EMEA Coolers Market

EMEA Coolers Market Size

The EMEA coolers market size was valued at USD 670.2 million in 2025 & volume 7,654 thousand units. The market is expected to grow from USD 743.2 million in 2026 to USD 2 billion in 2035 with a volume of 22,018 thousand units, at a CAGR of 11.7% and a value CAGR of 11.2% during the forecast period, according to the latest report published by Global Market Insights Inc.

One of the major stimulation factors of hard and soft cooler demand in Europe is the growth in leisure travel and outdoor-based tourism, whereby travelers are engaging into camping, road trips, caravanning, and self-catered holidays that necessitate the need of a portable food and drink storage.

This change of behavior towards more experience and nature travel increases reliance on insulated coolers for convenience and food safety. In line with this trend, Eurostat indicates that nearly 65 percent of the European population had made at least one personal tourism trip in 2023, which emphasizes the scope of travel participation that underpins the need to sustain the demand of portable cooling products in the EMEA region.

The widespread use of camping grounds, caravan parks, and other open-air accommodations across Europe directly supports cooler adoption as these travel formats do not include permanent refrigeration and encourage self-managed food consumption. In this respect, hard and soft coolers become essential equipment for both short- and multi-day stays. Supporting this trend, according to Eurostat, camping grounds and recreational vehicle parks account for about 13-14% of the overall overnight tourist stays in the European Union, underlining the scale of outdoor accommodation usage and its role in driving consistent demand for portable cooler solutions.

The coolers market includes portable insulated containers utilized for keeping food and beverages cold. It is segmented into hard coolers for durability and long ice retention, and soft coolers for lightweight portability, primarily used in outdoor recreation, camping, travel, and leisure activities.

EMEA Coolers Market Trends

• High-performance insulation and ice retention technologies are the new growing trend in the market. Suppliers are seeking materials and designs that can maintain the product at a certain temperature for longer duration.
  
• Light and portable designs are gaining traction, especially in the urban and short trip markets as consumers are focusing on convenience and ease of transport.
  
• Eco-friendly and sustainable materials, such as recyclable plastic and biodegradable fabrics are increasingly becoming adopted, which is consistent with the increasing environmental consciousness in the EMEA region.
  
• The digital and direct-to-consumer sales channels are gaining momentum, e-commerce platforms and outdoor specialty retailers are making the market more accessible and varied for consumers, thus contributing to the market growth.
  
• Customization and high-end products are also on the rise in the market, as brands are launching coolers of different sizes, colors, and options like built-in cup holders, compartments and modular designs to meet lifestyle needs and outdoor activities.
  

EMEA Coolers Market Analysis

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On the basis of product type, the EMEA coolers market is segmented into hard coolers and soft coolers.

• The hard coolers segment is anticipated to reach USD 1.1 billion by 2035. Hard coolers are trending toward enhanced ice retention and rugged designs, with focus on durability for multi-day outdoor trips.
  
• Manufacturers are incorporating characteristics like wheels, reinforced handles as well as stackable designs to enhance usability. Premiumization is on the rise, whereby high-end finishes and customizable colors appealing to outdoor enthusiasts and adventure travelers.
  
• The soft coolers segment was valued at USD 260.4 million in 2025 and is anticipated to grow at a CAGR of 13.1% over the forecast years. Soft coolers are experiencing a change towards lightweight, foldable, and portable design for urban outdoor, picnic, and short trips. Water-resistant fabrics, insulated compartments, and ergonomic straps are becoming standard. There is growing demand for stylish, easy-to-carry solutions that balance convenience with adequate cooling performance for day-long recreational activities.
  

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• The online sales segment held a market share of 47.7% in 2025. E-commerce platforms are also growing exponentially with consumers being more inclined to the convenience of shopping online. Detailed product descriptions, reviews, and targeted digital marketing are being exploited by retailers to make purchases. Online platforms that provide easy return shipping are also one of the major drivers of increased usage of online shopping.
  
• The offline sales segment is anticipated to grow at a CAGR of 8.8% during the forecast period. Traditional retail channels, including specialty outdoor stores, supermarkets, and sports equipment retailers, continue to play a key role in cooler sales. In-store experiences, product demonstrations, and immediate availability remain strong drivers, especially in regions where consumers value tactile evaluation and expert advice before purchase.
  

