Drinkware Market Size By Product [Bottles {Water bottles, Tumblers, Shakers, Infusers}, Mugs & Cups], Material (Polymer, Metal, Glass, Silicone, Ceramic), Application (Domestic and Commercial), and Distribution Channel (Supermarket, Independent stores, E-Commerce): Industry Outlook Report, Regional Analysis, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025
Published Date: Oct 2019 | Report ID: GMI4383 | Authors: Kunal Ahuja, Sonal Singh
Industry Trends
Drinkware market size is estimated to exhibit 29% CAGR by 2025 and is expected to hit USD 35 billion from $25 billion in 2018. The surge in the demand will be fueled by consumer inclination towards convenient and easy to handle drinkware products, which in turn will help propel the growth of the global market.
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Bottles and mugs are utilized for consuming beverages and water. These are manufactured from polymers, metal, glass, and ceramic. Bottles, tumblers, shakers, and infusers are majorly made from polymer owing to their lightweight and low cost. Ceramics are utilized to manufacture mugs and cups due to their great strength and durability.
These products are used for storing water and beverages during travelling and camping. Bottles, tumblers, mugs, and infusers are used for travelling and professional purposes. Metal tumblers, mugs, and bottles provides insulation to the inside contents thus, are used by bikers and trekkers during adventures. Global international tourism revenue surpassed over USD 1.24 trillion in 2016. Drinkware market demand will be supported by growing travel and tourism activities owing to rising disposable incomes and favorable government initiatives including Swadesh Darshan and Dubai Sustainable Tourism Initiative which aims to improve tourism sector in respective regions.
Drinkware products including bottles, mugs, tumblers, infusers, and cups are distributed through multiple distribution channels including supermarkets, independent stores, E-Commerce channels. Consumer’s inclination towards online drinkware purchasing of products for its easy accessibility and availability will lead to upward trend in sales figures.
Bottles are widely utilized for storing water and beverages. Global bottled water segment would see the fastest CAGR of over 5.5% to 2024. Drinkware market growth will be attributed to increasing water intake in order to tackle health problems including kidney stones related issues. Trend for consuming functional water with added minerals in order to remain fit & healthy will result in tumbler & shaker sales.
Report Coverage | Details | ||
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Base Year: | 2018 | Market Size in 2018: | 25 Billion (USD) |
Historical Data for: | 2013 to 2018 | Forecast Period: | 2019 to 2025 |
Forecast Period 2019 to 2025 CAGR: | 5% | 2025 Value Projection: | 35 Billion (USD) |
Pages: | 340 | Tables, Charts & Figures: | 545 |
Geographies covered (24): | U.S., Canada, Mexico, Germany, UK, France, Italy, Russia, Spain, Poland, Netherlands, Sweden, China, India, Japan, South Korea, Australia, Malaysia, Thailand, Indonesia, Brazil, Saudi Arabia, UAE, South Africa | ||
Segments covered: | Product: Bottles, Mugs & Cups Material: Metal, Polymer, Glass, Silicone, Ceramic Application: Domestic, Commercial, Every day, Sports, Travel Distribution Channel: Supermarket, Independent Store, E-commerce | ||
Companies covered (16): | Contigo, Amcor Limited, Mizu, Pacific Market International, Genuine Thermos, Bormioli Rocco, Hydro Flask, Swell, Klean Kanteen, Nomader, Lifefactory, Camel Bak, Vapur, Nalgene, Dopper, SoulBottles | ||
Growth Drivers: |
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Pitfalls & Challenges: |
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Incorporation of fruit juices, coffee and soda in the daily diet regime will boost drinkware utilization
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Widespread usage of bottles & mugs in commercial and sports sectors will result in high consumption units in the country. Total number of restaurants in U.S. may cross 600 Thousand. Utilization of drinkware’s including tumblers & bottles in the restaurants for serving hot & cold beverages has led to incorporation of new designs and aesthetic materials. The rising number of specialty coffee brands is leading to increased utilization of cups and mugs in the country, which in turn is positively affecting the drinkware market share.
U.S. restaurants, cafes, and fast food chains extensively utilize ceramic mugs & cups to serve hot & cold beverages due to its good wear resistance. These products also possess high fracture toughness which is an essential factor for manufacturing unbreakable coffee and tea mugs. Versatility of ceramic material allow manufacturer to produce aesthetic mugs which can be used to attract customers in restaurants.
Consumption of beverages including energy, dairy drinks and juices for fulfilling hydration needs has contributed to practice of carrying reusable bottles & mugs across Asia Pacific
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Surge in demand of sports activities in the APAC region owing to increasing health awareness among people will lead to an increase in bottle sales. A rise in the number of consumers shifting towards healthy lifestyles will also help fuel the growth of the global drinkware market. Upcoming events including Tokyo 2020 Olympics favorable government initiatives including Khelo India will propel product usage. Shatterproof bottles and shakers are used by the sportsmen to fulfill hydration needs during the game. Sports drinks replenishes electrolytes and carbohydrates in people involved in high intensity workouts. Plastic bottles owing to easy handling and light weight properties are used for storing electrolyte drinks and water. Shakers are widely used in health clubs and fitness centers for preparing protein drinks and shakes during workout sessions.
Stringent regulatory landscape in the Asia Pacific in order to minimize plastic utilization has resulted in strong sales of reusable glass bottles for storing water, milk, soft drinks, and juices. The product functions as an aromatic vault, which helps to retain the original taste and flavor of fruit juices and soft drinks thereby maintaining product quality. It also maintains the pure and natural taste of dairy products including milk, yogurt, and shakes. Drinkware market growth in Asia Pacific can be attributed to consumer inclination towards BPA free products owing to ill health attributes has made glass bottles as a friendly substitute.
New product launches and collaborations may gain competitive advantage
In March 2016, Camel Bak introduced Chute Stainless Vacuum Insulated, a double wall vacuum insulated bottle that keeps beverages cold for 24 hours. It is manufactured for rugged outdoor adventures, with a leak-proof cap. This helped the company to expand its product portfolio in drinkware market for outdoor adventures.
In March 2015, Thermos LLC introduced smart new products for active lifestyles. The connected hydration bottle has built-in hydration calculator. This product launch helped to fulfill the needs of health-conscious people by monitoring their water intake and expand its product portfolio.
In March 2016, Camelbak collaborated with elite trail runners across the globe to reinvent hydration for runners. This helped the company to develop and redefine their products as per the specific needs.
Manufacturers are involved in multiple strategic initiatives to strengthen their market presence and gain competitive edge in the value chain. Global drinkware market share is highly fragmented with some of the major companies including Thermos LLC, AMCOR, Mizu, Pacific Market International, Bormioli Rocco, Hydro Flask, S’well, Klean Kanteen, Hamilton Housewares Pvt. Ltd, Nomader, Camel Bak, and, Dopper.
The drinkware market research report includes in-depth coverage of the industry, with estimates & forecast in terms of volume in Million Units revenue in USD from 2013 to 2025, for the following segments:
By Product
- Bottles
- Water bottle
- Tumblers
- Shakers
- Infusers
- Mugs & Cups
By Material
- Polymer
- Metal
- Glass
- Silicone
- Ceramic
By Application
- Domestic
- Commercial
By Distribution Channel
- Supermarket
- Independent stores
- E-Commerce
- Others
The above information has been provided for the following regions and countries:
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Russia
- Spain
- Poland
- Netherland
- Sweden
- Asia Pacific
- China
- India
- Japan
- South Korea
- Australia
- Malaysia
- Thailand
- Indonesia
- Latin America (LATAM)
- Brazil
- Middle East & Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
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