Europe Motorcycles and Scooters Market

Europe Motorcycles and Scooters Market Size

The Europe motorcycles and scooters market size was estimated at USD 21.9 billion in 2024. The market is expected to grow from USD 22.3 billion in 2025 to USD 30.8 billion in 2034, at a CAGR of 4.1%, as per the latest report published by global market insights, Inc.

• Europe motorcycles and scooters market is gaining ground continuously, thanks to the rising urbanization, the need of fuel-efficient personal transportation, and government subsidy on electric two wheelers. The urban commuters prefer light, easy, and cheap to buy and own cars in urban areas as well as leisure and tourism motorcycles which are sources of demand also in the region.
  
• Developments are being spurred by the increased uptake of electric scooters, connectivity features and green mobility. With Europe shifting to carbon neutrality, makers are putting dollars into EV platforms, battery-swapping stations and computerized rider interfaces.
  
• COVID-19 initially threw a wrench into manufacturing and logistics in Europe's motorcycle and scooter market, leading to a short-lived dip in registrations. Yet, by 2022, the sector made a robust comeback, fueled by surging fuel prices, a heightened demand for personal transport, and an uptick in recreational riding interest. Today's European riders are placing a premium on digital connectivity, mobile integration, and advanced dashboard interfaces, redefining the modern riding experience.
  
• European countries like Italy, France, and the Netherlands are promoting sustainability with incentives for electric scooters and investments in micromobility infrastructure. By 2025, OEMs such as Piaggio and BMW Motorrad introduced smart electric two-wheelers with OTA updates, navigation, and safety features, supporting the EU's urban mobility goals.
  

Europe Motorcycles and Scooters Market Trends

• In 2023, manufacturers like BMW Motorrad and Piaggio added features such as predictive maintenance and real-time diagnostics to meet rising demand for digital integration. This trend is set to grow.
  
• By July 2024, new two-wheelers in the EU will be mandated to feature connected safety technologies, including event data recorders, intelligent speed assistance, and advanced rider assistance systems (ARAS), in line with evolving EU safety standards. In anticipation of regulations set for 2026, OEMs are channeling investments into V2X communication and edge computing solutions, specifically designed for motorcycles and scooters.
  
• Countries such as Italy, France, and Netherlands launched trials of a 5G-enables V2X infrastructure back in 2024 with the goal of improving two-wheeler-osmosis urban traffic. Funded by EU mobility grants and co-operation with telecoms, these programs are suggested to reach Europe by 2027, making the riding easier and traffic more efficient, as well as reducing the risk of getting involved in road accidents by improving the levels of safety of the riders themselves.
  
• In 2024, Piaggio and technological partners would further ally around the development of connected electric scooters featuring cloud-based infotainment, personalized ride analytics, and AI-assistance. Such partnerships are on the rise as OEMs focus on over-the-air updates, rider customization and long-term digital service models.
  
• Since 2023, the European market has seen a surge in demand for connected fleet solutions, particularly focusing on scooters and light motorcycles. Companies like Targa Telematics and ZF offer features such as plug-and-play battery management, optimized routing, and predictive maintenance platforms. With rising demands for electrification and real-time visibility, these solutions are poised to attract increased investor spending.
  
• According to ACEM, in 2024, new motorcycle registrations in France, Germany, Italy, Spain, and the UK totaled 1,155,640 units, a 10.1% increase from 2023. Italy led with 352,294 units (up 10%), while Germany and Spain grew by 16.3% and 14.2%, respectively, reflecting strong demand despite mixed moped trends.
  

Europe Motorcycles and Scooters Market Analysis

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Based on product, the Europe motorcycles and scooters market is divided into motorcycles and scooters. The motorcycle segment dominated the Europe motorcycles and scooters market, accounting for around 84% in 2024 and is expected to grow at a CAGR of over 4% through 2025 to 2034.

