Frozen And Freeze-Dried Pet Food Market size is poised to grow with a lucrative CAGR from 2023 to 2032, as the trend of humanizing pets gain importance. The product boasts of longer shelf life without losing essential nutrients. Advertisements and increasing endorsements have further fueled the market growth.
In addition, various product vendors are focusing on integrated marketing communication with the help of magazines, newspapers, and social media platforms such as YouTube and Facebook to increase the popularity of their frozen and freeze-dried pet food offerings. Increasing preference for functional and fortified pet food will also add impetus to the frozen and freeze-dried pet food market demand.
Rising per capita income will propel the market trends. People have become conscious of the composition of their pets' food. Animal health concerns are also prompting pet owners to spend more on freeze-dried and frozen pet food. Pet food manufacturers have devised innovative ideas to captivate the product market.
Inflation is likely to hinder the business space for frozen and freeze-dried pet food, pushed by increasing raw materials prices, disruption in supply chains, and soaring labor costs.
The freeze-drying process has proved to be lucrative for many pet food manufacturers, and high sales have been recorded, propelling the manufacturers to adopt the technology. Freeze drying includes single meats for processing, but the trend of a blend of meats has emerged in the past few years.
The online stores have also popularized freeze-dried and frozen pet food, which will encourage the market to grow over the anticipated timespan. The trend of freeze-dried pet food is steadily increasing within natural pet food.
Based on pet, the frozen and freeze-dried pet food market from dog food segment is set to gain profitable insights during the forecast period. As per American Pet Products Association statistics, the pet food industry surpassed overwhelming USD 103.6 billion remuneration in 2022 worldwide.
Based on distribution channels, the frozen and freeze-dried pet food market share from supermarkets and online stores segment is slated to grow substantially through 2032. To meet the increasing demand for the product, supermarkets and online stores have been popularized; specialized pet shops have gained preference from high-profile customers due to the availability of several brands.
Based on region, the U.S. would hold considerable market size over the review period, owing to the increased ownership of pets. Europe is the next in the queue and has amassed notable gains over the recent years due to the increased adoption of pets.
Some of the major companies involved in manufacturing frozen and freeze-dried pet food market are Primal Pet Foods, Steve's Real Food, Stella & Chewy's, LLC, Bravo, LLC, Vital Essentials, Champion Petfoods (Mars Petcare US Inc), Fresh Is Best, Stewart Brand Dog Food, Carnivora, K9 Natural, Canature Processing Ltd., Wisconsin Freeze Dried, etc.
For instance, in August 2021, Kinderhook Industries, LLC ("Kinderhook") acquired Fairfield, California-based Primal Pet Foods. With this acquisition, Kinderhook plans to bring together portfolio companies Primal Pet Foods and Prairie Dog Pet Products, a premium specialty manufacturer and marketer of freeze-dried, smoked, and natural dog treats.