Europe Pet Coat Care Market

Europe Pet Coat Care Market Size

The Europe pet coat care market was estimated at USD 15.2 billion in 2024. The market is expected to grow from USD 15.8 billion in 2025 to USD 22.2 billion in 2034 at a CAGR of 3.9%.

The Europe pet coat care market is growing rapidly, especially due to increased pet ownership and growing focus on well-being of pets. According to the European Commission, European Union (EU) citizens own more than 72 million dogs and more than 83 million cats. Around 44% of all households in the EU have a companion animal, and more than 90% are dogs or cats. Many consumers consider their pets as part of the family which expands the grooming products and services market. Pet coat care includes shampoos, conditioners, gels and creams, offered over the counter or by a professional cosmetologist.

In the past few years, there has been a shift in consumer behavior, preferring natural and organic products, due to rising concerns regarding adverse effects of chemical-based products. The UK, Germany, and France contribute significantly to the Europe pet care market. Pet owners prefer coat care products that maintain pet hygiene and improve their overall health, including anti-allergy shampoos or conditioners specially made for sensitive skins. There is a growing trend towards demand for personalized pet care, which includes improving comfort and hygiene of pets along with routine cleaning.

In the European pet coat care market, the variation in product safety standards and regulatory requirements pose significant challenge to market growth. Pet grooming products are monitored by less harmonized regulations, resulting in inconsistencies of guidelines regarding types of ingredients, labelling and product claims. The regulations regarding permissible ingredients in pet grooming products, animal testing, labeling requirements and product classification, also differ across various European countries. The region also lacks unified animal-related regulations, to govern all the aspects of pet grooming products.

Europe Pet Coat Care Market Trends

• The changes in lifestyle, aging population, and growing number of single-person households have contributed to the increased number of pet ownership. The rising number of pet ownership, especially dogs and cats, has driven the demand for pet grooming products. According to the European Pet Food Industry Federation, pet ownership in Europe reached up to 352 million in 2022, with 129 million cats, 106 million dogs, 52 million birds, 30 million small animals, 23 million fish, and 12 million reptiles.      
  
• The growth of e-commerce platforms has changed the purchasing behavior of consumers, as online platforms offer convenience, availability of product variety and easy access to product information. The growth of e-commerce has prompted manufacturers to invest in increasing their digital presence and developing direct-to-consumer strategy. Additionally, manufacturers also offer subscription-based models, widely popular amongst pet owners. Subscription models enable pet owners to get regular supply of grooming products such as shampoo and conditioners.    
  
• The rising consumer awareness about health has prompted them to seek natural, organic and clean-label pet coat care products. The consumers also prefer products that are hypoallergenic, pH-balanced, and suitable for sensitive skin. The rising demand for natural products is attributed to the growing concerns regarding ingredient safety, animal welfare and environmental impact.
  

Europe Pet Coat Care Market Analysis

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• Based on product, the Europe pet coat care industry is segmented into shampoo, conditioner, skin powder, perfume, cream, oil, lotion, spray and others. In 2024, shampoo segment dominated the market, generating revenue of USD 7.04 billion, and is expected to reach more than USD 10.36 billion by 2034.
  
• Shampoos are used by nearly all pet owners as an important grooming product, to maintain pet hygiene and coat health. For dogs, maintaining hygiene refers to controlling dirt, odor, and shedding, all of which require regular bathing. Thus, pet owners often buy shampoo, which makes it the most frequently purchased product.
  
• Products formulated for specific needs such as anti-flea, anti-dandruff, deodorizing, hypoallergenic, and moisturizing shampoos are available. The wide variety of this product line encourages frequent purchases and trials, thus driving market growth.
  
• The demand for shampoos is also driven by growing adoption of natural, organic, and medicated shampoos that target allergies, sensitivities, and other dermatological issues for pets, which are priced higher due to their specialized nature, thereby driving the segment growth.

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• Based on size, the Europe pet coat care market is categorized into small jars & bottles (<50 ml/1.7 fl.oz), standard consumer size (50 ml - 250 ml/1.7-8.5 fl.oz), professional sizes (250 ml - 500 ml /8.5), extra - large & commercial size (above 500 ml/). In 2024, the standard consumer size (50 ml – 250 ml/1.7-8.5 fl.oz) segment emerged as dominant, accounting for a substantial revenue of USD 7.17 billion, and is expected to reach USD 10.64 billion by 2034.
  
• The standard consumer size (50 ml – 250 ml/1.7-8.5 fl.oz) provides enough product quantity for several grooming sessions. Most pet owners groom their pets every few weeks, and a 250 ml bottle typically lasts for multiple washes, especially for small pets.
  
• Standard sizes are typically priced higher than large professional or bulk formats, which makes them accessible to average consumers. Consumers frequently prefer this size range in new brands and product variants, due to various factors such as affordability.

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• The U.K dominated the Europe pet coat care market with a revenue of around USD 1.81 billion in 2024 and is expected to reach around USD 2.91 billion by 2034. The U.K pet coat care market is growing due to increasing rates of pet ownership alongside the consumer lifestyle shift. There is also an increased focus on animal welfare as well as hygiene. In the U.K, there is also an increased emphasis on wellness, grooming routines. Dog and cat owners also purchase pet shampoos and conditioners that cleanse, improve skin health, control shedding, and enhance coat appearance. Consumers are willing to spend more on products such as shampoos, conditioners, and grooming tools.
  
• Pet shampoo is the most widely used product in the pet coat care market. Consumers favor specialized formulas such as those for sensitive skin, odor control, or anti-flea treatment. There is an increase in demand for organic and natural products due to rising awareness regarding chemical-based products.
  

Europe Pet Coat Care Market Shares

• The market is led by some key market players such as Spectrum Brands, Beaphar B.V., Wahl Clipper Corporation, Earthbath and TropiClean. These players hold a market share of 35-40% collectively. Manufacturers are adopting strategic steps, such as mergers, acquisitions, partnerships, and collaboration, to meet the growing consumer demand and consolidate their position in the market.
  

Europe Pet Coat Care Market Companies

Major players operating in the Europe pet coat care industry are:

• Aenorasis SA
• Animology
• Artero
• Beaphar BV
• Earthbath
• George Georgiadis & Co
• Groomers Limited
• John Paul Pet
• Mega Disposables SA
• Pet Head
• Pets Purest
• PLIN Nanotechnology SA
• Spectrum Brands
• TropiClean
• Wahl Clipper Corporation

Animology is a UK-based brand specializing in pet grooming products. The brand offers a wide portfolio of shampoos, conditioners, and other grooming products that assist in keeping pet coats clean and healthy. The company is committed to providing the best quality products. The brand also works in partnerships with several retailers to ensure wide reach for consumers.

Beaphar BV specializes in offering a broad range of pet health, care and nutrition products. The company’s operations align with global drive towards sustainability initiatives, and market strategies such as partnerships and product innovations. In 2023, Beaphar announced a joint venture with the Umesh Modi Group which allows them to expand their presence and enter Indian market.

Europe Pet Coat Care Industry News

• In April 2025, Spectrum Brands Inc’s FURminator launched smart shampoo packaging with spill-resistant aeroflex design. The developed product is a sustainable 16 fl oz bottle that contains 66% less plastic compared to same-size rigid plastic bottles.
  
• In May 2025, Advance Personal Care Limited’s Pran launched shampoo for pets, Adora Aloe-Oatbath. The company exports its products to North America and Europe.
  
• In February 2024, DotDotPet launched new range of shampoos for dogs, that includes Curly Coat Conditioning Dog Shampoo, Long Coat Conditioning Dog Shampoo, Double Coat Conditioning Dog Shampoo, Short Coat Conditioning Dog Shampoo, and Puppy Conditioning Shampoo.
  

The Europe pet coat care market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Shampoo
• Conditioner
• Skin Powder
• Perfume
• Cream
• Oil
• Lotion
• Spray
• Others

Market, By Size

• Small jars & bottles (<50 ml/1.7 fl.oz)
• Standard consumer size (50 ml - 250 ml/1.7-8.5 fl.oz)
• Professional sizes (250 ml - 500 ml /8.5)
• Extra - large & commercial size (Above 500 ml/)

Market, By Delivery

• Prescription
• Over-the-counter (OTC)

Market, By Type/ingredient

• Natural/ organic
• Chemical based & medicated

Market, By Pet Type

• Dog
• Cat
• Others

Market, By End Use

• Individual
• Commercial

Market, By Distribution Channel

• E-commerce website
• Hypermarkets & supermarkets
• Pet specialty store
• Pharmacies/drug stores
• Pet grooming salons & spas
• Other retail store (department stores, warehouse club, and discount stores)

The above information is provided for the following regions and countries:

• Greece
• Italy
• Spain
• UK
• Germany
• France
• Sweden
• Denmark
• Finland
• Norway
• Iceland
• Rest of Europe