Home > Semiconductors & Electronics > Electronics > Embedded Multimedia Card (EMMC) Market

Embedded Multimedia Card (EMMC) Market - By Density (2GB-4GB, 8GB-16GB, 32GB-64GB, 128GB-256GB), By Application (Automotive, Aerospace and Defense, Consumer Electronics, IT and Telecom, Healthcare) By End-User & Forecast 2024 - 2032

  • Report ID: GMI9516
  • Published Date: May 2024
  • Report Format: PDF

Embedded Multimedia Card Market Size

Embedded Multimedia Card Market was valued at over USD 11.5 billion in 2023 and is estimated to register over 3.5% CAGR between 2024 and 2032. The eMMC market is growing due to the rising demand for compact storage solutions in portable devices such as smartphones, tablets, and laptops. As consumption of digital content surges, there is a corresponding increase in the demand for higher-capacity storage options, a niche where eMMC excels due to its ability to offer cost-effective & space-saving storage solutions.

Embedded Multimedia Card Market

Moreover, eMMC's reliability, performance, and integrated architecture make it an attractive choice for applications spanning automotive, industrial, and healthcare sectors. Its cost-effectiveness compared to alternatives such as solid-state drives (SSDs) further bolsters its appeal, particularly for OEMs and device manufacturers aiming to balance performance with affordability. Additionally, the integration of eMMC with Internet of Things (IoT) devices and smart appliances highlights its versatility and adaptability to the emerging technological trends. Collectively, these factors position eMMC as a pivotal player in the storage solutions market, poised to witness sustained growth amidst the evolving landscape of digital storage demands.

Limited scalability in terms of storage capacity refers to the constraint inherent in eMMC technology where it may not offer as much flexibility for expanding storage capacity compared to other storage solutions such as solid-state drives (SSDs) or external storage options. eMMC typically comes in predefined storage capacities that are soldered onto the device's motherboard or embedded within the system, making it challenging to upgrade or expand the storage capacity after the device is manufactured. This limitation can pose challenges, especially in applications where there is a need for significantly higher storage capacities over time due to increasing data storage requirements. As a result, users may encounter difficulties in upgrading their devices or accommodating larger volumes of data, particularly in scenarios where the storage needs exceed the available capacity of the embedded eMMC module.

Embedded Multimedia Card Market Trends

The eMMC market is experiencing an increased demand for higher storage capacities as users aim to accommodate growing volumes of digital content and data-intensive applications. With the proliferation of high-definition media, 4K videos, and data-rich applications, consumers and industries require eMMC modules with larger storage capacities to efficiently store and access their data. Manufacturers are responding to this trend by developing eMMC solutions with higher storage capacities, ranging from 64GB to 256GB and beyond, to meet the evolving storage needs across various sectors.

To meet the demand for higher storage capacities and improved performance, there is a notable shift toward adopting 3D NAND technology in eMMC modules. 3D NAND technology enables manufacturers to stack multiple layers of NAND flash cells vertically, thereby increasing storage density and reducing manufacturing costs. By leveraging 3D NAND technology, eMMC modules can offer larger storage capacities while maintaining a small form factor and low power consumption, making them ideal for mobile devices, IoT devices, and embedded systems. Moreover, 3D NAND technology enhances the reliability and endurance of eMMC modules by minimizing cell-to-cell interference and improving data retention, ensuring consistent performance and longevity throughout the lifespan of the device. Overall, the adoption of 3D NAND technology enables eMMC manufacturers to deliver high-capacity, high-performance storage solutions that meet the evolving needs of modern users and applications.

Embedded Multimedia Card Market Analysis

Embedded Multimedia Card Market, By Application, 2022-2032 (USD Billion)

Based on application, the market is divided into smartphones & digital cameras, GPS system, medical devices, and others. The smartphones & digital cameras segment is expected to register a CAGR of over 3.5% during the forecast period.

  • The smartphones & digital cameras segment is a dynamic & highly competitive market that caters to the evolving consumer needs for high-quality imaging solutions. Characterized by continuous innovations and technological advancements, this segment offers a diverse range of products with varying features and specifications to suit different preferences and budgets.
  • Smartphones have emerged as multifunctional devices, integrating advanced imaging technologies and seamless connectivity options to deliver exceptional photography and video recording experiences. Meanwhile, digital cameras continue to evolve with the introduction of new features such as high-resolution sensors, optical image stabilization, and innovative shooting modes. As consumer demand for capturing and sharing moments through photography and videography continues to grow, manufacturers in this segment are focused on enhancing imaging capabilities, improving user experiences, and staying ahead of the competition through innovations and product differentiation.


Embedded Multimedia Card Market Share, By End-User, 2023

Based on end-user, the market is divided into automotive, aerospace and defense, consumer electronics, it and telecom, healthcare, other. The automotive segment dominated the global market with a share of over 33% in 2023.

  • The automotive segment in the consumer electronics market concentrates on technological innovations tailored specifically for vehicles. This segment encompasses a wide range of electronic components and systems designed to enhance safety, comfort, convenience, entertainment, and connectivity within automobiles. The key features and technologies in the automotive segment include advanced infotainment systems, in-car navigation, Advanced Driver Assistance Systems (ADAS), telematics, vehicle-to-everything (V2X) communication, and autonomous driving technologies.
  • With the rise of Electric Vehicles (EVs) and the integration of Internet of Things (IoT) devices, the automotive segment is undergoing rapid transformation, driving the demand for smart & connected vehicle solutions. Manufacturers and automotive OEMs are increasingly focusing on developing innovative electronics and software solutions to meet the evolving needs of consumers for safer, more efficient, and technologically advanced vehicles.


U.S. Embedded Multimedia Card Market Size, 2022-2032 (USD Billion)

North America dominated the global embedded multimedia card market in 2023, accounting for a share of over 38%. The regional market is thriving, propelled by a strong demand for mobile devices and IoT solutions. eMMC modules are playing a pivotal role in powering these technologies, offering compact & efficient storage solutions. Additionally, the automotive sector's integration of advanced infotainment systems and industrial automation's reliance on embedded computing further drive market growth. North America's robust semiconductor and electronics industry contributes to the region's leadership in eMMC innovation and adoption. As the region continues to witness technological advancements and the proliferation of connected devices across various sectors, the eMMC market in North America is poised for continued expansion and innovation.

Embedded Multimedia Card Market Share

Renesas Electronics Corporation and Samsung Electronics Co., Ltd. are significant players contributing to the advancements and innovations of eMMC technology and holds the share of over 10%. Renesas Electronics Corporation specializes in semiconductor solutions, leveraging its expertise to develop cutting-edge eMMC products tailored for various applications such as automotive, industrial, and consumer electronics. Similarly, Samsung Electronics Co., Ltd., a global leader in electronics, offers a diverse range of eMMC solutions known for their reliability, performance, and scalability. With their extensive experience and commitment to technological excellence, both companies play a crucial role in driving the growth and evolution of the eMMC market, catering to the diverse needs of customers across industries.

Some other major players in the market are ADATA Technology Co., Ltd., Kingston Digital, Inc., and Toshiba Memory Corporation.

Embedded Multimedia Card Market Companies

Major players operating in the industry are:

  • ADATA Technology Co., Ltd.
  • Kingston Digital, Inc.
  • Renesas Electronics Corporation
  • Samsung Electronics Co., Ltd.
  • Toshiba Memory Corporation

Embedded Multimedia Card Industry News

  • In March 2023, Western Digital WDC and Kioxia Corporation announced the release of their latest 3D flash memory technology, which employs advanced scaling and wafer bonding techniques. This technology is ideal for exponential data growth and data-centric applications such as smartphones, IoT devices, and data centers. Due to its 218-layer 3D flash, leveraging 1Tb triple-level-cell and quad-level-cell with four planes, the new 3D flash memory technology is the eighth generation BiCS FLASH, boasting the highest bit density.
  • In February 2023, Infineon Technologies AG launched the SEMPER Nano NOR Flash memory optimized for battery-powered & small-form-factor electronic devices. Emerging wearable and industrial applications, such as hearables, fitness trackers, health monitors, GPS trackers, and drones, enable more precise tracking, critical information logging, noise cancellation, and enhanced security.

The embedded multimedia card market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

Click here to Buy Section of this Report

Market, By Density

  • 2GB-4GB
  • 8GB-16GB
  • 32GB-64GB
  • 128GB-256GB

Market, By Application

  • Smartphones & digital cameras
  • GPS system
  • Medical devices
  • Others

Market, By End-User

  • Automotive
  • Aerospace and Defense
  • Consumer Electronics
  • IT and Telecom
  • Healthcare
  • Others

The above information is provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of MEA


Authors: Suraj Gujar, Sandeep Ugale

Frequently Asked Questions (FAQ) :

The market size for embedded multimedia card was valued at over USD 11.5 billion in 2023 and will register over USD 16 billion by 2032, due to the rising demand for compact storage solutions in portable devices, such as smartphones and tablets.

The smartphones & digital cameras application segment in the embedded multimedia card market will grow at over 3.5% CAGR during 2024-2032, driven by increased focus focused on enhancing imaging capabilities and improving user experiences.

North America market accounted for over 38% share in 2023 and will expand rapidly through 2032, propelled by a strong demand for mobile devices and IoT solutions.

ADATA Technology Co., Ltd., Kingston Digital, Inc., Renesas Electronics Corporation, Samsung Electronics Co., Ltd., and Toshiba Memory Corporation among others.

Embedded Multimedia Card Market Scope

Buy Now

Premium Report Details

  • Base Year: 2023
  • Companies covered: 17
  • Tables & Figures: 287
  • Countries covered: 21
  • Pages: 210
 Download Free Sample