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Fruit Snacks Market Size - By Type (Sweets & Savoury, Beverages, Dairy), By Fruit Family (Apple, Mango, Banana, Pineapple, Berry, Mixed), By Distribution Channel (Mainstream Stores, Specialist Stores, Online Retailers) & Forecast, 2023 – 2032.

  • Report ID: GMI1485
  • Published Date: Nov 2023
  • Report Format: PDF

Fruit Snacks Market Size

Fruit Snacks Market is estimated to record over 8.4% CAGR during 2023 and 2032, due to the changing consumer preference for convenient and nutritious on-the-go snack choices. There is a rising emphasis on health and wellness. As people become more conscious of their dietary patterns, they are seeking convenient and nutritious alternatives to traditional snacks. Fruit snacks, perceived as a healthier option due to their natural sourcing and low sugar levels compared to many conventional snacking options, are gaining popularity.

Fruit Snacks Market

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Busy lifestyles, combined with rising number of consumers looking for quick and portable food solutions, have propelled the appeal of fruit snacks. Theya are convenient and easily transportable, enabling individuals to include fruits into their daily routines, catering to the nutritional requirements of those with hectic schedules who still prioritize healthful choices.  As per NIH, in 2023, over 90% of adults in U.S acknowledge consuming one or more snacks daily, averaging between 1.2 and 3.0 snacking occurrences per day.

The product innovation and diversification are also contributing to the market growth. Manufacturers are constantly introducing new flavors, combinations, and formats, offering a diverse range of taste pallets to customers. Creative packaging and marketing strategies also play a role in appealing consumers to try fruit snack varieties. The adaptability and novel launches to meet the changing demands of consumers will shape the fruit snacks market dynamics.

Fruit snacks frequently come with a higher price tag compared to conventional, less health-oriented snack alternatives. This pricing disparity can restrain the market expansion, specifically as budget-conscious consumers stay hesitant to invest in what they perceive as more expensive snacking option. The issues related to product shelf life and perishability pose logistical challenges, affecting the supply and its availability in certain regions. Additionally, competition from a wide array of snack options, involving both healthy and indulgent choices, poses a challenge the fruit snacks market as consumers navigate diverse preferences and price points within the snack category.

Covid-19 Impact

During the COVID-19 pandemic, the rising focus on health and wellness bolstered the demand for nutritious snack options due to their remarked health benefits. The disruptions in the supply chain, logistical challenges, and economic uncertainties posed hurdles for the industry. With lockdowns and restrictions affecting retail channels, there was a shift towards online purchases, influencing the distribution dynamics. Moreover, fluctuations in consumer purchasing power and preferences through these uncertain times further contributed to the complex landscape, requiring the product manufacturers to adapt and innovate in response to the developing market conditions.

Fruit Snacks Market Trends

A notable trend is the growing preference for clear and transparent labelling of the products. Consumers are now highly conscious of the ingredients in their snacks, seeking natural and minimally processed options. As a response, companies are incorporating clear and descriptive labelling to highlight the natural and wholesome properties of their product. As per the Food Safety and Nutrition Survey (FSANS) by the United States Food and Drug Administration (FDA), 87% American adults examine the Nutrition Facts label on packaging products. There is a surge in innovative flavor combinations and distinctive product formulations within the fruit snacks industry. Brands are constantly introducing fresh and exotic fruit blends, catering to the adventurous tastes of customers and broadening the accessible variety.

Moreover, e-commerce platforms are becoming popular for purchasing snacks, providing consumers convenience and a wider range of product choices. This shift towards online retail is prompting manufacturers to improve their digital presence, assuring that their products are readily available to a broader audience, specifically as online shopping habits continue to gain prominence. Collectively, these trends highlight the dynamic nature of the industry, where compliance and a keen understanding of consumer preferences are important for sustained success.

Fruit Snacks Market Analysis

The sweet and savory segment will witness about 8.5% growth rate from 2023 to 2032, owing to the increasing snacking amongst children and youth.

  • Combining the naturally sweet properties of fruits with savory elements make a unique flavor profile that appeals to people seeking a balance between sweetness, saltiness, and spicy notes in their snacks. Diverse palate preferences amongst consumers fuels the product demand.


  • The shift in consumer snacking habits towards more sophisticated and versatile options influences the popularity of the segment. Consumers are constantly looking for snacks that provide a multisensory experience, and the fusion of flavors in the product provides a new and enjoyable taste sensation.

As per fruit family, mixed segment will register 7% CAGR through 2032, owing to the growing consumer demand for tropical flavored food products.

  • The flavor diversity and innovative combinations often includes a blend of various fruits, providing consumers a varied and dynamic taste experience. The appeal lies in the ability to possess a medley of flavors in a single snack, catering to individuals who understand the complexity and richness of diverse fruit profiles in one convenient package.
  • The preferences of health-conscious consumers who seek nutritional benefits from a variety of fruits propels the segment. Combining different fruits in a snack permits for a broader range of vitamins, minerals, and antioxidants.

Specialist stores segment of fruit snacks market poised for 8.5% growth up to 2032, owing to the consumer preferences for brand specific products.

  • These stores are known for curated and specialized offerings. Consumers seeking unique and high-quality products often visit specialty stores that focus on niche or premium products. They provide a carefully curated selection of fruit snacks, showcasing organic options or products with specific health benefits.
  • Shoppers who prioritize health, sustainability, and unique taste profiles generally choose to buy their fruit snacks from specialized stores where staff members are knowledgeable and informed about product attributes.

North America fruit snacks market size will expand substantially through 2032. There is a rising cognizance of maintaining a balanced electrolyte profile for overall well-being, especially in the context of diverse and generally humid climates prevalent in the region. Fruit salts, known for their capability to replenish essential minerals such as sodium, potassium, and magnesium, are gaining traction as a convenient solution to combat dehydration and support hydration needs.

Fruit Snacks Market Share

Leading companies in the fruit snacks industry including Crunchies Natural Food are implementing a multifaceted approach to maintain their competitive edge.  The company emphasizes freeze-drying as a method to conserve the natural goodness of fruits without added sugars or preservatives, and has positioned itself as a pioneer in the industry. By setting a standard for quality and naturalness, Crunchies is contributing to a shift in consumer expectations, influencing competitors to prioritize transparency. The other major industry players are:

  • Flaper S.A.
  • PT Monysaga Prima
  • Sunkist Growers
  • Paradise
  • Ganong Bros
  • SunOpta
  • Crispy Green
  • Mount Franklin Foods
  • General Mills
  • A.S. Watson Group
  • Welch’s
  • Tropical Foods, Ltd.
  • Nutty Goodness,
  • Whitewave Services
  • Bare Foods
  • Kellogg

Fruit Snacks Industry News

  • In June 2023, Sunny Fruit, an organic snack brand based in Turkey, announced the expansion of its line of functional dried fruits. After successfully introducing prebiotic- and probiotic-fortified products, the brand's top priority was to penetrate the Chinese market.
  • In February 2023, Fetch, the premier rewards app in the United States and a prominent platform for consumer engagement, forged a collaboration with PIM Brands, Inc., the producer of Welch’s Fruit Snacks. This partnership enables PIM Brands to establish a direct connection with consumers of its Welch’s Fruit Snacks and Welch’s Fruit Yogurt Snacks and other Welch Products.

This fruit snacks market research report includes in-depth coverage of the industry with estimates & forecast in terms of volume in Tons & revenue in US$ Thousand from 2022 to 2032 for the following segments.

By Type

  • Sweets & Savoury 
    • Freeze Dried
    • Extruded Strips
    • Others
  • Beverages
  • Dairy

By Fruit Family

  • Apple
  • Mango
  • Banana
  • Pineapple
  • Berry
  • Mixed
  • Others

By Distribution Channel

  • Mainstream Stores
  • Specialist Stores
  • Online Retailers

By Region

  • North America
    • U.S.
    • Canada 
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Poland
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • Malaysia
    • Indonesia
    • Thailand
    • South Korea
    • Vietnam
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

The market size of fruit snacks is estimated to record over 8.4% CAGR during 2023 and 2032, attributed to changing consumer preference for convenient and nutritious on-the-go snack choices.
The sweet and savory segment fruit snack market share will witness 8.5% CAGR through 2032, owing to the increasing snacking amongst children and youth.
North America fruit snacks market size will expand substantially through 2032, owing to the rising cognizance of maintaining a balanced electrolyte profile for overall well-being, along with the novel product launches by popular brands.
Flaper S.A., PT Monysaga Prima, Sunkist Growers, Paradise, Ganong Bros, SunOpta, Crispy Green, Mount Franklin Foods, and General Mills among others.

Fruit Snacks Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 14
  • Tables & Figures: 237
  • Countries covered: 21
  • Pages: 350
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