Display Controller Market size is anticipated to gain significant momentum over 2021-2027, given the accelerating demand for display units and controllers in the automotive electronics, medical, and other end-use industries, coupled with the strong focus of smartphone manufacturers on introducing technologically advanced new product models. Medical display controllers, for instance, come along with various usage advantages such as reliability, durability, and swiftness, as well as can handle long-term, intensive use by seamlessly processing large images with minimal delay to support the workflow of medical professionals.
A display controller, also known as a graphics card, is designed to translate data files into visual imagery. The display controller architecture has been gaining widespread prominence for use across multiple industries including healthcare, due to its capability to display visual content and support innovative technologies to ensure rapid functioning and detection of small details in the end-use products.
Strong demand for displays and other video conferencing equipment, along with the high prominence of interactive displays in the retail sector, are among the factors fostering the global market trends in the upcoming years. Retail displays are considered a key to successful marketing that can deliver educational and personalized experiences, thus leading to deeper brand loyalty.
On the basis of type, the LCD controllers segment is poised to hold a considerable display controller market share by 2027. This is attributable to the increasing deployment of this super-thin technology display screen in laptops, TVs, and cell phones and its ability to provide innovative features & broad control collections for commercial, industrial, and expert monitor & screen systems. These controls are deployed in nearly every LCD screen-related software like industrial screens, security & protection, harsh environment exhibits, and architectural screen systems.
With regards to region, the Asia Pacific is predicted to emerge as a lucrative revenue pocket for the display controller market, attributed to the significant growth of the manufacturing sector, alongside the high consumption of smartphones and TVs in emerging nations such as India and China. Prominent players functioning in the display controller industry include Toshiba, Seiko Epson, Texas Instruments, Fujitsu Limited (Furukawa Group), Siemens, Samsung Electronics, Novatek, and LG Display, among others.
New product launches, M&A, and other strategies are being implemented by these entities to expand their product portfolio and gain a competitive advantage over other rivals in the global display controller market. For instance, in June 2021, Samsung Display announced plans to release its large-scale QD-OLED display panels during the second half of the year, as part of its target to invest $11 billion by 2025 for large-sized OLED panel production. During September 2020, LG unveiled a Micro LED signage solution known as LG MAGNIT, its first Micro LED display product that adopts the COB and Black Coating technologies, with an objective to cater to the consumers in the Middle East, Asia, Europe, and the Americas.
The ongoing coronavirus pandemic has had immense social and economic effects owing to the temporary shutdowns and other strict measures being incorporated to contain the virus. The impacts have also been witnessed across the industrial sectors, including electronics, due to a major decline in semiconductor demand, which created challenges to the production of smartphones and other electronic devices and in turn, affected the industry share. As per a survey conducted by IPC, 65% of the 150 participating electronics suppliers and manufacturers observed delays from suppliers amid the pandemic.
However, significant trends including the 5G network deployment, advancements of automotive technology, and the continued march of IIoT (Industrial Internet of Things) have resulted in a steady increase in the need for electronic components over the past months. These aforementioned factors, alongside the escalating display controller applications and the gradual relaxation of lockdown measures, are likely to stimulate the adoption of the display controller software over the coming years.