• Motorcycle manufacturers are adopting advanced technologies like smart connectivity, rider assistance systems, and over-the-air updates. Brands such as BMW Motorrad, KTM, and Yamaha focus on safety and experience with features like real-time navigation and adaptive cruise control. The rising demand for adventure and touring motorcycles is driven by their durability and performance across diverse terrains, appealing to both seasoned and new riders.
  
• For instance, in September 2024, KTM unveiled its latest Adventure 1290, featuring enhanced electronics with smartphone connectivity, traction control, and cornering ABS. This launch highlights the segment’s focus on combining high performance with cutting-edge digital features to meet the evolving needs of adventure and sport motorcycle enthusiasts across Europe.
  
• Electric scooters are leading the charge in the scooter segment, boasting a CAGR of over 2% from 2025 to 2034. This surge is fueled by increasing urbanization, a shift towards micromobility, and proactive government policies championing clean and convenient urban transport in cities such as Milan, Paris, and Amsterdam.
  
• The growing attention to electric mobility and the issue of sustainable transport stimulates the development of the scooter segment. Electric scooters provide a useful, low carbon footprint option to short-range commuting and play into Europe carbon neutrality targets and smart city plans.
  
• Although the electric scooter is increasing in popularity, the traditional petrol-run motorcycles are still being used in long distance travel and recreative riding. The manufacturers, including Honda and Yamaha, still invest in the development of better fuel consumption and the digitalization of their products like the connection to the smartphone and high-level safety systems.
  
• Motorcycles and scooters collectively have comprised the core of the two-wheeler markets in Europe. Motorcycles are the largest in terms of volume and value as they are more versatile and offer performance, whereas scooters are more innovative and urban and particularly when they are of electric versions.

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Based on propulsion, the Europe motorcycles and scooters market is segmented into internal combustion engine (ICE) and electric vehicles (EVs). The internal combustion engine (ICE) segment dominates the market with 74% share in 2024, and the segment is expected to grow at a CAGR of over 4% from 2025 to 2034

• The internal combustion engine (ICE) segment dominates the market due to its long-established presence, wide availability, and well-developed infrastructure across Europe. Traditional petrol-powered motorcycles and scooters continue to be favored by many riders for their performance, range, and fueling convenience.
  
• The EV segment is growing rapidly due to environmental awareness, stricter emission regulations, and government incentives. Urban commuters and younger riders prefer electric scooters and motorcycles for their low costs, quiet operation, and zero emissions, especially in cities with low-emission zones.
  
• EV two-wheelers are made more attractive by expanding investments in battery improvements and electric propulsion technology, as well as charging infrastructure by manufacturers. Market leaders such as Piaggio and BMW Motorrad are increasing their range of electric models which have competitive ranges, smart systems and fast charging. It is hoped that this push will slowly change market dynamics as the share of EVs will increase in the next decade.
  
• For instance, in October 2024, Piaggio introduced the Vespa Elettrica 2.0, an electric scooter with greater battery range and connectivity to a smartphone and fast charging. The release is an indication of the increasing emphasis on electric propulsion in the scooter category as it addresses the needs of urban consumers who want environmentally friendly and advanced technology mobility in Europe.
  
• Despite this, EV adoption still faces some challenges such as increased upfront costs, charging station accessibility in rural locations, and battery life. Consequently, the ICE segment will retain a healthy percentage share in the short run as coexistence between it and EVs increases as the market moves to sustainability.
  

Based on engine displacement, the Europe motorcycles and scooters market is segmented into Under 250cc, 250cc–500cc, 500cc–1000cc and above 1000cc. The 500cc–1000cc segment is expected to dominate the market.

• The 500cc-1000cc category is predicted to lead the market with a CAGR of around 49% from 2025 to 2034, which can be attributed to the fact that they are the model with the perfect combination of power, utility and affordability. The segment targets a large spectrum of customers-both daily commuters who want improved performance to weekend enthusiasts who want spirited touring and adventure possibilities.
  
