Guava puree market will witness considerable momentum during the period 2022 to 2028 on account of the rapid strides in the food sector and the rising consumer preference for new flavoured processed products. Escalating per-capita incomes and the surging consumer health concerns have prompted the higher demand and spending on healthy food products. Increasing advancements in guava cultivation and processing along with the growing intake of fruit beverages will bolster the market development.
Guava purees, which are derived by processing guavas, are thick and smooth products extensively employed in the creation of pastries, cookies, tarts, beverages, syrups, jams, and jellies. They are processed with the help of sorting, destoning, cutting, sterilization, refining, and packaging techniques. They can be frozen, canned, and aseptically packed.
Inadequacy of post-harvest and fruit processing technologies is likely to hamper the product demand to a considerable extent. However, the growing inclination towards organic and nutritious food items will favor the market progression.
Based on type, the guava puree industry is bifurcated into tropical white, tropical pink, and other varieties. The tropical pink segment is set to expand driven by increasing penetration in nectar preparation and various blends. It has higher health benefits given the presence of Vitamin A, Vitamin B, Vitamin C, Vitamin E, manganese, phosphorus, magnesium, and other beneficial phytochemicals.
On account of its high pectin content, tropical pink guava is largely consumed to lower the risks of cancer and heart diseases. Sweetened pink guava puree is used in the preparation of ice cream, jellies, spritzers, jams, juices, and cocktails. Rising sweet and savory application scope will further drive the product demand.
Regionally, Asia Pacific is set to record substantial consumption in the guava puree market through 2028 owing to the growing use in blends and nectars within the beverages sector. The escalating population growth rate and higher demand in tropical and sub-tropical regions are other ideal trends supporting product penetration. Guavas have higher commercial value across India owing to the rising production and consumption of its various derived products. The rising popularity of red Malaysian guavas and their higher application in sauces, baked goods, syrups, jams, jellies, ice cream, and candies will foster the industry development.
In Latin America, the increasing preference for processed & ready-to-consume food and beverages along with the improving consumer lifestyles will fuel the guava puree demand. The increasing production of guavas mainly in Mexico and the rise in processed guava product exports from Costa Rica and El Salvador are other factors catering to the rising market growth.
ITC Limited, Döhler GmbH (DÖHler Group Se), Capricorn Food Products India Ltd., Citrofrut S.A. de C.V. (Proeza Corporation), Superior Foods, Inc., Aditi Foods India Pvt. Ltd., and Kiril Mischeff are some leading guava puree market players across the globe.
Strategic collaborative initiatives, including acquisitions, partnerships, and mergers along with capacity expansions are largely implemented by these firms to reinforce their global presence. Innovations are also playing a key role in the expansion of this business space.
For instance, in April 2021, Döhler partnered with Flavourtech to continue its expansion in the field of natural fruit as well as vegetable flavours in a bid to offer its consumers natural ingredients.
The COVID-19 pandemic posed serious impacts on the global economy as it laid significant effects on various industrial verticals due to the lockdowns and social distancing regulations. However, it proved beneficial for the guava puree market driven by the rising consumer health-consciousness and the growing preference for natural ingredients for increased endurance against the virus spread. The higher popularity of red guava derived products to boost immunity also positively anchored the product adoption amid the outbreak.