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Guaranteed Auto Protection (GAP) Insurance Market Size - By Type (Return-to-Invoice GAP Insurance, Finance GAP Insurance, Vehicle Replacement GAP Insurance, Return-to-Value GAP Insurance), By Application, By Distribution Channel & Forecast, 2024 - 2032

  • Report ID: GMI10047
  • Published Date: Jun 2024
  • Report Format: PDF

Guaranteed Auto Protection Insurance Market Size

Guaranteed Auto Protection Insurance Market size was valued at USD 3.9 billion in 2023 and is anticipated to grow at a CAGR of over 7% between 2024 and 2032. The difference between the amount due on loans/leases and the Actual Cash Value (ACV) covered by ordinary insurance policies grows as car prices rise.

Guaranteed Auto Protection (GAP) Insurance Market

GAP insurance becomes essential as it pays the difference if a car is stolen/declared a total loss. It is chosen by customers as a financial safety net, preventing them from having to pay large out-of-pocket costs because of depreciation and changes in market value. The necessity to safeguard significant automobile investments in the face of growing expenses and unstable economic conditions is the primary cause of the rise in demand for GAP insurance market.

The loan-to-value ratio rises when consumers finance a sizable percentage of the cost of a car, usually with a small down payment/longer loan term. If the car is totaled/stolen, the financial risk is increased as normal insurance may not pay the entire outstanding loan debt in this case. By making up the shortfall, GAP insurance makes sure that debtors are not left holding a debt for a car they no longer own. For loans with high loan-to-value ratios, lenders & dealers frequently advise/demand GAP insurance to shield themselves and the borrower from any financial loss.

When policyholders are unsure of the events/conditions that fall under the purview of their insurance policy, they may misunderstand the terms of coverage in the context of GAP insurance. This ambiguity may cause uncertainty about the level of financial security offered by GAP insurance if their car is completely stolen/lost. Terms, including "actual cash value," "loan balance coverage," and "coverage limits", might be misinterpreted by customers, leaving them with the impression that they are completely protected when some situations might not be covered by their policy. This can lead to unforeseen financial hardships.

Guaranteed Auto Protection Insurance Market Trends

The demand for GAP insurance is directly impacted by the trend of growing car prices. When cars get more expensive, people frequently need to take out loans or leases in to buy them. This practice raises the loan amount in comparison to the car's ACV. In the event of theft/complete loss, GAP insurance bridges the difference between the ACV covered by regular insurance and the remaining loan balance. This tendency is especially important in economies that are expanding or in areas where consumers are choosing more expensive cars with cutting-edge amenities. Insurers provide flexible GAP insurance products to adjust to the changing demands of customers looking for financial protection against significant depreciation and market volatility.

For instance, in July 2023, the demand for GAP insurance spiked among new car buyers in major urban centres as vehicle prices continued to climb. Consumers opted for GAP policies to safeguard against potential financial shortfalls, ensuring they could cover outstanding loan balances if their vehicles were declared total losses due to accidents or thefts. This trend reflected a proactive approach to mitigating economic uncertainties associated with rising vehicle costs.

The market environment for GAP insurance is significantly shaped by regulatory developments. The structure, cost, and consumer marketing of GAP insurance products are affected by modifications to consumer protection laws, insurance legislation, and disclosure requirements. Protecting consumer interests, maintaining fair procedures, and improving transparency are frequently the main goals of regulatory reforms. Navigating these changes will help insurers maintain competitive products while being compliant. If regulatory reforms, for example, mandate more precise disclosure of coverage terms, limitations, and exclusions, insurers may be compelled to amend their policies and enhance consumer education.

In the dynamic GAP insurance market, insurers must adjust to regulatory changes to maintain growth, improve client satisfaction, and foster confidence. For instance, in September 2023, in several jurisdictions, GAP insurance companies updated their policies in compliance with new regulations to guarantee more thorough and understandable coverage disclosures. The objective of this program was to improve consumer comprehension and adherence to current regulatory obligations. Insurers aimed to increase customer satisfaction and trust by increasing clarity regarding coverage terms and limitations while complying with changing industry regulations.

