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Guava puree market will witness considerable momentum during 2023-2032 on account of the rapid strides in the food sector and rising consumer preference for new flavored processed products. Escalating per-capita income and surging consumer health concerns have prompted higher demand and spending on healthy food products. Increasing advancements in guava cultivation and processing, along with the growing intake of fruit beverages will further bolster the market development.
Guava purees, which are derived by processing guavas, are thick and smooth products extensively employed in the creation of pastries, cookies, tarts, beverages, syrups, jams, and jellies. They are processed with the help of sorting, destoning, cutting, sterilization, refining, and packaging techniques. Guava purees can be frozen, canned, and aseptically packed.
Inadequacy of post-harvest and fruit processing technologies is likely to hamper product demand to a considerable extent. However, the growing inclination towards organic and nutritious food items will favor the market progression.
In early 2022, the Russia-Ukraine war introduced a sense of food insecurity across the countries, bringing to a halt the export and import of fresh fruits and vegetables. This was deemed to negatively influence the consumption of guava, eventually challenging the guava puree market in Ukraine and Russia.
Based on type, the guava puree industry is bifurcated into tropical white, tropical pink, and other varieties. The tropical pink segment is set to expand through 2032, driven by increasing penetration in nectar preparation and various blends. It has higher health benefits given the presence of Vitamin A, Vitamin B, Vitamin C, Vitamin E, manganese, phosphorus, magnesium, and other beneficial phytochemicals. Tropical pink guava is largely consumed to lower the risks of cancer and heart diseases, given its high pectin content.
On the basis of nature, organic guava puree market is slated to record notable proceeds over 2023-2032. Organic white guava puree is highly rich in vitamin C and dietary fibers which helps boost immunity levels and enhance digestive health. In addition, the product is rich in antioxidants that prevent skin damage and slows ageing.
In terms of application, the demand for guava puree is likely to come from the infant formulation sector. Guava puree is considered to be highly nutritious and a good starter food for babies. It is loaded with nutrients such as B-vitamins, potassium, Vitamin E, and others, babies need to fuel their growth.
Regionally, Asia Pacific is set to record substantial share in the guava puree market through 2032 owing to the growing product use in blends and nectars within the beverages sector. The escalating population growth rate and higher demand in tropical and sub-tropical regions are other ideal trends supporting product penetration. Guavas boast of higher commercial value across India owing to the rising production and consumption of its various derived products. The rising popularity of red Malaysian guavas and their higher application in sauces, baked goods, syrups, jams, jellies, ice cream, and candies will further foster regional market development.
Meanwhile, in Latin America, the increasing preference for processed & ready-to-eat food and beverages along with the improving consumer lifestyles will fuel the guava puree demand. The increasing production of guavas mainly in Mexico and the rise in processed guava product exports from Costa Rica and El Salvador are other factors catering to the rising market growth.
ITC Limited, Döhler GmbH (DÖHler Group Se), Capricorn Food Products India Ltd., Citrofrut S.A. de C.V. (Proeza Corporation), Superior Foods, Inc., Aditi Foods India Pvt. Ltd., and Kiril Mischeff are some leading guava puree market players across the globe.
Strategic collaborative initiatives, including acquisitions, partnerships, and mergers along with capacity expansions are largely implemented by these firms to reinforce their global presence. Amongst these, new food innovations using guava puree are as well poised to stimulate the market prospects. For instance, in 2022, the innovation team at iTi Tropicals, Inc. developed a margherita pizza using its guava puree ingredient.