnessed a growing interest in health and wellness, which has led to the development of functional gummies containing vitamins, minerals, and supplements. These products are perceived as a healthier alternative to traditional candies, driving demand.

Gummy Market Share

Major companies operating in the gummy industry includes:

  • Nestle SA
  • Bayer AG
  • Church & Dwight Co. Inc
  • Procter & Gamble
  • Unilever PLC (OLLY)
  • Amway Corp
  • Otsuka Holdings Co., Ltd
  • GSK Plc
  • Haleon Group of Companies
  • Catalent, Inc
  • H&H Group
  • Procaps Group

The companies are undergoing various strategic initiatives, such as mergers and acquisitions, partnerships, collaborations.

Nestlé is a Swiss multinational food and drink company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, for over a century. Nestlé's products include a wide range of foods and beverages, including baby food, bottled water, cereal, chocolates and confectionery, coffee, dairy products, ice cream, nutritional products, and pet care products. Nestlé markets its products under a variety of well-known brand names, including Nescafé, KitKat, Nespresso, Maggi, Perrier, and Purina.

Gummy Industry News

  • In May 2023. Nestlé Health Science acquired Puravida, a Brazilian nutrition and health lifestyle brand. The acquisition will enable the company to expand its consumer health portfolio in Brazil.

The gummy market research report includes in-depth coverage of the industry with estimates & forecast in terms of transactional value (USD Billion) and transactional volume (Kilo Tonnes) from 2018 to 2032, for the following segments:

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Market, By Ingredients

  • Fruit-Based Gummies
  • Gelatin-Free Gummies
  • CBD/THC Gummies
  • Probiotic Gummies
  • Vitamin/Supplement
  • Collagen Gummies
  • Others

Market, By Distribution Channel

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online
  • Others

Market, By End Use

  • Children
  • Adults
  • Seniors

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Australia
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Egypt


Authors: Kunal Ahuja, Himanshu Kabra

Frequently Asked Questions (FAQ) :

The market size of gummy reached USD 20.9 billion in revenue in 2023 and it is set to expand at over 10.4% CAGR from 2024 to 2032, owing to the rising consumer demand for healthier snack options worldwide.
Fruit-based gummy segment size generated USD 6.5 billion in revenue in 2022, due to provide portable and mess-free way to enjoy fruit flavors.
North America market accounted for USD 7.2 billion in revenue in 2022, driven by the increasing consumer interest in health and wellness.
Some prominent firms operating in the industry are Nestle SA, Bayer AG, Church & Dwight Co. Inc., Procter & Gamble, Unilever PLC (OLLY), Amway Corp., Otsuka Holdings Co., Ltd., GSK Plc, Haleon Group of Companies, Catalent, Inc., H&H Group, and Procaps Group.

Gummy Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 12
  • Tables & Figures: 276
  • Countries covered: 22
  • Pages: 180
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