• The 500cc-1000cc bikes are popular for their balanced power, affordability, and versatility, appealing to both new and experienced riders. Manufacturers are driving growth by introducing models with advanced technologies, improved fuel efficiency, and rider assistance systems.
  
• For instance, in November 2024, Yamaha rolled out the revamped MT-07, a 689cc middleweight motorcycle boasting upgraded electronic rider aids, better fuel efficiency, and a fresh digital instrument cluster. This debut underscores the persistent appetite in Europe for mid-displacement motorcycles that seamlessly blend performance with versatility, catering to a diverse rider demographic.
  
• Although smaller displacement bikes (less than 250cc) are still used extensively in urban commuter applications as well as by new riders, and the motorcycles above 1000cc serve prestige and high-performance niches, 500cc 1000cc mid-displacement motorcycles are the most useful and affordable. This is the part where innovation in engine tune, lightweight and connection features are introduced, which also provide more rider experience and safety.
  
• With change in motorcycle market in Europe, 500cc -1000cc segment will earn huge portion of the market share as it has been in high demand in respective touring, adventure and sport motorcycles. This trend indicates how the riders prefer using motorcycles whose performance has a high dynamic and utility in daily use.
  

Based on distribution channel, the Europe motorcycles and scooters market is segmented into offline and online sales. The offline segment is expected to dominate the market.

• Offline distribution channels dominate the European motorcycles and scooters market. Consumers prefer brick-and-mortar dealerships, showrooms, and retail stores for vehicle inspection, test rides, and personal assistance. Established dealership networks ensure strong after-sales services, maintenance, and spare parts availability, fostering customer confidence and loyalty.
  
• In Europe, offline distribution thrives through established dealer networks and showrooms, offering test rides, expert guidance, financing, and after-sales support. It also fosters customer loyalty via events, demo rides, and local promotions, which are difficult to replicate online.
  
• Nevertheless, online retailing is also on the rise especially among younger and technologically adventurous customers seeking convenience and transparency in pricing. Direct-to-consumer sales have been introduced on e-commerce and OEM-managed websites and are being used more frequently with scooters and electric motorcycles. There are also online ways of facilitating configuration tools, virtual showroom and doorstep delivery services which make buying convenient.
  
• Although it can be assumed that offline distribution channel will still be predominant in the following years, online sales can be expected to increase at a slow but steady pace between 2025 to 2034 with a CAGR of around 8%, as the brands will tend to implement omnichannel approaches in retail. The fact that dealerships are physical and online have contributed to greater outreach and customer satisfaction when it comes to the various demographic factors.
  
• For instance, In April 2024, BMW Motorrad introduced a pilot program in Germany, allowing direct online sales for select models, including the CE 04 electric scooter and the R 1250 GS. This initiative enables customers to finalize their purchases entirely online, encompassing financing and delivery.

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Germany contributes to Western Europe motorcycles and scooters market with around 33% market share and generated around USD 3.1 billion revenue in 2024.

• Germany is a dominant market in Western Europe in terms of motorcycle and scooter that is controlled by a robust automobile market, its wealthy people and the love of performance focused two-wheelers. The infrastructure and road conditions favoring the use of motorcycles in the country are also well established. Having a relatively higher affinity towards the bigger engine displacement bikes, the German consumers invest in touring and adventure bikes, which makes the country a major market of premier brands.
  
• Germany's domestic market, bolstered by major players like BMW Motorrad, stands as a formidable force. A commitment to engineering excellence and innovation has firmly established Germany as a leader in cutting-edge motorcycle technologies, including electric powertrains, advanced driver-assistance systems, and internet connectivity.
  
• For instance, according to ACEM in 2024, Germany registered 248,618 new motorcycles, marking a 16.3% year-on-year increase the highest growth rate among the top five European markets. This underscores the country's dominant role in driving motorcycle demand in the region
  
• Another advantage is the presence of a developed network of dealerships, financing opportunities and rider training allowing more people to access and be safe when riding, either new or experienced riders in Germany. There is the presence of motorcycle shows, events, and the enthusiasts that give the steady rise of demand in various classes of vehicles.
  
• France, the Netherlands, Belgium, and Austria significantly contribute to the Western Europe scooter market. Urban scooter adoption is high in France due to dense populations and supportive policies. The Netherlands leads in electric scooter adoption, driven by sustainable mobility initiatives. Austria and Belgium show steady demand for mid-size motorcycles and invest in two-wheel mobility infrastructure.
  

The motorcycles and scooters market in Italy (Southern Europe) is expected to experience significant and promising growth from 2025 to 2034.

• Italy is set to experience significant growth in the European motorcycles and scooters market with a CAGR of over 3% from 2025 to 2034, driven by its two-wheeler culture, urban infrastructure, and demand for economical transportation. Cities like Rome, Milan, and Naples favor motorcycles for commuting due to narrow streets and traffic congestion, while the rising popularity of performance and adventure motorcycles boosts demand.
  
• The Italian government’s focus on sustainability is driving the adoption of low-emission and electric two-wheelers through incentives, low-emission zones, and rising fuel prices. Domestic brands like Piaggio and Ducati are fueling market growth with innovative models.
  
• Other Southern Europe countries, including Spain, Portugal, and Greece, is advancing in the two-wheeler market. Spain's motorcycle registrations rose by over 14% in 2024. Portugal sees growing scooter demand in Lisbon and Porto, while Greece maintains stable sales with gradual adoption of electric models. Favorable climates and urban layouts support this growth.
  
• According of ACEM, in 2024, Italy saw a surge with 352,294 new motorcycle registrations, marking a 10% uptick from 2023. This ascent cements Italy's status as Europe's premier motorcycle market. Such growth underscores Italy's pivotal influence on the Southern European two-wheeler scene, showcasing the nation's enduring passion for both practical scooters and top-tier performance motorcycles.
  

The motorcycles and scooters market in Sweden (Northern Europe) is expected to experience significant and promising growth from 2025 to 2034.

• Sweden's motorcycles and scooters market is expected to grow significantly with a CAGR of over 3% from 2025 to 2034, driven by rising demand for sustainable mobility and government-backed clean transport initiatives. Cities like Stockholm and Gothenburg are promoting low-emission zones, boosting the adoption of electric scooters and lightweight motorcycles.
  
• Sweden's high living standards and rising middle-class spending are boosting demand for premium touring and adventure motorcycles. Scenic road networks are driving motorcycle tourism, while OEMs are introducing models for both urban and long-distance riding to meet consumer preferences.
  
• For instance, in June 2024, the Swedish Transport Administration introduced grants covering 25% of the purchase price for electric motorcycles and scooters to reduce congestion and boost zero-emission vehicle adoption.
  
• Other Northern Europe countries, including Finland, Denmark, and Norway, is witnessing rising two-wheeler adoption. Norway's subsidies for electric mobility, Denmark's cycling culture, and Finland's interest in off-road biking are driving demand for eco-friendly two-wheelers.
  

The motorcycles and scooters market in Poland (Eastern Europe) is expected to experience significant and promising growth from 2025 to 2034.

• Poland's motorcycles and scooters market is expected to grow significantly with a CAGR of around 4% from 2025 to 2034, driven by urban congestion, rising fuel costs, and increasing demand for eco-friendly commuting in cities like Warsaw, Krakow, and Wroclaw.
  
• For instance, in 2024, the Warsaw city council rolled out fresh incentives for purchasing electric scooters and motorcycles. These incentives encompass VAT reductions and the establishment of free parking zones in the city center. As a result, there's been a marked increase in registrations for electric two-wheelers, underscoring the public's positive reaction to these supportive measures and the broader push for sustainability.
  
• In Poland, government initiatives like subsidies for electric two-wheelers and urban traffic restrictions on high-emission vehicles are steering consumer preferences towards modern, fuel-efficient, or electric scooters and motorcycles. Additionally, the expansion of dealership networks, enhancements in road infrastructure, and a rise in disposable incomes are fueling this adoption, especially in semi-urban and rural areas with limited public transport.
  
• In Eastern Europe, rising fuel costs and traffic congestion in cities like Bucharest and Budapest are driving commuters toward two-wheelers. Romania and Bulgaria are also seeing a shift from mopeds to motorcycles due to aspirational ownership, better financing, and expanding OEM presence.
  

Europe Motorcycles and Scooters Market Share

• The top 7 companies in the Europe motorcycles and scooters industry are Piaggio Group, BMW Motorrad, Honda Motor Co., Yamaha Motor, KTM AG, Ducati and Niu Technologies contributing around 26% of the market in 2024.
  
• Piaggio Group, known for brands like Vespa, Aprilia, and Moto Guzzi, integrates connected technologies into its two-wheelers in Europe, offering smartphone connectivity for navigation, calls, and diagnostics. The company focuses on digital innovations in electric scooters, supporting Europe's shift to connected and sustainable transport.
  
• BMW Motorrad leads in European connected motorcycle technology with its Connected Ride system, featuring a TFT display, smartphone integration, navigation, real-time traffic updates, and eCall services. The brand focuses on rider safety through V2V communication trials and OTA updates.
  
• Honda Motor Co. integrates connectivity features into its European premium and mid-range motorcycles. The Honda RoadSync app allows riders to use navigation, calls, messages, and music via voice commands and handlebar controls. Honda is also exploring cloud-based solutions to enhance Europe’s connected vehicle infrastructure.
  
• Yamaha Motor is expanding in Europe's connected two-wheeler market with its Yamaha MyRide app, smart telematics, and partnerships to enhance connectivity in electric and hybrid motorcycles, focusing on safety, efficiency, and data-driven services.
  
• KTM AG, through its KTM and Husqvarna brands, integrates connectivity features like TFT displays and KTM My Ride for music, navigation, and calls, while exploring AI-driven telematics and predictive maintenance for Europe’s advanced markets.
  
• Ducati integrates connectivity into its sport and touring motorcycles, offering the Ducati Link App for journey logging, ride customization, and maintenance alerts. Features like cornering ABS, traction control, and real-time performance tracking cater to Europe’s demand for advanced two-wheelers.
  
• Niu Technologies, a leader in smart electric scooters, is rapidly expanding in Europe due to its focus on cloud connectivity and app-based vehicle management. Its scooters feature GPS tracking, anti-theft systems, OTA updates, and real-time battery diagnostics, appealing to urban centers in Western and Southern Europe where smart mobility is growing.
  

Europe Motorcycles and Scooters Market Companies

Major players operating in the Europe motorcycles and scooters industry are:

• BMW Motorrad
• Ducati
• Harley-Davidson
• Honda Motor
• KTM AG
• Niu Technologies
• Piaggio Group
• Royal Enfield
• Suzuki Motor
• Triumph Motorcycles
• Yamaha Motor
  
• BMW Motorrad leads Europe’s motorcycles and scooters market with its ConnectedRide platform, offering navigation, eCall services, and smartphone integration. Piaggio Group enhances Vespa and Aprilia with app-based diagnostics, anti-theft systems, and navigation. Honda Motor’s RoadSync app enables voice-controlled calls, maps, and music, adhering to European data standards.
  
• Yamaha Motor’s MyRide app offers GPS tracking, ride analytics, and connectivity for electric and ICE two-wheelers and KTM AG integrates navigation, Bluetooth audio, and ride customization via the KTM My Ride app, while exploring AI-based telematics for premium models. Ducati’s Ducati Link App provides bike personalization, journey logs, and real-time alerts, meeting Europe’s demand for high-tech motorcycles.
  
• Niu Technologies leads Europe's smart scooter market with IoT-based cloud connectivity, real-time tracking, and battery diagnostics via its app. Harley-Davidson uses its H-D Connect system for location tracking, vehicle health, and remote monitoring, focusing on touring bikes and electric models like LiveWire. Royal Enfield integrates digital dashboards and Bluetooth navigation in new models, blending legacy branding with modern mobility for younger riders.
  
• Suzuki Motor is expanding in Europe with connectivity-enabled bikes featuring the MySpin app for seamless smartphone integration and Triumph Motorcycles is enhancing its My Triumph Connectivity System with Google navigation, phone control, and ride telemetry. Both brands focus on tech-driven features to stay competitive in Europe's digital two-wheeler market.
  

Europe Motorcycles and Scooters Industry News

• In August 2025, The Verge TS Pro electric superbike, developed by Finnish company Verge Motorcycles, was reviewed for its innovative in-wheel motor design and performance features.
  
• In June 2025, Vmoto partnered with Uber Eats to incentivize couriers in European cities to switch to electric vehicles. The collaboration includes establishing London's first battery-swap pilot for e-mopeds.
  
• In June 2025, Royal Enfield unveiled at EICMA 2024, the Classic 650 combines Royal Enfield's signature retro styling with modern performance enhancements. It features the familiar 650 engine, returned for improved low-end acceleration and cruising comfort, appealing to European riders seeking a blend of tradition and innovation.
  
• In May 2025, BMW Motorrad unveiled the Concept RR at the Concorso d'Eleganza Villa d'Este in May 2025. This concept bike showcases the brand's vision for future superbike performance, blending cutting-edge technology with striking design.
  
• In March 2025, Niu launched the NX Pro Electric Motorcycle, featuring advanced technologies like millimeter-wave radar and AI connectivity, catering to premium riders seeking high-performance electric mobility solutions.
  
• In September 2024, Hero MotoCorp Prepares European E-Scooter Entry Hero MotoCorp announced plans in September 2024 to introduce electric scooters under its Vida brand in the UK, France, and Spain by mid-2025 marking its first foray into Europe’s booming electric two-wheeler market.
  
• In January 2024, UNECE extended UN Regulation No. 155 on cybersecurity and cyber-security management to include motorcycles and scooters exceeding 25 km/h. This signifies a major step toward harmonized international safety standards for connected two-wheel vehicles.
  

The Europe motorcycles and scooters Market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Mn) and shipment (Units) from 2021 to 2034, for the following segments:

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Market, By Product

• Motorcycles
  • Cruiser motorcycles
  • Sport motorcycles
  • Touring motorcycles
  • Standard/naked motorcycles
  • Adventure/dual-sport motorcycles
  • Off-road/dirt motorcycles 
• Scooters
  • Traditional gasoline scooters
  • Electric scooters
  • Maxi scooters
  • Moped-style scooters

Market, By Propulsion

• Internal combustion engine (ICE)
• Electric vehicles (EVs)

Market, By Engine Displacement

• Under 250cc
• 250cc–500cc
• 500cc–1000cc
• Above 1000cc

Market, By Distribution Channel

• Offline
• Online

Market, By End Use

• Personal
• Commercial               

The above information is provided for the following regions and countries:

• Western Europe
  • Germany
  • France
  • Netherlands
  • Belgium
  • Switzerland
  • Austria
  • Luxembourg
  • Liechtenstein
  • Ireland
• Eastern Europe
  • Poland
  • Czech Republic
  • Portugal
  • Serbia
  • Albania
  • Slovakia
  • Romania
  • Slovenia
  • Bulgaria
  • Estonia
• Northern Europe
  • UK
  • Denmark
  • Sweden
  • Norway
  • Iceland
  • Faroe Islands
• Southern Europe
  • Italy
  • Spain
  • Vatican City
  • San Marino
  • Greece
  • Cyprus