Electric Shavers Market - By Product Type, By Power Source, By Price Range, By End Use, By Distribution Channel - Global Forecast, 2025 - 2034

Electric Shavers Market Size

The global electric shavers market was estimated at USD 12.4 billion in 2024 and is expected to cross USD 19.5 billion by 2034, growing at a CAGR of 4.7% from 2025 to 2034.
 

Shaving is an essential grooming practice and the way shaving technology is evolving; it is certain that electric shavers are going to be at the top in the future among traditional shaving practices. Electric shavers, also known as electric razors, are devices equipped with rotating or oscillating blades powered by electricity, allowing for a convenient dry shave without the need for water, shaving cream, or soap. They are typically powered by small DC motors using either batteries or mains electricity, with many modern models featuring rechargeable batteries. Brands like Philips and Braun offer a variety of electric shavers catering to different preferences and needs.
 

Several factors leading to the growth of this market include growing emphasis on personal grooming and hygiene which has significantly accelerated the demand for electric shavers. Consumers are increasingly seeking convenient and efficient grooming solutions, leading to a shift from traditional razors to electric shavers. This trend is particularly evident among younger demographics who value time-saving and technologically advanced products. The convenience offered by electric shavers, such as dry shaving and reduced need for consumables like shaving creams, aligns with the fast-paced lifestyles of modern consumers. Brands offering electric shavers are increasingly participating in the marketing campaign to raise awareness among consumers about the benefits of using electric shavers.
 

Electric Shavers Market Trends

• The electric shavers industry is being shaped by several key trends on both the supply and demand sides. On the supply side, manufacturers are increasingly focusing on technological innovations to differentiate their products in a competitive market. For example, in January 2025 Panasonic launched the "Swipe Right Shaver," a unisex model featuring hypoallergenic blades and ergonomic design, which highlights the industry's move towards inclusive and versatile grooming solutions. Additionally, the rise of e-commerce platforms has expanded distribution channels, allowing manufacturers to reach a broader audience and adapt to changing consumer purchasing behaviors.
   
• On the demand side, there is a growing consumer preference for gender-neutral and multipurpose grooming products. This shift is driven by increased awareness of personal grooming across different demographics, leading to a higher adoption rate of electric shavers among both men and women. Moreover, the convenience and efficiency offered by electric shavers align with the fast-paced lifestyles of urban consumers, further fueling demand. The integration of advanced features such as smart sensors and AI-based shaving assistance also caters to tech-savvy consumers seeking personalized grooming experiences.
   

Electric Shavers Market Analysis

• The electric shavers industry by product type is segmented into rotary shavers, foil shavers, wet & dry shavers, clippers and others (twin foil, all in 1, etc.).
   
• The rotary shavers segment generated a revenue of USD 2.6 billion in 2024 and is anticipated to reach USD 3.9 billion by 2034.
   
• Rotary shavers are known for their comfort, easy design, and versatility. Their multiple blades move in circles, allowing the shaver to fit the face and neck's shape. This reduces skin irritation and cuts, making them great for sensitive skin. The ergonomic design ensures a comfortable grip and easy use.
   
• Rotary shavers are lightweight and often cordless, offering flexibility. Many rotary shavers come with different attachments and settings for various grooming needs, allowing users to switch between shaving and trimming.
   

• The electric shavers market by power source is segmented into corded and cordless.
   
• The cordless segment was the leading segment in this market in 2024 with a revenue of USD 8.1 billion and has a market share of around 65.4%.
   
• Cordless electric shavers are becoming more popular and hold a large market share because they are convenient and portable. Without a power cord, users can shave as per their convenience, making them perfect for busy people or those who are frequent travelers. Many cordless models have rechargeable batteries that last a long time and charge quickly, allowing for multiple shaves on one charge.
   
• Additionally, improvements in battery technology have also increased performance and lifespan, reducing worries about battery life. This mix of flexibility and better technology has made cordless shavers the preferred choice for many consumers.
   

• The U.S. electric shavers market was valued at around USD 1.9 billion in 2024 and is anticipated to register a CAGR of 5% between 2025 and 2034, due to a combination of consumer preferences and supportive governmental initiatives.
   
• Cultural shift about grooming has led to increased adoption of electric shavers, which offer convenience and efficiency over traditional shaving methods. Manufacturers have responded by introducing advanced features in their products, such as cordless and rechargeable models, aligning with consumer demand for innovative grooming solutions.
   

Country-level Analysis

• Asia Pacific: In 2024, the electric shavers industry revenue for the Asia Pacific was around USD 4.2 billion and is expected to reach USD 6.9 billion by 2034. The Asia-Pacific region leads the electric shavers market due to its large population, growing e-commerce, and rising disposable income. With many potential consumers present in the region there is high demand for personal grooming products. Additionally, the rapid growth of e-commerce makes it easier for consumers to buy a variety of electric shavers at competitive prices, increasing convenience and choice. In 2024, China led the Asia Pacific region with a revenue of USD 1.4 billion. As grooming and personal hygiene awareness grows, especially among tech-savvy individuals, electric shaver manufacturers see a big opportunity. Chinese consumers want modern grooming tools. Brands are responding with products featuring smart technology, customizable settings, and multifunctional designs.
   
• Europe: Europe witnessed promising demand in the electric shavers market with a share of around 26% in 2024 and is expected to grow at a robust CAGR of 4.6% during 2025 to 2034, due to the increasing consumer awareness of sustainability and environmental consciousness. Electric shavers are positioned as eco-friendly alternatives to traditional razors, aligning with the region's commitment to green practices. This alignment resonates well with environmentally conscious consumers, leading to a surge in demand for electric shavers. Additionally, as per the data reported by Statista, in the U.K., consumer expenditure on electric shavers has been notable, with an estimated 267,000 individuals spending USD 60 or more on electric shavers in 2020.
   

Electric Shavers Market Share

• The top 5 companies in the electric shavers industry, such as Panasonic, Philips, Braun, Conair and Xiaomi hold a market share of 25-30%.
   
• These prominent players are proactively involved in using different strategies to grow in the market. They are investing in new products, focusing on research and development to add advanced features and better designs that meet changing consumer needs. For example, Panasonic is enhancing its in-store presence through optimized displays and product demonstrations, complemented by a robust two-month digital awareness campaign featuring brand ambassadors and influencers for content engagement.
   
• Panasonic is implementing a multifaceted strategy to increase its market share in the electric shavers market. The company has introduced innovative products, such as the PV Series and CM Series shavers, which feature a pioneering palm-sized, handleless design enhancing portability and user convenience. The premium PV Series utilizes ocean minerals to create unique patterns, reducing plastic usage and appealing to environmentally conscious consumers.
   

Electric Shavers Market Companies

Panasonic, a major player in the electric shavers industry, reported USD 54 billion in revenue in 2024. To effectively reach its target audience, Panasonic conducted extensive market research to understand consumer preferences, particularly focusing on portability, maneuverability, and the desire for an engaging shaving experience. In January 2025, the company partnered exclusively with Shaver Shop for the PV Series launch, allowing for targeted messaging and product awareness. The CM Series is distributed through major electrical retailers like JB Hi-Fi and Harvey Norman. To support these launches, Panasonic is investing in store displays, product demonstrations, and a comprehensive two-month digital awareness campaign featuring brand ambassadors and influencers to enhance content delivery and consumer engagement.
 

Philips, another major player in the electric shavers market, reported USD 19 billion in revenue in 2024. Philips has consistently invested in research and development to introduce cutting-edge technologies in its electric shavers. The company offers a diverse range of products, including rotary and foil shavers, catering to various consumer preferences.  
 

Major players operating in the electric shavers industry are:

• Braun
• Andis
• Conair
• Hattekar
• Havells
• Manscaped
• Panasonic
• Philips
• Remington (Spectrum)
• Runwe pro
• Sencor
• SweetLf
• Vega professional
• VGR
• wahl
   

Electric Shavers Industry News

• In September 2024, MANSCAPED introduced The Chairman Pro electric foil shaver along with face shaving kit which signifies a strategic expansion into the facial grooming segment, enhancing its product portfolio. This move reflects the company's commitment to innovation, featuring an interchangeable dual-head system and SkinSafe Technology to cater to diverse shaving preferences while minimizing skin irritation.
   
• In August 2024, MANSCAPED launched The Dome Shaver Pro. This electric head shaver features Flex Adjust Technology, allowing it to seamlessly adapt to the distinct contours of the head.
   
• In June 2024, Xiaomi launched the Mijia Electric Shaver Dual Blade Version, featuring a compact design, efficient dual-blade system, and IPX7 waterproofing. The shaver's dual-blade system includes an inclined arc-shaped long shaver with a 0.3mm tooth spacing and a 55-micron ultra-thin precision mesh, ensuring a clean and comfortable shaving experience even for longer beards. Its ultra-thin, 16mm design makes it highly portable, suitable for travel, and the IPX7 waterproof rating allows for easy cleaning and supports both wet and dry shaving. The device is powered by a high-speed motor exceeding 6,500 rpm, offers up to 60 minutes of continuous use on a single charge, and features a 3-minute quick charge function for 5 minutes of shaving.
   

The electric shavers market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Rotary Shavers
• Foil Shavers
• Wet & Dry Shavers
• Clippers
• Others (twin foil, all in 1 etc.) 

 Market, By Power Source

• Corded
• Cordless  

Market, By Price Range

• Low
• Medium
• High  

Market, By End Use

• Men
• Women
• Unisex

Market, By Distribution Channel

• Online
  • E-commerce platforms
  • Company websites 
• Offline
  • Mega Retail Stores
  • Specialty Stores
  • Others (Individual Store, Departmental Stores, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa