Home > Animal Health & Nutrition > Dog Food and Snacks Market

Dog Food and Snacks Market Size - By Raw Material (Plant-based, Animal-based), Type (Food [Dry, Wet], Treats & Mixers), Cost Category (Premium Pet Food, Mass/Bulk Pet Food), Distribution Channel (Specialized Pet Food Shops, Online) & Forecast, 2023-2032

  • Report ID: GMI3185
  • Published Date: Nov 2023
  • Report Format: PDF

Dog Food and Snacks Market Size

Dog Food and Snacks Market size is estimated to record over 4.5% CAGR from 2023 to 2032. The increasing pet humanization trend has led to a higher demand for premium dog food and snacks. According to the data by Pets International, over 90% of survey respondents consider pets to be part of their family. Pet owners are more inclined to treat their dogs as family members, seeking out products that promote the well-being and health of their furry companions. They are more conscious of the ingredients in their pets' food, opting for options that are rich in quality proteins, wholesome grains, and essential nutrients.

Dog Food and Snacks Market

To understand key trends  
Download Free Sample

Additionally, the convenience factor plays a pivotal role in driving market growth. The busy lifestyles of pet owners have led to a rising demand for convenient and ready-to-serve dog food and snacks. Single-serve packaging, on-the-go treats, and subscription-based services are gaining popularity, making it easier for pet owners to ensure their dogs receive high-quality nutrition without the hassle of meal preparation.

As more people migrate to urban areas, the dog population is also getting concentrated in these geographies. According to a study by HealthforAnimals in 2022, dogs make up for the most popular pet globally, present almost in one-third homes. The economic prosperity of urban regions enables pet owners to invest in premium and specialized pet nutrition. Easy access to a wide range of pet supply stores, supermarkets, and online retailers further encourages pet owners to explore and invest in a diverse array of dog food and snacks.

One of the key challenges in the industry is the increasing scrutiny of pet food ingredients and their safety. Concerns over product recalls and the presence of potentially harmful additives have made consumers more discerning. Additionally, the cost of high-quality and premium dog food products can deter price-sensitive consumers. Competition is fierce, with numerous brands vying for market share, leading to pricing pressures. Economic uncertainties and fluctuations in disposable income can affect consumer spending on pet-related products, including dog food and snacks. Finally, environmental concerns have prompted calls for sustainable packaging, adding complexity to product development and supply chain management, deterring the market dynamics.

COVID-19 Impact

The COVID-19 pandemic had a multifaceted impact on the dog food and snacks market. Initially, panic buying led to stockpiling of pet food, boosting sales. As lockdowns persisted, more people adopted or fostered dogs, increasing demand. However, economic uncertainties prompted some consumers to switch to more budget-friendly options, impacting premium product sales. Supply chain disruptions and labor shortages also affected production and distribution. Despite challenges, the market remained resilient, highlighting the essential nature of pet care. E-commerce flourished as a preferred buying channel, further reshaping the industry landscape.

Dog Food and Snacks Market Trends

There is a growing emphasis on natural and organic ingredients. Pet owners are increasingly seeking products that mirror their own dietary preferences, opting for options that contain real, recognizable, and wholesome ingredients. This is driving the demand for dog food and snacks that are free from artificial additives, preservatives, and fillers, aligning with the desire for healthier, more transparent nutrition for pets. According to a study by National Institute for Health, A majority of pet owners, approximately 53.1%, prioritize buying healthy food for their pets equally, while 43.6% place even greater importance on their pets' nutrition compared to their own.

Additionally, personalized pet nutrition is gaining traction. Advances in technology and data analysis have enabled pet owners to access customized diets and feeding plans for their dogs. This highlights that each dog has unique dietary needs and allows pet owners to cater to specific requirements, whether it's weight management, food sensitivities, or age-related considerations. As a result, companies are increasingly offering tailored solutions and personalized feeding recommendations, redefining the way pet owners approach their dogs' nutrition. According to a survey published on pet food processing website, among the respondents, 38% expressed a willingness to invest more in pet health products like supplements and vitamins.

Dog Food and Snacks Market Analysis

The wet-food segment is anticipated to witness 4.8% CAGR through 2032, owing to high moisture content & palatability of the product.

  • Wet dog food has a high moisture content, which can help in maintaining dogs' hydration levels. This is especially beneficial for dogs that may not drink sufficient water. Additionally, the moist texture of wet food can aid in easier digestion and nutrient absorption, making it suitable for dogs with certain health conditions or dental issues.
  •  The product is known for its high palatability. Dogs tend to enjoy moist texture and flavors, making it an appealing option for picky eaters. The availability of a wide variety of flavors and formulations within the wet food category caters to diverse canine taste preferences.