Guaranteed Auto Protection Insurance Market Analysis

GAP Insurance Market Size, By Application, 2022 2032 (USD Billion)

Based on application, the market is divided into passenger vehicles and commercial vehicles. The passenger vehicle segment dominates the market and is expected to reach over 4 billion by 2032.

  • A motor vehicle type intended primarily for the transportation of people rather than cargo is referred to as a passenger vehicle. These cars, which range from tiny cars to SUVs and vans, are usually smaller and provide seats for several people. Passenger cars are used for recreation, commuting, and personal mobility.
  • Their enclosed passenger cabins, which come equipped with airbags and seat belts for added safety and comfort, set them apart. Passenger cars are essential to daily mobility as they give people and families the freedom and accessibility to move quickly and easily from one place to another.


Guaranteed Auto Protection (GAP) Insurance Market Share, By Type, 2023

Based on type, the guaranteed auto protection insurance market is categorized into return-to-invoice GAP insurance, finance GAP insurance, vehicle replacement GAP insurance, return-to-value GAP insurance and others. The return-to-value GAP insurance segment is the fastest growing with a CAGR of over 10% between 2024 and 2032.

  • Return on Value A type of insurance known as guaranteed auto protection, or GAP insurance, pays the difference between the amount of the insurance settlement and the car's current market value in the event of a total loss or theft. Return-to-value GAP insurance focuses on compensating the depreciation loss up to the vehicle's market value, in contrast to regular GAP insurance, which covers the difference between the insurance payout and the remaining loan or lease amount.
  • This kind of coverage offers financial security against substantial losses in the event of an insurance claim, making it advantageous for car owners who might encounter quick depreciation or changes in market prices.


U.S. Guaranteed Auto Protection Insurance Market Size, 2022-2032 (USD Billion)

North America dominated the GAP insurance market in 2023, accounting for a share of over 34%. The United States plays a significant role in the market due to its robust automotive industry and extensive consumer finance practices. To shield auto owners from financial loss in the case of a total loss or theft of their automobiles, US insurers and financial institutions frequently offer GAP insurance.

High rates of car ownership, a wide range of financing alternatives, including loans and leases, and regulatory restrictions that either encourage or require GAP coverage in specific circumstances are some of the factors that propel the US market for GAP insurance. The market is expanding due in part to consumer knowledge of and desires for comprehensive insurance coverage, as well as insurers' constant innovation in creating GAP solutions that are customized to match changing market conditions and customer needs.

The market for GAP insurance is expanding in China in tandem with the industry's explosive growth in the automobile sector and rising consumer knowledge of financial protection solutions. To meet the needs of the increasing number of car owners especially those who finance their vehicles through loans or leases insurers are modifying their GAP insurance products. Government initiatives that promote vehicle sales and insurance penetration are advantageous to the market.

Japan has a well-established GAP insurance market, fueled by a high percentage of car ownership and an advanced insurance sector. Comprehensive coverage alternatives, such as GAP insurance, are highly valued by Japanese consumers as they offer financial protection in the case of a vehicle theft or total loss. Strong consumer protection and market stability are ensured by the market's competitive pricing strategies and strict regulatory standards.

The market for GAP insurance is growing in South Korea as car finance choices become more and more popular. To protect against depreciation losses in the event of theft or accident, consumers choose GAP insurance, which increases their trust in owning a car. To provide customers with complete car protection and to comply with local legislation, South Korean insurers provide customized GAP insurance packages. Growing rates of vehicle ownership and a competitive insurance landscape encourage the market's expansion.

