Frozen And Freeze-Dried Pet Food Market size is estimated to grow at a significant pace in the forecast timeframe. As the trend of humanization of pets is gaining importance, the product market is likely to flourish in the coming years. The niche market segment is expected to expand at a considerable rate.
The product has longer shelf life without the loss of essential nutrients. Advertisements and increasing endorsements has fueled the growth of the market. Pet health awareness has significantly increased over the past few years.
Increasing per capita income of the people will propel the product market. People have become conscious about the composition of their pet’s food. To provide healthy and nutritious food to the pets, the pet food industry will experience a noticeable change. The health concerns related to animals have also geared up the market for freeze-dried and frozen pet food. Pet food manufacturers have come up with innovative ideas to captivate the product market. The increasing nuclear families have also driven the demand of the product. The freeze-dried pet food is relatively costlier than its counterparts which can impede the growth of the market.
In freeze drying process, the meat is frozen and cut into pieces. Then it is tempered to allow it to be shaped or diced to the desired form and put into the blast freezer for deep freezing. It is then rolled into freeze drying chambers for about 12 hours. The trays are then rolled out and packed. This process has proved to be lucrative for many pet food manufacturers and the high sales have been recorded which will impel the manufacturers to adopt the technology. Freeze drying included single meats for processing, but the trend of blend of meats has emerged in the past few years. The blend of meats is processed into freeze-dried cubes that are added to dry kibble.
Freeze-dried and frozen pet food has also been popularized by the online stores which will propel the market to grow over the anticipated timespan. The trend of freeze-dried pet food is steadily increasing within the natural pet food. Although, the market for freeze-dried food is relatively less diverse, it is likely to grow at a decent pace.
The product market can be segmented on the basis of animal content, pet type, distribution channel and region. Based on animal content, the market can be segmented into chicken, duck, fish, cattle, pig and others such as turkey. Based on pet type, the product market can be bifurcated into dog and cat. Dog food dominates the product market and is expected to grow at a significant rate. Based on distribution channel, the product market can be divided into supermarkets, specialized pet shops, online stores and retail stores. To meet the increasing demand of the product, supermarkets and online stores have been popularized, Specialized pet shops have gained preference by high profile customers due to the availability of several brands.
Based on region, the market can be segmented into North America, Europe, Latin America, Asia Pacific and Middle East & Africa. U.S. held the major chunk of the product market owing to the increased ownership of pets. Europe is the next in queue and has captured the product market due to increased adoption of pets.
Some of the major companies involved in manufacturing of freeze-dried and frozen pet food are Primal Pet Foods, Steve’s Real Food, Stella & Chewy's, LLC, Bravo, LLC, Vital Essentials, Champion Petfoods, Fresh Is Best, Stewart Brand Dog Food, Carnivora, K9 Natural, Canature Processing Ltd., Wisconsin Freeze Dried, etc.