The premium dog food and snacks market accounted for 20% of the revenue share in 2022, due to a consumer inclination towards health & wellbeing of their pet as well as pet humanization.

  • Premium dog food caters to dogs with specific dietary needs, such as grain-free, organic, or natural ingredient preferences. This segment provides options that address various health concerns, including weight management, allergies, and digestive issues.
  • As dogs are considered integral family members, pet owners want to provide them with the same level of care and nutrition they would for themselves. This humanization trend is driving the demand for premium, often organic or natural, dog food options.

The dog food and snacks market from online distribution channel segment is poised to observe a steady growth till 2032, attributed to the convenience, and product variety.

  • Online platforms offer an extensive array of dog food and snack options, enabling pet owners to explore a broad selection of brands, flavors, and formulations. They can easily compare products, read reviews, and make informed choices based on their dogs' dietary needs and preferences.
  • Online platforms offer the convenience of choosing and buying products on-the-go or from the comfort of home. With the busy schedules, pet owners often incline toward e-commerce stores to get the products home delivered.

The dog food & snacks market from animal-based segment is expected to expand at 4.6% CAGR through 2032, on account of protein rich nutrition profile, and availability of high quality options.

  • Many premium and specialized dog food brands focus on animal-based formulations. These premium products are associated with quality, nutritional balance, and natural ingredients.
  • Animal-based dog food, often featuring ingredients like poultry, beef, fish, or lamb, provides essential protein sources for dogs. This segment caters to the canine need for high-quality protein, promoting muscle development, immune system health, and overall vitality.

Pet owners prioritize the well-being and dietary needs of their dogs, driving the demand for premium, natural, and specialized pet food products. The presence of numerous pet food manufacturers, both established brands and innovative startups, fosters competition and product innovation. Furthermore, the online distribution channels have gained prominence in North America, offering convenience and variety to pet owners. As such, North America remains a dynamic and prospective avenue within the market.

Dog Food and Snacks Market Share

Mars, Inc., a global powerhouse in the dog food and snacks industry, has employed several growth strategies to maintain its leading position. Firstly, the company focuses on product innovation and diversification, regularly introducing new formulations to meet various dietary needs, from specialized diets to natural and premium offerings. Secondly, Mars emphasizes marketing and brand management, creating strong brand recognition and customer loyalty. Moreover, strategic acquisitions, such as the purchase of VCA Inc. and AniCura, have expanded its reach into the pet healthcare sector. Other prominent industry players include:

  • Nestle
  • Hill’s pet Nutrition
  • Blue Buffalo
  • Deuerer
  • The J.M. Smucker Company (Natural Balance, Nutrish)
  • Champion Petfoods

Dog Food and Snacks Industry News

  • In November 2023, General Mills, Inc. acquired Fera Pets, Inc., a vet-founded pet supplement company. The move introduced health-focused offerings to General Mills’ pet portfolio, marking their entry into the pet supplement category.
  • In October 2023, Affinity Petcare, a subsidiary of Agrolimen SA and a prominent Spanish pet food producer, announced the expansion of its manufacturing capabilities at the La Chapelle-Vendômoise plant in France’s Centre-Val de Loire region. The initiative involves dedicating approximately $5.3 million to enhance the factory.

The dog food & snacks market research report include in-depth coverage of the industry with estimates & forecast in terms of volume in million kilo tons & revenue in USD billion from 2018 to 2032 for the following segments:

Click here to Buy Section of this Report

Market, By Raw Material

  • Plant Based
  • Animal Based

Market, By Product

  • Food (Dry, Wet)
  • Treat & Mixers

Market, By Cost category

  • Premium Pet Food
  • Bulk Pet Food

Market, By Distribution Channel

  • Specialized Pet Food Shops
  • Supermarkets/Hypermarkets
  • Online
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Kiran Pulidindi

Frequently Asked Questions (FAQ) :

The market size of dog food and snacks is set to expand at 4.5% CAGR through 2032, owing to the increasing pet humanization trend and a higher demand for premium products.

The online distribution channel segment is poised to witness a steady growth during 2023 to 2032, owing to the convenience of home delivery and choosing from a wide range of products from anywhere using internet.

North America market is expected to lucrative expansion over 2023-2032, favored by a significant pet-owning population and a growing trend of pet humanization.

Nestle, Hill’s pet Nutrition, Blue Buffalo, Deuerer, The J.M. Smucker Company (Natural Balance, Nutrish), Champion Petfoods, and Mars Inc.

Dog Food and Snacks Market Scope

Buy Now

Access to only 1 person; cannot be shared; cannot be printed
Access for 2 to 5 users only within same department of one company
Access to a company wide audience; includes subsidiary companies or other companies within a group of companies

Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 378
  • Countries covered: 17
  • Pages: 295
 Download Free Sample