Electric Grill Market

Electric Grill Market Size

The global electric grill market size was valued at USD 4.1 billion in 2024. The market is expected to grow from 4.3 billion in 2025 to USD 7 billion in 2034, at a CAGR of 5.7%.

• Various drivers significantly increase the demand for electric grills, such as demand for convenient cooking, integration of technology, rise in disposable income, and heightened awareness of health and wellness. Demand for convenient cooking is one of the ways that enables people to seek easy-to-use solutions. In day-to-day life, this helps people shift from traditional to electric grills. This type of grill offers various features such as adjustable temperature, and it is also ideal for indoor and outdoor cooking. According to the China Household Appliances Association (CHEAA), there is a 25% increase in demand for electric grills.
  
• Moreover, technological advancement also plays a role in the increase in demand for electric grills. Features such as automatic shutdown, timers, Bluetooth, and Wi-Fi make the electric grill more popular among users. This increases efficiency and saves time, making it more convenient for people. Integration of technology and other smart features aligns with the modern cooking needs. Consumers prefer appliances that are easy to use and provide quick cooking, which require minimal cleaning.
  
• Furthermore, a rise in disposable income globally also increases the demand for appliances like electric grills. Consumers are willing to invest in such appliances that provide them with easy cooking and maintenance. There is high demand for electric grills as consumers prefer advanced features and stylish design. People are also becoming aware of health; they prefer electric grills as they produce less smoke and use less oil and fat.
  
• Indoor electric grill dominates the market as they are available for home use, come along with convenience, and climatic conditions like rain, snow, and heat provide convenience to cook within the home. Indoor grills are also easy to clean. Except when used outdoors, customers are required to clean both the grills and their surroundings.
  
• North America leads the market and is the fastest-growing region. With the rise in population, more individuals residing in apartments tend to prefer electric grills indoors, which are easy to use, clean, and maintain. As of the 2020 Census, 80% of the United States population lived in urban areas, according to the U.S. Census Bureau. The country's urban population increased by 6.4% from 2010 to 2020; therefore, urbanization, higher disposable incomes, and an active need for quick and healthy cooking solutions are the key elements driving growth in North America.
  

Electric Grill Market Trends

• The National Kitchen & Bath Association (NKBA) states that growing demand for multifunctional electric grills has expanded the traditional role of the grill, now encompassing not only grilling but also baking and roasting. This is the trend that is transforming the market, with electric grills now being seen as family-friendly appliances that can perform various cooking techniques and recipes.
  
• The technological advancement for electric grills started with the George Foreman Grill, which popularized indoor, convenient grilling with dual-sided cooking and fat drippings. From that onwards, adjustable heat controls, digital displays, and connectivity have been some of the key drivers of innovation in electric grills.
  
•  Advances in technologies have enabled manufacturers to integrate more features and functionality and evolving consumer behaviors demand more appliances to extend convenience, flexibility, and versatility in using a wide range of cooking techniques. Space in urban areas for small residences and the demand for indoor cooking have also promoted the trend. This is a more recent trend that is rapidly gaining traction, with solid growth expected due to multifunction and electric indoor grills being in high demand.
  
• Electric grills are encountering real and prospective consumer demand to accomplish more than simply good grilling. Consumers increasingly want their grills utilized for baking, roasting, and performing a whole variety of other types of cooking methods and recipes. Consumer needs for multi-function products are transforming the electric grills, and consumers are seeking products to do plenty and additional individual function kitchen appliances.
  
• The major driver of the trend is changing consumer behavior. Consumers are concerned about convenience and efficiency, and they want one solution for the kitchen that not only saves effort but also time and space. Changing lifestyles are also shifting the trend, where consumers want appliances that make cooking easy and are versatile in character, allowing them to take care of different cuisines and cooking methods. This will lead to future innovation of smart, multi-functional kitchen appliances. Home cooking will be more accessible, customized, and efficient.
  