Guaranteed Auto Protection Insurance Market Share

Allstate Insurance Company and Nationwide Mutual Insurance Company hold a significant share of over 10% in the GAP insurance industry. Allstate Insurance Company is one of the largest providers of insurance products in the United States. Through its vast network of agents and direct channels, it provides a wide range of insurance services, such as business, home, auto, and life insurance.

Allstate is renowned for its potent brand awareness, cutting-edge insurance options, and dedication to providing exceptional customer service. To improve client experiences, the business places a strong emphasis on individualized insurance solutions and makes use of cutting-edge technologies. To further demonstrate its commitment to being a good corporate citizen, Allstate also funds several neighborhood projects and disaster preparedness efforts.

Nationwide Mutual Insurance Company is a major provider of insurance and financial services in the United States. It serves both individual and corporate clients nationwide through a network of subsidiaries and affiliates. Nationwide is renowned for its vast range of product offerings, dedication to community involvement, and stellar reputation for customer service. To satisfy the many needs of its policyholders and keep a leading position in the cutthroat insurance market, the company places a strong emphasis on innovation in financial services and insurance solutions.

Guaranteed Auto Protection Insurance Market Companies

Major players operating in the GAP insurance industry are:

  • Allstate Insurance Company
  • Arch Capital Group Ltd
  • Assurant Inc.
  • Berkshire Hathaway Inc
  • Car Care Plan Ltd
  • Direct Gap Ltd
  • Infinity Insurance, Assurity Solutions Ltd.
  • Nationwide Mutual Insurance Company
  • Zurich Insurance Group Ltd.

Guaranteed Auto Protection Insurance Industry News

  • In April 2024, Nationwide Mutual Insurance Company launched a new cyber insurance product, aimed at providing comprehensive protection against cyber threats for businesses. This program is a case of Nationwide's proactive strategy for handling changing cybersecurity threats and satisfying the growing need for reliable insurance options in the modern day. The new offering protects companies against monetary losses and harm to their reputations brought on by cyber catastrophes with customized coverage options and risk management services. Nationwide's foray into the cyber insurance space demonstrates its dedication to provide innovative, customer-focused solutions within the insurance sector.
  • In March 2024, Allstate Insurance Company expanded its market presence by acquiring Safe Auto Insurance Company. Through this calculated decision, Allstate can better serve a wider range of customers with a wider range of insurance needs across the country and strengthen its position in the non-standard vehicle insurance market segment. With Safe Auto’s existing brand and clientele in the insurance sector, the acquisition is anticipated to improve Allstate's service offerings and portfolio.

The guaranteed auto protection (GAP) insurance market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2021 to 2032, for the following segments:

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Market, By Type

  • Return-to-invoice gap insurance
  • Finance GAP insurance
  • Vehicle replacement GAP insurance
  • Return-to-value GAP insurance
  • Others

Market, By Application

  • Passenger vehicle
  • Commercial vehicle
  • Others

Market, By Distribution Channel

  • Agents & brokers 
  • Direct response          
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar, Deeksha Vishwakarma

Frequently Asked Questions (FAQ) :

The market size of guaranteed auto protection (GAP) insurance reached USD 3.9 billion in 2023 and is set to witness 7% CAGR between 2024 and 2032, due to the necessity to safeguard significant automobile investments.

The passenger vehicle segment in the GAP insurance industry is expected to reach over USD 4 billion by 2032, owing to the rising need for seat belts for added safety and comfort.

North America market accounted for over 34% share in 2023, attributed to its robust automotive sector and extensive consumer finance practices.

Allstate Insurance Company, Arch Capital Group Ltd, Assurant Inc., Berkshire Hathaway Inc, Car Care Plan Ltd, Direct Gap Ltd, Infinity Insurance, Assurity Solutions Ltd., Nationwide Mutual Insurance Company, and Zurich Insurance Group Ltd.

Guaranteed Auto Protection Insurance Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 25
  • Tables & Figures: 305
  • Countries covered: 21
  • Pages: 210
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