On the basis of application, the EMEA coolers market is divided into recreational & camping, beach & picnics, sports & events, commercial food service, medical & pharmaceutical transport, emergency & professional services, and others.

• The recreational & camping segment held a market share of 33.2% in 2025. The industry is moving towards high durability and multi-day cooling products. Hard and soft coolers are being developed to fit tents, RVs, and campsites. Features like high durability insulation and portability are also being incorporated. There is increasing use of eco-friendly materials that cater to the sustainability requirements of the customers.
  
• The sports & events segment is anticipated to grow at a CAGR of 12.5% during the forecast period 2026 - 2035. In sports and events, compact, portable, and easy-access coolers are trending to support on-the-go beverage and snack storage.
  
• Lightweight hard and soft designs with ergonomic handles, quick-open lids, and insulated compartments are gaining popularity. There is also rising demand for visually appealing and customizable products for team events and recreational gatherings.
  

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Europe coolers market accounted for USD 445.5 million in 2025 and is anticipated to show lucrative growth over the forecast period.

• The European camping and outdoor recreation market is growing at a steady rate with the growing number of people venturing into multi-day trips, caravanning and nature recreational activities. This expansion is a direct boost to the demand of the portable cooling devices like hard and soft coolers that are essential to store food and beverages during outdoor adventures.
  
• In line with this trend, it is projected that the total camping market in Europe will attain USD 6.14 billion revenue by 2025, as cited by Statista, which underscores the high number of consumers in the region, and opportunities for cooler manufacturers in the region.
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Germany dominates the Europe EMEA coolers market, showcasing strong growth potential.

• In the German market, there is a growing demand for high-end convenient cooling product solutions driven by the growing popularity of recreational travel and camping. Consumers are searching for solutions that maintain food and beverage temperatures during multi-day trips and outdoor activities.
  
• Dometic introduced the Recon Cooler System. It has a modular and stackable design and was formally launched in the market in June 2025. It gained attention in early 2026 for its “Tetris-like” vehicle packing capabilities, offering users enhanced portability and optimized space management for efficient storage during outdoor excursions.
  

UK is anticipated to grow at CAGR of 10.2% during the analysis timeframe.

• Consumers in the United Kingdom market are also increasingly turning to more durable and portable cooling solutions for outdoor activities, outings, and sports events. Hard coolers and soft coolers are increasingly becoming popular as they are portable, rugged, and versatile with respect to picnics, camping, and adventures.
  
• Cooling products being manufactured in the UK are being incorporated with advanced features like enhanced design and insulation, convenient handles, and modular solutions for storage. Additionally, other innovative features such as lightweight design, collapsible soft cooling products, and stackable hard cooling units are being incorporated.
  

South Africa EMEA coolers market to experience substantial growth in the Middle East and Africa EMEA market in 2025.

• In South Africa, the rise of outdoor activities, road trips, and adventure travel continues to boost the demand for portable cooling units. Hard coolers and soft coolers are quite popular for the purpose of cooling food and drinks while camping, going on safari tours, or visiting beaches.
  
• Cooler brands in South Africa are emphasizing on practical designs that include enhanced insulation capabilities, portability through lightweight construction, and ease of transportation. Advanced features, including modular compartments, ergonomically designed handles, and stackable designs, are being implemented to enhance the user experience.
  

UAE coolers market is estimated to grow with a significant CAGR, in the MEA market.

• In the UAE, growing tourist activities and outdoor recreation are contributing to heightening demand for portable cooling solutions utilized in travel, desert trips, and recreational events. Hard coolers and soft coolers play a significant role as cooling solutions during these activities.
  
• According to the Department of Culture and Tourism Abu Dhabi, the Tourism Strategy for Abu Dhabi by the year 2030 is to achieve a target of 39.3 million visitors and ensure increased GDP contribution by the tourism sector. This further indicates a huge potential for outdoor lifestyle products like portable cooler boxes.
  

