Europe Smart Luggage Market Size & Share 2026-2035

Europe Smart Luggage Market Size

The growth of the European smart luggage market can be attributed to the growing demand for travel and also technological innovations. Smart luggage come with GPS tracking, Bluetooth connectivity, and a remote locking system; these are all requirements of today's European traveler. They add convenience and security for today's modern European traveller.

Government initiatives aimed at supporting the digital transformation process further facilitate this increasing trend in smart luggage. The EU's Digital Europe Programme is aimed at supporting businesses to adopt new technology over the 2021-2027 period; the budget for this programme is EUR 7.5 billion. By adopting sophisticated technologies, the EU's support for digital transformations will indirectly encourage new innovations in smart luggage.

The majority of business travellers in Europe will use smart luggage because they provide efficiency and other high-tech features; for example, an IoT-enabled smart luggage that connects to a mobile application is attractive to business travellers. According to the Global Business Travel Association (GBTA), it is projected that travel expenditures in B2B sectors in Western Europe will increase by 25% in 2026 which will continue to fuel the demand for smart luggage.

The development of a strong e-commerce infrastructure is also facilitating the growth of the European marketplace. Germany, France, and the UK are leading the smart luggage adoption rates in Europe due to high levels of internet access and consumer familiarity with e-commerce products. For example, e-commerce in Germany experienced 15% growth in 2023, which provided expanded distribution of new travel products available for consumers to purchase online.

As travel continues to increase across Europe and supported by the government policies promoting travel, the European smart luggage market will experience continued growth, as a result of an increase in the demand of consumers and the development of new technologies.

The Europe smart luggage market was valued at USD 644.8 million in 2025. The market is expected to grow from USD 698.5 million in 2026 to USD 2.15 billion in 2035, at a CAGR of 13.4%, according to latest report published by Global Market Insights Inc.

Europe Smart Luggage Market Trends

Changing innovation and technology transformation are important for the growth of the Europe smart luggage industry.

• The European smart suitcase market is being driven by two important trends based upon technological advancements and changing consumer trends to travel. One of those trends is the introduction of real-time monitoring of luggage via GPS or Bluetooth, allowing travelers a way to track their luggage using smartphone apps. The use of real-time luggage tracking is very popular in several parts of Europe, particularly Germany and the UK, where travelers place high value on tech-know-how and want both convenience and security.
  
• The other significant trend is the use of sustainable materials in the production of smart luggage. EU regulations such as the European Green Deal have shifted manufacturers' focus towards producing eco-friendly products. For example, Samsonite recently launched a new line of smart luggage made from recycled material that aligns with sustainability goals established by the EU.
  
• The growing adoption of smart locks and biometric security features is changing the smart suitcase market, as more and more European travelers seek additional security. In response to this need, manufacturers are introducing fingerprint recognition systems and TSA-approved lock designs. The trend toward advanced security technology is especially pronounced in France and Italy, where top-end luggage brands are incorporating new security technologies into their product designs.
  
• Growing interest in lightweight and compact travel bags has been demonstrated by the increasing number of companies making them available, such as the Smart Luggage Company. These manufacturers focus on producing travel bags that meet the air travel industry’s requirements for size and weight limits as set forth by the European Commission’s call for reducing carbon emissions created by air travel.
  
• The European Travel Commission has reported that there were an 18% increase in the number of international visitors to Europe during 2023 versus 2022, thus increasing demand for new types of travel solutions. As a result, the smart luggage sector in Europe continues to grow as manufacturers respond with new products to meet changing consumer preferences.

Europe Smart Luggage Market Analysis

Based on connectivity, the Europe smart luggage market is segmented into Wi-Fi, Bluetooth, GPS and RFID. The Bluetooth segment accounts for revenue of around USD 349.4 million in the year 2025 and is expected to reach USD 1.19 billion by 2035.

• The European smart luggage sector is expanding rapidly with Bluetooth-enabled smart luggage taking the lead in sales. The ability to pair your smart luggage with your phone using Bluetooth allows travelers to be alerted if the bag goes out of range. As such, this feature has proven popular among many European travelers due to its ease of use and enhanced security.
  
• The rise in travel-related activities in Europe coupled with the demand for more technologically advanced travel products are the main factors driving the adoption of Bluetooth-enabled smart luggage in Europe. The ETC (European Travel Commission) reported that international tourist arrivals to Europe increased by 7% in 2023, underscoring the travel industry's strength and supporting innovation in luggage products that target the tech-savvy traveler.
  
• In addition, various governmental and association regulations in Europe contribute to the use of smart luggage. For example, the European Union Aviation Safety Agency (EASA) has presented new guidelines on manufacturers of smart luggage with removable batteries so that they comply with airline safety regulations. Therefore, these guidelines create opportunities for manufacturers to integrate Bluetooth technology into their smart luggage while meeting established safety criteria, thereby accelerating market growth overall.
  
• Bluetooth-enabled smart luggage options are seeing significant acceptance throughout Europe. Brands such as Samsonite and Horizn Studios have developed products featuring Bluetooth-enabled technology, including Samsonite's "Track&Go" feature and Horizn Studios' luggage equipped with GPS tracking. Both of these features have proven to be very popular among European travelers as they offer both reliability and advanced features that allow users to track their luggage.
  
• The forecasted increase in travel demand and the positive regulations regarding travel are expected to contribute to Bluetooth-enabled luggage continuing to hold the majority share in the European smart luggage market. The evolution of technology within the industry and ongoing compliance with safety standards will continue to provide consumers with a preference for using these types of advanced travel products.

Based on the size, the Europe smart luggage market is bifurcated into small (55cm), medium (64cm) and large (77 cm). The medium segments held the largest share, accounting for 47.6% of the market in 2025.

• The medium-sized (64 cm) luggage is the dominant segment in the smart luggage market in Europe. It has the biggest market share. The medium luggage is preferred by European tourists because of its versatility; it has enough space to carry many belongings but is also small enough for convenience when travelling.
  
• Medium-sized (64 cm) luggage is a popular choice of luggage for business and leisure travellers. Business trips only made up approximately 12% of all trips taken by people living in EU in 2023, whereas leisure trips accounted for 88% of trips taken by travellers from the EU. Therefore, medium-sized luggage is an ideal choice for both forms of travel, as it provides enough space for short to medium-length trips.
  
• There are also guidelines from governments and associations in Europe that promote the buying of medium-sized luggage. The International Air Transport Association (IATA) provides guidelines on the specifics regarding sizes of checked-in and carry-on luggage, which often includes medium luggage. This has resulted in an increase in demand for medium luggage because it meets the requirements for travelling with European airlines.
  
• Samsonite’s "S’Cure" and Delsey’s "Chatelet Air" lines of luggage are two of the many suitcase lines designed specifically for the needs of European travelers. These suitcases provide an ideal combination of utility, performance and advanced technologies — making them very popular with European travelers.
  
• The medium-size luggage segment is projected to continue its preeminence in Europe's smart luggage market for the foreseeable future, mainly due to the increasing popularity of travel and the growing demand for practical luggage options. The medium-size luggage segment will also remain the preferred choice among Europeans because it offers an excellent combination of volume/space, ease of carrying, and compliance with regulations on air travel.
  

Based on distribution channel, the market is segmented into online and offline. In 2025, online segment held the largest market share, generating a revenue of USD 388 million.

• The online distribution channel segment holds the largest share in the Europe smart luggage market, driven by the growing preference for e-commerce platforms among European consumers. The convenience of online shopping, coupled with a wide range of product options and competitive pricing, has made this channel highly popular.
• In 2023, 91% of people in the EU accessed the internet, with 75% of these people ordering online. Due to this high number of individuals using the internet and the continuing popularity of online purchases, it is easy to see why e-commerce channels hold such a high percentage of the European smart luggage market.
  
• In addition, a variety of government initiatives and regulations within Europe have encouraged e-commerce growth. For example, through the digital single market strategy developed by the European Commission, barriers to trade between EU countries are being eliminated, which makes it easier for consumers to find smart luggage products throughout the European Union. Therefore, many manufacturers are making online sales an important part of their overall business strategies.
  
• Some major examples are Samsonite and Horizn Studios where they have built up their own web presence through official websites, as well as through the use of e-commerce sites like Amazon and Zalando, which provide detailed product specifications, user feedback and promotional pricing, thereby providing European consumers with an improved shopping experience.
  
• With more and more consumers using digital technologies and taking advantage of the convenience of e-commerce, the online distribution channel will remain dominant in the market over the next few years. The continued development towards internet shopping will impact customer buying patterns across the continent.

Germany Smart Luggage Market

In 2025, the Germany dominated the Europe smart luggage market growth accounting for 19.3% of the share in the region.

• Germany's smart luggage market is experiencing significant growth as tech-savvy consumers increasingly prioritize features such as GPS tracking, built-in scales, USB charging ports, and remote-locking systems to enhance travel convenience. This growing demand for connected travel accessories aligns with Germany's strong travel culture and preference for premium, technology-driven products. 
  
• Germany plays a pivotal role in Europe's smart luggage market, holding a substantial share of regional revenue and demonstrating strong growth potential. This expansion is fueled by increasing sales of backpacks and duffle-style smart luggage, which dominate the segment. Additionally, Germany's high international travel volumes and growing preference for convenience-focused mobility solutions are driving consumers toward high-tech luggage options, ensuring sustained market growth.
  

U.K. Smart Luggage Market

U.K. smart luggage market is expected to grow at 13.2% during the forecast period.

• The U.K. smart luggage market is gaining traction as consumers increasingly demand secure and connected travel solutions, supported by the widespread adoption of GPS-enabled bags and biometric-compatible features. Enhanced IoT infrastructure and mobile app integration enable real-time luggage tracking, boosting consumer confidence in smart travel products. 
  
•  Additional growth is driven by the strong performance of backpacks and duffle bags, which dominate the U.K.'s revenue share due to their versatility and popularity among younger travelers. The market also benefits from the rapid expansion of e-commerce channels, improving access to premium and mid-range smart luggage brands. 
  

Europe Smart Luggage Market Share

The top companies in the Europe smart luggage industry include Samsonite, Rimowa, Delsey, Away and Horizn Studios and collectively hold a share of 17.1% of the market in 2025. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broad customer base, and strengthen their market position.

• Samsonite operates in the market as a leading innovator, integrating GPS modules, USB charging docks, and biometric‑enabled features into its premium luggage lines, especially Western Europe. The company leverages a multi‑brand portfolio including Samsonite, Tumi, American Tourister, and Gregory, enabling it to address diverse traveler segments while expanding omnichannel retail and travel‑retail penetration worldwide.   
  
• Rimowa is positioned as one of Europe’s most influential premium luggage brands, known for integrating GPS modules, USB‑charging features, and connectivity add‑ons into high‑end aluminum and polycarbonate cases. The company benefits from strong brand heritage in Germany and Western Europe, where early adoption of smart, tech‑enabled luggage is high. Leveraging its luxury positioning and partnerships within major European travel‑retail hubs, Rimowa continues to scale smart‑tracking capabilities and IoT compatibility.
  
• Delsey Paris participates in the Europe smart luggage market through feature‑rich hardside collections integrating TSA‑accepted smart locks, 360° spinner systems, SECURITECH anti‑theft zippers, removable linings, and lightweight polycarbonate engineering.  Its product strategy highlights expandable designs, recycled materials, smart bands, dual‑density wheels, and long‑term warranties, aligning with evolving consumer expectations for connected, sustainable travel solutions.

Europe Smart Luggage Market Companies

Major players operating in the Europe smart luggage industry are:

• American Tourister
• Arlo Skye
• Away
• Briggs and Riley
• Delsey
• Heys
• Horizn Studios
•  IT Luggage
• Rimowa
• Samsara
•  Samsonite
• Thule
• Travelpro
•  TUMI
• Victorinox

Away expands within the European smart‑luggage space through a digitally native D2C model, offering GPS‑connected, app‑enabled luggage with built‑in power banks and modern design cues attractive to younger, tech‑forward travelers. Its presence is reinforced by strong brand awareness and rapid adoption of smart features aligned with Europe’s rising demand for seamless travel experiences. The brand’s omnichannel strategy-mixing e‑commerce penetration with select retail showrooms and collaboration‑driven marketing—has accelerated uptake in major European urban centers.

Horizn Studios, a Berlin‑based brand, is one of Europe’s first fully digital‑native smart‑luggage innovators, known for integrating GPS/Bluetooth tracking, removable smart chargers, and connectivity‑ready shells across its product lineup. Its strong regional identity and focus on tech‑savvy mobility solutions resonate well with Europe’s expanding population of digital nomads and business commuters.

Europe Smart Luggage Industry News

• In May 2025, Samsonite launched two limited-edition circular luggage collections (Essens  Circular and Proxis  Circular) in Europe, introducing the company's first Digital Product Passports (DPPs). These provide a 360° view of the product lifecycle including component origins, repair options, and end-of-life guidance. The Essens  Circular uses at least 80% recycled content from old suitcases, while Proxis  Circular features 65% bio-circular and recycled materials using ISCC mass-balance methodology.
  
• In March 2025, DELSEY Paris unveiled its largest licensed portfolio expansion—including tech‑aligned backpacks, spinners, and crossbodies—at the Travel Goods Show, reinforcing its European smart‑luggage relevance. Though not directly branded as smart luggage, the collections integrate modern materials, secure formats, and design attributes that align with Europe’s rising demand for connected travel accessories.
  
• In early 2025, Samsonite and Panasonic introduced the EVOA Tech line featuring built‑in Seekit Bluetooth tracking, biometric locks, integrated scales, and USB charging, directly elevating Europe’s smart‑luggage experience. Though globally released, the product expanded through Samsonite’s European retail network, reinforcing widespread adoption of luggage embedded with IoT capabilities.
  
• In January 2025, Rimowa introduced an NFC-based product registration system for all suitcases purchased from January 2023 onward. Customers can scan an NFC tag embedded behind the telescopic handle to register their luggage and receive a digital Ownership Certificate stored on the Aura Blockchain Consortium platform. This provides digital identity, authentication, and access to Rimowa's Lifetime Guarantee information, supporting transparency and circular business model.
  
• In May 2024, Horizn Studios launched the M5 Smart cabin luggage (37L) featuring an integrated one-click removable, cabin-approved smart charger with multiple ports for fast simultaneous charging. The German brand emphasized its position as among the first globally to offer a removable smart charger compliant with airline regulations. The suitcase features premium German polycarbonate (partially recycled), vegan materials, 99% waste-free production, and a lifetime warrant.
  

The Europe smart luggage market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Million) volume (Thousand Units) (from 2022 to 2035), for the following segments:

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Market, By Technology

• Sensors
• SIM cards
• USB charging

Market, By Size

• Small (55cm)
• Medium (64cm)
• Large (77 cm)     

Market, By Connectivity

• Wi-Fi
• Bluetooth
• GPS
• RFID

Market, By Shell Type

• Hard shell
• Soft shell

Market, By Material

• Canvas
• Plastic
• Nylon
• Polyester
• Others (polycarbonate etc.)

Market, By Application

• Real-time tracking
• Proximity alerts
• Remote locking
• Digital scaling
• Others (smart packing assistants etc.)

      Market, By Price

• Low
• Medium
• High 

Market, By Distribution Channel

• Online
  • E-Commerce
  • Company website
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Others (Individual stores, Departmental stores, etc.)

The above information is provided for the following countries:

• Germany
• France
• UK
• Italy
• Spain