• People are referring to portable electric grills for their convenience, safety, and versatility. The U.S. Department of Energy has noted a 5% yearly gain in the adoption of energy-efficient appliances, such as portable electric grills. They are easy to use and clean, require no fuel like charcoal can be used in places where open flames are banned, such as apartments or balconies. Additionally, electric grills provide healthier cooking with less oil, precise temperature control, quick heat-up times, and reduced smoke, while being environmentally friendly and cost-effective over time compared to traditional grills.    
  

Electric Grill Market Analysis

Based on product type, the market is segmented into portable and built-in electric grills. The portable segment dominated the market in 2024, generating a revenue of USD 2.3 billion, and is expected to reach USD 4 billion by 2034.

• As outdoor and adventurous activities such as hiking, trekking, camping, etc., are increasing, there is a significant rise in demand for portable electric grills. They are lightweight and compact to carry to various destinations. They can be folded and used where there is electricity, unlike traditional grills, which require charcoal or fuel.
  
• Portable electric grills are easy to carry and use, and heat up quickly, providing even heat required for the food. The fast cooking and easy assembly make it more convenient to use spontaneously. For example, the Weber Q1400 Electric Grill is extremely portable and light. It heats up in seconds and has even heat distribution, thus perfectly grilled food right according to convenience.
  
• The built-in electric grills segment is growing at a 5.5% CAGR but is limited in use because they require accessible power sockets and cannot produce the authentic smoky grilled taste.
  
• Consumers prefer portable electric grills since it is more convenient to clean with removable parts as compared to a traditional grill that produces ash after cooking. Consuming food that has been grilled over charcoal has raised public health concerns, according to the European Food Safety Authority (EFSA). There are different variations in the market, such as size and heat requirement, so that consumers can prefer the grills as per their needs and convenience.
  

Based on application, the electric grill market is classified into indoor and outdoor electric grill. Indoor electric grill accounted for a market share of around 65.4% in 2024 and is projected to grow at a CAGR of 5.9% for the forecast period of 2025-2034.

• Indoor grills are gaining popularity in recent years, mainly in urban areas. It is more popular in houses where there is limited outdoor space. The indoor electric grills come with convenience, and climate conditions such as rain, snow, and hot weather make it easier to cook inside the house.
  
• Indoor grills are very easy to clean and maintain. Unless outdoors, consumers must clean up the grills as well as the surroundings. The well-known brand George Foreman produces electric indoor grills that encourage healthier cooking and are simple to maintain. It also uses less fat or oil while cooking, making it a healthier option.
• Furthermore, indoor electric grills are compact and smaller, consuming very little space inside the house. These are healthier, as they do not produce any smoke or flames, which also helps to reduce harmful particles that are being produced while cooking.
  
• Outdoor holds 34.6% market share with over 5.5 CAGR. They enable fast cooking and are equipped with even, consistent cooking. For instance, the Weber Lumin Outdoor Electric Grill can reach extremely high temperatures above 600ºF, making it more desirable.
  

Based on the distribution channel of the electric grill market, it is bifurcated into online and offline. The offline segment accounts for the major share of the market with 74.3% of the total market share and is anticipated to grow with a CAGR of 5.6% during the forecast period 2025-2034.

• The offline segment is more dominant as it enables consumers to inspect the products physically and try them. It also allows them to check the quality and durability. Offline channels have a strong preference because consumers have a vast variety to compare the electric grills.
  
• Offline channels provide the platform for the consumer to assess the opportunity to evaluate the product according to their precise need and preferences. Wonderchef items are sold in actual retail stores all over India. They are well-known for their electric grills, such as the Smoky Grill Electric Barbeque. They place an emphasis on easy maintenance and smoke-free indoor grilling.
  
• The practical experience develops consumer satisfaction and confidence, as well as the ability to interact with the salesperson, which engages and enhances the buying process offline by providing informed prices, quality, size, etc. It provides immediate convenience and access to the products when there is a need for urgency, or a consumer needs the product at a particular time.
  
• The online segment is also increasing. Enhanced internet penetration, home delivery convenience, and increased product availability of a greater variety are convincing more customers to buy electric grills online. Consequently, the internet segment will register strong expansion over the years, driven by changing digital purchasing behavior and increasing e-commerce channel growth.
  

In the U.S., the electric grill market was valued at USD 810 million in 2024 and is projected to grow at CAGR of 5.5% for the forecast period of 2025-2034.

• There is a rise in demand for electric grills as consumers prefer convenience and versatile cooking methods. As there is a rise in population, more people living in apartments usually prefer indoor electric grills, that is easy to clean and maintain. According to the U.S. Department of Agriculture (USDA), there is a loss of fat content in the food when using electric grills. This raises awareness among people using electric grills.
  
• Urbanization, high disposable incomes, and a strong desire for quick and healthful cooking options are the main drivers of growth in North America.
  
• Canada holds 7.3% CAGR, and the portable and outdoor electric grill industry is rising with the help of safety laws and regulations with standards set by the Canadian Standards Association (CSA) to ensure safe operations. While electric grills are used more as they are convenient, and open-flame or outdoor BBQs are restricted in city locations.
  

The electric grill market in the UK is expected to experience significant and promising growth from 2025 TO 2034.

• Europe holds the largest share market in 2024 with a CAGR of 5.3%, as there is integration of advanced technology, people seek appliances that are integrated with technology. This makes it convenient for people to for outdoor activities. Furthermore, there is a growing demand for sustainability and eco-friendly solutions to appliances, increasing the demand for electric grills.
  
• The UK leads the European market. Individuals in the UK are increasingly favoring electric grills because they are easy to use, versatile, and suited to the modern urban way of life. There are certain British and European standards, such as EN 60335-2-78, which specify requirements for safety for outdoor electric barbecues, including the requirement for residual current device (RCD) protection and adequate instructions for safe handling.
  
• Germany and Spain follow the UK. As the trend towards ecological and smokeless cooking is also contributing to their increased popularity, since electric grills are less smoke-producing and more environmentally friendly than traditional charcoal or gas grills.
  

The electric grill market in China is expected to grow at a CAGR of 7.8%, experiencing significant and promising growth from 2025 to 2034.

• Asia Pacific holds over 19.8% of the global market in 2024 and is the third-largest market in 2024 with a CAGR of 6.5%, as people prefer a convenient indoor solution. They prefer healthier food with healthy cooking options and methods, with appliances that are more convenient in a fast-paced lifestyle.
  

• China leads the Asia Pacific market, as urbanization accelerates and more people live in apartments or smaller homes, electric grills appeal due to their compact size and ability to be used indoors or on balconies without producing smoke.
  
• Australia and Japan follow China. Individuals are getting more attracted to electric grills because of a combination of lifestyle, practical, and legislative reasons. Australian backyards and regular barbecues render electric grills so popular in Australia since they are an easy, clean, and fast substitute for conventional grills, particularly for urban dwellers who desire efficient meal preparation with no gas or charcoal hassles
  

The electric grill market in Saudi Arabia is expected to grow at a CAGR of 6.2% experiencing significant and promising growth from 2025 to 2034.

• MEA accounts for 16.8% of the global market in 2024, as people are increasingly opting for electric grills for various reasons. There has been rapid urbanization, which has moved more individuals into compact living quarters where traditional outdoor grilling is not possible because of safety and space issues. Electric grills present a convenient, safe, and smoke-free alternative that is well-suited to such housing conditions.
  

• Saudi Arabia dominates the market. The market for electric grills is rising as most people reside in cities and apartments, there is a growing need for compact, smokeless, and simple-to-use cooking devices such as electric grills, which can be used both outdoors and indoors.
  
• The market in the Middle East and Africa is growing due to rising urbanization, simple product availability in retail and online channels, and enhanced brand visibility on social media.
  
• UAE and South Africa follow as key regional markets, people in South Africa and the UAE prefer electric grills because they are a healthy, convenient, and smoke-free way of cooking foods that come in many forms and are perfectly suited for living in apartments and urban settings where fire control issues and space would otherwise rule out burning charcoal or gas grills.
  

