Electronic Shelf Label (ESL) Market Size By Product (LCD ESL, Segmented E-Paper ESL, Full Graphic E-Paper ESL), By Technology (RF, IR, NFC), By Application (Industrial, Commercial [Hypermarket, Supermarket, Non-Food Retail]), COVID-19 Impact Analysis, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026

Published Date: Apr 2020  |  Report ID: GMI1136  |  Authors: Preeti Wadhwani, Saloni Gankar

Report Format: PDF   |   Pages: 290   |   Base Year: 2019

Summary Table of Contents Industry Coverage Methodology

Industry Trends

Electronic Shelf Label Market size surpassed USD 1 billion in 2019 and is projected to grow at over 10% CAGR between 2020 and 2026. The global shipments are anticipated to exceed 600 million units by 2026. The growing trend of automation in the retail industry is a major factor driving the industry growth.

Electronic Shelf Label (ESL) Market

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The IoT technology has gained prominence over the recent years and is likely to boost the market growth in the forecast timeframe. IoT-enabled devices collect data from smart shelves and transmit it to the central server management system, aiding in precise retail analytics. These devices can help supermarkets understand consumers’ preferences for particular items and help in arranging them on display accordingly.

The recent coronavirus (COVID-19) pandemic has impacted the global economic conditions. Several markets are heading toward recession, hindering the electronic shelf label market statistics. Declining revenue of retail enterprises will restrict them from adopting advanced systems. The temporary closure of several stores and industries to maintain social distancing will further hamper market outlook. However, the demand for these digital labels will rise once the economic conditions gain stability.

Growing demand for full graphic e-paper for improved visibility and low-power consumption features

The full graphic e-paper electronic shelf labels to expand at significant growth rate propelled by enhanced visibility and wide viewing angles provided them. In January 2020, Displaydata partnered with E Ink at the CES 2020 to display a fully graphic electronic shelf label.

Full graphic e-paper electronic shelf labels enable the deployment of price and promo strategies with consistency, agility, and speed to gain an advantage over competitors. The labels can be used to highlight promos and send personalized & rewarding offers to the customers’ smartphones based on their consumer behavior analytics. Companies such as E Ink Holdings provide multi-color graphic tags to highlight promotions and sale items. Ease-of-maintenance and longer battery life are also key factors contributing to the electronic shelf label market growth.

The rising trend of retail automation will surge the demand for advanced digital solutions from the commercial sector

Russia electronic shelf label market size, by application

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The commercial application is estimated to register growth rate of more than 9% through 2026. Although e-commerce sector is predicted to grow steadily, the physical store will remain an important element of differentiation as it continues to be the tailored point of contact between in-store sales advisors and customers. In September 2019, X5 Retail Group, Russia implemented an electronic shelf labeling system in seven stores to prevent monetary losses owing to erroneous tags.

The flourishing retail sector globally is demanding advanced electronic shelf label to cater to increasing market demands. Consumers demand a sophisticated shopping experience, thereby encouraging hypermarkets and retailers to transform traditional stores into digitally connected stores. Access to real-time in-stock status provided by these labels will augment the Electronic Shelf Label market. The labels also eliminate the difficulties that arise while handling hypermarkets on account of the wide range of commodities available. The labels enable ease of management of large stores by providing a central management system.


An upsurge in the demand for NFC enabled electronic shelf labels that provide enhanced shopping experience

NFC technology segment is expected to witness around 10% CAGR through 2026. NFC technology enables contactless and fast data transfer between devices, thereby encouraging manufacturers to integrate the technology into their products. NFC capability has become one of the standard features in several smartphones. The increasing adoption of smartphones with NFC enabled technology is driving the industry demand. This will initiate a seamless transaction at high-speed, which will help retailers to reduce the waiting time of their customers.

Europe ESL market to showcase substantial growth led by high labor costs coupled with rapid technological adoptions in the region

Europe electronic shelf label market share, by country

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The Europe electronic shelf label market is poised to observe above 3% growth during 2020 to 2026 due to presence of prominent players in the region coupled with rapid growth in the retail sector. According to Wirecard, European retailers currently account for about one-third of all Electronic Shelf Labels in use. The labels are predominantly used in shops across the UK, France, and Germany. Technological adoption across end-use companies will fuel the market growth.

Industry players are manufacturing technologically advanced products to strengthen their market presence

Major companies are focusing on integrating technology such as AI and Bluetooth with their products to offer enhanced customer engagement services to retail owners.

Key players operating in the electronic shelf label market include Advantech Inc., Altierre Corporation, Displaydata Limited, E Ink Holdings Inc., Herbert Retail Limited, M2COMM, Opticon Sensors Europe B.V., Diebold Nixdorf, Incorporated, Teraoka Seiko Co., Ltd., SoluM, SES-imagotag, Samsung Electronics Co. Ltd., and Pricer AB. The market players are benefiting from the growth in global telecom sector.

This electronic shelf label (ESL) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD and shipment in units from 2015 to 2026, for the following segments:

Electronic Shelf Label Market, By Product

  • Segmented e-paper ESL
  • Full graphic e-paper ESL

Market, By Technology

  • RF
  • IR
  • NFC
  • Others

Market, By Application

  • Industrial
  • Commercial
    • Hypermarket
    • Supermarket
    • Non-food retail
    • Others

The above information is provided on a regional and country basis for the following:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Malaysia
    • Singapore
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • MEA
    • UAE
    • Saudi Arabia
    • South Africa


Frequently Asked Questions (FAQ) :

The market size of electronic shelf label was valued over USD 1 billion in 2019.
The industry share of electronic shelf label is projected to expand at 10% CAGR during 2020 to 2026.
According to this research report by GMI, the global industry shipments are anticipated to reach 600 million units by 2026.
The Europe market size is expected to expand over 3% CAGR during the forecast timespan due to presence of prominent industry players coupled with rapid growth in retail sector across the region.
The commercial sector accounts for majority market share and is estimated to register around 9% growth till 2026, as per the analysts at Global Market Insights, Inc.
NFC technology enables contactless and fast data transfer between devices, thereby encouraging manufacturers to integrate the technology into their products, which will drive its demand in the market.

Premium Report Details

  • Published Date: Apr 2020
  • Pages: 290
  • Tables: 569
  • Charts / Figures: 27
  • Companies covered: 16
  • Countries covered: 20

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