Europe Payment Orchestration Platform Market

Europe Payment Orchestration Platform Market Size

The Europe payment orchestration platform market was valued at USD 344.8 million in 2024 and is estimated to register a CAGR of 19.7% between 2025 and 2034. Additionally, the expansion of the market can be further attributed to the globalization of eCommerce and expansion of businesses in new regions which has led to the increase of payment solutions for European businesses using multiple currencies and cross border transactions.

In 2024, the transaction value of digital payments in Europe is forecasted to grow from 1.72 trillion in 2023 to a whopping 2.08 trillion and this serves as good news for European SMEs. Payment orchestration solutions are key because they enable payments to be categorized, managed, and routed from one platform.

Europe Payment Orchestration Platform Market Trends

AI combined with machine learning to further enhance the capabilities of payment orchestration platforms is gaining a lot of traction. These platforms need loads of transaction data from firms to study how people use their services. These insights help them design the payment authorization and fraud monitoring systems.

A key benefit of AI and ML for B2B orchestration platforms is that orchestration systems prevent fraudulent payment activities and, importantly, provide analytics that are tailored to the customer's needs. In April 2024, for instance, Emagia introduced a B2B Payment Orchestration Platform for global businesses. This AI-based platform enhances the effectiveness of B2B payment processes and flexibility at the same time.

Market players are starting to form strategic collaborations aimed at developing and deploying orchestration platform solutions in a more effective manner. For example, FinMont entered into a strategic partnership with ConnexPay, a B2B payments platform, in February 2024. In doing so, FinMont was able to add the entire payment processing features of ConnexPay, which improved the effectiveness of payment processing businesses for travel companies using the travel orchestration platform.

One of the paramount problems facing the payment orchestration providers' platform in Europe is cybersecurity-related challenges. It is a well-known fact that as payment transactions shift to the internet, online systems tend to become targets for abuse. Issues such as leaking sensitive information, commandeering accounts, and phishing put service providers and users on the edge. Strong security protocols, such as data encryption, tokenization, and multi-factor authentication, need to be combined in payment orchestration systems so that valuable information is less vulnerable. In addition, they need to continuously improve their components in order to respond to new threats.

Europe Payment Orchestration Platform Market Analysis

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• Based on platform, the market is divided into B2B, B2C and C2C. In 2024, the B2B segment held a Europe payment orchestration platform market share of over 55% and is expected to cross USD 800 million by 2034. As European businesses grow internationally, they need a system to manage payments in different currencies and methods efficiently.
  
• B2B payment orchestration platforms offer an easy approach in handling multiple currencies, payment modes and compliance which enhances a business’ cash flow. These platforms also make it easy to manage multiple payment hubs and reduce the costs involved with payment reconciliation, invoicing and improving overall payment process.
  

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• Based on end-use, the Europe payment orchestration platform market is categorized into BFSI, retail & e-commerce, healthcare, travel & hospitality and others. The retail & e-commerce segment held a market share of around 36% in 2024. The retail and e-commerce sectors across Europe are rapidly adopting payment orchestration platforms to provide an integrated, omnichannel shopping experience.
  
• This enhances the customer’s experience by integrating a single point payments. Also, stores are busy adapting solutions that would provide flawless payment experience across all channels. Such channels are easy to add with the use of payment orchestration platforms. Due to the popularity of digital wallets, Buy Now Pay Later (BNPL) services, e-commerce stores these days utilize these platforms to control and integrate several payment methods.
  

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• U.K. dominated the Europe payment orchestration platform market with a major share of over 20% in 2024. The growth of market in the region is driven by open banking rules and a strong fintech sector.
  
• British financial institutions and British e-commerce companies are endeavouring to expand their markets in third countries. Their focus is on forging alliances with other businesses in order to provide new payment solutions such as account aggregation, buy now pay later (BNPL) and embedded finance.
  
• In the U.K. payment services directive, it broadens the scope of regulation which ensures transparency in the payment industry, security and protection of consumer data which helps in the adoption of payment orchestration platforms. All this, combined with the need for stitch payment orchestration that brings together various payment options in a single interface, focuses on customer orientation, and meets regulatory requirements, positions the U.K. as one of the best payment orchestration hubs in Europe – all types of payments will be accepted.
  
• Germany's strong export market requires efficient international payment processing. Payment orchestration platforms help German businesses handle secure cross-border payments, supporting global trade. The rise in digital payments, especially mobile and contactless, increases the need for these platforms to integrate new technologies into existing business models.
  
• The growing acceptance of mobile wallets and one-click payments drives demand for orchestration platforms that simplify payment processing and reduce transaction costs in France. For instance, in March 2024, CellPoint Digital partnered with La Compagnie, a French airline that offers business class-only transatlantic flights. The collaboration is aimed to help La Compagnie optimize their payment processes, lower transaction costs, and provide more flexible payment options to its passengers.
  

Europe Payment Orchestration Platform Market Share

• Payoneer and Paysafe control the Europe payment orchestration platform industry with a total share of approximately 10%. Being a market leader, Paysafe goes ahead and enhances its payment options for its customers. Some of the payment options being worked on include, so that they meet the requirements of European enterprises, cryptos, Buy NowPay Later (BNPL) etc. Additionally, the company is forming joint ventures and is acquiring other companies so as to enhance its business in Europe. Collaborating with local and global traders enables them to gain access to rapidly growing areas such as e-commerce and digital payments.
  
• Payoneer has set its aim on further developing its cross border payments services to assist businesses in Europe in cashing onto worldwide opportunities. This comprises allowing payments in varied currencies and handling overseas bank transfers which will appeal to international businesses.
  
• Additionally, the company focuses on empowering SMEs in Europe by providing them with efficient payment processing solutions. This helps the company in strengthening its presence in the market.
  

Europe Payment Orchestration Platform Market Companies

Major players operating in the Europe payment orchestration platform industry include:

• Akurateco
• BlueSnap
• CellPoint
• Checkout.com
• IXOPAY
• Payoneer
• PayPal (Braintree)
• Paysafe
• Recurly
• Spreedly
  

Nowadays, merchants and businessmen are maximizing payment’s efficiency and flexibility, which is contributing to the growth of the Europe payment orchestration platform market. The management of payments in different regions is being simplified by means of unified dashboards, multicurrency support, and smart routing. As a result, the integrations with other payment service providers have also improved, which has dramatically increased the operational efficiency for firms.

An interesting approach employed by market participants to improve the approval rate of transactions and the detection of fraud is the incorporation of modern technologies such as artificial intelligence and machine learning.

AI provides detailed insights on payment actionability, while general market focus seems to be shifting to scalability and customization. From e-commerce to travel and hospitality, businesses of all types are looking to incorporate more modular solutions from a diverse set of platforms.

Europe Payment Orchestration Platform Industry News

• In October 2024, Fabrick entered into partnership with Terrapay, with the aim of facilitating cross-border payments in Europe. The purpose of the integration is to make payments easier for various businesses via one single platform, which is expected to commence in Italy. The goal of this partnership is to cut expenses, improve the governance security framework and ensure compliance with international regulation by interconnected Fabrick’s BaaS platform with TerraPay’s network.
  
• March 18, 2024, Trustly, the worldwide open banking solutions provider, announced partnership with Edinburgh-based payment orchestration company BR-DGE. Such integration will allow BR-DGE’s customers to utilize the Trustly’s open banking solutions enabling them to perform easy deposits, withdrawals and other services.
  

The Europe payment orchestration platform market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2034, for the following segments:

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Market, By Platform

• B2B
• B2C
• C2C

Market, By Enterprise Size

• Small enterprises
• Medium enterprises
• Large enterprises

Market, By Application

• Cross border transaction
• Risk management
• Advanced analytics & reporting

Market, By End-Use

• BFSI
• Retail & E-commerce
• Healthcare
• Travel & hospitality
• Others

The above information is provided for the following countries:

• UK
• Germany
• France
• Italy
• Spain
• Russia
• Nordics
• Benelux
• Poland
• Austria
• Rest of Europe