Electric Grill Market Share

The market is fragmented, with several regional companies operating on a global scale. With the top players, such as Weber, George Foreman, Char-Broil, Cuisinart, Hamilton Beach, Philips. Together, these companies hold a market share of 10%-12% of the total market.

• Weber invests heavily in research and development each year to come up with new product lines, each meant for the upper end of the market, from electric grills to the extra features they supply. Weber electric grills have smart functions such as an intelligent Wi-Fi and Bluetooth connection that allows customers access to their grills using their smartphone app.
  
• George Foreman introduced the concept of the 'lean, mean, fat-reducing grilling machine,' demonstrating health benefits in his electric grills. This company has a broad array, from the cheapest to the most expensive electric grills, mostly accessible to the average buyer in apartments or with a confined amount of outdoor space.
  
• To cater to the greater emphasis placed on green cooking, Char-Broil has included electric grills ranging from compact to portable ones, indoor, and outdoor, focusing on energy efficiency and materials.
  
•  Cuisinart is also actively innovating with grills, including new electric grill models equipped with smokeless technology, superior temperature control, and non-stick coatings. The company distributes its products via maximized online and offline channels in order that its grills might reach the broadest consumer base possible.
  
• Philips incorporates features like dual ribbed-smooth surfaces for adaptability, adjustable thermostats for accurate cooking, and high-temperature grill plates for taste preservation. Because Philips electric grills use less oil and fat, they appeal to health-conscious customers looking for meals that are lower in calories and fat.
  

Electric Grill Market Companies

Major players operating in the electric grill industry include:

• Black+Decker
• Breville
• Char-Broil
• Cuisinart
• Delonghi
• George Foreman
• Gotham Steel
• Hamilton Beach
• Kenmore
• Krups
• Philips
• Tefal (a brand of Groupe SEB)
• T-fal
• Weber
• Wolf Gourmet
  

Leading electric grill companies focus on innovation, health, and extensive availability to accommodate changing consumer demands. They invest heavily in research and development to launch premium products with smart features like wireless connectivity for enhanced user experience. The emphasis is on offering a range of grills, affordable models for compact spaces, energy-saving, versatile units suitable for both indoor and outdoor use. Emerging technologies like smokeless cooking, temperature sensing, and non-stick coating are generally incorporated to increase convenience and cooking quality.

Overall, such companies integrate technological developments with a customer-centric design to satisfy the demands of modern urban living. They focus on healthy and green cooking products and have the optimal availability of the products through extensive web and offline distribution channels and thus have a robust market presence and drive growth in the market. For example, Hamilton Beach has introduced electric grills with power-saving features and green materials for an environmentally conscientious approach to cooking.

Weber introduced a unique electric grill, Q 1400, which is among the top electric grills in 2025. It outperforms others with robust construction, light and portable, heavy-duty elements, and cast-iron grates that possess excellent heat retention and sear marks. It is well known for its quick assembly, portability, and extreme heat resistance (over 600°F), making it ideal for outdoor as well as indoor configurations. Although it lacks a thermometer, its unlimited heat controls ensure accurate cooking, and its 189-square-inch cooking surface is just perfect for small gatherings or space constraints

Electric Grill Industry News

• In 2025, with the Hamilton Beach electric grilling system introduced with power-saving components and sustainable material options, their product development becomes directly related to sustainability acts.
  
• In September 2022, Delonghi announced expanding its electric grill product line. The company announced new models with features including smart temperature control, built-in timers, and removable cooking plates for easy cleaning.
  
• In August 2022, Breville launched its newest model of electric grills, named the Breville Smart Grill Pro. With features including advanced temperature controls, an inbuilt meat probe, and a sleek stainless-steel finish, this new grill was set to impress.
  

The electric grill market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Portable
• Built-in

Market, By Voltage

• Up to 150 volts
• 151 -250 volts
• 251 -300 volts
• More than 300 volts

Market, By Price range

• Low
• Medium
• High

Market, By Application

• Indoor
• Outdoor

Market, By End Use

• Residential
• Commercial

Market, By Distribution channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa