Enterprise Mobility Management Market Size, By Component (Software [Mobile Device Management, Mobile Application Management, Mobile Security Management, Mobile Content Management], Service [Professional Service, Managed Service]), By Device (Smartphone, Tablets, Laptops), By Deployment Model (On-Premise, Cloud), By Application (IT & Telecom, BFSI, Retail, Healthcare, Automotive, Manufacturing), Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Industry Trends

Enterprise Mobility Management Market size valued at USD 3.5 billion in 2019 and is expected to grow at over 15% CAGR between 2020 and 2026. The market growth is driven by rapid penetration of employee smartphones and other personal devices in enterprise related activities.
 

Rising industry competition has pressurized enterprises in cutting down the time to market through better communication between the staff and increased productivity. This has led to a rapid surge in the demand for BYOD management.
 

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Infusion of cloud technologies with BYOD fueling the enterprise mobility market demand

The enterprise mobility management industry is witnessing rapid adoption of cloud computing technologies including Software-as-a-Service (SaaS) and cloud storage. These allow employees to securely access sensitive enterprise data without the need to install additional software/applications on their devices. Cloud storage also ensures that sensitive data is securely accessed only through the cloud and not stored locally on personal devices.
 

Moreover, the recent work-from-home trend across various industry verticals imposed due to COVID-19 outbreak has strengthened the demand for enterprise mobility tools, boosting the market growth. It has been estimated that over 85% global organizations are dependent on their employee’s personal devices during the coronavirus situation to ensure market competitiveness and business continuity.
 

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Reduced device-leasing costs will drive the market growth of software segment in Germany

The software component segment held over 75% Germany enterprise mobility management market share in 2019 and is estimated to exhibit a steady growth during the forecast period. The reduction in device-leasing costs for enterprises in Germany as their employees work on personal devices has fueled the demand for enterprise mobility solutions. Mobile Device Management (MDM) is also gaining traction across the country as enterprises are increasingly adopting MDM solutions to secure crucial enterprise data on employee devices and provide streamlined access to enterprise digital resources over residential networks.
 

Ease of use and high portability is augmenting the smartphone devices in Japan market

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In Japan, the smartphones segment dominated around 50% market revenue share in 2019 owing to shifting preference of enterprises in Japan toward BYOD practices using smartphones. Modern smartphones offer robust computing performance for low-resource intensive tasks and their high portability ensures that employees stay connected anywhere. In March 2020, leading Japanese corporates including Sony and Toyota had already enforced an enterprise-wide BYOD policy to streamline work-from-home, bolstering the market demand.
 

Stringent data privacy regulations in Brazil expanding the market share of on-premise enterprise mobility management

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The on-premise deployment model in the Brazil enterprise mobility management market is predicted to attain a growth rate of over 15% by 2026 due to increasing concern over enterprise data security and strict compliance laws. On-premise solutions securely enable workforce mobility while ensuring that corporate data is secured and in compliance with all industry regulations. Additionally, the increasing use of data-at-rest encryption practices for on-premise data has created new growth opportunities for the market.
 

Growing initiatives for digitalization to drive the IT & telecom segment growth in the U.S. market

In the U.S. market, the IT & telecom sector accounted for around 30% revenue share in 2019, which is attributed to rising awareness of the usage of enterprise mobility tools to complement the capabilities of unified communications and collaboration systems. IT service providers in the U.S. are increasingly shifting toward mobile devices and IP-based instant messenger facilities to counter dynamic market conditions and address evolving customer requirements.
 

Telecom enterprises are also under considerable pressure to invest in future technologies, with strong emphasis on flexible workforce mobility and better customer service in a competitive market. Enterprise mobility and digital workplace practices are assisting the U.S. telecom enterprises to offer innovative value-added services, driving the market revenue in the region.
 

Early adoption of BYOD policies is spurring the North American industry

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North America held a significant portion in the global enterprise mobility management market with over 35% share in 2019. The North American industry is characterized by presence of major solution providers including IBM, Google, Cisco, Honeywell, and Oracle. In addition, the growing penetration of smartphones for business activities in Canada in the wake of COVID-19 situation has accentuated the market size.
 

SMEs in North America are rapidly adopting enterprise mobility solutions to reduce the cost of device ownership and to promote flexible working culture for better team collaboration. This is another major factor contributing to the expanding market presence of enterprise mobility technologies in the region.
 

Launch of innovative solutions with enhanced features to gain a competitive edge

The enterprise mobility management industry is characterized by intensified rivalry amongst major players fueled by strategic partnerships and new product launches. For instance, in September 2019, Infosys launched the Live Enterprise Suite, a set of digital platforms to accelerate and complement enterprise mobility environments.
 

The emergence of several SMEs in the market, such as Appthority, MobileSpaces, Enterproid, and V-Key, has exerted immense strain on established players to continuously launch new products with added functionalities to maintain revenue share and profitability. For instance, in May 2020, V-Key was chosen as the official mobile management solutions provider for TONIK digital bank in the Philippines. The new contract is expected to help the company offer stiff competition to major industry rivals.
 

Some of the key players operating in the market are Accenture Plc, Apperian, Inc., AT &T, Inc., BlackBerry Ltd., Capgemini SE, Cisco Systems, Inc., Citrix Systems, Inc., Google LLC, HCL Technologies Ltd., Honeywell International, Inc., Hewlett Packard Enterprise Company (HPE), IBM Corporation, Infosys Ltd., Microsoft Corporation, MobileIron, Inc., Oracle Corporation, and VMware, Inc.
 

The enterprise mobility management market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2015 to 2026 for the following segments:

Market by Component

• Software
  • Mobile Device Management
  • Mobile Application Management
  • Mobile Security Management
  • Mobile Content Management
  • Others
• Service
  • Professional Services
  • Managed Services

Market by Device

• Smartphones
• Tablets
• Laptops

Market by Deployment Model

• On-premise
• Cloud

Market by Application

• IT & Telecom
• BFSI
• Retail
• Healthcare
• Automotive
• Manufacturing
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • UAE
  • Saudi Arabia