Home > Food & Beverages > Food Additives > Flavor Enhancers > Guarana Market

Guarana Market Size - By Form (Powder, Liquid), Application (Food & Beverages [Bakery & Confectionary, Beverages {Soft Drinks, Energy Drinks}], Cosmetics, Pharmaceutical [Herbal Supplements]), Growth Prospects, Regional Outlook & Global Forecast, 2023-2032

  • Report ID: GMI2738
  • Published Date: Nov 2023
  • Report Format: PDF

Guarana Market Size

Guarana Market size is estimated to record a CAGR of over 7% between 2023 and 2032. The increasing awareness of the health benefits associated with guarana is propelling market expansion.  Guarana is renowned for having caffeine as a natural ingredient, which provides a long-lasting energy excluding the crashes often associated with synthetic caffeine sources. It is often associated with potential health benefits, including antioxidant properties and cognitive enhancement. As health-conscious consumers seek healthier and more natural energy-boosting alternatives, the demand for guarana-based products, such as energy drinks, supplements, and natural stimulants, is on the rise.

Guarana Market

To understand key trends  
Download Free Sample

Furthermore, the rising cognizance of clean label and natural ingredients in food & beverages is influencing the guarana market. In 2022, the International Food Information Council published a report highlighting prevalent dietary trends. The data indicated that popular eating patterns included clean eating at 16%, mindful eating at 14%, calorie counting at 13%, and plant-based diets at 12%. This underscores a notable shift toward healthier dietary choices and mindful consumption.

Guarana is a natural plant extract, and its incorporation into various products aligns with the increasing preference for clean, transparent, and minimally processed ingredients. As consumers seek out products free from artificial additives and preservatives, the product’s inclusion as a natural and functional ingredient in beverages, snacks, and supplements is driving industry expansion.


One significant challenge is the limited geographic cultivation of guarana, primarily in the Amazon rainforest of Brazil. This restricted production can lead to supply chain vulnerabilities and price fluctuations. Additionally, concerns regarding sustainability and deforestation in the Amazon region could impact the sourcing of guarana. Regulatory hurdles and compliance issues related to guarana's caffeine content also pose challenges, potentially affecting its use in various products. Finally, increasing competition from alternative natural ingredients for energy and health benefits may hinder the market expansion.

COVID-19 Impact

The COVID-19 pandemic has had a mixed impact on the guarana market. On one hand, the increased demand for health and wellness products boosted the consumption of guarana due to its perceived health benefits. However, the disrupted supply chains and labor shortages affected the production and distribution of guarana-based products. Travel restrictions and economic uncertainty also impacted international trade, potentially hindering the imports and exports. Overall, while the pandemic created opportunities, it also presented challenges for the global guarana industry, requiring adaptability and resilience from the stakeholders.

Guarana Market Trends

The recent times has seen a surge in demand for products that provide guarana extract in its purest and most unadulterated form. Clean label-conscious consumers are looking for guarana-based products that have minimal or no added artificial ingredients, preservatives, or fillers. This has led to the development of guarana supplements and powders that boast simple ingredient lists, allowing consumers to know exactly what they are consuming.

Another significant market trend is the expansion of guarana-infused beverages beyond traditional energy drinks. As per an article published by Kantar in 2023, an enhanced focus on health and wellness is influencing consumers to reduce alcohol consumption & switch to other beverages.

As health-conscious consumers seek alternatives to traditional caffeine sources, manufacturers are incorporating guarana into a broader array of beverages, such as carbonated beverages, functional waters, and ready-to-drink teas. These products are often marketed as healthier, natural energy options with the added benefits of guarana, including its antioxidant properties and potential cognitive enhancement. Constant efforts toward innovating & introducing functional beverages to entice a wider range of consumers will shape the market dynamics.

Guarana Market Analysis

Liquid guarana segment is poised to witness over 5% CAGR through 2032, owing to the shift toward clean label items, along with the global reach of the product.


  • Liquid guarana products often align with the clean label trend, as they can be formulated with minimal additives and preservatives. Consumers seeking transparent and natural ingredient lists are more likely to choose liquid guarana options.
  • It has potential for localized flavors and formulations due to the versatile nature. This has led to the expansion of guarana consumption in various regions.

The guarana market from cosmetic application will record a robust growth during 2023 to 2032, boosting the demand for guarana owing to its anti-ageing properties.


  • Guarana is being used in cosmetics, such as creams, serums, and masks, for its potential anti-aging and skin-rejuvenating properties. The product demand will surge as consumers seek skincare solutions that promote a youthful appearance.
  • It is often promoted as an exotic and unique ingredient, which adds to the allure of premium cosmetics. The appeal of guarana's origin and its association with Amazonian traditions attract consumers looking for distinctive and culturally inspired beauty products.

Europe guarana market size will expand at 6% CAGR between 2023 and 2032, creating lucrative opportunities of the associated companies. The region is witnessing a growing demand for natural and functional ingredients in the food & beverage sector. As health-conscious consumers seek clean label products, guarana's natural caffeine and antioxidant properties have gained popularity. It is being adopted in energy drinks, dietary supplements, and confectionery. Additionally, the beauty & personal care sector is incorporating guarana into cosmetics. The emphasis on meeting regulatory compliance while addressing sustainability concerns to ensure a stable supply chain will stimulate the Europe industry growth.

Guarana Market Share

Ambev, a major player in the market, has adopted several growth strategies to enhance its presence. The company introduced innovative guarana-based beverages and expanded into different segments like ready-to-drink beverages and energy drinks. Additionally, they are focused on marketing campaigns that highlight the natural and energy-boosting attributes of guarana. Collaborations with local suppliers and farmers in the Amazon region ensure a consistent supply chain, addressing sustainability concerns. These strategies have enabled Ambev to tap into the growing consumer demand for natural and functional beverages, solidifying its position in the industry. Other prominent players include:

  • Coca-Cola
  • RedBull
  • Monster Beverage Corporation
  • Duas Rodas
  • Guarana Antarctica
  • Natural Amazon Products
  • Sambazon

Guarana Industry News

  • In February 2023, Australia permited the sale of Prime energy drink, owned by social media influencers Logan Paul and KSI, even though it contains six times the caffeine content of a standard can of Coke.
  • In June 2023, Monster Beverage Corp. announced that it is nearing the final stages of a $362 million agreement to acquire competitor Bang Energy, which was then under bankruptcy proceedings. However, a regulatory review raised concerns, potentially jeopardizing the merger, as indicated in court documents.

The guarana market research report include in-depth coverage of the industry with estimates & forecast in terms of volume in million kilo tons & revenue in USD billion from 2018 to 2032 for the following segments:

to Buy Section of this Report

Market, By Form

  • Powder
  • Liquid

Market, By Application

  • Food & Beverage
  • Cosmetics
  • Pharmaceuticals

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The market size of guarana is expected to witness 7% CAGR between 2023 and 2032, backed by the increasing awareness of the health benefits associated with guarana.
Liquid guarana segment is set to grow at 5% CAGR through 2032, due to the shift toward clean label items, along with the global reach of the product.
Europe market size will observe around 6% CAGR till 2032, creating lucrative opportunities of the associated companies as the region is witnessing a growing demand for natural and functional ingredients in the food & beverage sector.
Ambev, Coca-Cola, RedBull, Monster Beverage Corporation, Duas Rodas, Guarana Antarctica, Natural Amazon Products, and Sambazon.

Guarana Market Scope

Buy Now

Premium Report Details

  • Base Year: 2022
  • Companies covered: 10
  • Tables & Figures: 83
  • Countries covered: 17
  • Pages: 70
 Download Free Sample
Call Us  Download Free Sample