EMEA Coolers Market Share

The competitive landscape of the EMEA coolers industry is characterized by product innovation, premiumization, and strategic partnerships among leading outdoor and leisure equipment manufacturers. Key players such as Dometic Group AB, YETI Holdings, Inc., The Coleman Company, Inc., Pelican Products, Plano Outdoors Europe, Stanley, and Grizzly Coolers hold a combined market share of approximately 59.4% in the EMEA coolers market. Companies offering coolers in the EMEA region are concentrating on enhancing insulation, durability, portability, and features for various outdoor applications such as camping, recreational trips, sports, and events.

The market is further experiencing a number of collaborations, distribution partnerships, and regional expansions to reinforce its reach and brand presence across EMEA. Smaller and niche brands are also contributing to the industry with innovative, lightweight, and ecofriendly cooler designs that enhance differentiation and consumer choice. This dynamic competitive ecosystem supports continuous product development, superior offerings, and sustained growth in the EMEA market.

EMEA Coolers Market Companies

Prominent players operating in the EMEA coolers industry are as mentioned below:

• Canyon Coolers
• The Coleman Company, Inc.
• Dometic Group AB
• Engel Coolers
• Grizzly Coolers
• Hydro Flask
• Outwell
• Oyster Thermal LLC
• Pelican Product
• Plano Outdoors Europe
• RTIC Outdoors
• Stanley
• Thermos L.L.C.
• YETI Holdings, Inc.
  

Dometic Group AB

Dometic Group AB is a prominent player in the EMEA coolers industry and provides various solutions such as hard and soft coolers used in outdoor activities and camping purposes. The focus is on providing insulation technology and ergonomically designed coolers with the ability to be carried around conveniently in recreational and commercial spaces.

YETI Holdings, Inc.

YETI Holdings, Inc. is recognized for premium coolers that combine superior ice retention, rugged construction, and lifestyle-oriented aesthetics. In the EMEA market, YETI targets outdoor enthusiasts and adventure travelers, emphasizing durability and performance for multi-day excursions. The brand’s innovative features and high-quality materials support its positioning as a leader in the premium outdoor cooling segment.

The Coleman Company, Inc.

Coleman Company is a established brand within the EMEA cooler market. They provide a diverse range of hard and soft coolers. They focus on providing affordable, durable, and user-friendly coolers to the market. Coleman Company is extending its reach to various parts of Europe, the Middle East, and the African region via online and offline shopping platforms.

EMEA Coolers Industry News

• In July 2025, TOPGREEN recently unveiled an innovative 3.5 Gallon Rotomoulded Ice Cooler Box, specifically designed for outdoor enthusiasts such as campers and anglers. This compact, high-performance cooler utilizes advanced rotational molding technology to ensure superior durability and temperature retention.
  
• In June 2024, Igloo Coolers officially entered the active cooling category in 2024, debuting its first-ever electric compressor and thermoelectric product lines at the OutDoor by ISPO trade show in Munich.
  

The EMEA coolers market research report includes in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million and Units from 2022 to 2035 for the following segments:

Market, By Product Type        

• Hard coolers
  • Rotomolded coolers
  • Injection-molded coolers
  • Metal / stainless steel coolers
• Soft coolers
  • Backpack coolers
  • Tote coolers
  • Duffel coolers
  • Lunch coolers

Market, By Capacity        

• Below 15 L
• 15 - 20 L
• 20 - 35 L
• 35 - 50 L
• 50 - 75 L
• Over 75 L

Market, By Price Range

• Below $50
• $50 - $75
• $75 -$100
• $100 -$200
• $200 -$300
• $300 -$400
• $400 - $500
• Above $500

Market, By Material

• Polyethylene (PE)
• Polypropylene (PP)
• Polyurethane (PU)
• Stainless Steel
• Aluminum
• Others

Market, By Sales Channel

• Online sales
  • E-commerce
  • Direct-to-consumer (D2C)
• Offline sales
  • Department store
  • Premium sport store
  • Lifestyle/homeware store
  • Others

Market, By Application

• Recreational & camping
• Beach & picnics
• Sports & events
• Commercial food service
• Medical & pharmaceutical transport
• Emergency & professional services
• Others

The above information is provided for the following regions and countries:

• Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Netherlands

• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE